Dicas de Gestão

How to analyze your business data efficiently

Como analisar os dados da sua empresa de maneira eficiente

Analyzing the data generated by the companies is very important to be able to follow the evolution of the business. Only with detailed, careful and real-time analysis companies can succeed and be able to keep up with the competition. The information generated by companies is increasing, so the managers find some difficulties in analyzing the data, due to the immense amount of information that they have at their disposal. In today’s article, we leave you important tips for analyzing your business data efficiently!

Use the data to trace customer profiles

It is mandatory to know the profile of the client, their needs, tastes and expectations. We can draw this profile if we are attentive to the signs that he/she leaves in the different channels of communication with the company. In today’s digital world, we all leave clues and everything that the client does on the Internet can be relevant information for the construction of his/her profile, so that the company can offer a personalized service. Your behavior creates statistics, which in turn create consumer behaviors. Through data analysis, we can improve our service for that customer by increasing their connection with the brand.

Make frequent changes to simplify processes

A process is something that the company does on an ongoing basis. As it is something that is repeated over time, it is essential to create norms and routines to improve each process. Automating everything that is possible, eliminating what is unnecessary and standardizing what is repetitive are some of the possible ways to improve business processes.

Take the definition of KPIs very seriously

Companies produce thousands of data in a short time and it becomes impossible to analyze all available indicators. KPIs – key performance indicators – are the indicators of business success and are those indicators that demonstrate to us whether the company is going the right way. It is essential that managers define the most relevant indicators so as to always know if the expected results are being achieved. It is humanly impossible to evaluate all the indicators; it is fundamental that the manager focuses on those who show us exactly what the state of the business is.

Create easy-to-read reports

Data analysis should be done on a constant basis so that decisions are made on the basis of current information. Many companies make weekly reports and when they find the information this already has a few days. Ideally, you should create short, relevant, easy-to-read reports. Multipeers allows you to create simple reports, in which all users perceive information and analysis outputs. This change will positively impact the marketing actions, which will be much more controlled and effective.

Analyzing the data is essential to meet the constant challenges of today’s competitive business world. It is no longer enough to analyze the events after these have happened: it is essential to always be aware of what is happening at each moment. Business monitoring systems such as Multipeers are essential tools in today’s business world because they allow us to analyze the second thing that is happening in the company, allowing you to act immediately without having serious consequences.

 

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