Tag: ferramentas BAM

Dicas de Gestão

How does real-time data affect business management?

We are all more demanding and hurried and this is reflected in business. If a few years ago analyzing reports with several days was enough to make good decisions, today it is almost imperative that companies use real-time analysis tools like Multipeers to make informed decisions. Real-time data analysis has gained a major role in the contemporary business world. In today’s article, we will understand how real-time data affects business management!

Immediate identification of opportunities and consequent increase in profits

Real-time data management tools enable you to spot opportunities just as they appear, allowing you to always be one step ahead of the competition. A change in demand for a product, for example, could lead you to launch a specific targeted campaign that will increase sales and improve overall results.

More efficient management of human resources

Real-time analysis using tools such as Multipeers helps ensure that employee performance is measured more accurately by determining which times of day the company has the best productivity rates. You can also identify which employees perform best. This enables the company to make the most of each employee’s performance, which will have a very positive impact on overall results.

Instant problem detection

A failure in the production process can mean serious problems with customers, suppliers and partners if not detected and corrected in time, destroying complete production lines and damaging relationships with stakeholders. Monitoring the production process in real time allows to identify any failures and their correction in good time. This way any deviations will be corrected as soon as possible.

Likelihood of making a mistake is drastically reduced.

The use of real-time management tool systems reduces communication failures and accelerates data consolidation, thereby reducing the likelihood of business-damaging errors. All company information will be condensed in one place, which makes analysis processes more agile and effective, making all processes more fluid and efficient. Thus, the manager is much less likely to make mistakes.

More conscious and wise decisions

When a manager uses real-time data analysis tools, he knows exactly what is going on in the business, so making the right decision is much easier. Analyzing the business in real time allows you to have all the necessary inputs so that you can consciously decide on the best course to take, because the information you are analyzing is up to date and reliable.

 

Dicas de Gestão

The importance of BAM tools for decision making

Making decisions for the future of the business is a daunting task for managers. Often, they don’t have all the necessary information to analyze situations objectively, which complicates to a large extent correct decision-making. In the day-to-day fulfilled in which they live constantly, the lack of time to evaluate the operations of the company is a major enemy of the decision-making. The large amount of information that currently exists is also a concern for companies, which increasingly find it difficult to deal with this information and manage it so that better decisions are made. BAM tools are used to increase the effectiveness of the business and to obtain all the data to make the right decisions. Let’s talk about the importance of BAM tools for decision making!

The information is delivered in real time

Business life happens now, every moment, and it is essential that you know what is going on with your business. Decisions based on a few days’ reporting are always reactive and risk being overtaken by a competition that is quicker to act. Knowing everything that goes on in real time with your business is essential so you can make timely decisions and have a proactive stance in the market.

Quick and intuitive query

The information provided by BAM tools comes in a consolidated way so that your query is easier and faster. You can choose to get the information through bar charts, multi-series charts, meters, among many other options. The information can be displayed using the most appropriate presentation, improving the analysis that the user can make of each indicator. In addition, each indicator is fully customizable according to business needs. When using the desktop, in the case of Multipeers, you can also use the ticker tool, which allows you to divulge external or internal news, messages and alerts, thus allowing all employees to be aware of what is important in the organization, which means that everyone is able to contribute to effective decision-making.

Immediate perception of problems

The real-time information provided by BAM tools informs us at the moment about the state of things, which allows us to know in good time what is going wrong, so that we can solve the situations. With this new management model, it is not necessary to resort to old reports to find out why something went wrong, because we are alerted immediately.

No need for clicks

BAM tools update permanently and automatically, so there is no need for user intervention. Instead of being the user looking for the information, it is the information that, in an autonomous way, finds the user. Business monitoring is a simple and intuitive process.

Internet e Marketing

10 marketing KPI’s for all companies

Having defined KPIs is essential to the good performance of a company. KPIs are key performance indicators that tell us what state the business is in and how far (or near) we are from meeting the stated goals. Based on the indicators and the company’s performance, managers can make informed decisions. BAM tools such as Multipeers allow you to track KPIs continuously and in real time. Analyzing performance consistently ensures that more attention is paid to meeting the objectives, effectively increasing the degree of achievement of the objectives. Marketing is one of the areas that most benefits from the use of KPI monitoring tools. In today’s article, we will address 10 KPI’s of marketing for every business!

Conversion rate

Having many visits on the website is very important and means that the same is performing well and appears in the search engines. However, it is not enough that the visitor navigates the site and leaves it without leaving a contact or without buying something. The conversion rate compares the number of visitors to the website with the number of visitors actually making a purchase. It’s a very important indicator because it allows us to understand how appealing our website really is and if it is encouraging its visitors to make a purchase.

ROI

ROI means return on investment and measures the end result of an investment: it relates all the expenses involved in an action to the profits made by that same action. The formula for calculating ROI is as follows: ROI = Net Profit (Total Profit from Investment – Cost of Total Investment) / Cost of Investment. If the ROI is greater than zero, it means that the investment was positive for the company. If it has negative values, there was a loss. It’s one of the most important indicators in the marketing area since there must always be an evaluation of all the actions carried out.

Cost by lead

This indicator shows us how much it costs the company to acquire a lead. We get the value after dividing the amount of money invested in marketing by the number of leads generated. Studies report that the cost per lead generated through digital marketing is about 61% lower than the leads generated by traditional marketing. Knowing how much it costs us to generate a lead is essential so that we can redistribute the investments and improve the results.

Bounce rate

Bounce rate shows us the percentage of visitors who were only on one page of your site. The higher this ratio, the worse your performance will be, as it means that there were many visitors quickly giving up on exploring your site. This may mean that your site is not appealing or has little relevant information. Whenever this value is too high, you should invest time in improving the website. Otherwise, you may lose many business opportunities.

Annual growth rate

The annual growth rate is calculated by comparing data between two consecutive years. At this rate, it becomes easier to perceive the annual performance of the campaigns and to withdraw the values that the effects of seasonality may cause. This annual growth rate also allows you to find trends.

Traffic origin

Indicator that reveals the origin of a visit to the website. It’s an important indicator for us to realize which social media strategies are working better, whether the newsletter is generating visits or if paid campaigns are producing results. Knowing what platforms our customers and potential customers are on is an important guide to all our action.

Client retention rate

To obtain the customer retention rate simply add up the total number of customers and subtract the number of customers that have been lost in a certain period. Then just divide the result by the total number of customers. The higher the retention is, the lower the need to acquire new customers and the greater the likelihood of generating new sales for the same business portfolio.

Number of submitted proposals

The number of proposals is important to realize how many potential customers have expressed a real interest in buying something from our company. The number of proposals must always be based on the total number of contacts made.

Visits generated by social networks

If your company is communicating through social networks, you should always measure the impact it has on your website and business. It’s no use putting good material into company profiles if it doesn’t translate into visits and sales. Weekly, you should measure how many visits you had from each social network and should invest more in those that more visits generate. If a social network doesn’t continuously generate any visit, you should consider whether it is worth continuing to invest in that network.

Visits to the website

This metric is essential in the online world we currently live in and shows us how many visits the website had in a given period. It’s important not to confuse this metric with the number of people who visited the site: this indicator merely states how many visits users made to the site, and the same person could have accessed it several times. This indicator is critical to the success of the sales funnel because the more visitors you have, the greater the likelihood of generating leads and sales. You can easily find this value in the Google Analytics dashboard.

 

Dicas de Gestão

How to Monitor Business Processes with BAM Tools

BAM tools like Multipeers are increasingly needed in companies around the world. Business Activity Monitoring enables companies to monitor in an objective and permanent manner all the business processes that are happening in the company. This tool allows monitoring the business processes against the management indicators generated by it. Through a dashboard, managers can get a complete, real-time view of all information relevant to the company’s operation, easily identifying production failures, deviations from established goals, and business opportunities. The information is presented in a graphically clean and interactive way, making the reading and assimilation of information extremely simple. In this article, we’ll talk about how you can monitor business processes with BAM!

The information is provided in real time

The life of your company is happening now. It is critical that you have direct visibility into what is happening at each moment in each area of ​​the organization. BAM tools capture real-time data from different sources of information and present them instantly in the format you choose.

Interactive dashboards for better understanding of information

The information provided by BAM tools comes in a consolidated way so that your query is easier and faster. You can choose to get the information through bar charts, multi-series charts, meters, among many other options. The information can be displayed using the most appropriate presentation, improving the analysis that the user can make of each indicator. In addition, each indicator is fully customizable according to business needs. When using the desktop, in the case of Multipeers, you can also use the ticker tool, which allows you to divulge external or internal news, messages and alerts, thus allowing all employees to be aware of what is important in the organization.

Centralized management for greater efficiency

BAM tools allow you to obtain a solid administration platform that collects data from a variety of sources. Multipeers is highly customizable and allows the distribution of processed information in a variety of ways, such as interactive graphics, widgets, meters, RSS tickers among many others.

Information from multiple sources of data

BAM tools interact directly with all your data sources such as databases, web services, MDX, Microsoft Excel, RSS feeds, multimedia content, email, applications, among others. You can even build your own connectors using the provided API so that no information from your organization is lost.

No need for clicks

BAM tools update permanently and automatically, so there is no need for any user intervention. Instead of being the user to meet the information, it is the information that the user finds autonomously.