Tag: concorrência

Dicas de Gestão

5 Steps to follow the competition

Monitoring the competition is something that companies must do frequently, because only through effective monitoring can we know what state the market is in and know its trends. However, it is very difficult to keep up with all that goes on with our competitors, because we live in an age when we are “flooded” by information, coming from many different places. So we’ve prepared this article to present you 5 steps to follow the competition!

Google Alerts

This is a very simple and very easy to use tool. If you want to be alerted every time your competition is cited in the Web world, simply monitor the keywords related to the competition. This tool also has the advantage of being completely free!

Competitive Benchmarking

Benchmarking is an instrument that aims to improve performance in order to position itself ahead of the competition. The process is based on learning with the best experiences of companies operating in the same industry. Competitive benchmarking aims to analyze direct competition and focuses on the comparison of products and services, methods, strategies and campaigns used. The goal is to outperform the competition by improving the methods it uses.

SEMRush

This is one of the favorite tools of marketers as it specializes in competing data. Simply put the URL of your competitor’s website and you will immediately receive information about the keywords it uses, the organic searches it has, the traffic and paid ads in effect. The results are presented in graph format, which greatly facilitates the understanding and analysis of the data.

InfiniGraph

If you want to know the trends in your circles on social networks, you just have to use InfiniGraph. The idea is to use the power of your audience to know what content and brand trends are between them. This is a tool that can be used both for your company and to follow the competition.

SocialMention

This tool allows you to keep track of what goes on in blogs, videos and social networks. When searching for a term, either a keyword or a company, the tool shows you everything that is being said about that term in blogs and social platforms. Its use is very similar to Google Alerts, but in addition to publishing on websites, it also shows us sharing on social networks and on video platforms.

Analyzing the competition is a very important step to know the market in which it is inserted and to follow the trends and preferences of the consumer. We live in an information age, in which it is difficult to follow everything that goes on inside the company and also abroad. More than ever, BAM tools such as Multipeers have a leading role in companies, since they condense in a single platform information from the most diverse sources of information!

Dicas de Gestão

Practical tips for improving your business performance

Boost your business performance with practical tips

High competition forces companies to improve their performance on a daily basis to ensure that they use the best processes and get the best results. In the hectic days of the business world, it is not always easy to find ways to improve performance and we often focus only on cost savings and we forget the other things. In this article, we present you practical tips to improve your company’s performance!

Analyze the business

Sounds like a basic tip, but it fails so many times. In most companies, managers base their decisions on reports a few days late, which makes their action always responsive and non-proactive. Analyzing the business in real time is increasingly a trend in the business world by which software like Multipeers make more and more sense. If you know at every moment what is going on in your business, you will be able to make the best decisions and you will always be one step ahead of your competition.

Invest in training

Training employees is an investment that brings a positive return in the short term. The more skilled the employees are, the better they will be able to perform their tasks and consequently the company’s performance will be better.

Keep focus

In your day-to-day life you should eliminate all kinds of distractions that could delay your work. This doesn’t mean cutting off access to social networks or stopping coffee breaks. The most important thing is to keep employees motivated and committed to doing the tasks because if they are committed to their tasks, it will be easier to eliminate the distractions in a natural way.

Avoid unnecessary meetings

It is a common practice in business world to have meetings for all reasons and without realizing this is one of the main reasons why we waste more time. It is advisable to have meetings held standing so that people do not sit back and talk objectively about the main issues.

Advance work

“Do not leave to tomorrow what you can do today” is a valuable rule and has positive consequences for a more productive day. If you arrive early to work don’t wait for your schedule to start and go ahead with that complicated task you have been putting off.

Take short breaks

Contrary to popular belief, spending too much time in front of the computer is not synonymous with higher productivity. Taking small breaks throughout the day is advised to keep you focused for the rest of the day. This will free up your mind and will be able to accomplish your tasks with greater focus.