The main trends for 2017
“Times are changing.” The phrase is already old and can be transposed into business reality. With each new year, managers are confronted with news and fluctuations that completely change the way they manage. In this article, we talk about the trends for business management that will be highlighted in this new year.
Digital marketing
It’s already a trend that has been maintained in recent years and each year that passes its importance is greater. The current consumer lives online so it’s in the digital world that we have to try to achieve it. Having an appealing and up-to-date website is essential, as well as being present on social networks. Each area of activity has its specific characteristics and it’s necessary to study the behavior of the consumer before deciding in which network we should be.
Home Office
This is not new in the business world because of the mass use of the Internet, the number of people who are self-employed from home is increasing. However, it’s expected to be a reality present in many small, medium and large companies. Nowadays it’s possible to consult information from anywhere in the world, which helps make this reality possible.
Management Software
In the fast-paced world of business it’s no longer conceivable to survive only using Excel documents or something like that. Nowadays, business happens at a very fast pace so it’s necessary to have information at the minute so that the best decisions are made and opportunities are not lost. Software such as Multipeers, which allow effective real-time business management, will be increasingly a necessity in contemporary companies.
Big Data
The growing number of data generated in companies is a problem that has complicated the lives of managers and IT managers in recent years. Big Data is the union of the total volume of the data of a company, in a structured form or not. Data are currently viewed as the most important asset of companies and the trend in 2017 is to remain at this level. The data generated are increasingly important for the definition of strategies and consequent decision making.
Security and Privacy
The new data protection law released in May last year came to raise awareness among companies about the need to protect the privacy of data provided by customers. The new law brings with it large fines for those who do not comply. Therefore, in 2017 data security is expected to be a constant and growing concern for managers.
Inclusion of generation Z in the labor market
Generation Z is composed of all the young people who were born from the second half of the 90’s until the year 2010. These young people are now starting to enter the world of work and it’s necessary to be prepared to receive them. Generation Z grew in an era dominated by technology and where the digital connection between all was already a reality. These young people will certainly have difficulty to adapt to more traditional environments. Managers face the challenge of eliminating, or at least minimizing, intergenerational conflict.
The challenges for managers are a constant and we believe that in their daily life there are always barriers to overcome. However, we believe that these are the management trends for 2017 and managers should be aware of the presented topics!
