KPIs are fundamental elements for the proper functioning of a company. They allow us to understand where our goals are and guide us towards the company to achieve good results. Although each company has its own reality, there are KPIs common to all areas. In today’s article, we present the 7 KPIs that every business should have.
Number of proposals submitted
The number of proposals submitted is important to understand how many potential customers really expressed an interest in buying something from our company. The number of proposals submitted must always be based on the total number of contacts made.
ROI stands for return on investment and is the return on investment made. This value is the result acquired with the investment made. It is a very important KPI for maintaining the financial health of the company.
Market share means the participation of a company in its market. This value can be found through measurement of invoicing, number of customers, among others.
Cost per Lead
This is a value widely used in the digital world, which is increasingly gaining weight in the business world. Cost per lead is the sum of marketing action spend divided by the leads generated through these actions.
This is one of the most important IT metrics, and for this purpose it is necessary to make use of constant monitoring tools that evaluate the performance of applications from the end user perspective. More and more companies are entrusting the management of their IT assets to specialized companies that ensure security, high performance and permanent availability.
Avg. Offline Time
This KPI is used to analyze the average time that an IT device or infrastructure was not available. It is a metric known as mean down time (MDT). This metric tells us all the time that the service was not available, either because of minor problems, malfunctions, among others. This value is obtained by summing the time that the system was not available to divide by the number of occurrences in that period.
Average cost per employee
This indicator shows us how much, on average, each company employee costs us. It is obtained after summing all personnel expenses (salary, food allowance, holiday and Christmas allowances, state contributions, among other expenses) and dividing by the total number of employees of the company.