The Importance of Mobility for the Business World

The idea of ​​an office between 4 walls from 9am to 6pm is increasingly outdated. Today, companies prefer that their employees have mobility, that is, that they are able to work from anywhere. The widespread use of the Internet and the constant evolution of technology allowed mobility to become a reality that is increasingly present in companies around the world. Enterprise mobility allows for greater agility and efficiency for companies, as well as driving cost savings. In today’s article, we address the importance of mobility for the business world!

Increased security

Companies are often afraid that mobility will be synonymous with a greater likelihood of loss of network access credentials, which in most cases results in leaks of information abroad. Fortunately, more and more technology is moving towards making systems and networks more secure and practically inviolable. Nowadays, it is possible to control the access of those who are connected to the network, define restrictions, among other things that contribute to the access to the company network by other devices is not seen as a problem. Knowing that employees are going to connect to the network from anywhere in the World means that companies have a greater security concern, which translates into a huge advantage for the whole business.

Real-time information about the business

With access to company information from anywhere in the World, employees are able to give an instant response to their interlocutor, passing an image of professionalism and excellence. Products such as Multipeers allow the collaborator to know where the business is at any given moment through a smartphone or a tablet. Mobility requires the adoption of this kind of solutions, which bring innumerable advantages to organizations, thus entering a spiral of positive events that will translate into an increase in profit.

Better communication among all stakeholders

Through a mobile phone, it’s possible to respond to an email from a customer from anywhere in the World without having to wait to get to the office. This facilitates communication in that it greatly reduces the response time. Nowadays, it is also possible to create and edit documents on mobile devices, which makes work more efficient and with faster results. You can also participate in geographically distant meetings by accessing Skype on a mobile device, for example. Customers today are much more demanding than in the past, so it is crucial that you can respond quickly and effectively.

Greater freedom and greater motivation

With mobility, it’s possible for workers to work from anywhere and at any time, so that they are not limited and forced to work from the office. This makes the creativity and motivation are greater and consequently you will feel an increase in productivity. Employees feel that there is less pressure and that there is more freedom, thus increasing their motivation and involvement with the company.

 

How to make the right decisions in my company?

The life of a company manager is full of challenges, contingencies and responsibilities. Errors are not well accepted and each one of them has important consequences for the operation of the business. The success of the company depends on the numerous decisions that must be taken daily. Making assertive strategic decisions today has become a major differentiator and increases competitiveness and chances of success. It is no longer acceptable to rely solely on the “feeling” of the manager. But faced with so many difficulties, how to make the right decisions for the company? It certainly is with a lot of planning and with the use of tools that provide reliable information for the business. That way you minimize the chances of making mistakes. Accurate and up-to-date data are needed to make clear analyzes of the sociopolitical scenario, growth rates, competition, and many other items that have major impacts on the decision.

Identify the problem

One of the biggest mistakes of managers who make wrong decisions is the lack of knowledge and investigation of the situation altogether. Without this care, the decision taken may not be the most appropriate, leading to even more problems or new errors. It is important to devote a little time and effort to understand the starting point of the problem and to seek alternatives that can solve it. Often the question presented is only the consequence that another situation which, if not resolved, will continue to generate losses.

Have good performance indicators

The indicators show what is working or not at the company. It is imperative that you be able to rely on the figures presented and that they be updated. It is also important to choose those that are important to your business, as there are many indicators, but not all will demonstrate data relevant to your business. To make this information effective, you must rely on the technology and use data capture software to ensure the agility and accuracy of the information. They have business intelligence capabilities to “pan” the information relevant to your business and present it in a user-friendly manner, making it easier to interpret.

Use a business management system

With more of this technology help you simplify the registration and data organization process. The online ERP system gathers all the information recorded and allows the manager to generate personalized reports, in real time, as well as projections such as cash flow. With these data the analysis of possible scenarios becomes much easier and this helps in making decisions. Having accurate data without the risk of human failure allows a clear view of what your business needs. For example, by having stock control software you gain time in managing your inventory and accuracy of information.

Create efficient planning

For more complex, and especially long-term, decisions, you need to carefully plan each step to be taken considering all the pros and cons of each situation. A very efficient technique is the 5W2H tool, an acronym of 7 questions, in English, that serve as a basis for developing good strategic planning.

  • What (what will be done?)
  • Why (why will it be done?)
  • Where (where will it be done?)
  • When?
  • Who (who will be made?)
  • How (how will it be done?)
  • How much will it cost?

Count on your work team

For some decisions, especially those involving work processes and creativity, it is very important to involve your team of employees. Hold a brainstorming meeting, and ask your employees to think outside the box, finding creative and workable solutions to the problems encountered.

Follow the processes

Once you have made the decision to be made, and have defined the actions that need to be done, you must continue to follow the processes to make sure that everything is going as it should be. To this end, reliable performance indicators continue to be of great importance in ensuring that analyzes are faithful to events. If it is necessary to appoint another person to be responsible for the conduct of what has been planned, make sure that it is reliable, and still be aware of what is happening. Remember that you are responsible for making decisions and will be charged, sooner or later, for them. With these tips you will certainly be able to make important decisions for your company more quickly and objectively, and you will be assured that the choice will be the best for your business.

Guestpost by GestãoClick

How to use artificial intelligence in marketing?

Artificial intelligence is everywhere, and there is no denying it! If a few years ago when we thought of artificial intelligence “we traveled” to a distant future, today we can say that artificial intelligence is already part of our day-to-day life. One of the areas that has taken most advantage of this new era is the marketing area. In today’s article we will understand how we can use artificial intelligence in marketing.

Customize the consumer experience

This is the most striking area of ​​artificial intelligence in the marketing arena. The consumer is the most important person in the entire communicative process, and based on the data collected (personal information, information about what searches on the internet, buying behavior) it is possible to offer personalized content according to the actual preferences of each person. So each consumer will feel unique and special and the company will profit from it!

Increasing use of chatbots

Chatbots are the stars of artificial intelligence. They are linked to the company’s database and use common language to talk to customers. They are able to recognize names and phone numbers to predict customer behavior. They are very intelligent systems in that they store the essential information so they can refer customers to the areas they need to consult. Ryanair, for example, already uses this system to talk to customers. The advantage is that through the chatbots you can provide a much more personalized experience to the customer, because all your preferences are present!

More centralized management

Artificial intelligence helps companies to interconnect all their information, which has a very important weight in management decisions and especially in the marketing area. A company that analyzes your information in real time and has all the important business information in one place will be able to make more assertive and successful decisions, which enhances the success of the business. Multipeers is therefore an increasingly necessary tool in today’s businesses.

Automation of tasks

One of the most important advantages of artificial intelligence is the automation of tasks. The more automated the job is, the more time employees will have to make the business more productive. Automation can range from the simplest to the most complex tasks. At the marketing level, we can automate a welcome email to a new newsletter subscriber or even a thank-you email for a purchase in our online store.

Better use of data

Artificial intelligence helps to compile data and analyze daily experiences to find patterns and ways of improvement. The artificial intelligence systems of data analysis independently calculate the information in order to generate insights essential for a correct decision making. With experience, machines will be able to learn how to predict behavior of employees and customers.

7 Commandments to Ensure Customer Satisfaction

Satisfy the customer is the goal of all companies. Clients are the most important external audience and it’s their satisfaction (or lack thereof) that will dictate the success or failure of the business. A satisfied customer can become a loyal customer to your brand, so it’s essential that you know the needs of each customer. In today’s article, we present the 7 commandments to ensure customer satisfaction!

Attendance of excellence

Have a good relationship with the customer at the time of service. Be aware of his needs and, if possible, anticipate them by offering solutions. It’s important that you don’t use a standard care formula as this will sound false and will get the message that you treat all clients equally. Customers like to feel unique and special and you should reflect this in their service!

After sales service

The sale is not extinguished at the moment the customer buys. There must be follow-up after the sale, to see if everything is okay with the product or service and to be available to find other solutions to other possible customer needs. After-sales service is especially important in the B2B area.

Offer special conditions

Many companies, in order to attract new customers, offer special conditions to those who do not yet have any connection with the brand. This makes current customers feel penalized. In fact, the customer who already has with us some kind of relationship should be the beneficiary, not the other way around! Offering special prices and specific customer offers is a great way to keep the customer loyal for a long time.

Offer solutions

Today’s consumers are very knowledgeable and very demanding. They no longer seek a product, but a solution that solves their problems completely. When presenting your products or services focus on the problem that they solve. In this way, it will be much easier to capture the customer’s attention and get him to buy it.

Plan your work

Contact with customers and potential customers should be well planned to know exactly when to approach the customer. For example, you should always follow up after submitting a product or service to see if the customer has any questions. However, this follow up shouldn’t cause the customer to feel pressured. You should allow time for the person to think and decide if your product/service is effectively the best to meet their need.

Make contact easier

As we have already mentioned, today’s consumers are very demanding and you need to be always aware of their needs and wants in order to achieve them. In a world dominated by the Internet and social networks, brands that allow contact through these means benefit. Let your customer contact you through Facebook, for example. You can also put a contact form on your website.

Be honest

It sounds like a very basic advice, but in the sales area we still find many professionals with an unrealistic talk about the product. It is important not to overdo the qualities of what it has to offer, as this may sound false to the customer and pass a negative image on the seller. You should always be honest to the customer and you should have no problem saying you do not know something about the product, as long as you are willing to learn and inform the customer quickly.

Machines vs. Humans: Enemies or Good Allies?

Customer service is increasingly automated. This is due to the increasing demand of consumers, who are looking for faster and more efficient responses. The business world, over the next few years, will have a greater dependence on machines and this causes many people to look at them with mistrust and fear. But are machines and humans, enemies or can they be good allies?

Machines vs. Humans

A study by Gartner concluded that by 2020, 85% of the times that consumers will relate to business will be without any human intervention. However, we should not think that machines will dominate the world and end human interaction. In fact, what this means is that human beings will increasingly have control over technology, using it in a more intelligent way and freeing employees from bureaucratic and repetitive tasks.

What changes in the main sectors

Medicine: In the United States, 98% of prostate surgeries are done with the help of robots. We can say that computers make the work of healthcare professionals more efficient, reducing the duration of surgeries and drastically reducing the risk of error. It is estimated that in 2018 the health technology area will create 35,000 new jobs.

Education: distance learning is already a reality in many countries. Currently, there are robot teachers who are able to teach and correct tests. There are a thousand robots of this type all over the World. Students demand that education be adapted to the reality they know and this reality is technological. Thus, distance learning will increasingly be the preferred way of learning.

Banks: The influence of machines in the banking sector is mainly related to the possibility of each user being able to access their account anywhere in the World. In 2012 there was an 84% fall in job creation in the banking sector in relation to the previous year. Technology has in fact reduced the need for professionals, such as cash operators. On the other hand, increased the need for IT professionals.

Agriculture: this is one of the sectors most affected by the entry of new technologies. In this area, irrigation and harvesting machines greatly increase productivity. The replacement of men by machines in this sector is a reality. However, it is also necessary here to have good IT professionals, which proves that if on the one hand machines replace human labor, on the other they create new needs.

Marketing and sales: Easy access to the Internet and increasing use of social media has changed the way people view consumption. At the sales level, it is becoming easier to consume. People can buy products from around the world from a mobile phone. The user experience has evolved a lot in this sector, because it is now possible for people to “experience” clothing from a distance, to see if they like a piece or not. At the marketing level, automation allows promotional campaigns to be increasingly targeted to the specific needs of each citizen, which greatly improves their experience.

 

Machines and humans don’t have to be enemies. In fact, when technology is well used, who wins is Man. The World has evolved at an amazing rate and citizens need to keep up to date so they don’t risk losing their jobs!

Find how to deal with changes in consumer behavior in recent years

Consumer behavior: key changes and tricks to deal with it

The consumer has changed a lot in recent times and technology is the main “guilty” of this change. The constant daily access to the Internet has transformed the way we buy and how we relate to brands. Increasingly, today’s consumer seeks to solve their problems quickly and efficiently, which forces companies to keep abreast of new market needs in order to act proactively. Today we are all more demanding, more informed and less patient. In this article we will give you some tips on dealing with changes in consumer behavior in recent years!

Multi-channel Communication

The current consumer is no longer satisfied with a single way of communicating with the company. Given the multiplicity of conversation platforms, customers expect to have several alternatives available to contact the company. As they seek immediate response, they now prefer chatbots, Whatsapp, or any other instant chat platform.

Create empathy

The current consumer likes to be heard and needs to feel that their doubts and complaints have been heard. Listen carefully to what he has to say to you and then repeat what he said in order to get the clear message that you understood his problem. Ask clear and objective questions about what he feels and show him that he is committed to finding solutions. The current consumer wants to be treated as unique and not as another member of a large group.

Offer interesting content

We currently receive dozens of emails per day with the most varied offers. Most of the information we receive is not really useful and its destination is going to the Trash folder. So, many companies spend a lot of time producing campaigns that will not have any return because they don’t care about what their target audience really needs and only focus on the dissemination of their products and services. The trend is to create valuable and really important content for the consumer. Articles about your area of ​​expertise, a news funnel or an e-book are good ways to create a stronger bond with your target consumers. Keep in mind that talking about yourself and your brand will be too egocentric and new consumers will not tolerate such brands.

Clearly define policies

It is essential to know how to proceed if there is a complaint. If you have a clothing store, you must clearly state how the exchange policy works. If you have a company that provides telecommunications services, it should be clear when explaining how to contact technical assistance. Informing the customer of everything is the first step to avoiding problems in the future. In an era in which people share experiences online (especially bad experiences), it is necessary to avoid any situation that may lead to disagreement with the client.

Never make the customer wait

This is our last tip and one of the most important. The current consumer doesn’t allow waiting. He wants an instant response to his problem and it is only with complete knowledge of the market and current needs that companies can effectively respond to situations. Analyzing the business in real time helps you to fully understand the current state of a business. That’s why software like Multipeers gain increasing importance.

Generation C: Everything you need to know about new consumers

Get to know the C generation and learn how to capture their attention.

Generation C has the power of consumption these days. C is related to the word connected because that is how most of us live: connected to the Internet. New consumers live online and businesses that want to survive in today’s competitive marketplace must maintain a strong online presence. In this article we show you everything you need to know about this new type of consumer to achieve them and gain loyalty!

Consumer has the control

New consumers, because of the multiplicity of available means, like to control all processes. With a simple Google search they can access thousands of results and they like to feel that they have the power to choose which product or service they will buy. They are very selective and demanding and like to compare prices and read reviews written by other consumers. You can say that they are very influenced by what they see in the online world.

Love for social networks

These new consumers like to belong to a community and they share their day-to-day on social media. They often share opinions about a particular product or service and that product or service gains a wide reach from the network of the person who shared. New consumers also like to be part of online communities because they feel they belong to something.

They like original content

Generation C has easy access to content and likes to follow pages on the Internet that create relevant and original content. They are creative consumers because of the stimulations they are subjected every day and when they find interesting content they like to share it with their network. Companies that want to capture the attention of these consumers should invest in creative, original and differentiating promotional materials.

They don’t like television or radio

New consumers are far more adept of computers and mobile phones than television or radio. It will be useless to try to catch their attention through these last two means. Even when they are watching TV or listening to the radio, most of the time they are still “stuck” to a mobile phone or tablet, and their attention is completely dispersed.

Following fashions

All generations followed fashions but Generation C is at a completely superior level. If one product (for example a movie or book) is in fashion so all the consumers of this new generation want to buy it. There is consequently a mass consumption driven by social media and online commentaries.

The new generation of consumers makes the market even faster and the changes happen at an impressive pace. So being aware of all the changes is critical to being able to survive and make the difference in the market. Software that lets you keep track of all your company information in real time helps managers make the right decisions for the business.

Find the most frequent Cloud Computing mistakes

Find the Mistakes to Avoid in Cloud Computing

Cloud Computing means that you don’t need a place to access files and programs: everything is done in the cloud through an access to remote servers. However, it’s necessary to take into account that there are vulnerabilities in this type of technology and that some errors can have great operational and financial implications for the companies. Get to know in this article the main mistakes made in Cloud Computing!

Lack of planning by managers

You must decide which files and programs will migrate to the cloud. Likewise, it’s necessary to always have a prepared Plan B: if the Cloud service fails, how can employees continue to work? Activating a disaster plan and frequently doing backups are two good options to minimize impacts if something goes bad.

Failure to define accesses

In order to ensure the privacy and security of your information, different levels of access must be defined for different users. It isn’t advisable that all employees have free access to all of the content in the Cloud. To ensure data security, each employee must have access only to the information he needs to perform his work.

Lack of security concern

Nothing is a hundred percent foolproof and one of the major disadvantages of cloud technology is that a company’s data and files run the risk of being unprotected. Security issues should be planned at an early stage at the time of transition from the location to the cloud. Really sensitive information shouldn’t be migrated abroad. However, cloud technology is proving to be more and more secure, and security-related risks will be increasingly reduced.

Having an unsuitable Internet service

Cloud technology calls for good Internet access. If there isn’t a good server and a good data connection, access to the cloud will be more time consuming and complicated. The tendency is to blame the Cloud Computing services but problem is internal.

Wrong choice of Cloud Computing service

There is the general and erroneous idea that any Cloud Computing service is perfect for a company. However, a Cloud Computing service is just like any other and should be chosen according to the specific needs of the company.