5 dicas para melhorar a performance da sua equipa com dashboards

5 tips to improve your team’s performance with dashboards

Posted Leave a commentPosted in Dicas de Gestão

Dashboards are increasingly important tools in the business world. A dashboard allows for a quick and efficient analysis of the state of the business, allowing a great saving of time and greater assertiveness in decision making. However, it is not always easy to create effective dashboards because the data is so numerous that it becomes difficult to turn it into information. In today’s article, we’ve given you 5 tips to improve your team’s performance with dashboards!

Select only relevant information

In this field, care must be taken not to have too “complete” a dashboard, that is, information that is not relevant to your decision making. This will only create visual noise and complicate your analysis. You should create an easy-to-read dashboard with only the data that really matters to you. If you can create a dashboard with current and useful information, it will be much easier to know what decisions to make.

Create an analytic dashboard

This dashboard provides detailed information and is used to set trends against corporate goals. This panel allows you to perceive the results of internal actions as well as external public reactions to campaigns. A good example of this type of dashboard is Google Analytics.

Attention to day-to-day dashboard

This panel is used by the work teams and focuses on the processes that each team needs to perform its functions. The data contained in this panel are intended to identify critical points of the operation, helping to correct them. They also facilitate communication between all members of the same team. It is a dashboard that varies depending on the department of the company and the activities to be carried out each day.

Setting up business alerts

Managers are not always able to identify deviations from work routines in a timely manner, which compromises business productivity. The dashboard will aggregate the history of the company’s operations and can set defaults to detect deviations and anomalies in real time. By using Multipeers, the system is able to perceive that something is wrong and to alert you immediately so that you can act before it becomes a serious problem.

The analysis of data is very important

Analytical dashboard provides detailed information and is used to set trends against corporate goals. This panel allows you to perceive the results of internal actions as well as external public reactions to campaigns. A good example of this type of dashboard is Google Analytics.

Que tipo de informação o meu dashboard deve mostrar?

What kind of information should my dashboard show?

Posted Leave a commentPosted in Dicas de Gestão

Dashboards are increasingly important in the business world as they present the most important information in a simple and intuitive visual form. Softwares such as Multipeers allow the information to be presented in a practical way and it is updated to the second one, because only with current data will the decisions taken be beneficial to the future of the company. Dashboards let you understand what the company is heading for and whether business objectives are being met. However, if a dashboard is not customized correctly it can become a confusing tool, which complicates the manager’s life rather than helping him. In today’s article, we’ve covered the kind of information your dashboard should show!

Executive Information

An executive dashboard serves to simplify the general understanding of information. It is a very useful dashboard to analyze the KPIs and processes of a company at a global level. This executive tool is usually based on management methodologies such as the Balance Scorecard. The objective of this panel is to provide all executives with access to important data for the correct evaluation of new opportunities and improvement points. A top manager needs to know at every minute what is going on in the company, because only then will he be able to make important and beneficial decisions for all areas of the organization.

Project Management Information

Project management dashboards allow you to follow all project management, from planned activities, schedules, and other aspects. It is a very important tool because it decreases the probability of error and increases the effectiveness of communication.

Marketing information

The marketing area is very important in all companies and only with an effective follow-up of what is happening in this sector can the company improve. A marketing dashboard with real-time information about a company’s social media activity allows you to identify opportunities at the very moment they appear, allowing you to stay one step ahead of the competition. A fluctuation in the demand for a product, for example, could lead you to launch a specific campaign, increasing sales and improving company results.

Information about results analysis

This dashboard provides detailed information and is used to set trends against corporate goals. This panel allows you to perceive the results of internal actions as well as external public reactions to campaigns. A good example of this type of dashboard is Google Analytics, which lets you know the exact behavior of your website visitors.

Information on day-to-day operations

This panel is used by the work teams and focuses on the processes that each team needs to perform its functions. The data contained in this panel are intended to identify critical points of the operation, helping to correct them. They also facilitate communication between all members of the same team. It is a dashboard that varies depending on the department of the company and the activities to be carried out each day.

 

7 Management tools that all business owners should use

Posted Leave a commentPosted in Dicas de Gestão

In busy day-to-day business, it is not always easy to manage all projects and tasks. Fortunately, there are applications and management tools that simplify life if they are well used. In this article we present you 7 applications and management tools that all entrepreneurs should use!

Dropbox

Dropbox is a service for storing and sharing files. Its concept is based on Cloud Computing and through this service (free to a space limit), you can create a virtual folder on your computer that will be stored in the cloud and share it easily with anyone you want. You can modify and work on the folder as if it were a normal folder and all the files are protected even if something happens with the computer.

PDCA Cycle

The PDCA cycle is a fundamental management tool for your company because it follows 4 indispensable steps for its good operation and efficiency. The acronym PDCA means to plan, do, check, act). Applying this technique to all tasks and departments of a company ensures the optimization of resources and the constant improvement of individual and collective performance.

Analysis of KPIs

A KPI – key performance indicator – is a value that demonstrates if the company is achieving its main objectives. The company can and should have well-defined KPIs. In the same way, each department and employee must know their KPIs so that they can work towards their goals and help the company to grow. “If we don’t know where we are going any way is good”: in this way, it is indispensable that each employee knows his role in the company so that he can guide his daily work in order to reach all his objectives.

MindMeister

MindMeister is an online mind map that lets you add ideas to a layout so that all your thoughts related to a particular project are organized on the screen so you can make decisions more easily. It is a practical and quick way to organize information.

ERP

Enterprise resource planning (ERP) is the management software that manages the entire enterprise and is the most basic tool a business should have. ERP controls all of your company processes and is a very important tool to manage and decide with confidence.

Google Analytics

Google Analytics lets you review the status of your website. In today’s world, where we all live online, the website performance level is an essential indicator for measuring business success. This tool is free and easy to use and allows you to know the number of visits, origin of visits, most viewed pages, among many other indicators that will allow you to improve your website.

Real-time data analysis

The business world is increasingly accelerated and it is essential that a manager knows, at every moment, what is going on in his company. Analyzing reports with a few days means having a reactive action to the events, which can cause damages to the company. Thus, real-time data analysis is increasingly essential in the business world. Multipeers is a BAM system that allows you to analyze the business to the minute, through a platform where all the information of the company, from the diverse sources of data is found. This allows faster and highly effective decision making.

 

Learn about the advantages of the BAM system and find how these tools can help your business!

7 KPI’s obrigatórios para gestores de marketing

7 KPIs required for marketing managers

Posted Leave a commentPosted in Internet e Marketing

Get to know the most important KPIs to measure your marketing results

Measuring digital marketing results is mandatory if you want to identify areas that need improvement and if you want to have a great performance. By analyzing your marketing results frequently, you will have a more global view of the business and be able to make more conscientious decisions. The marketing world is extremely vast and it is not always easy to know which are the most important indicators for the business. In this article we present you 7 mandatory digital KPIs for marketing managers!

Website traffic: visits

This metric is essential and shows how many visits you had on the website in a given time frame. It is important not to confuse this metric with the number of people who visited the site: this value tells us how many visits users made to your site, and the same person may have entered the site 10 times or more. This indicator is critical to the success of the sales funnel because the more visitors you have, the greater the likelihood of generating leads and sales. You can easily find this value in the Google Analytics dashboard.

Number of organic visits

Within the number of visits to the website, the number of organic visits stands out. Organic visits are those that come to your site through search engine search. People can get to your site because it appeared in the results when there was a search for a certain keyword. So the more organic visitors you have, the better positioned your site will be. This also means that the keywords you are using are the right ones for your business and the ones your target audience uses.

Conversion rate

Having lots of visits on the website is very important and means that our site is performing well and is showing up in the search engines. However, it is not enough that the visitor navigates the site and leaves it without leaving us a contact or without buying something. The conversion rate lists the number of visitors to the website with the number of visitors who make a purchase. It is a very important indicator because it allows us to realize if our site is really intuitive.

ROI

ROI means return on investment and measures the end result of an investment: it relates all the expenses involved in an action to the profits made by that same action. The formula for calculating ROI is as follows: ROI = Net Profit (Total Investment Profit – Cost of Total Investment) / Cost of Investment. If the ROI is greater than zero, it means that the investment was positive for the company. If you have negative values, there was a loss.

Cost per lead

This KPI shows us how much it costs the company to get a lead. We get the value after dividing the amount of money invested in digital marketing by the number of leads generated. Studies indicate that the cost per lead generated through digital marketing is about 61% lower than the leads generated by traditional marketing. Knowing how much it costs us to generate a lead is essential so that we can redistribute the investments and improve the results.

Visits generated by social networks

If your company is committed to communicating through social media, you should always measure the impact it has on your website and business. It’s no use posting good material in the company profiles if it doesn’t translate into visits and sales. Weekly you should measure how many visits you had from each social profile and should invest more in those that more visits generate through the website. If a social media doesn’t generate any visitors, you should consider whether it is worthwhile to continue investing time in this profile.

Bounce Rate

Bounce rate shows us the percentage of visitors who were only on one page of your site. The higher this fee, the worse it will be for you because it means that there were many visitors giving up quickly of your site. This may mean that your site is not appealing or has little relevant information. Whenever this value is too high, you should invest time in improving the website. Otherwise you may lose many business opportunities.

Increasingly it is essential to keep track of the state of the business and the marketing situation of the company in real time. Marketing has been gaining more importance in the business world due to the great competitiveness that exists today in the markets. Want to know how you can keep track of your business in real time? Get to know Multipeers today!

Google

Google tools that will help your business

Posted Leave a commentPosted in Internet e Marketing

Find how Google can help you with your business

Google is the biggest Internet giant and anyone who works with technology can no longer live without it. The term “google it” (looking for information about something in the search engine) is part of our day-to-day life, but Google is much more than a search engine: it’s a powerful tool that can help you with your business. In this article we introduce Google tools that will help you have more effective and productive days!

Google My Business

Google My Business

Google My Business provides very useful information about a business, such as address, phone number, and hours of operation. It also allows you to call the company with just one click. This is a free tool and you can enter all the information about your company there. It works very well locally and is especially appropriate for small business. Through this tool you can have driving directions to the company and ask for the company itself to get in touch with you.

Google PageSpeed ​​Insights

Google Pagespeed Insights

This free online tool allows you to verify the speed with which the content of your site is uploaded. In addition to indicating the speed at which the site loads, Google PageSpeed ​​Insights also gives you improvement tips so you can optimize your website’s load time to the maximum level. It’s important to keep in mind that the speed of a website is one of the most important factors to have a good position in Google. Nowadays, the consumer is very impatient and will not have the patience to wait for your site to load and it is more likely that he or she goes to another site and you miss the opportunity to have a new client.

Google Trends

Google Trends

It’s one of the most powerful tools but one of the most underestimated too. Google Trends is mandatory for companies that like to produce relevant content. This tool gives us information about the most searched themes at the moment, according to geographic location. It is good for SEO and for increasing visits for websites and blogs. It allows to monitor in real time everything that goes on in the World.

Google Alerts

Google Alerts

This tool allows you to set alerts to be informed whenever any mention about your company is made by any website or blog. It’s also very important to follow the competition. You can set alerts about your two or three biggest competitors so you do not lose anything of what they’re doing right now. This way you will always be informed and you can act immediately so that you don’t get out of the competition.

Google Analytics

This is a must have tool if you want to have a good online presence. Through Google Analytics, you can track your website results: number of visits, organic visits, visits from social networks, bounce rate, country with more visits, among many other metrics that will help you understand the state in which your website is. With Analytics you can implement actions to improve the performance of your website and consequently sell more.

Keyword Planner

Keyword Planner is part of Google Adwords. Adwords allows you to create paid ads that put your company website first. However, Keyword Planner is free and is a powerful tool to find the right keywords for your business. This tool tells you the average monthly search for a certain keyword and also tells you if you have a high, medium or low competition. So you can see if the keyword is good or bad and if it is worth investing in it on your website!