Tag: analisar o negócio

Dicas de Gestão

Find how to deal with changes in consumer behavior in recent years

Consumer behavior: key changes and tricks to deal with it

The consumer has changed a lot in recent times and technology is the main “guilty” of this change. The constant daily access to the Internet has transformed the way we buy and how we relate to brands. Increasingly, today’s consumer seeks to solve their problems quickly and efficiently, which forces companies to keep abreast of new market needs in order to act proactively. Today we are all more demanding, more informed and less patient. In this article we will give you some tips on dealing with changes in consumer behavior in recent years!

Multi-channel Communication

The current consumer is no longer satisfied with a single way of communicating with the company. Given the multiplicity of conversation platforms, customers expect to have several alternatives available to contact the company. As they seek immediate response, they now prefer chatbots, Whatsapp, or any other instant chat platform.

Create empathy

The current consumer likes to be heard and needs to feel that their doubts and complaints have been heard. Listen carefully to what he has to say to you and then repeat what he said in order to get the clear message that you understood his problem. Ask clear and objective questions about what he feels and show him that he is committed to finding solutions. The current consumer wants to be treated as unique and not as another member of a large group.

Offer interesting content

We currently receive dozens of emails per day with the most varied offers. Most of the information we receive is not really useful and its destination is going to the Trash folder. So, many companies spend a lot of time producing campaigns that will not have any return because they don’t care about what their target audience really needs and only focus on the dissemination of their products and services. The trend is to create valuable and really important content for the consumer. Articles about your area of ​​expertise, a news funnel or an e-book are good ways to create a stronger bond with your target consumers. Keep in mind that talking about yourself and your brand will be too egocentric and new consumers will not tolerate such brands.

Clearly define policies

It is essential to know how to proceed if there is a complaint. If you have a clothing store, you must clearly state how the exchange policy works. If you have a company that provides telecommunications services, it should be clear when explaining how to contact technical assistance. Informing the customer of everything is the first step to avoiding problems in the future. In an era in which people share experiences online (especially bad experiences), it is necessary to avoid any situation that may lead to disagreement with the client.

Never make the customer wait

This is our last tip and one of the most important. The current consumer doesn’t allow waiting. He wants an instant response to his problem and it is only with complete knowledge of the market and current needs that companies can effectively respond to situations. Analyzing the business in real time helps you to fully understand the current state of a business. That’s why software like Multipeers gain increasing importance.

Definição de métricas de negócio

The biggest mistakes in indicators definition

Avoid the biggest mistakes in defining business metrics

Defining business indicators in a conscious way is fundamental to be able to analyze the business objectively. It’s essential that the indicators can show managers solutions in order to correct errors and implement new strategies. There is still much difficulty in defining indicators and in this article we present the biggest mistakes that happen when it comes time to decide what indicators we are going to analyze.

Wrong monitoring solutions

The team that has responsibility for choosing management software often has no enough knowledge of the real needs of the users of these tools. Therefore, the people who should choose the most appropriate software are the managers themselves because they are the ones who know in detail the problems they face daily. Increasingly, monitoring software is simple and intuitive, allowing anyone, even without technical knowledge, to understand how it works.

Using Excel as an indicator management platform

Excel is probably the most widely used tool in the world in business and it’s appreciated for presenting a simple interface to perform some much-used functions such as calculations and spreadsheets. However, Excel has weaknesses that reside in the quality and consistency of the information generated. Excel’s manual processes are very likely to fail. Therefore, it’s necessary to reduce the manual work done in Excel. Excel should be looked at as a data viewer and not as an information generator.

Look at database as the solution to all problems

Databases are a key part of many analytical systems, but shouldn’t be regarded as the solution to all information problems. Databases shouldn’t be deployed before analyzing in detail the actual needs of the organization. To avoid this error, it’s necessary to identify the best method of integration and to know the access to information.

Acquiring management products for general analysis

When the business has no specific objectives, any tool is useless because it will be useful only if you can analyze the business in an integrated way. Business monitoring software should be applied when the organization is aware of its real needs and when it knows which indicators should be analyzed to improve its performance.