Como é que os dados em tempo real afetam a gestão do negócio?

How does real-time data affect business management?

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We are all more demanding and hurried and this is reflected in business. If a few years ago analyzing reports with several days was enough to make good decisions, today it is almost imperative that companies use real-time analysis tools like Multipeers to make informed decisions. Real-time data analysis has gained a major role in the contemporary business world. In today’s article, we will understand how real-time data affects business management!

Immediate identification of opportunities and consequent increase in profits

Real-time data management tools enable you to spot opportunities just as they appear, allowing you to always be one step ahead of the competition. A change in demand for a product, for example, could lead you to launch a specific targeted campaign that will increase sales and improve overall results.

More efficient management of human resources

Real-time analysis using tools such as Multipeers helps ensure that employee performance is measured more accurately by determining which times of day the company has the best productivity rates. You can also identify which employees perform best. This enables the company to make the most of each employee’s performance, which will have a very positive impact on overall results.

Instant problem detection

A failure in the production process can mean serious problems with customers, suppliers and partners if not detected and corrected in time, destroying complete production lines and damaging relationships with stakeholders. Monitoring the production process in real time allows to identify any failures and their correction in good time. This way any deviations will be corrected as soon as possible.

Likelihood of making a mistake is drastically reduced.

The use of real-time management tool systems reduces communication failures and accelerates data consolidation, thereby reducing the likelihood of business-damaging errors. All company information will be condensed in one place, which makes analysis processes more agile and effective, making all processes more fluid and efficient. Thus, the manager is much less likely to make mistakes.

More conscious and wise decisions

When a manager uses real-time data analysis tools, he knows exactly what is going on in the business, so making the right decision is much easier. Analyzing the business in real time allows you to have all the necessary inputs so that you can consciously decide on the best course to take, because the information you are analyzing is up to date and reliable.

 

Tipos de análise para conhecer melhor a concorrência

Types of analysis to better know the competition

Posted Leave a commentPosted in Dicas de Gestão

We live in a very competitive world and the area of ​​business doesn’t escape this rule. Thus, it is essential that companies know their competition well, in order to know which tools to use and which strategies to take to win in the market. The social media have facilitated the monitoring of our competition, because it is very easy to know in which products or services are betting and what the reactions of the consumers to these same products and services, for example. In today’s article, we talked about the types of analysis to better understand the competition!

Predictive Analysis

Predictive analytics is an advanced form of Data Analytics that aims to answer the question “what will happen?”. It is a type of analysis that makes predictions through probabilities. This analysis is possible thanks to techniques like regression and progression analysis, pattern matching and various types of statistics. This type of Data Analytics is widely used in stock market and investment companies. It is a very important type of analysis because it allows us to understand the performance of companies in the markets and to anticipate problems and trends.

Diagnostic analysis

Diagnostic analysis will explain us why something happened. This type of analysis will relate all available data and information to find patterns of behavior that may explain the results. It is an important analysis to find problems and above all to avoid repeating them in the future. It allows us to relate our performance to the performance of our competition, which makes it possible to find improvement points and minimize harmful actions for the company image.

Google Alerts

This is a very simple and very easy to tool. If you want to be alerted every time your competition is cited in the Web world, simply monitor the keywords related to the competition. You can always know in which areas your competitors are highlighting and this could be a great way to discover market trends!

Competitive Benchmarking

Benchmarking is an instrument that aims to improve performance in order to position itself ahead of the competition. The process is based on learning from the best experiences of companies operating in the same industry: it is called “learning from the best”. Competitive benchmarking aims to analyze direct competition and focuses on the comparison of products and services, methods, strategies and campaigns used. The objective is to overcome the good performance of the competition by improving the methods used by it.

SocialMention

This tool allows you to follow everything that goes on in blogs, videos and social networks. When searching for a term, be it a keyword or the name of a company, the tool shows you everything that’s being said about that term in blogs and social platforms. Its use is very similar to Google Alerts, but in addition to publishing on websites, it also shows us sharing on social networks and on video platforms, thereby increasing its breadth.