The importance of technology in team management

Posted Leave a commentPosted in Dicas de Gestão

Managing a team and having effective communication between all members is not an easy task. Technology plays a very important role in this area as it helps to reduce communication noise, encourages good communication among all, and reduces costs. In today’s article we will address the importance of technology in team management!

How does technology improve team management?

Using the right technology allows employees to stay productive and connected throughout the day. The right tools help to define priorities and track tasks, as well as manage relationships within the team, avoiding conflicts and minimizing communication errors. Using software and applications, managers are able to communicate more easily their strategy and objectives and define KPIs for employees.

There are several tools that help managers communicate more effectively with their team. Let’s find our top 4!

Instant Messaging Tools

Tools like Skype and WhatsApp are very important for team members to keep in touch and to communicate with each other. Although these applications are used for professional purposes, they are also important for creating cohesion and linkage between the group.

Video conference

This tool is very useful for group meetings and allows even the team members who are far away to participate in the meeting. The manager can share presentations and reports with all participants. In addition, videoconferencing helps reduce travel and accommodation costs and helps reduce lost productivity.


Cloud storage is already seen as a competitive strategy that responds to the needs of small, medium and large companies. Companies like Google and Microsoft provide servers where files are stored the same way if they are stored on a computer or mobile device. Files are stored for miles, but over the Internet, through a login and password, you can connect to your account and access all of your files. This facilitates sharing of documents by all members of a team.

BAM tools for real-time data analysis

The business world is increasingly accelerated and it is essential that a manager knows, at every moment, what is happening in the company. Analyzing reports with a few days means to have a reactive action to the events, which can bring losses to the company. Thus, real-time data analysis is increasingly essential in the business world. Multipeers is a BAM system that allows you to analyze the business to the minute, through a platform where all the information of the company, from the diverse sources of data is found. This allows for faster, more effective decision-making and an in-depth knowledge of each employee’s work.

Entenda a relação entre análise de dados e gestão de marketing

Find the relationship between data analysis and marketing management

Posted Leave a commentPosted in Internet e Marketing

Companies generate more and more data in their daily lives, but more important than quantity is the ability to analyze the information generated. There is currently 5 times more information than in 1987, and one of the biggest challenges for companies is to analyze data effectively so they can make decisions on the basis of reliable facts. Marketing management is one of the areas that can most benefit from the correct management of information. In today’s article, let’s talk about the relationship between data analysis and marketing management!

Create reports frequently

Data analysis should be done on a constant basis so that decisions are made on the basis of current information. Many companies make weekly reports and when they find the information this already has a few days. Ideally, you should create short, relevant and easy-to-read reports. Multipeers allows you to create simple reports, in which all users perceive information and analysis outputs. This change will positively impact the marketing actions, which will be much more controlled and effective.

To know what you want to analyze

The data are irrelevant if we don’t know what we need to do with them. It is essential to define the key metrics for analysis and to evaluate often whether the metrics we are analyzing still make sense to the business. Today, business happens at a very dynamic pace and this causes constant change. Analyzing data effectively allows us to offer better customer service because we will be more aware of what our target really need.

Customize user experience

Nowadays, the consumer is more and more demanding and it is essential to create a unique experience for each one of them. This task is only possible based on data analysis. Netflix is ​​a good example in this industry because it suggests movies and series according to the preferences and habits of each user. If you know your customer well, you will be able to provide a differentiated service and data analysis is essential in this chapter.

Real-time data analysis

Nowadays, it is no longer enough to analyze the data after a week of situations occur. Everything happens at a very fast pace and it is imperative that you analyze the data at the moment they happen. Multipeers allows you to analyze the data in real time and alerts you to situations that go beyond what was previously established as normal. Let’s imagine that you own a chair of fashion accessories and that you want every day until midday to sell X. If one day the value is outside your normal standard, Multipeers alerts you immediately so you can take actions such as launching a promotional campaign for that day.

Invest time in data analysis

Data is generated and often organized into reports that no one reads. In this case, the data loses its purpose and the organization loses the opportunity to have better results. It is very important that the marketing manager dedicates part of his time to analyzing the information, since only then it’s possible to create relevant strategies for the company.

Vantagens de analisar a frota em tempo real

Advantages of analyzing your fleet in real time

Posted Leave a commentPosted in Dicas de Gestão

Managing the fleet in real time: main advantages

The transport sector is unpredictable and optimizing the use of resources is not an easy task. The first step in optimizing fleet performance is to get an integrated, global view of your state, resources and availability. Analyzing the fleet in real time brings immense benefits and today we present the main advantages of using a business monitoring system for the transport sector!

Best customer service

Having real-time information anywhere allows the company to manage the fleet more assertively. For example, companies that work with home delivery, upon receiving an order can send the vehicle that is closest to the address where they have to make the delivery. The service becomes faster, which is good for the customer, and the company saves on fuel.

Process optimization

With the use of a business monitoring system, the company can improve its processes. It is possible to estimate the time required for the fulfillment of a route and thus define times for the execution of several tasks.

Increase productivity

With information about all departments of the company in a single dashboard, managers can analyze data in a much faster and more efficient way, easily identifying the points that need improvement and acting in a timely manner to avoid productivity problems.

Reduced risk of mistakes

Making decisions based on unreliable information is one of the most committed mistakes in the business world and one of the most important that leads to failure. A real-time monitoring system constantly feeds the manager in terms of information, so he will be aware of all the relevant data he needs to make a conscious decision.

Knowledge of company history

A real-time fleet monitoring system also allows the manager to evaluate fleet results over time and thereby uncover key information such as driver performance, fuel consumption, overtime, and other relevant factors.

Monitoring and compliance with KPIs

A company has collective and individual goals, but often employees end up defacing their goals, which has a negative impact on the company. A business monitoring system such as Multipeers4Fleets allows each employee to have access to their KPIs and receive alerts whenever their performance is out of the established standards.

Multipeers4Fleets enables you to continuously measure and analyze all events in the fleet management business so that you can make the best decisions for the future of your business. Through simple and intuitive dashboards, you can analyze the expenses of each vehicle in the fleet, find the factors that contribute to a fuel increase, set alerts whenever something important occurs, among many other features.

7 Vantagens do uso da análise de dados em tempo real

7 Advantages of using real-time data analysis

Posted 1 CommentPosted in Soluções de Gestão

Learn how real-time analysis can help your business

The amount of generated data has increased significantly due to the widespread use of mobile devices and due to the reduction of storage costs. In a market where information is the most important asset of companies and where consumers are increasingly accessing all the information they need instantly, analyzing data in real time represents a very important competitive advantage. There are many advantages associated with the use of tools that allow real monitoring of the business and in this article we highlight some of them!

To have a complete view about the customer

With real-time analysis you can immediately see what customers prefer, their needs, and the problems they face. This information guarantees a more personalized service.

To identify changes in the immediate

A small change in the market may increase or decrease the demand for a particular product or service. Having up-to-the-minute information, you can identify this situation without causing problems for the business. Therefore, after identifying a less positive situation, for example, it’s possible to take corrective measures immediately and thus minimize possible risks.

To correct deviations in operational processes with brevity

A failure in the production process can mean serious problems with customers, suppliers and partners. Keeping track of the production process in real time allows us to identify possible failures and their correctness, without letting the process with a problem drag to its final stage.

To combine multiple sources of data and content

With the use of a system of data analysis in real time it’s possible to aggregate in a single system all the information related to the company. In this way, the access to information becomes much easier and the time previously spent to gather information from various sources is reduced.

Makes processes more agile

As real-time information management programs present the information in a condensed and ready-to-analyze form, the need for extensive reporting will eventually disappear. In this way, employees who previously had this responsibility will have more time available for other tasks, which will certainly contribute to an increase in their productivity.

Reduction of the mistakes probability

The use of real-time data analysis systems reduces communication failures and accelerates data consolidation. All company information will only be in one place, which makes analytical processes more agile and effective.

Data on mobile devices

All real-time information management programs have the potential to be used on mobile devices. Therefore, it’s possible to be in a meeting on a trip and to have real and updated information about the state of the business. This translates into a reduction in the time needed to make decisions or solve situations, since you don’t have to go to the office before you can act.

Business is happening now and it’s essential that companies have management systems that allow them to analyze the data at the moment, not wasting time and consequently opportunities.