Tag: gestão

Dicas de Gestão

How artificial intelligence will change the way we work

Artificial Intelligence: most significative applications

Artificial intelligence is one of the themes of the moment. There is also the misunderstanding that this concept only relates to the existence of intelligent robots that aim to eliminate the human race. However, the various advances in artificial intelligence, also known as AI, are meant to save us. Among AI’s main fields of action is medicine, which has shown significant and very important results in finding a cure for many diseases. Also in the business world, artificial intelligence will have a big impact. In today’s article we will address the most significant changes!

Chatbots

Chatbots are revolutionizing customer service. A chatbot is nothing more than a robot that talks to people. Chatbots help the user in a series of activities that until very recently required human intervention. If you’ve already ordered an Uber or a pizza for a mobile app, you’ve already used a chatbot. This tool aims to facilitate interaction between customers and companies. The applications are the most varied: from the possibility of checking the price of a currency, through scheduling a medical consultation: with chatbots everything becomes easier and companies are closer to your target!

Management

Artificial intelligence helps companies to interconnect all their information, which plays a very important role in management decisions. A company that analyzes your information in real time and has all the important business information in one place will be able to make more assertive and accurate decisions, which enhances the success of the business.

Watson

It’s the great star of IBM and a highlight in cognitive computing. This is a system that speaks and understands what people say. Bradesco was the first user of this technology in Brazil and believes that it will have great importance in the areas of customer service, training of employees and capital management. Watson has also been used in the health sector to assist doctors, drawing on scientific publications. The system is able to learn from its own experience, delivering increasingly accurate results.

End of repetitive tasks

Artificial intelligence helps employees stop wasting time on overly bureaucratic and administrative tasks. Through rules, it is possible for robots to perform the function of personal assistants, giving information on day-to-day tasks, meeting schedules, and travel times.

The use of machines and software capable of learning and operating without human supervision grows in companies with the aim of improving performance and reducing operating costs. In an age when technology dominates our daily lives, it is critical that companies follow this evolution and develop strategies to implement artificial intelligence in their processes.

Dicas de Gestão

Get to Know the 4 Phases of a Computer Disaster and Find How to Protect Your Data

Computer disasters exist and people who think that only happens to others are wrong. The causes for these disasters are immense: inadequate infrastructure, unskilled professionals, lack of security software, among many others. In this article, we’ll talk about the phases of a computer disaster and give you some tips so you can protect yourself and avoid these situations in the future!

Worry phase

After a disaster, and if the company is not properly protected, a wave of concern arises. “Did we lose all the data?”: the affirmative answer to this question can result in a fall in productivity and will be reflected in the profit of the company. The company, at this early stage of the computer disaster, feels lost and cannot reorganize itself in order to continue to produce normally.

Acceptance and understanding phase

After the initial phase of panic and concern, it’s time to look at the real impact the disaster will have on the company. Thus, it is necessary to evaluate what needs to be done, what data were most affected, among other essential aspects to the good functioning of the company.

Phase of redoing what was already done

This is the stage where you will have to organize the work that had already been done previously. Sometimes a computer disaster destroys work done years ago. It is important to be aware that at this stage the old work and the current work will overlap, which will make the workload of the employees increase significantly. It is necessary to make a good time management so as not to lose the old work and at the same time do not harm the current tasks.

Normality phase

After all the confusion generated by the computer disaster, it’s time to get back to normal. It will not be an easy task, since a computer disaster always leaves sequels, but gradually the company will return to its usual routine. It is crucial that after such a situation, companies protect themselves and ensure that in future disasters they have control over their data.

Disaster Recovery Plans

Disaster recovery plans are essential for planning actions that ensure that a disaster doesn’t harm with the company’s performance. In addition to this proactive action, the disaster recovery plans also have a reactive action, through the action of executing emergency actions, previously planned and that guarantee the immediate resolution of problems. Disaster recovery is still defined as the set of procedures to be performed in crisis situations. The ultimate goal is to save your company data so your information stays safe and sound.

“It’s worth more to be safe than sorry” is an absolute truth when it comes to computer disasters. Learn about IT PEERS security solutions and ensure you don’t lose valuable information even in the most extreme situations!

Tecnologia e Gestão

BAM: find the key benefits of business activity monitoring

According to Gartner, BAM – the acronym for business activity monitoring – is the set of processes and technologies that aim to improve the analysis of the state of the business based on real-time information. BAM is used to increase the effectiveness of the business and to obtain all the data to make the best decisions. In this article, we present you the main advantages of using a monitoring system for your business!

Real-time information

Business life happens now, every moment, and it is essential that you know what is going on with your business. Decisions based on a few days’ reporting are always reactive and risk being overtaken by faster competition to act. Knowing everything that goes on in real time with your business is essential so that you can make timely decisions and have a proactive stance in the market.

Central management

BAM software allows a solid administration platform capable of collecting data from a wide variety of sources. So you can get all the information you need to decide in a convenient way in one place. With a BAM tool you can say goodbye to reports dispersed all over the places because you will find all the information about the company in one place.

Eliminates manual processes

Manual processes are more susceptible to errors than automated ones. By using a BAM tool such as Multipeers, you can free employees for other tasks and you can automate more repetitive and annoying tasks. This ensures that there is no need to constantly update data and consult reports. Everything is previously defined by itself and nothing will fail. The more automated steps, the more time you will have to focus on other important things to improve the business.

No need for clicks

BAM tools update permanently and automatically, so there is no need for user intervention. Instead of being the user looking for the information, it is the information that, in an autonomous way, finds the user.

Facilitates decision making

BAM tools make decision making more effective because they prevent errors from occurring since they eliminate the need to collect data from many platforms. As they have a simple and interactive interface, all information is presented in a practical and interactive way, providing all the information in one place, giving the manager all the data he needs to make the right decisions.

 

Analyzing data in real time is increasingly a reality in companies around the world. Business is happening at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Multipeers is a growing need in today’s business world. Download our ebook at this link and get to know everything you need to know about BAM!

Tecnologia e Gestão

5 new technologies that help businesses grow

The new technologies have changed the way we live and have also contributed to the evolution of companies, whether small or large. Just think of the Internet to realize the importance that technology has had for business. Certainly you cannot quote a business currently that doesn’t use the Internet. New technologies, when applied correctly, can help companies grow and evolve. In this article, we’ll introduce you to 5 new technologies that will help your business grow!

Big Data

Big Data defines the countless data – structured and unstructured – that have an impact on day-to-day business. What matters is not the volume of data generated, but what companies do with that data. Big Data must be analyzed for insights that help companies make the best decisions for the business. Nowadays, knowing is power and having as much information as possible about the state of the business and the customers is the key to winning the competition.

Cloud Computing

Storing information in the cloud is already a trend all over the world. Increasingly, storage services offer better business conditions and ensure the security of your data. Nowadays it is possible to integrate public and private environments, thus giving rise to the Cloud Hybrid. Companies increasingly aim to protect their data and cloud storage has been chosen by many IT managers as they ensure greater protection of their information.

Real-time information

Thanks to business monitoring systems it is possible to analyze all the company’s events in real time. Increasingly it is essential to keep up with the business world every minute in order to be one step ahead of the competition. Softwares such as Multipeers are increasingly a necessity in the business world because besides allowing to monitor the business in real time, they also send alerts to the user whenever something relevant happens.

Internet of Things

In a very simplified way, Internet of Things aims to connect any device to the Internet. According to Gartner, by the year 2020 there will be more than 26 billion devices connected to the network. At home, this concept aims to make life easier for people, but its application will also have an impact on the business world. In industries, for example, Internet of Things proves to be very useful since it is possible to measure temperature and humidity levels. The sensors are integrated with network and system monitoring tools and, if stipulated values ​​are exceeded, alerts are generated to take corrective actions.

Drones

From pest monitoring in agriculture to surveying in the mining industry, the use of drones (unmanned aerial vehicles) is expected to grow strongly in the coming years. Due to the high costs, these devices are currently only used by large companies, but the trend in the coming times is to lower costs and thus may also be adopted by small businesses.

Dicas de Gestão

The most common mistakes in customer management

Customer satisfaction is one of the primary goals of any business. It is often said that a satisfied customer tells their experience to one person, but an unhappy customer shares his discontent for 20 people! Therefore, it is essential for managers to know how to manage their clients, so as to provide them with the best possible service. In this article we will address the most common mistakes in customer management and give tips to avoid them!

Not knowing the customer and their needs

One of the worst mistakes in managing clients is treating all customers the same way. It is unkind when we are attended by an operator who seems robotic and who has a rehearsed speech and does not escape the script. CRM tools help companies to know each customer, their needs and preferences. They also provide information on the most appropriate time to act, either by sending a special campaign or a product sample. You can connect a CRM system to a business monitoring system such as Multipeers. In this way, you will have real-time and always up-to-date information about your customers.

Stalking customers

Some companies don’t know how to respect the customer and send repeated information over and over again. This type of attitude distances the customer from the company and causes it to gain even a certain dislike of the brand. Sending email campaigns should not happen every day or every week. After a request for information there shouldn’t be a constant chase over the phone until the customer decides whether to buy or not. This pressure will only cause the client to decide not to buy anything and will spread their bad experience to their circle of friends and family.

Unique sell

Many commercials are concerned only with the single sale and don’t work towards customer loyalty. Certainly, the first sale is, in theory, the most difficult, since the customer still doesn’t know the company and the products. Focusing on the single sale is a very common mistake that can cause the company to lose sales in the future. Business teams should be concerned about maintaining customer contact in order to guide them toward future purchases and this is achieved through good after-sales service.

Complicating customer service

Unfortunately, there are many companies specializing in this field, especially telecommunications and internet service companies. It is very annoying for a customer to have to repeat their problem to three or four different people. The customer service should always be as pleasant and short as possible because only then can you pass on an image of professionalism. If the customer needs to talk to four people before seeing their problem solved, they will get the feeling that the company is disorganized.

Don’t guide and educate the client

Providing relevant and useful content to the customer about the products or services is a way to educate customers and share important information so that they choose your product. Creating a FAQ section, creating a blog about the area of ​​your activity and having a regular presence on the main social media are good ways to educate the customer about your product.

Internet e Marketing

4 Myths about information management

Myths about information management

Managing information and data in companies is one of the main concerns of managers and is a topic that has been in vogue in last months. Threats to information security appear more and more in more and more varied forms and it is difficult to manage all the data of the companies in a safe and effective way. In this article, we will demystify 4 generalized ideas about information management that will help you better manage your company’s data!

Myth: data security can no longer be guaranteed

Computer attacks are increasing and there is increasing variety in attack forms. However, it is possible to reformulate information security strategies and change some routines: checking your antivirus regularly, changing passwords frequently and choosing good Cloud services are some tips to ensure greater security of internal information.

Myth: we cannot prevent, just react

The most frequent threat today is called ransonware. In this attack, hackers steal data and request redemption in BitCoins to return them to the company. This attack occurs by sending an email to a company employee who opens it without realizing it is a threat. A malware download is automatically downloaded to the computer. This shows us that investing in employee training is essential. Awareness-raising campaigns on the importance of information security is a form of prevention.

Myth: upgrade the systems ensures the protection

In fact, a system upgrade can pose an even greater threat to data security. It is essential that companies test the upgrades in their own environments before starting to effectively update the system. This way you can detect threats and eliminate vulnerabilities of the update.

Myth: Information management only concerns IT managers

In an organization it is essential that all employees are committed to the issue of safety. That is why the awareness campaigns for this topic are so important. The responsibility of protecting the confidential business data is of everyone who works there. In addition, the more information that managers gather, the more confidence they will have when making decisions. Big Data and real-time data analysis are two growing trends that are changing the way we manage business information.

Protecting your company’s information is critical so you can ensure that no confidential information is passed abroad. Prevention and training of employees together is the key to ensuring that data is protected and secure. Products such as Datapeers are increasingly needed in today’s business environment as they enable the protection of information and ensure compliance with the new data protection regulations, which will enter into force in May 2018 in the European Union.

Dicas de Gestão

7 Tips for Making Better Decisions for Your Business

Find the best tips to make the best decisions

Managing a company is making choices daily and knowing how to deal with the consequences of those choices. In the chaotic world of business, it is not easy to know which way we should go, but there are a number of tricks that help us to make the best decisions. Here are 7 tips to make the right decisions for your business!

Have an analytical thought

Making decisions involves a deep understanding of the context and the implications that the decision will have for the business. All scenarios should be analyzed taking into account the various variables involved in the process. Within this analytical thought, you should put into discussion the mistakes previously made in similar situations. Mistakes of the past are good teachers for the decisions of the present.

Review the data correctly

The data are the most important assets of your business and they have very important information for a conscious decision making. Software such as Multipeers, which allow you to analyze your business in real-time, are essential in today’s business world as changes happen at a rapid pace and managers need to keep abreast of what’s happening so they can make decisions on right time.

Accept that there is not only one right answer

The choice that seems like the ideal today may not be the best tomorrow. In business decision-making there is not just one right answer and decisions have to be made keeping in mind the current context of the business. The manager should put all possible answers on the table and analyze the pros and cons, keeping in mind that there may be more than one right answer to the same situation.

Consider the long term

Most managers favor decisions that seem to bring greater returns in the short run, eventually forgetting about the long run. Making decisions that only aim at the short term means that in the future the business can be compromised. All decisions must be taken after analyzing the impact they will have in the short and long term.

Listen to the opinion of others

Company employees should be involved in the most important decisions. Listening to their opinion is important because it will increase their sense of belonging. In addition, they live the business daily and will certainly have a different view on some aspects of the business, so their opinion is essential for a more effective decision making.

Be rational

It is critical not to be guided by emotions when you are making a decision. It is impossible not to get emotionally involved with your business, but when it comes to making decisions you should put emotion aside and act rationally, otherwise it may compromise the future of the business.

Don’t delay decisions

We tend to postpone difficult decisions even though we will have to act sooner or later. If you already know what decision you are going to make and the consequences this will have for your business, it is not worth putting off any longer. The business needs dynamism and it is through the decisions that it evolves!

Internet e Marketing

5 Digital Marketing Trends that Influence Management

Get to know digital marketing trends that most influence the management

The evolution of technology has created new forms of consumption and the market has adapted to a new way of relating to potential and current customers. These changes made digital marketing a major player in today’s business. Nowadays, everything happens at a dizzying speed and changes occur with high frequency. Businesses need to act proactively and need to be aware of trends in order to be able to follow market and competition effectively. We present you 5 digital marketing trends that influence management!

Sponsored links

Google and Facebook are the two giants in this war. Creating ads on these two platforms is an increasingly obvious trend. Google Adwords and Facebook allow you to create more and more targeted ads, which makes it much easier for companies to communicate with potential customers. The reach of Facebook page publications is increasingly reduced, which clearly indicates that Facebook wants to focus on and privilege the pages that sponsor publications. At Google Adwords we see more and more targeted and sophisticated ads, which shows us that the great Internet search giant is constantly investing and innovating its services.

Customer focus

More than ever, the focus must be customer-centric. The massive use of social media privileges the contact of companies with potential customers and allows you to create content according to your needs and preferences. Offering a good shopping experience and good after-sales service is essential for customer loyalty. Companies should keep in mind that nowadays it’s very easy for an unsatisfied customer to spread a negative message about a certain product or service, so they should maximize all their efforts to please him. Brands should be careful to monitor in real time all that is said in the digital world so that they can respond in a timely manner with appropriate actions. Softwares like Multipeers allow you to analyze all the business information to the minute and are increasingly essential in today’s business world.

Big Data

The great volume of data that businesses have to deal with every day is one of the main concerns of the moment. Data is information and more than ever having information is having power to decide consciously. Analytics tools such as Google Analytics should be used to gain insights about digital presence of brand. In this way, companies can restructure and adapt their web presence according to their performance.

Mobile Predominance

Internet access via mobile devices has already exceeded desktop accesses and the trend is to continue to rise in the near future. The search engines have already adapted to this new reality and privilege websites that are mobile-friendly. Companies must include in their digital marketing strategy a space to make their websites increasingly responsive. The widespread use of mobile devices to access the Internet also enhances access to various social media. Currently the consumer doesn’t surf on the Internet: he lives online.

Remarketing

This new concept encourages the return of a customer to finish a purchase that he has started and is one of the main trends in the area of ​​e-commerce. Remarketing increases lead conversion and customer rapprochement. The great thing is to win back the lead and present content to his needs until he makes the purchase.

Digital marketing is undoubtedly a major trend of the business world and companies should invest in having a positive digital presence. Interesting content, mobile “friend” sites and total customer focus are indispensable weapons to win today!

Dicas de Gestão

7 habits that all leaders must adopt

Know the 7 most important habits that all leaders should adopt

The leadership ability is to be able to lead a group of people that results in a team that produces good results. The role of a leader/manager of a company is not always easy: he has to be able to manage, motivate and encourage his teams so that they feel committed to the individual and global goals of the organization. In this article, we’ll introduce you to 7 habits that all leaders must adopt to make their management effective!

Know how to listen
This advices fits into any area of personal and professional life. People say that as we have two ears and only one mouth, we should talk less and hear more! In the business world, the leader must know how to listen to his employees because only then he will be able to find problems and implement improvements. When the leader listens to his or her employees, a closer relationship is established between them and together they will be able to find answers that will be beneficial to management.

Constantly evaluate the business
“A business that produces nothing but money is a poor business”: the celebrated phrase is by Henry Ford and still stands today. A good leader should evaluate a business as a whole and not just focus on money. The manager should be able to assess the financial aspects, but also the aspects related to employee motivation, working conditions and social impact of the business.

Be resilient
Resilience is the ability to deal with defeat and is one of the characteristics that must be worked out so that we know how to succeed. All managers have to be prepared to make mistakes and fail. A weak leader, after a defeat, will feel frustrated and will stop taking risks and will inevitably fail to get good results. A good leader will look at defeat as “a stepping stone to success” as they will be motivated to do more and better on the next try.

Simplify processes
“Simplicity is the supreme sophistication”: this phrase was on the first flyer of Apple and was a philosophy followed by Steve Jobs. Steve Jobs eliminated all the accessory elements and focused only on what was really important. Managers tend to complicate everything from creating reports to holding extensive meetings. A good manager should be able to present the information to his team in a simple and easy-to-understand way so that the work can flow at a good pace. This increasing need for this simplicity was one reason why software such as Multipeers has emerged, allowing you to analyze information in real time in a simple, practical and intuitive way.

Give Feedback
A good leader should always give a constructive opinion to the work done by his team. When there is no communication from the leader or manager, the employees will feel discouraged and will feel that their work have no importance. If a job has many mistakes, the leader should not criticize the employee in front of his colleagues as this will have a negative effect on his work. Criticism must be done on its own and always in a constructive way.

Know how to delegate
It is essential for a leader to delegate tasks. Otherwise, you will be overworked and you will not be able to complete all the tasks. Often leaders don’t delegate because they don’t trust the team enough and this causes them to have a work overload, which is not beneficial to them or to the team. The manager has to know his team well to know who can deliver each task.

Lead by example
“Look at what I say and don’t look at what I do” is a philosophy that cannot be followed in the business world. The leader is a mirror to the collaborators and is the crucial example. More important than words are attitudes and actions and therefore, the leader should have as main concern lead by example. It is only through this kind of leadership that it will enable people to follow and commit to the goals of the organization.

Soluções de Gestão

Find the concept and applications of Business Activity Monitoring

Everything you need to know about business activity monitoring

Business Activity Monitoring (BAM) enables real-time access to business-critical activity indicators. BAM analyzes the information, reports and issues alerts related to important and relevant events for business operation. The main objective of this concept is to allow quick and effective decisions in order to guarantee the success of the company.

The sources of information that feed BAM are mainly the events generated by business applications. Implementing this concept means dealing with the complexity of gathering events from multiple applications. With a BAM tool it’s possible to monitor processes by following their steps and identifying problems in useful time, aggregating data from different systems, processing complex events and obtaining context information.

Normally, BAM tools are offered in a Web context in order to facilitate access. These tools provide a graphical interface to display the various business data, usually in the form of a dashboard. A dashboard is the set of a series of graphs viewed together, in which each graph can appear in a different format (bars, round, among others) and each one presents a different indicator of business.

The architecture of a BAM product is variable according to the tool. However, the structure normally used is as follows:

  • Development interface: it allows the development of the graphics by the developers and the definition of the data by the architects;
  • Presentation interface: it’s the user interface with the tool, allowing the visualization of dashboards;
  • Databases: it’s the repository of information that is displayed in the BAM presentation layer. The data displayed in BAM is originated from other systems (BPMS, ERP, Database, etc.), but BAM tools usually have their own database for storing this information, reducing the need of searching the information at any moment in the systems of origin;
  • Integration layer: it’s the layer that allows integration of the BAM tool with other systems and data sources;
  • Administration interface: it’s responsible for defining users and profiles/access restrictions, as well as integrations with existing user repositories;
  • Alerts/Actions Monitoring: it’s responsible for verifying the change and deviation of the indicators values ​​and triggering treatment actions (like sending e-mail or alert SMS).

A BAM tool is not a data source because it only compiles and displays data from other systems or data sources. The correct use of a BAM system depends on the correct definition of important indicators for a constant analysis of the business.

Using a BAM system will allow you to know in proper time what it’s important in your company, without having to look for information in several places. These tools are able to consolidate all the information and to present it in a practical and easy way.

Multipeers is a BAM tool that allows you to have all the business information sent to the user whenever something important happens even when he’s not at the work station. In addition to ensuring that up-to-date information is always available, the information is delivered in a graphically clean and interactive way, allowing immediate analysis and action, thereby improving individual performance and increasing organizational efficiency.