CRM: Take full advantage of this tool and increase your sales

CRM: tire o máximo partido desta ferramenta e aumente as suas vendas

A CRM is an indispensable tool in the marketing and sales areas because it allows you to organize the contacts and create a follow up history that will prove extremely useful in all customer contact. CRM is the acronym for Customer Relationship Management, that is, Customer Relationship Management and is used by thousands of companies to manage their relationship with current and potential customers. This software aims to protect the business information of a company. At the same time, a CRM helps identify the best actions and the best time to contact the customer, in order to boost the sale. Likewise, it allows you to evaluate objectives and evaluate the sales team. But how do you get the most out of this tool and increase sales?

Reduces IT costs, human resources and lost productivity

Well-used CRM software helps increase a company’s productivity and reduces the likelihood of error by human resources. Reducing mistakes allows sales to be made simpler, and as a result, the company wins, as it sees its profits increase. CRM allows no contact with a potential customer to get lost, thus ensuring that everything is done for the sale to take place.

Greater tune between marketing and sales

With CRM, it is easier for the marketing and sales areas to work together to better understand a customer’s real needs. The tuning of these two areas allows customers to be contacted at the most appropriate time and through the channel they prefer, allows the type of messages to be sent to each client and allows a smooth transition from marketing to sales without force the potential customer to decide to buy.

Better customer relationship

This is the crux of using a CRM. The whole activity of a company is focused on the customer, so it is imperative to find ways to improve the relationship with this public. A CRM allows you to know the needs of the customer and never miss an opportunity to follow up. By knowing the main characteristics of a potential customer, it is possible to provide a much more targeted service and according to what the customer needs. In this way, the customer will feel important to the company and the probability of making a purchase increases significantly.

It is essential that nowadays companies know in real time everything that goes on in the business. Multipeers allows you to keep track of everything that goes on in each sector of the company, through the connection to the various data sources that exist. CRM together with a real-time monitoring tool becomes an important strategic tool that brings countless advantages to organisations!

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