O que podemos esperar da tecnologia em 2019?

What can we expect from technology in 2019?

Posted Leave a commentPosted in Dicas de Gestão

The end of the year is always the time to anticipate trends and it is essential that companies are aware of the technological innovations of the upcoming year. Gartner has already pointed out the key technology trends that we will find in 2019. In today’s article, we talk about the major technology trends in the new year!

Digital Twins

This is a solution that aims to improve the processes of creation, testing and correction in the manufacture of new products. In fact, digital twins are nothing more than a copy of processes that exist in reality. At the same time that a product is developed in the physical world, its creation also happens in the virtual world. In this way, it is possible to carry out tests and analyzes before the product reaches the market. The main advantages of this technology are: reduction of production time, reduction of costs, greater capacity of adaptation, better forecast of profits and improvements of the forecast of risks and reduction of errors.

Augmented Analytics

Data are the most important assets of companies and managers need to be aware of this. By 2019 data analysis is expected to become even more important and programs and applications are used to enable data to be analyzed faster and more automatically. The goal is not to replace humans in this task, but to equip them with all the tools and information necessary for more assertive decision making. In this way, you can automate data creation, discover trends, and exchange information across departments. The RH, financial, sales and marketing departments are the ones who most benefit from this type of analysis.

Blockchain

Blockchain is very fashionable due to the increasing use of crypto-coins, but its use goes far beyond that. This technology makes transaction logging much more secure. This technology has innovated in the way of recording information, which provides a new way of working with data in the web world. However, Blockchain is not only used in the world of crypto-coins. Also in the area of ​​health this technology can be used, since it allows a registry of all data movement, which increases the security of the same. 2019 will be the year of solidification of this technology.

Chatbots

Chatbots are the stars of artificial intelligence. They are linked to the company’s database and use common language to talk to customers. They are able to recognize names and phone numbers to predict customer behavior. They are very intelligent systems in that they store the essential information so they can refer customers to the areas they need to consult. Ryanair, for example, already uses this system to talk to customers. More and more companies are using this functionality and it is expected that in 2019 there will be a great increase in their use.

Interactive Dashboards

The large volume and complexity of data requires new ways of analyzing information. Interactive dashboards are going to be a big trend next year. Softwares such as Multipeers allow the creation of an interactive dashboard with information from several data sources, which makes the analysis faster and, consequently, the decision making is faster and efficient.

As principais tendências de inteligência artificial para 2019

The main artificial intelligence trends for 2019

Posted Leave a commentPosted in Notícias

We are in a new era: we are currently in the age of artificial intelligence and there is no escape from it. We have all been able to detect something related to artificial intelligence in many companies and Brian Krzanich, CEO of Intel, has a certainty: all companies will be affected by this new technology; otherwise they will not be able to adapt to the new reality we have already witnessed. With the approach of 2018, many experts are looking at the main trends that await us in the new year. In today’s article, we have assembled the main trends in artificial intelligence for 2019.

More sophisticated data analysis

Data are the most important assets of companies and managers need to be aware of this. By 2019 data analysis is expected to become even more important and programs and applications are used to enable data to be analyzed faster and more automatically. The goal is not to replace humans in this task, but to equip them with all the tools and information necessary for more assertive decision making. In this way, you can automate data creation, discover trends, and exchange information across departments. And all this in a faster and more objective way!

Digital Twin

This is a solution that aims to improve the processes of creation, testing and correction in the manufacture of new products. In fact, digital twins are nothing more than a copy of processes that exist in reality. That is. at the same time that a product is developed in the physical world, its creation also happens in the virtual world. In this way, it is possible to carry out tests and analyzes before the product reaches the market. The main advantages of this technology are: reduction of production time, reduction of costs, greater capacity of adaptation, better forecast of profits and improvements of the forecast of risks and reduction of errors.

Massive use of chatbots

Chatbots are the stars of artificial intelligence. They are linked to the company’s database and use common language to talk to customers. They are able to recognize names and phone numbers to predict customer behavior. They are very intelligent systems in that they store the essential information so they can refer customers to the areas they need to consult. Ryanair, for example, already uses this system to talk to customers.

Centralization of information

Artificial intelligence helps companies to interconnect all their information, which has a very important weight in management decisions and especially in the marketing area. A company that analyzes your information in real time and has all the important business information in one place will be able to make more assertive and successful decisions, which enhances the success of the business. Multipeers is therefore an increasingly necessary tool in today’s businesses.

Solidification of Blockchain

Blockchain is very fashionable due to the increasing use of crypto-coins, but its use goes far beyond that. This technology makes transaction logging much more secure. This technology has innovated in the way of recording information, which provides a new way of working with data in the web world. However, Blockchain is not only used in the world of crypto-coins. Also in the area of ​​health this technology can be used, since it allows a registry of all data movement, which increases the security of the same.

Artificial intelligence is everywhere, and there is no denying it! If a few years ago when we thought of artificial intelligence “we traveled” to a distant future, today we can say that artificial intelligence is already part of our day-to-day life!

Como usar a inteligência artificial na área do marketing?

How to use artificial intelligence in marketing?

Posted Leave a commentPosted in Internet e Marketing

Artificial intelligence is everywhere, and there is no denying it! If a few years ago when we thought of artificial intelligence “we traveled” to a distant future, today we can say that artificial intelligence is already part of our day-to-day life. One of the areas that has taken most advantage of this new era is the marketing area. In today’s article we will understand how we can use artificial intelligence in marketing.

Customize the consumer experience

This is the most striking area of ​​artificial intelligence in the marketing arena. The consumer is the most important person in the entire communicative process, and based on the data collected (personal information, information about what searches on the internet, buying behavior) it is possible to offer personalized content according to the actual preferences of each person. So each consumer will feel unique and special and the company will profit from it!

Increasing use of chatbots

Chatbots are the stars of artificial intelligence. They are linked to the company’s database and use common language to talk to customers. They are able to recognize names and phone numbers to predict customer behavior. They are very intelligent systems in that they store the essential information so they can refer customers to the areas they need to consult. Ryanair, for example, already uses this system to talk to customers. The advantage is that through the chatbots you can provide a much more personalized experience to the customer, because all your preferences are present!

More centralized management

Artificial intelligence helps companies to interconnect all their information, which has a very important weight in management decisions and especially in the marketing area. A company that analyzes your information in real time and has all the important business information in one place will be able to make more assertive and successful decisions, which enhances the success of the business. Multipeers is therefore an increasingly necessary tool in today’s businesses.

Automation of tasks

One of the most important advantages of artificial intelligence is the automation of tasks. The more automated the job is, the more time employees will have to make the business more productive. Automation can range from the simplest to the most complex tasks. At the marketing level, we can automate a welcome email to a new newsletter subscriber or even a thank-you email for a purchase in our online store.

Better use of data

Artificial intelligence helps to compile data and analyze daily experiences to find patterns and ways of improvement. The artificial intelligence systems of data analysis independently calculate the information in order to generate insights essential for a correct decision making. With experience, machines will be able to learn how to predict behavior of employees and customers.