5 dicas de tecnologia para melhorar a gestão de pessoas na sua empresa

5 Technology Tips for Improving People Management in Your Business

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People management is critical to the success of a company. When this management is well done, professionals are more motivated and committed to the overall objectives of the organization, which brings numerous benefits to the overall results. People management must go beyond operational practices and strategic thinking needs to be put into it, implementing new practices in the daily life of human resources. In today’s article, we present 5 technology tips for improving people management in your business!

Real-time resources management

Software that enables real-time business analysis such as Multipeers is very important for human resource management. With true, up-to-date knowledge of team availability, it’s easier to troubleshoot issues, rearrange work teams, and ensure business productivity. It is also possible to always be aware of the performance of each employee, which allows to solve any demotivation problems, for example.

Implement telecommuting

Increasingly, employees value perks beyond salary. Today, thanks to technology, it is possible to work from anywhere in the World, no longer being required to be in the office all week. Implementing one day a week of teleworking will motivate your team and in the long run you will feel the difference by increasing the productivity of each employee.

Optimize meetings (and do them only when needed!)

Meetings are often longer than what was needed, which causes a lot of time to be lost, increasing the demotivation level in the teams. There is software that allows you to plan meetings so that they don’t last longer than necessary. Similarly, meetings can be held through Skype and other similar programs, which eliminates the need for everyone to be physically present. Meetings should only be scheduled when strictly necessary, as the “waste of time” makes employees feel unmotivated and misled!

Use cloud services

Cloud storage is already seen as a competitive strategy that meets the needs of small, medium and large businesses. Companies like Google and Microsoft provide servers where files are stored the same way they are stored on a computer or mobile device. Files are stored miles away, but over the Internet, through a login and password, you can log into your account and access all your files. This facilitates document sharing by all team members, making collaboration between everyone simpler and more organized.

Invest in internal communication

Internal communication is often overlooked, but it is one of the most important areas in a company because it deals with an organization’s main audience: its human resources. It is important that there is fluidity in message transmission as well as transparency in the work environment. It is essential to implement business management channels and/or applications that facilitate communication between various departments, such as creating Whatsapp groups or creating an internal newsletter.

A importância da informação no processo de tomada de decisão

The importance of information in the decision-making process

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Difficult decisions are part of the daily life of managers. It is necessary to keep abreast of what is happening in the company to make the right decisions for the business. However, due to the increasing amount of data in companies, it is not always easy to decide consciously and objectively. In this article, we discuss the importance of information in the decision-making process.

Information is important to identify problems

In most situations, decision making aims to solve a problem. Thus, it is necessary to identify its origin and list all possible solutions. This step seems basic but is one of the most important because it will give us the data needed to know which path to choose. And there is not always up-to-date and organized information to make these decisions. The right information is essential so that managers can decide the best way.

Real-time information is a growing need

The day-to-day of a manager is quite busy and it is humanly impossible to keep up with all the situations that happen in the business. We live in an age when we are “bombarded” by data from all directions! It is very important to have a real-time business monitoring system as it allows you to set business alerts so that you are advised whenever any important situation requires immediate intervention. Multipeers is a BAM system that allows you to define business alerts that warn you whenever a situation requires your attention. In this way, you will always be aware of the events of your business and will be able to decide in good time. Many of the decisions are made based on reports a few days late, which makes the company have a reactive and non-proactive action. With Multipeers you can always be ahead of the competition, since you can have a single dashboard all the information generated by your company!

Have information from various data sources for an overview

Before making a decision, the manager must identify and analyze in detail all available alternatives. The same problem can have several solutions and the manager should rely on the help of his team to choose the best way forward. In this way, not only does the company win, everyone’s opinion will certainly be better than that of a single person, as employees will feel more motivated because they feel that they are an integral part of the process.

Information everywhere

Mobility is a growing trend and in many sectors is already a daily reality. Employees and managers must have access to the most important information about the business because only then will they be able to make effective and timely decisions. Cloud computing has facilitated labor mobility by enabling important business documents to be consulted anywhere and for effective decision making.


5 Tendências de segurança dos dados

5 Trends in data security

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The year 2018 is nearing of its end and it is, therefore, time to speak of tendencies. Data security is an issue that is increasingly in need of attention, especially in this year marked by the entry into force of the new general data protection regulation. Keeping an eye on the trends in this area is the first step to being able to protect your data in the best way possible and to ensure that confidential business information is not exposed. In today’s article, we present 5 trends in data security!

Information Security in the Cloud

Cloud has been gaining more and more fans all over the World. Using cloud solutions ensures greater mobility and a wider choice of options. However, we can not make the mistake of putting the information in the Cloud so that it stays protected. Because Cloud storage enables company files to be viewed on any mobile device, it is critical to ensure that these devices stay protected. Storing business information in the Cloud is very important to keep information secure, but it is not enough to ensure this: it is mandatory to ensure that the devices are all protected.

Creation of policy for use of technology resources

Technology is part of everyday life for all employees of a company and this is a risk to data security. It is necessary to define how technological resources can be used in the work environment, through the creation of standards for the use of removable devices, the opening of personal e-mails, among other factors considered relevant. The use of a pen with a virus, for example, can contaminate a company’s entire network, compromising information security.

Secure passwords policy

It is believed that 90% of passwords are vulnerable and can be discovered quite easily. The password is the main resource for a user to access a system, so it is essential that it is strong and secure. It should be changed quite frequently (it is advisable to change it every 90 days). Thus, the company should create a document with rules on the creation of passwords, as this area is often seen with little seriousness, which can compromise the security of the business.

Data backup

This should be a common practice and mandatory in all companies, but in many cases there is no policy of any kind regarding data backup. In order for a company to ensure that your information stays safe, you need to frequently perform backups of your information. This backup must exist in several environments, so that in case of a computer attack the information remains protected. It is also advisable to use a data recovery system in the Cloud, such as RAAS. Thus, in case of extreme attacks, it is possible to recover all the information that was the target of the attack.

Tailored security solutions

The cybersecurity market is evolving into a new paradigm of solutions as they resolve the specific “pains” of each client. With companies increasingly demanding information security, IT solution providers are starting to offer more personalized approaches, taking into account the size and complexity of each company’s IT infrastructure. A more personalized approach will allow companies to adopt solutions exclusively tailored to their needs.

Os principais obstáculos para uma tomada de decisão eficaz (e as possíveis soluções!)

The main obstacles to effective decision making (and possible solutions!)

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Making decisions for the future of the business is a complicated task for managers and requires a lot of commitment from them. A lot of times, business leaders and departments d’ont have all the information they need to analyze situations in an objective way, which greatly complicates effective and rapid decision-making. On a day-to-day basis in which companies are constantly living, the lack of time to evaluate the company’s operations is one of the biggest enemies of correct decision-making. Today, companies generate data every day and the vast amount of information that exists is also a concern for companies as it is not easy to manage all sources of information and it is even more difficult to get the most important insights from each from them. There are many obstacles that prevent decisions to be made quickly and consciously and it is about these obstacles that we are going to discuss in this article. And we will also present possible solutions for each of them!

Obstacle 1: there is no information in real time

Business life happens now. In each moment information is generated and this information will have an impact on company’s life, so it is fundamental that a manager is always aware of what is happening. The reality, however, is that in most companies the information is spread by various software and it is not possible to have immediate access to all the data. This will have a negative impact on decision making. Decisions based on a few days’ reporting are always reactive and the company runs the risk of being outdone by a competition that is quicker to act.

Solution: BAM

BAM tools such as Multipeers are essential in today’s business world because they allow you to condense all information from a wide range of data sources into one platform. The ability to access information in real time changes everything because it is the guarantee that we are always working based on the most current information that exists. Decision-making is made easier because there is no need to resort to lengthy and old reports to decide what to do next. With information so accessible, the likelihood of making bad decisions is much lower, which certainly increases the efficiency of companies. In addition, Multipeers also allows the creation of business alerts that advise managers about anomalous situations that require their attention. This fact makes it possible for managers to carry out their day-to-day tasks in a quiet way as they know they will be alerted when something strange happens. This allows a corrective action to be taken immediately, ensuring prompt resolution of problems.

Obstacle 2: lack of mobility

Business mobility is a growing trend and in many industries is already a reality. However, there are still many companies that are not able to adapt to this new way of working and this makes employees have to be in the office to access the e-mail and to meet with their teams. Companies are still not very receptive to this new trend because they are afraid that mobility is synonymous with a greater probability of loss of credentials of access to the network, which in general results in the leakage of information abroad. Fortunately, more and more technology is moving towards making systems and networks more secure and practically inviolable.

Solution: use of the right tools

Employees and managers must always have access to the most important information about the business, since only then will they be able to make effective and timely decisions. Cloud computing has facilitated labor mobility by enabling important business documents to be consulted anywhere and for effective decision-making. Switching the corporate email system to a cloud-based solution is also very important for increasing business mobility. Videoconferencing tools were the first tools to enable enterprise mobility and are now moving to a large scale for mobile platforms, which significantly increases the scope of mobility. We are now able to use Skype and Hangouts on mobile devices, allowing you to have meetings anytime, anywhere in the World.

Obstacle 3: lack of planning

Companies often don’t spend the due time in planning their activity and this will obviously have negative consequences over time. Business planning is essential if the company’s action is to succeed. Setting realistic goals and ways to reach them is a very important part of business, because we can only succeed if we know well where we want to go.

Solution: plan and involve the entire team

At least every six months, it is crucial that managers meet with their teams and analyze what has been done so far and, based on the result of that analysis, the company’s course should be traced to the following months. However, it is very important that there is always a plan B. As good as planning is and the goals set are the most appropriate for the company, you have to take into account that things can go wrong, because the business world is very susceptible to changes and unforeseen events. Therefore, it is necessary to always have an alternative plan. Having a B plan makes emergency situations easier to deal with. Many managers don’t think of alternatives when they make a decision and end up harming the business if the decision they make doesn’t have the desired effects.

Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business.

Get to know the advantages of the BAM system and learn how these tools can help your business!

ERP Cloud: saiba o que é e porque ter uma na sua empresa

ERP Cloud: get to know what it is and why you should have it in your company

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Ever heard about ERP Cloud? No? This means that your company has not harnessed one of the most efficient tools when it comes to business management. Let us explain why you need to insert this software into your business. Organizing the administrative activities of a company seems complicated, especially for beginner entrepreneurs. But this impression need not be so. With the democratization of technological resources, small and medium-sized companies have at their disposal incredible tools to employ management to the business. Among these is the ERP Cloud. But what is it, and how does this technology work? Let’s see!

Learn more about ERP Cloud

ERP stands for Enterprise Resource Planning. It is software that integrates all the departments of a company, aiming at a better circulation of information, giving greater agility to the processes, favoring a considerable reduction of costs. So let’s think of a retailer that faces problems with inventory control and financial management, two key industries in this type of business. How does an ERP Cloud work in this situation? The first step in the implementation of this program will be the registration. Gather all product information, values ​​and customer data on the platform. From there the other features can be started. This store that we use as an example, will now be able to formalize an inventory of your inventory, and control the expenses and revenues of the financier.

The main advantages of Cloud ERP

The company that adopts the ERP Cloud will have the following benefits:

  • Consult anywhere – having a program that works online is undoubtedly a great advantage. Wherever you are, all you have to do is connect to the internet, and you can make all the inquiries and releases you need. No process hangs if the manager needs to take a trip, for example.
  • Reporting – having consolidated information in just one click is another very interesting tool for this type of software. Managers who need to understand what has been happening in a given period, you just need to apply the filters you want and download the report.
  • Electronic Invoice Issuance – With so many changes in the country’s tax legislation, hiring a system that is current with this and compatible with the Revenue or Treasury sites, is an effective solution. With the ERP Cloud you will be able to issue the different versions of the electronic invoice, and also choose the type of Digital Certificate that you want to work with.
  • Issue of Carnets – linking your sales to a banking system and issuing bank statements, is more than possible with this type of software. You can issue a registration card for purchase lots.
  • Sales control – tracking the budget until the conclusion of the sale, is also possible using the ERP Cloud.
  • Inventory control – updating inventory, and controlling the incoming and outgoing goods will no longer be a problem.
  • Financial control – accounts payable and accounts receivable are fully met in that program. There will no longer be any need for the “unique worksheets” that each employee creates to track invoice and other payments.
  • End of the paper – comes from the endless pile of papers that take the tables of your company. Besides having a high cost, it is synonymous with delays and rework. Ending paper circulation is a symbol of process optimization.

Information storage security

All of these advantages join the storage security of cloud information. Cloud is a way to save softwares and files in the virtual environment. All in a secure, and formable way, that is, as your business grows, the space to store information in the ERP Cloud increases. Of course, before you close with an online ERP software provider, you need to check out details like that. See also the question of support, and if it is possible to fit some characteristics of your business into the system interface. It is interesting to hire a system that can incorporate or exclude fill fields, for example. Regarding the Cloud environment, it is completely secure, uses the best in encryption systems, which will protect the information generated in its administrative routines. Is it clear why your company needs to have an ERP Cloud? We have seen how much this tool will potentiate your venture. Enough of so many obstacles within the management of your business. Install the software and prepare your company for new challenges.

Guestpost by GestãoClick

Ferramentas de tomada de decisão que vão ajudar a sua empresa a crescer

Decision-making tools that will help your business grow

Posted Leave a commentPosted in Dicas de Gestão

A manager has to make decisions constantly and it is not always easy to make the right decisions for the growth of a business. Nowadays, there is more and more information in companies and the data generated daily is an added value for decision making, but managers need to be accompanied by the right tools to extract the real value of that data. In today’s article, we introduce you to decision-making tools that will help your business grow!


The day-to-day of a manager is quite busy and it is humanly impossible to keep up with all the situations that happen in the business. We live in an age when we are “bombarded” by data from all directions! It is very important to have a real-time business monitoring system as it allows you to set business alerts so that you are advised whenever any important situation requires immediate intervention. Multipeers is a BAM system that allows you to define business alerts that warn you whenever a situation requires your attention. In this way, you will always be aware of the events of your business and will be able to decide in good time. Many of the decisions are made based on reports a few days late, which makes the company have a reactive and non-proactive action. With Multipeers you can always be ahead of the competition, since you can have a single dashboard all the information generated by your company!

Cloud Storage

Mobility is a growing trend and in many sectors is already a daily reality. Employees and managers must have access to the most important information about the business because only then will they be able to make effective and timely decisions. Cloud computing has facilitated labor mobility by enabling important business documents to be consulted anywhere and for effective decision-making. So you don’t have to be in the office to edit a document or respond to an important email.


Skype is a free tool that lets even people who are away participate in the meeting. Distance is no longer an obstacle to people being unable to be present in the company’s decisions, and being a virtual meeting, there is less tendency to waste time on issues that are irrelevant to the theme of the meeting. It is necessary that the people involved in the decision process are in permanent contact, so that all can collaborate with their opinions!

Cloud Email

Changing the corporate email system to a cloud-based solution is very important to increase business mobility. These solutions facilitate communication between the various departments of the company, because the information becomes accessible even when using tablets and smartphones. Using e-mail on mobile devices allows for a faster and more efficient response, which contributes to greater management efficiency.

Glossário de gestão de informação: 20 termos que precisa de conhecer

Glossary of information management: 20 terms you need to know

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Managing information effectively is essential to ensure that the company can get the insights it needs to make the best decisions for the business. In an age where huge volumes of data are being generated every day, companies seek to find the best ways to deal with information on a daily basis. In today’s article, we leave you 20 terms on information management you need to know!

Descriptive analysis

This type of Data Analytics answers the question “what is happening now?”. Through the response, companies can analyze data on customer losses, sales for a particular product, and the outcome of launched campaigns. Descriptive analysis allows immediate decisions to be made with a high level of security, since the analysis is based on concrete and current data. The information coming from this type of analysis is usually displayed in graphs and tables, which allows the manager to have an overview of the processes monitored.

Predictive Analysis

Predictive analytics is an advanced form of Data Analytics that aims to answer the question “what will happen?”. It is a type of analysis that makes predictions through probabilities. This analysis is possible thanks to techniques like regression and progression analysis, pattern matching and various types of statistics. This type of Data Analytics is widely used in stock market and investment companies.

Diagnostic analysis

Diagnostic analysis will explain why something happened. This type of analysis will relate all available data and information to find patterns of behavior that may explain the results. It is an important analysis to find problems and above all to avoid repeating them in the future.

Prescriptive analysis

The prescriptive analysis is the analysis of premonition. It answers the question “what could happen if we take this action?”. This type of analysis is very important especially in the sales area. For example, “if we think about giving a 15% discount next month on the company’s lesser-selling product, the likelihood of increased sales is 40%”. The prescriptive analysis raises hypotheses about possible results of actions taken by the company. It is an essential analysis for managers, as it helps them to evaluate the best way to choose a certain strategy to solve a problem.


The backup allows you to back up data and files. If there is a computer problem and important files are lost, the only alternative is to redo the work that has been done previously. This leads to a large productivity drop. Having an up-to-date backup of the data will allow the company’s revenue to not be affected because even in the event of a computer disaster the employees will have access to the documents they need to work.


BAM stands for Business Activity Monitoring and is a tool that defines the process and technologies to be able to put information about the company’s KPIs in real time on a dashboard. What BAM does is only show in one place all the information coming from the most varied sources of data of the company, eliminating the need to consult several databases and related to know what is happening in the company at that time.

Data base

Set of related files, tables, relationships, which stores data and makes associations between them. Databases are currently the most important assets of a company.


BI (business intelligence) is a technique that helps managers plan the company’s strategy by collecting and analyzing a large volume of data to understand the company’s performance and then to decide more consciously about the future.

Big data

Big Data is the term that describes the immeasurable volume of data (structured or otherwise) that has a daily business impact. More important than the amount of data, that’s what businesses can.

Data scientist

This will be one of the most sought-after professions in the future. A data scientist is an analytical professional who has the technical capabilities to solve complex problems and has come up to deal with the huge amount of unstructured data that companies have to deal with on a daily basis. This professional creates algorithms to extract insights from the data generated by the diverse sources of information and presents them in a practical and simple format to analyze by the decision makers, who will then be able to define strategies and decide the best way for the company.


Cloud Computing is a model that allows full network access to a set of shared computing resources (networks, datacenters, storage, services, applications, among others) that can be quickly made available with minimal effort and without interaction with the supplier.


CRM is the acronym for Customer Relationship Management, that is, Customer Relationship Management and is used by thousands of companies to manage their relationship with current and potential customers. This software aims to protect the business information of a company. At the same time, a CRM helps identify the best actions and the best time to contact the customer, in order to boost the sale. Likewise, it allows you to evaluate objectives and evaluate the sales team.

Personal data

According to the GDPR, personal data means any information relating to an individual person identified or identifiable through them (identifiable ‘by reference to an identification number or to one or more specific elements of his / her physical, physiological, psychic, economic, cultural or social ‘).


A dashboard visually displays the most important information about the business. In case of using a tool like Multipeers, the information is updated permanently and automatically, so that you have at your disposal the most current information on everything that happens in the company.

Artificial intelligence

Artificial intelligence is the ability machines have to think like humans. It defines your ability to learn, reason and decide autonomously and intelligently. Contrary to popular belief, this is not a recent concept. It first emerged in 1956 by John McCarthy, a university professor who used the term to describe a distant world in which machines would be able to solve all problems that until then were solved exclusively by humans.


KPI stands for key performance indicator, that is, key performance indicator. In the business world, KPIs are quantifiable measures that serve to understand whether the company’s objectives are being met or whether the strategy needs to be modified to achieve them.

Data masking

Data masking aims at creating a structurally identical but not equal version of data. This technique creates a database with fictitious but realistic information that can be used for testing and training purposes. Data masking solutions offer a variety of sophisticated scrambling techniques to protect sensitive data, irreversibly replacing them with data that is not real, while maintaining the referential integrity of the database.


PDCA is the go to plan, do, check and act. It is a management technique linked to the improvement of a company’s processes. Its purpose is to solve problems, pointing out the causes for potential deviations and productive failures. This process makes the organization of the company more efficient in the long run and it is essential that it be applied from the moment of creation of a business, so that the improvement can be continuous.

Security policy

The security policy is a document developed by the company that records the principles of security that the company adopts and that must be followed by the employees. The security policy should be applied to all information systems, both desktop and mobile. For policy to be respected, it is essential that top managers participate in the implementation.


A VPN network is a virtual private network that transmits encrypted data as it navigates from one point to another in the Web world. Connecting through VPN enables the user to browse websites securely and privately. VPN connections are increasingly used as they allow remote access to local files and is a safe way to browse through public Wi-Fi networks.

5 aplicações móveis que o vão ajudar a gerir o seu negócio

5 mobile applications that will help you run your business

Posted Leave a commentPosted in Dicas de Gestão

The smartphone is one of the best friends of managers, because it is through this little device that we do many of our daily actions. Nowadays, the business world is not restricted to the walls of the office and entrepreneurs should have access to all business information from anywhere. There are many mobile applications that make life easier for managers and are true allies of good decisions. In this article, we’ll introduce you to 5 mobile applications that will help you run your business.


The mobile version of Multipeers is a great help for managers. Multipeers is a BAM system that allows you to analyze the business in real time through a dashboard that shows all company information from the different data sources that exist in it. The manager can have this information on his mobile phone and easily notice the state in which the business is, and can make decisions instantly.

Google Drive

Google Drive lets you share files online, with real-time syncing. It allows integration with other Google tools, such as Gmail. This way, anywhere you can access and edit your documents in a simple way, from a mobile device. Any changes you make to your documents are automatically saved. You will no longer have to ask them to send you that report you need for the next meeting!


WhatsApp is a very important tool for the work teams, since it allows the creation of groups, exchange of opinions and document sharing. We can keep track of everything that happens, even if you are physically absent from the office. In addition to chatting, WhatsApp also allows you to make phone calls for free (as long as there is Internet access) and share documents and pictures.

Corporate Email in the Cloud

Changing the corporate email system to a cloud-based solution is very important to increase business mobility. These solutions facilitate communication between the various departments of the company, because the information becomes accessible even when using tablets and smartphones. Using e-mail on mobile devices allows for a faster and more efficient response, which contributes to greater management efficiency.

Office 365

Office 365 is a solution in the Cloud that offers features for creating Excel documents, texts and presentations. All these documents are essential to perform the administrative tasks and communication of any business. With Office 365 you can create and edit documents anywhere, giving business mobility to the business. Access to this tool is by user account and there is no need to install the program on all devices that the company uses.

7 dicas para reduzir os custos de TI

7 tips to reduce IT costs

Posted Leave a commentPosted in Tecnologia e Gestão

Information technologies are essential for companies that want to ensure a good operational routine. Companies are increasingly computerized and we live in an increasingly technological environment. Therefore, it is imperative to invest in information technology. However, many managers consider these investments to be very high and this mindset ultimately makes companies obsolete. In today’s article, we present 7 tips to reduce IT costs while maintaining all organizational efficiency!

Delete the software licenses you don’t use

Software licenses are often expensive and companies often pay for software they don’t use. Thus, it is advisable to regularly review all the software licenses the company pays for and analyze their real importance to the business. Not worth paying for software that is never used!

Form the collaborators

Often companies make the mistake of not properly training employees to use a particular software. This will cause people to make mistakes repeatedly and the company incurring superfluous costs. Training the workforce to properly utilize technology tools ensures greater process efficiency, increases productivity, and dramatically reduces IT costs.

Automation is the way

Many tasks in the area of ​​information technologies are quite repetitive. Automating processes is a way to reduce IT costs, as it is not necessary to highlight a collaborator to be exclusively dedicated to monotonous tasks. Automation reduces the time that the tasks take to execute and decreases the probability of human error.

Cloud Storage

The Cloud has come to stay and is very useful for reducing IT costs related to data storage. Transferring the entire IT infrastructure to the cloud is a way to reduce costs and increase the security of company information. In addition, by using this storage method, the manager can access information from anywhere in the world and from any device.

Privilege SaaS

Using software as a service can change your entire IT area. SaaS is a secure, simple and remotely managed solution. Equipment maintenance costs are eliminated because the service provider is responsible for this maintenance. Using the software in this way is one of the trends of the future and is already used by many companies.

Use fewer servers

Many companies use multiple servers, all with low individual performance and high costs. To minimize this problem, it is advisable that these servers be replaced by more powerful ones that concentrate all processes. Often companies use 5 servers and if they used only one they would have lower costs and better results.

Use videoconferencing

This is one of the easiest ways to reduce IT costs. Meetings can be held using videoconferencing technology as this reduces travel, accommodation and food costs. In addition, videoconferencing meetings are usually of shorter duration, which frees employees to perform their responsibilities and, as a result, the company’s productivity increases.

5 Dicas para implementar a transformação digital de forma correta

5 Tips for Implementing Digital Transformation Correctly

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Digital transformation in business is increasingly a necessity and is no longer seen as just a fashion trend. Nowadays, a company that doesn’t exist online is almost as if it didn’t exist and is easily surpassed by the competition. Digital technologies have redefined the way companies do business, changed how we relate to customers and how we communicate. Forrester research reveals that large business owners expect 47% of total sales to be influenced by digital media by 2020. In today’s article, we leave you 5 tips for implementing digital transformation in right way!

Redefine your business

Digital transformation is much more than just including technology in every company process. Digital transformation is a change that affects all areas of the business and requires cultural change, which can only be achieved if employees are willing to change. It is important to analyze the market of your company and define a strategy for the future, identifying potential threats and opportunities, adapting the whole company’s performance.

Involve the whole team

Even if there is a person responsible for the process of digital transformation, it is very important that you involve all employees in this change, because only then you will have their support and commitment. Communication between all departments is essential if digital transformation is to be implemented correctly.

Stay up-to-date

When a company decides to invest in digital transformation, it must be aware that it is necessary to be constantly updated on technological trends and innovations. Artificial intelligence is the biggest trend for the next few years, according to a Gartner study released in 2016. It is believed that more and more the customer relationship through digital means will be done using chatbots. Using cloud storage is another big trend. According to a survey by IDC, by 2020 about 67% of software spending will be related to cloud storage tools.

Get expert help

The shift from an analog paradigm to a digital paradigm can be quite complex for companies that don’t have the experience they need. In these situations, it is advisable to hire external support. Specialized companies have more experience and more technical knowledge on the subject and will be more prepared to face the challenges that have come up along the way. However, you have to evaluate the costs: adopting a ready-to-use solution will certainly cost less than developing the tool internally. On the other hand, it is essential to know all the needs of the company, because existing solutions may not be able to meet all the requirements of your company.

Always work with goals

Following the market trend is very positive, but it can be detrimental if you don’t know what your business objectives are with the adoption of digital transformation. It is important that you know your goals well and that they are specific, realistic and measurable, because only then can they be achieved. Digital transformation can help you achieve a wide range of goals: win new customers, retain current customers, optimize team performance, and more.