Tag: gestão de empresas

Tecnologia e Gestão

BAM: find the key benefits of business activity monitoring

According to Gartner, BAM – the acronym for business activity monitoring – is the set of processes and technologies that aim to improve the analysis of the state of the business based on real-time information. BAM is used to increase the effectiveness of the business and to obtain all the data to make the best decisions. In this article, we present you the main advantages of using a monitoring system for your business!

Real-time information

Business life happens now, every moment, and it is essential that you know what is going on with your business. Decisions based on a few days’ reporting are always reactive and risk being overtaken by faster competition to act. Knowing everything that goes on in real time with your business is essential so that you can make timely decisions and have a proactive stance in the market.

Central management

BAM software allows a solid administration platform capable of collecting data from a wide variety of sources. So you can get all the information you need to decide in a convenient way in one place. With a BAM tool you can say goodbye to reports dispersed all over the places because you will find all the information about the company in one place.

Eliminates manual processes

Manual processes are more susceptible to errors than automated ones. By using a BAM tool such as Multipeers, you can free employees for other tasks and you can automate more repetitive and annoying tasks. This ensures that there is no need to constantly update data and consult reports. Everything is previously defined by itself and nothing will fail. The more automated steps, the more time you will have to focus on other important things to improve the business.

No need for clicks

BAM tools update permanently and automatically, so there is no need for user intervention. Instead of being the user looking for the information, it is the information that, in an autonomous way, finds the user.

Facilitates decision making

BAM tools make decision making more effective because they prevent errors from occurring since they eliminate the need to collect data from many platforms. As they have a simple and interactive interface, all information is presented in a practical and interactive way, providing all the information in one place, giving the manager all the data he needs to make the right decisions.

 

Analyzing data in real time is increasingly a reality in companies around the world. Business is happening at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Multipeers is a growing need in today’s business world. Download our ebook at this link and get to know everything you need to know about BAM!

Dicas de Gestão

The most common mistakes in customer management

Customer satisfaction is one of the primary goals of any business. It is often said that a satisfied customer tells their experience to one person, but an unhappy customer shares his discontent for 20 people! Therefore, it is essential for managers to know how to manage their clients, so as to provide them with the best possible service. In this article we will address the most common mistakes in customer management and give tips to avoid them!

Not knowing the customer and their needs

One of the worst mistakes in managing clients is treating all customers the same way. It is unkind when we are attended by an operator who seems robotic and who has a rehearsed speech and does not escape the script. CRM tools help companies to know each customer, their needs and preferences. They also provide information on the most appropriate time to act, either by sending a special campaign or a product sample. You can connect a CRM system to a business monitoring system such as Multipeers. In this way, you will have real-time and always up-to-date information about your customers.

Stalking customers

Some companies don’t know how to respect the customer and send repeated information over and over again. This type of attitude distances the customer from the company and causes it to gain even a certain dislike of the brand. Sending email campaigns should not happen every day or every week. After a request for information there shouldn’t be a constant chase over the phone until the customer decides whether to buy or not. This pressure will only cause the client to decide not to buy anything and will spread their bad experience to their circle of friends and family.

Unique sell

Many commercials are concerned only with the single sale and don’t work towards customer loyalty. Certainly, the first sale is, in theory, the most difficult, since the customer still doesn’t know the company and the products. Focusing on the single sale is a very common mistake that can cause the company to lose sales in the future. Business teams should be concerned about maintaining customer contact in order to guide them toward future purchases and this is achieved through good after-sales service.

Complicating customer service

Unfortunately, there are many companies specializing in this field, especially telecommunications and internet service companies. It is very annoying for a customer to have to repeat their problem to three or four different people. The customer service should always be as pleasant and short as possible because only then can you pass on an image of professionalism. If the customer needs to talk to four people before seeing their problem solved, they will get the feeling that the company is disorganized.

Don’t guide and educate the client

Providing relevant and useful content to the customer about the products or services is a way to educate customers and share important information so that they choose your product. Creating a FAQ section, creating a blog about the area of ​​your activity and having a regular presence on the main social media are good ways to educate the customer about your product.

Dicas de Gestão

Find how data analysis can help you to define a market strategy

Understand how data analysis can help you define strategies

Intuition is not enough when deciding what’s best for your company. Fact-based data analysis increases the likelihood of making the best decisions for the future of your business. More and more managers are aware that analyzing data in a timely manner is a necessity in today’s business world. In this article, we’ll explain how data analysis can help you to define a market strategy.

Data from various sources provide a global view of the market

Analyzing data from various sources is essential to have complete and comprehensive information about the state of your business. It is essential that you be attentive to the market and the sources outside the organization are of the utmost importance. If you always know what is going on in the market where you operate, you will be able to keep abreast of trends and changes, being able to be one step ahead of the competition. Data analysis helps you figure out what to do next.

Analyzing the information left by the client allows to draw a real profile

It is mandatory to know the client’s profile, their needs and expectations. We can draw this profile if we are attentive to the signs that they leave in the different channels of communication with the company. In today’s digital world, we all leave clues and everything the customer does on the Internet can be relevant information for building his profile. His behavior creates statistics, which in turn create consumer behaviors. Through this data, we can improve our service for that customer, increasing their connection with the brand.

Analyzing the results of marketing actions improves its performance

Everything we do at the marketing level must be measured. Through analytics tools such as Google Analytics, you can identify which areas of the site are performing best and target efforts to those who are not performing well. At the level of social media this also applies and we should always analyze all actions. In this way, the analysis of data allows to improve the performance of marketing, which will be good for all the areas of the business.

True information increases confidence in decisions

Decisions made on the basis of actual business data will increase the confidence of managers. And this increase in confidence will be positive for business growth as the manager will be able to make tougher decisions more consciously and the risk of making mistakes will be lower.

Knowledge of competition improves our market positioning

Analyzing the actions of the competition and creating statistics with these data will give us a better perception of what our competitors do and will allow us to have a better market positioning. Real-time information is increasingly a necessity and allows us to know at every moment what is going on around us so that we can act quickly and consciously.

Multipeers is a business monitoring software that allows you to manage your business in real time. Talk to us and know the product that will change all the management of your business!

Tecnologia e Gestão

Find what software can do for your business

Learn the advantages of business management software

The era of paper documents has come to an end and manual processes are less and less used in companies. Several software has become part of the day-to-day business of thousands of people in large, medium and small businesses. Business management and monitoring software allows you to automate processes and decrease the probability of mistakes. But do you really know what the right software can do for your company? In this article, we will introduce you to the main advantages that software has for your business.

Improve customer relationships

A CRM is a very important software for the management of the sales force. Through the adoption of software of this type, it is possible to measure results, evaluate actions and campaigns and have a closer and direct contact with the client.

Data integration

A correct integration of data between different departments is the basis of an organized and effective management. With financial software, the manager is able to gather all the company’s data in one place and control the access between employees. In this way, it is possible to make more conscious and effective decisions because there is a global and integrated view of all the data.

Real-time business indicators

Real-time business monitoring software, such as Multipeers, allows managers to have all company information available in real time on a single dashboard. They also allow the definition of business alerts that warn the user whenever a situation requires their attention. In this way, decision-making is always based on current and reliable information, which guarantees successful decisions!

Organization of financial information

With financial software it is possible to organize all the information related to the company accounts. Many companies end their activity shortly after opening and this is due to the difficulty in organizing the company accounts. Opting for a financial information management software from the beginning is the first step to a successful walk.

Constant Innovation

If the company opts for a SaaS system is guaranteed that it will have the software constantly updated. The company does not have to worry about these issues because it is the responsibility of the SaaS supplier. This type of solution also has the advantage of being completely adapted to the reality of the company, being able to respond in a timely manner to all your needs.

Reduction of costs

With the adoption of software, costs related to manual processes are reduced or even eliminated. In this way, productivity increases because accomplishing tasks and daily goals is easier.

The world is computerized and there is no escaping this new reality. Companies need to adapt to new management tools to become more competitive and win in today’s competitive marketplace!

Tecnologia e Gestão

Technology and business management: main changes

Get to know the main changes that technology has brought to the management

The technology is here to stay and its evolution is getting faster and faster. Companies need to adapt to change so they will easily be outdone by competition. In today’s business world, day-to-day routine is dominated by machines, which in most cases represents higher levels of productivity and lower costs. In this article we will present you the key changes that technology has brought to business management.

Reduction of time spent dealing with administrative issues

Administrative issues consume a great deal of time in companies but they are strictly necessary for the proper functioning of organizations. However, thanks to management software and process automation, today it’s easier to manage the administrative part of a company, automating processes and freeing up human resources for other tasks.

Better time management in the commercial area

One of the most recurring complaints of commercials is the lack of time. Trips to a meeting are often time consuming and this causes a waste of time without a real production. Due to the technology, it’s possible to make a meeting via Skype and videoconference, which eliminates the time spent on travel. Meeting in person is essential, but in a first phase the face-to-face meeting can be replaced by a “remote” meeting. CRM systems also allow professionals in the commercial area to have a more organized day-to-day life, which is an indispensable tool for their work.

Growth of digital marketing

The current consumer lives online. If before we only surfed the Internet through computers, nowadays, due to the growing of the use of mobile devices, we can “live online”. Thus, companies have increasingly bet on digital marketing, investing in appealing and responsive websites and communicating products and services through social networks. Digital marketing brings very positive results to companies because it’s easier to target the audience we want to reach as well as create a stronger relationship with the customer.

Deeper study of competition

Nowadays it’s very easy to know what our competition is doing. The market is no longer static or closed and companies are aware that with the great use of Internet they can no longer live without communication. Nowadays, through websites, blogs, social networks and newsletters, we can always be aware of what our main competitors are doing.

Business monitoring and follow-up

Thanks to business monitoring systems such as Multipeers it’s possible to analyze the status of the business at any moment. In this way, decisions are based on up-to-date information, which makes them more aware and effective. Analyzing the business in real time through appropriate performance indicators has changed the whole way of running a business. Nowadays, it isn’t necessary to access reports that are difficult to read and analyze, because all information about the company can be available on the desktop and on mobile devices.

Soluções de Gestão

6 Trends for business management in 2017

The main trends for 2017

“Times are changing.” The phrase is already old and can be transposed into business reality. With each new year, managers are confronted with news and fluctuations that completely change the way they manage. In this article, we talk about the trends for business management that will be highlighted in this new year.

Digital marketing

It’s already a trend that has been maintained in recent years and each year that passes its importance is greater. The current consumer lives online so it’s in the digital world that we have to try to achieve it. Having an appealing and up-to-date website is essential, as well as being present on social networks. Each area of ​​activity has its specific characteristics and it’s necessary to study the behavior of the consumer before deciding in which network we should be.

Home Office

This is not new in the business world because of the mass use of the Internet, the number of people who are self-employed from home is increasing. However, it’s expected to be a reality present in many small, medium and large companies. Nowadays it’s possible to consult information from anywhere in the world, which helps make this reality possible.

Management Software

In the fast-paced world of business it’s no longer conceivable to survive only using Excel documents or something like that. Nowadays, business happens at a very fast pace so it’s necessary to have information at the minute so that the best decisions are made and opportunities are not lost. Software such as Multipeers, which allow effective real-time business management, will be increasingly a necessity in contemporary companies.

Big Data

The growing number of data generated in companies is a problem that has complicated the lives of managers and IT managers in recent years. Big Data is the union of the total volume of the data of a company, in a structured form or not. Data are currently viewed as the most important asset of companies and the trend in 2017 is to remain at this level. The data generated are increasingly important for the definition of strategies and consequent decision making.

Security and Privacy

The new data protection law released in May last year came to raise awareness among companies about the need to protect the privacy of data provided by customers. The new law brings with it large fines for those who do not comply. Therefore, in 2017 data security is expected to be a constant and growing concern for managers.

Inclusion of generation Z in the labor market

Generation Z is composed of all the young people who were born from the second half of the 90’s until the year 2010. These young people are now starting to enter the world of work and it’s necessary to be prepared to receive them. Generation Z grew in an era dominated by technology and where the digital connection between all was already a reality. These young people will certainly have difficulty to adapt to more traditional environments. Managers face the challenge of eliminating, or at least minimizing, intergenerational conflict.

The challenges for managers are a constant and we believe that in their daily life there are always barriers to overcome. However, we believe that these are the management trends for 2017 and managers should be aware of the presented topics!