Dicas de Gestão

7 Commandments to Ensure Customer Satisfaction

Os 7 mandamentos para garantir a satisfação do cliente

Satisfy the customer is the goal of all companies. Clients are the most important external audience and it’s their satisfaction (or lack thereof) that will dictate the success or failure of the business. A satisfied customer can become a loyal customer to your brand, so it’s essential that you know the needs of each customer. In today’s article, we present the 7 commandments to ensure customer satisfaction!

Attendance of excellence

Have a good relationship with the customer at the time of service. Be aware of his needs and, if possible, anticipate them by offering solutions. It’s important that you don’t use a standard care formula as this will sound false and will get the message that you treat all clients equally. Customers like to feel unique and special and you should reflect this in their service!

After sales service

The sale is not extinguished at the moment the customer buys. There must be follow-up after the sale, to see if everything is okay with the product or service and to be available to find other solutions to other possible customer needs. After-sales service is especially important in the B2B area.

Offer special conditions

Many companies, in order to attract new customers, offer special conditions to those who do not yet have any connection with the brand. This makes current customers feel penalized. In fact, the customer who already has with us some kind of relationship should be the beneficiary, not the other way around! Offering special prices and specific customer offers is a great way to keep the customer loyal for a long time.

Offer solutions

Today’s consumers are very knowledgeable and very demanding. They no longer seek a product, but a solution that solves their problems completely. When presenting your products or services focus on the problem that they solve. In this way, it will be much easier to capture the customer’s attention and get him to buy it.

Plan your work

Contact with customers and potential customers should be well planned to know exactly when to approach the customer. For example, you should always follow up after submitting a product or service to see if the customer has any questions. However, this follow up shouldn’t cause the customer to feel pressured. You should allow time for the person to think and decide if your product/service is effectively the best to meet their need.

Make contact easier

As we have already mentioned, today’s consumers are very demanding and you need to be always aware of their needs and wants in order to achieve them. In a world dominated by the Internet and social networks, brands that allow contact through these means benefit. Let your customer contact you through Facebook, for example. You can also put a contact form on your website.

Be honest

It sounds like a very basic advice, but in the sales area we still find many professionals with an unrealistic talk about the product. It is important not to overdo the qualities of what it has to offer, as this may sound false to the customer and pass a negative image on the seller. You should always be honest to the customer and you should have no problem saying you do not know something about the product, as long as you are willing to learn and inform the customer quickly.

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