Get to Know the 4 Phases of a Computer Disaster and Find How to Protect Your Data

Computer disasters exist and people who think that only happens to others are wrong. The causes for these disasters are immense: inadequate infrastructure, unskilled professionals, lack of security software, among many others. In this article, we’ll talk about the phases of a computer disaster and give you some tips so you can protect yourself and avoid these situations in the future!

Worry phase

After a disaster, and if the company is not properly protected, a wave of concern arises. “Did we lose all the data?”: the affirmative answer to this question can result in a fall in productivity and will be reflected in the profit of the company. The company, at this early stage of the computer disaster, feels lost and cannot reorganize itself in order to continue to produce normally.

Acceptance and understanding phase

After the initial phase of panic and concern, it’s time to look at the real impact the disaster will have on the company. Thus, it is necessary to evaluate what needs to be done, what data were most affected, among other essential aspects to the good functioning of the company.

Phase of redoing what was already done

This is the stage where you will have to organize the work that had already been done previously. Sometimes a computer disaster destroys work done years ago. It is important to be aware that at this stage the old work and the current work will overlap, which will make the workload of the employees increase significantly. It is necessary to make a good time management so as not to lose the old work and at the same time do not harm the current tasks.

Normality phase

After all the confusion generated by the computer disaster, it’s time to get back to normal. It will not be an easy task, since a computer disaster always leaves sequels, but gradually the company will return to its usual routine. It is crucial that after such a situation, companies protect themselves and ensure that in future disasters they have control over their data.

Disaster Recovery Plans

Disaster recovery plans are essential for planning actions that ensure that a disaster doesn’t harm with the company’s performance. In addition to this proactive action, the disaster recovery plans also have a reactive action, through the action of executing emergency actions, previously planned and that guarantee the immediate resolution of problems. Disaster recovery is still defined as the set of procedures to be performed in crisis situations. The ultimate goal is to save your company data so your information stays safe and sound.

“It’s worth more to be safe than sorry” is an absolute truth when it comes to computer disasters. Learn about IT PEERS security solutions and ensure you don’t lose valuable information even in the most extreme situations!

Find how to take full advantage of Big Data

Big Data is a term that has been in vogue in recent months. Big Data is the term that describes the immeasurable volume of data (structured or not structured) that have a daily business impact. More important than the amount of data, is what companies can effectively do with this data. According to IBM, by December of this year there will be three times more devices connected to the internet than people in the world. This information is more than enough proof of the amount of data that is generated every minute, which is a challenge for companies. What to do with so much information? How to take advantage of the data generated daily? In this article we will show you how to take full advantage of the potential of Big Data.

Analyze the business in real time

Information is growing at a very fast pace, which makes its analysis increasingly difficult. The solution is to analyze the data in real time to get the most out of the information. Products like Multipeers allow you to analyze every second what is going on with the business. In this way, you can make the most of the data to make the best decisions for the business. Allying the large amount of data generated in companies to a real-time analysis allows you to gain essential insights for business success.

Better data collection

The data come from the most diverse channels and through Big Data it is possible to centralize them and group them by affinities. It is possible to be closer to the customer through the collection of data through questionnaires, applications, loyalty cards, among other instruments. The data collected is essential for assertive planning of marketing and communication actions.

Greater effectiveness of the business

More than knowing the market, companies are able, through Big Data, to use the data to change the business and increase the return on investment. Using analytical expertise allows companies to create new business indicators and analyze them more comprehensively and objectively. In this way, they will achieve better levels of income that will be reflected in the success of the business.

Have the right tools

It is imperative that companies have the right tools to deal with the vast amount of data they are creating every day. Datapeers, for example, is an innovative solution that helps companies meet legal requirements and improve the quality of development processes, ensuring the protection and confidentiality of data. The new EU data protection regulation reinforces the importance of information and the increasing need to protect it.

BAM: find the key benefits of business activity monitoring

According to Gartner, BAM – the acronym for business activity monitoring – is the set of processes and technologies that aim to improve the analysis of the state of the business based on real-time information. BAM is used to increase the effectiveness of the business and to obtain all the data to make the best decisions. In this article, we present you the main advantages of using a monitoring system for your business!

Real-time information

Business life happens now, every moment, and it is essential that you know what is going on with your business. Decisions based on a few days’ reporting are always reactive and risk being overtaken by faster competition to act. Knowing everything that goes on in real time with your business is essential so that you can make timely decisions and have a proactive stance in the market.

Central management

BAM software allows a solid administration platform capable of collecting data from a wide variety of sources. So you can get all the information you need to decide in a convenient way in one place. With a BAM tool you can say goodbye to reports dispersed all over the places because you will find all the information about the company in one place.

Eliminates manual processes

Manual processes are more susceptible to errors than automated ones. By using a BAM tool such as Multipeers, you can free employees for other tasks and you can automate more repetitive and annoying tasks. This ensures that there is no need to constantly update data and consult reports. Everything is previously defined by itself and nothing will fail. The more automated steps, the more time you will have to focus on other important things to improve the business.

No need for clicks

BAM tools update permanently and automatically, so there is no need for user intervention. Instead of being the user looking for the information, it is the information that, in an autonomous way, finds the user.

Facilitates decision making

BAM tools make decision making more effective because they prevent errors from occurring since they eliminate the need to collect data from many platforms. As they have a simple and interactive interface, all information is presented in a practical and interactive way, providing all the information in one place, giving the manager all the data he needs to make the right decisions.


Analyzing data in real time is increasingly a reality in companies around the world. Business is happening at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Multipeers is a growing need in today’s business world. Download our ebook at this link and get to know everything you need to know about BAM!

5 new technologies that help businesses grow

The new technologies have changed the way we live and have also contributed to the evolution of companies, whether small or large. Just think of the Internet to realize the importance that technology has had for business. Certainly you cannot quote a business currently that doesn’t use the Internet. New technologies, when applied correctly, can help companies grow and evolve. In this article, we’ll introduce you to 5 new technologies that will help your business grow!

Big Data

Big Data defines the countless data – structured and unstructured – that have an impact on day-to-day business. What matters is not the volume of data generated, but what companies do with that data. Big Data must be analyzed for insights that help companies make the best decisions for the business. Nowadays, knowing is power and having as much information as possible about the state of the business and the customers is the key to winning the competition.

Cloud Computing

Storing information in the cloud is already a trend all over the world. Increasingly, storage services offer better business conditions and ensure the security of your data. Nowadays it is possible to integrate public and private environments, thus giving rise to the Cloud Hybrid. Companies increasingly aim to protect their data and cloud storage has been chosen by many IT managers as they ensure greater protection of their information.

Real-time information

Thanks to business monitoring systems it is possible to analyze all the company’s events in real time. Increasingly it is essential to keep up with the business world every minute in order to be one step ahead of the competition. Softwares such as Multipeers are increasingly a necessity in the business world because besides allowing to monitor the business in real time, they also send alerts to the user whenever something relevant happens.

Internet of Things

In a very simplified way, Internet of Things aims to connect any device to the Internet. According to Gartner, by the year 2020 there will be more than 26 billion devices connected to the network. At home, this concept aims to make life easier for people, but its application will also have an impact on the business world. In industries, for example, Internet of Things proves to be very useful since it is possible to measure temperature and humidity levels. The sensors are integrated with network and system monitoring tools and, if stipulated values ​​are exceeded, alerts are generated to take corrective actions.


From pest monitoring in agriculture to surveying in the mining industry, the use of drones (unmanned aerial vehicles) is expected to grow strongly in the coming years. Due to the high costs, these devices are currently only used by large companies, but the trend in the coming times is to lower costs and thus may also be adopted by small businesses.

7 Advantages of Cloud Storage

Cloud storage is already seen as a competitive strategy that responds to the needs of small, medium and large enterprises. Companies like Google and Microsoft provide servers where files are stored the same way if they are stored on a computer or mobile device. Files are stored for miles, but over the Internet, through a login and password, you can connect to your account and access all your files. In this article we’ll introduce you to the top 7 advantages of Cloud Storage!


Several companies provide flexible solutions tailored to the specific needs of each company. Thus, there is no need for a company to buy more space in the Cloud than it actually needs, which becomes a cost advantage. If you need to increase the storage size in the Cloud, you can easily upgrade it.


A system crash seriously threatens a company’s productivity. In case of failure, important reports can be lost and even with a policy of frequent backups, you may never be able to retrieve essential information for the company. By using a cloud storage system, data is completely safe even in case of system crashes. Your data will always be available and updated.


Wherever you are, you can always check your files through a computer or mobile device. You no longer need to carry external USB drives and pens to ensure you have the files you need when traveling. The cloud provides universal access to full-power computing, allowing access to file servers for any user with a device with network access.


Storing files in the Cloud allows easier sharing with all colleagues, and you don’t need to send large files by email or pass them through USB pens. Because the files are stored in the Cloud, each user can access the files and make the changes they want, and these changes are automatically saved.


Your business becomes more sustainable and environmentally friendly with the use of cloud storage as it will reduce power consumption and the number of paper documents. Thus, you end up having less spending on electricity, increasing the advantages for your company.

Maximizing resources

Cloud storage frees the IT team for other tasks and leaves it free from problems related to network failures. Storing the files in the cloud means that you don’t have maintenance, upgrade and training costs.

Constant Backup

The cloud backs up automatically and progressively, without having to worry about it. You will not risk losing that document you’ve been working all day long! And you no longer have to worry about clicking the “Save” button every five minutes.


Get to know the IT PEERS Cloud services!

5 Digital Marketing Trends that Influence Management

Get to know digital marketing trends that most influence the management

The evolution of technology has created new forms of consumption and the market has adapted to a new way of relating to potential and current customers. These changes made digital marketing a major player in today’s business. Nowadays, everything happens at a dizzying speed and changes occur with high frequency. Businesses need to act proactively and need to be aware of trends in order to be able to follow market and competition effectively. We present you 5 digital marketing trends that influence management!

Sponsored links

Google and Facebook are the two giants in this war. Creating ads on these two platforms is an increasingly obvious trend. Google Adwords and Facebook allow you to create more and more targeted ads, which makes it much easier for companies to communicate with potential customers. The reach of Facebook page publications is increasingly reduced, which clearly indicates that Facebook wants to focus on and privilege the pages that sponsor publications. At Google Adwords we see more and more targeted and sophisticated ads, which shows us that the great Internet search giant is constantly investing and innovating its services.

Customer focus

More than ever, the focus must be customer-centric. The massive use of social media privileges the contact of companies with potential customers and allows you to create content according to your needs and preferences. Offering a good shopping experience and good after-sales service is essential for customer loyalty. Companies should keep in mind that nowadays it’s very easy for an unsatisfied customer to spread a negative message about a certain product or service, so they should maximize all their efforts to please him. Brands should be careful to monitor in real time all that is said in the digital world so that they can respond in a timely manner with appropriate actions. Softwares like Multipeers allow you to analyze all the business information to the minute and are increasingly essential in today’s business world.

Big Data

The great volume of data that businesses have to deal with every day is one of the main concerns of the moment. Data is information and more than ever having information is having power to decide consciously. Analytics tools such as Google Analytics should be used to gain insights about digital presence of brand. In this way, companies can restructure and adapt their web presence according to their performance.

Mobile Predominance

Internet access via mobile devices has already exceeded desktop accesses and the trend is to continue to rise in the near future. The search engines have already adapted to this new reality and privilege websites that are mobile-friendly. Companies must include in their digital marketing strategy a space to make their websites increasingly responsive. The widespread use of mobile devices to access the Internet also enhances access to various social media. Currently the consumer doesn’t surf on the Internet: he lives online.


This new concept encourages the return of a customer to finish a purchase that he has started and is one of the main trends in the area of ​​e-commerce. Remarketing increases lead conversion and customer rapprochement. The great thing is to win back the lead and present content to his needs until he makes the purchase.

Digital marketing is undoubtedly a major trend of the business world and companies should invest in having a positive digital presence. Interesting content, mobile “friend” sites and total customer focus are indispensable weapons to win today!

7 habits that all leaders must adopt

Know the 7 most important habits that all leaders should adopt

The leadership ability is to be able to lead a group of people that results in a team that produces good results. The role of a leader/manager of a company is not always easy: he has to be able to manage, motivate and encourage his teams so that they feel committed to the individual and global goals of the organization. In this article, we’ll introduce you to 7 habits that all leaders must adopt to make their management effective!

Know how to listen
This advices fits into any area of personal and professional life. People say that as we have two ears and only one mouth, we should talk less and hear more! In the business world, the leader must know how to listen to his employees because only then he will be able to find problems and implement improvements. When the leader listens to his or her employees, a closer relationship is established between them and together they will be able to find answers that will be beneficial to management.

Constantly evaluate the business
“A business that produces nothing but money is a poor business”: the celebrated phrase is by Henry Ford and still stands today. A good leader should evaluate a business as a whole and not just focus on money. The manager should be able to assess the financial aspects, but also the aspects related to employee motivation, working conditions and social impact of the business.

Be resilient
Resilience is the ability to deal with defeat and is one of the characteristics that must be worked out so that we know how to succeed. All managers have to be prepared to make mistakes and fail. A weak leader, after a defeat, will feel frustrated and will stop taking risks and will inevitably fail to get good results. A good leader will look at defeat as “a stepping stone to success” as they will be motivated to do more and better on the next try.

Simplify processes
“Simplicity is the supreme sophistication”: this phrase was on the first flyer of Apple and was a philosophy followed by Steve Jobs. Steve Jobs eliminated all the accessory elements and focused only on what was really important. Managers tend to complicate everything from creating reports to holding extensive meetings. A good manager should be able to present the information to his team in a simple and easy-to-understand way so that the work can flow at a good pace. This increasing need for this simplicity was one reason why software such as Multipeers has emerged, allowing you to analyze information in real time in a simple, practical and intuitive way.

Give Feedback
A good leader should always give a constructive opinion to the work done by his team. When there is no communication from the leader or manager, the employees will feel discouraged and will feel that their work have no importance. If a job has many mistakes, the leader should not criticize the employee in front of his colleagues as this will have a negative effect on his work. Criticism must be done on its own and always in a constructive way.

Know how to delegate
It is essential for a leader to delegate tasks. Otherwise, you will be overworked and you will not be able to complete all the tasks. Often leaders don’t delegate because they don’t trust the team enough and this causes them to have a work overload, which is not beneficial to them or to the team. The manager has to know his team well to know who can deliver each task.

Lead by example
“Look at what I say and don’t look at what I do” is a philosophy that cannot be followed in the business world. The leader is a mirror to the collaborators and is the crucial example. More important than words are attitudes and actions and therefore, the leader should have as main concern lead by example. It is only through this kind of leadership that it will enable people to follow and commit to the goals of the organization.

Find out how technology can boost business productivity

There is no doubt that technology has come to revolutionize the business world. In this article you will learn about the benefits of technology in the corporate environment.

Increasing productivity is one of the biggest goals of a company, regardless of its size. Today, entrepreneurs have been wary of using technological products to achieve this goal. Technological innovations have made corporate processes much more practical, dynamic and efficient. If you need to increase your team’s productivity, see how you can do it using technology can help you.

Improves connectivity and communication among team members

When technology is used properly, team communication becomes faster and more efficient. Your employees won’t have to cross sections to request documents and materials and for this reason the technological innovations can increase the productivity. A corporate email, for example, will keep your employees from getting up all the time.

Promotes time management on the job

One of the main difficulties people have in the modern world is managing their time. There are so many tasks that need to be done that we often can not handle everything. Nowadays we can already count on several softwares that have the ability to organize an agenda quickly. To use the right tools, in addition to increasing the productivity of the company, there is still time to invest in actions that improve the internal development of the company. There is nothing more practical and effective than having a fully organized online agenda.

Improves the information’s security

As a business grows, so does its data. This information is generated daily and if not managed properly may jeopardize the development of the enterprise. The good news is that among the technological inventions there are already many applications that can store all this information. All the storage is carried out very securely, organized and the access is very easy. One of the most crucial points for any type of business is the security of information. The loss of documents can cause irreversible problems, such as the loss of time to resolve them and a possible breach of privacy.

Reduces company costs

Many entrepreneurs have already proven that the use of technology, in addition to increasing productivity in companies still brings savings. With the use of some applications, tasks that previously could only be done manually are already performed by them. Technology reduces costs with energy, labor, maintenance, acquisition of hardware, security, etc.

Given the information presented in this article, there is no longer any doubt about the effectiveness of technological inventions in the corporate environment.

Even in times of crisis, your business may spend less on using some programs. Look for specialized companies in this type of services and define the best option for your company. Get started now to increase your business productivity using technology!

About the guest author:

GestãoClick is a company specialized in offering business management software to managers who wish to make their employees’ routine more efficient. Click here and learn more about what technology can do for your business.

Generation C: Everything you need to know about new consumers

Get to know the C generation and learn how to capture their attention.

Generation C has the power of consumption these days. C is related to the word connected because that is how most of us live: connected to the Internet. New consumers live online and businesses that want to survive in today’s competitive marketplace must maintain a strong online presence. In this article we show you everything you need to know about this new type of consumer to achieve them and gain loyalty!

Consumer has the control

New consumers, because of the multiplicity of available means, like to control all processes. With a simple Google search they can access thousands of results and they like to feel that they have the power to choose which product or service they will buy. They are very selective and demanding and like to compare prices and read reviews written by other consumers. You can say that they are very influenced by what they see in the online world.

Love for social networks

These new consumers like to belong to a community and they share their day-to-day on social media. They often share opinions about a particular product or service and that product or service gains a wide reach from the network of the person who shared. New consumers also like to be part of online communities because they feel they belong to something.

They like original content

Generation C has easy access to content and likes to follow pages on the Internet that create relevant and original content. They are creative consumers because of the stimulations they are subjected every day and when they find interesting content they like to share it with their network. Companies that want to capture the attention of these consumers should invest in creative, original and differentiating promotional materials.

They don’t like television or radio

New consumers are far more adept of computers and mobile phones than television or radio. It will be useless to try to catch their attention through these last two means. Even when they are watching TV or listening to the radio, most of the time they are still “stuck” to a mobile phone or tablet, and their attention is completely dispersed.

Following fashions

All generations followed fashions but Generation C is at a completely superior level. If one product (for example a movie or book) is in fashion so all the consumers of this new generation want to buy it. There is consequently a mass consumption driven by social media and online commentaries.

The new generation of consumers makes the market even faster and the changes happen at an impressive pace. So being aware of all the changes is critical to being able to survive and make the difference in the market. Software that lets you keep track of all your company information in real time helps managers make the right decisions for the business.

5 Infallible Tips to Increase Productivity

Improve your productivity with our tips

All professionals want to do their work within the established deadlines, without compromising the quality of the final result. Throughout a day’s work, the tasks are immense and sometimes it’s difficult to make a good time management, which compromises daily productivity. We present you with 5 sure-fire tips to increase your productivity without harm the quality of your work!

Balance between working time and rest time

When we have a lot to do, we tend to opt to work longer hours. But actually working more hours doesn’t mean working better. If we are tired, our income will be very low and then the quality of the work will be totally compromised. It’s advised that for each hour of work, take a rest period of ten minutes. In your daily work plan, include time for breaks. With these short breaks, you will feel more energetic and have a greater intellectual capacity to face all the challenges!

Dedicate yourself to one task at a time

It’s good to be able to do several things simultaneously and today multitasking is a very appreciated competence in companies. However, to increase your productivity you should focus on one task at a time. If you decide to do several things at the same time you will reach the end of the day without having finished any of them. Set a priority task for each day and devote all your attention to getting it done.

Don’t be too perfectionist

In all the tasks you perform you should always strive to do your best. However, the pursuit for perfection can become an obsession and hamper your productivity. Don’t be too picky to set unreachable goals that will only make you feel frustrated when you realize that you cannot achieve them. Set rigid deadlines to complete a task and don’t constantly look for defects that will delay the delivery of the work.

Be proactive

“Don’t leave for tomorrow what you can do today”: it’s an old saying that is really right. If you have time to solve a situation today, why are you going to solve it tomorrow? In the world of work, unforeseen events occur and urgent situations appear frequently. So if you have time to do a task today, don’t pass it on to tomorrow. Surely tomorrow something important will come up to do and you will run out of time to sort it all out. Don’t procrastinate in the freest hours: go ahead and see your productivity increase!

Use a management software

We need information to work and it isn’t always easy to access all the data we need. Adopting business monitoring software such as Multipeers helps to reduce the time it takes to find information in a drastic way, which frees you up for other tasks. This software allows you to analyze the business in real time, through an intuitive and simple dashboard, where you will find all the information from the most diverse data sources that you need to perform your tasks. Multipeers also allows the definition of business alerts that warn you whenever a situation requires your intervention, allowing you to act immediately.