Tecnologia e Gestão

Mobile Devices: Competitive Advantages for your Business

Os maiores erros na definição de indicadores de negócio

Find the major advantages of mobile devices for your business

The trend is global: people are increasingly using mobile devices. Nowadays, we prefer to access Internet through these devices and its evolution allows us to access it from anywhere in the World. At a personal level, there is no doubts about the modifications and advantages of mobile devices, but in the company level we don’t have yet a clear vision about the impact of mobility. In this article, we present you some advantages of mobile devices for the business world.

New communication channels for services and products

Social networks have changed the way we view the world. If a few years ago they were only regarded as tools of leisure, nowadays social media are gaining a very growing importance in the business world. Companies increasingly choose to communicate through Facebook and Linkedin pages and profiles on Instagram because their potential customer are in these platforms. The current consumer lives online and thanks to the paid ads on these platforms, nowadays it’s possible to target very well the audience that we want to reach and reaches it in a relatively simple way.

External and internal communication easier

Through a mobile phone, you can respond to an email from a customer from anywhere in the world, without having to wait to get to the office. This facilitates communication and reduces the response time. Nowadays, it’s also possible to create and to edit documents on mobile devices, which makes work more efficient and with faster results. You can also participate in geographically distant meetings by accessing Skype on a mobile device, for example.

Ecommerce growth

It’s now possible to shop online from anywhere. Mobile devices have made e-commerce a more constant presence. Nowadays, the online stores already have the concern of creating a responsive website to all the screens of presentation. Many small businesses still choose to sell their products through profiles on Facebook and Instagram.

Greater freedom and greater productivity

With mobility, it’s possible for workers to work from anywhere and at any time, so that they aren’t limited and forced to work from the office. This makes the creativity and motivation increase and consequently you will feel a growth in productivity. Employees feel that there is less pressure and there is greater freedom, thus increasing their motivation and involvement with the company.

Mobility has changed the way we view the business world and the way we do our work. The advantages are immense, but we must not let ourselves be addicted to technology and we must have offline moments, in which we disconnect from the digital world!

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