Que tipo de informação o meu dashboard deve mostrar?

What kind of information should my dashboard show?

Posted Leave a commentPosted in Dicas de Gestão

Dashboards are increasingly important in the business world as they present the most important information in a simple and intuitive visual form. Softwares such as Multipeers allow the information to be presented in a practical way and it is updated to the second one, because only with current data will the decisions taken be beneficial to the future of the company. Dashboards let you understand what the company is heading for and whether business objectives are being met. However, if a dashboard is not customized correctly it can become a confusing tool, which complicates the manager’s life rather than helping him. In today’s article, we’ve covered the kind of information your dashboard should show!

Executive Information

An executive dashboard serves to simplify the general understanding of information. It is a very useful dashboard to analyze the KPIs and processes of a company at a global level. This executive tool is usually based on management methodologies such as the Balance Scorecard. The objective of this panel is to provide all executives with access to important data for the correct evaluation of new opportunities and improvement points. A top manager needs to know at every minute what is going on in the company, because only then will he be able to make important and beneficial decisions for all areas of the organization.

Project Management Information

Project management dashboards allow you to follow all project management, from planned activities, schedules, and other aspects. It is a very important tool because it decreases the probability of error and increases the effectiveness of communication.

Marketing information

The marketing area is very important in all companies and only with an effective follow-up of what is happening in this sector can the company improve. A marketing dashboard with real-time information about a company’s social media activity allows you to identify opportunities at the very moment they appear, allowing you to stay one step ahead of the competition. A fluctuation in the demand for a product, for example, could lead you to launch a specific campaign, increasing sales and improving company results.

Information about results analysis

This dashboard provides detailed information and is used to set trends against corporate goals. This panel allows you to perceive the results of internal actions as well as external public reactions to campaigns. A good example of this type of dashboard is Google Analytics, which lets you know the exact behavior of your website visitors.

Information on day-to-day operations

This panel is used by the work teams and focuses on the processes that each team needs to perform its functions. The data contained in this panel are intended to identify critical points of the operation, helping to correct them. They also facilitate communication between all members of the same team. It is a dashboard that varies depending on the department of the company and the activities to be carried out each day.


Estarão as empresas prontas para adoptar a tecnologia RPA? (parte 2)

Are companies ready to adopt RPA technology? (part 2)

Posted Leave a commentPosted in Internet e Marketing

By Adriano Ribeiro, CEO & Partner bwd and Rui Raposo, CCO & Partner bwd

You can read the first part of the article here.

And what are the advantages/benefits generated by the passage of these human tasks to robots?

First of all, people welcome this technology because they hate the tasks that systems do, relieving them of growing work pressure.

Another advantage immediately recognized by the users of these RPA solutions is the significant increase in the productivity of the organization as employees are freed from time consuming tasks to start to perform more stimulating tasks.

Additionally we can add as advantages of RPA solutions:

  • the high scalability of operations without the need to increase the workforce;
  • the elimination of activities related to manual data collection and human error;
  • the monitoring of the speed of the business, due to the speed gains that the solution allows to obtain.

All this without any use of code, allowing teams in various business areas to create robots autonomously for the tasks they wish to automate, with the rapid attainment of increased operational efficiency.

Is the adoption of these RPA solutions a small investment?

Yes, and being a small but variable investment, your return is always less than a year. So if a RPA tool is inexpensive and additionally does not require great IT skills to implement, its implementation turns out to be a no-brainer. The implementation of RPA solutions is, in fact, simple, allowing very fast results. This is particularly important when, as we all know, in our organizations often, the business wants something relatively small, but the IT department having larger fish to fry puts these requests and materials last. Once this reality is realized, the only major concern regarding the implementation of this RPA solution has to do with the disruptive effects. For this reason, we often find IT teams in denial about RPA and what it can do. The solution lies in the use of a competent partner in the implementation of these solutions that can understand all the impacts that these encompass for the IT structure, in total alignment with the IT teams and ensuring that the designed RPA solution is conveniently embedded in the overall strategy from you.

Do these solutions easily integrate with organizations’ information systems?

This is another of the advantages in implementing these solutions – its simple and easy integration with any legacy or non-legacy systems architecture. It is very interesting that the adoption of automation programs, because they are neutral technologies, allows the organizations to maintain a high rate of modernization with the internalization of the rapid advances that are realized in this area, unlike other IT investments in which the organizations are obliged to rethink your approach every time you adopt a new technology. In addition to this alignment with the IT strategy, the implementation of an RPA solution within an automation strategy in order to be successful must be fully aligned with the business and operations strategy. More than simply automating an activity, advances in artificial intelligence, software robotics, machine learning, and innovative technology platforms enable companies to redefine their processes and consistently evolve to modernize their organization. Therefore, workplace automation provides a significant opportunity for improvements in the performance and overall efficiency of organizations.

The main objectives identified in the adoption of technologies such as RPA are:

  • Reducing risk – Many companies automate processes to reduce the risk of malware and other threats. The risks inherent in upgrades and migrations also drive organizations to software as a service (SaaS) and cloud computing. Finally, the risk of inactivity is another driver to select the new generation of RPA, ITO, BPO and XaaS.
  • Increased efficiency – Companies that embrace RPA implementation often do so because automation leads to significant productivity improvements and increased organizational flexibility
  • Increased Compliance – By recording all actions and identifying and removing data gaps between multiple sources, RPA assists in performing reviews and recognizing compliance issues.
    Higher quality information available.

The methodology applied in the implementation is also fundamental. If properly implemented, automation can provide tremendous improvements in all these areas. But the balance of benefits can vary with different technologies and approaches. The right balance for any organization will depend on your overall strategy and your business goals. Automation programs should therefore start with a clear articulation of the problem. Each project must be able to identify where and how the automation can offer improvements and show how these improvements are linked to the overall strategy of the company. To maximize return on investment, companies must be careful not to specify, overstate, or overspend on investments in automation. Choosing the right level of complexity to meet current and future predictable needs requires a deep understanding of the organization’s processes and systems.

It seems clear from our experience that the most successful RPA solution implementation projects have the following characteristics:

  1. Decentralization in terms of governance in project management. Decentralization in functions or business units as responsible for automation initiatives, with or without support from a core team. Conversely, experiences in less successful organizations are those where a central team is the sole responsible for delivering automation throughout the organization.
  2. The expansion of Buy-in in automation throughout the organization. Encouraging a truly enterprise-wide program and pursuing the adoption of more advanced cognitive automation technologies.
  3. The involvement of the IT function. The success of automation programs also depends on the early involvement of the IT function. First and foremost, IT teams from these organizations are more likely to have automated their own processes. Your involvement in the automation effort is definitely a differential in success.

In conclusion, the evidence suggests that Artificial Intelligence solutions like RPA deliver real value to business and can be a powerful force for disruption. The first to adopt AI solutions that combine strong digital capacity with proactive strategies have higher profit margins and stand out in terms of the performance of other companies. Numerous success stories in implementing retail, utilities, manufacturing, healthcare and education companies highlight AI’s potential to improve forecasting and sourcing, optimize and automate operations, develop targeted marketing, price management, and improve experience.

The importance of implementing the AI ​​solutions as RPA in a correct digital strategy for each organization means that there are no shortcuts to the companies in this regard, otherwise they run a serious risk of implementation failure.

Companies cannot even delay the start of their digital journey, including IA. The first to adopt, will create great competitive advantages.

A successful program requires companies to address many elements of a digital and analytical transformation: identify the business case, set up the right data ecosystem, build or purchase appropriate AI tools, and adapt workflow, resource, and culture processes .

AI promises benefits, but it also poses challenges that run across companies, and workers and teams need to be prepared to exploit the RPA and resist competing with it.

So we asked: Is RPA technology ready and available for companies, large or small, but are companies ready to embrace RPA technology?

Estarão as empresas prontas para adoptar a tecnologia RPA? (parte 1)

Are companies ready to adopt RPA technology? (part 1)

Posted 29 CommentsPosted in Tecnologia e Gestão

By Adriano Ribeiro, CEO & partner bwd and Rui Raposo, CCO & partner bwd

RPA is a type of software that mimics the activity of a human being in performing a task within a process and who can perform repetitive tasks more quickly, accurately and relentlessly, freeing humans to perform other tasks that require capabilities such as emotional intelligence, reasoning, and complex interaction with clients or suppliers.

In bwd we usually say that the RPA takes the robot out of the human being.

In a Back-Office process, the “normal” human collaborator has a high number of repetitive, routine tasks that are sad and uninteresting. As a result, this new wave of automation, using RPA, is being driven by the same reasons that first brought robotics and automation to the workplace: freeing human workers of dirty, boring or dangerous tasks; to improve quality, eliminate errors and reduce the variability of results. And, of course, reduce costs.

There is, however, a concern in the minds of people: can there be a connection between the shift from these tasks to robots and the reduction of employment for humans?

The only direct relationship that can be established is the passage to the robots of repetitive tasks that waste the potential of human intervention. With the use of robots, “humans” can be used where human thinking is necessary, with all its aspects, such as creativity.

But after all, what applications has RPA – why is its application growing exponentially?

Organizations are handling ever-increasing workloads. There will be an exponential amount of work that coincides with the exponential increase of data -50 percent more each year. We also have the factor of massive increase in audit regulation and bureaucracy. We need automation to relieve the stress these activities create on organizations.

For example, highly regulated industries, such as insurance and banking, are finding that automation is an inexpensive and quick way to apply superior capability in responding to the compliance problem.

The RPA also allows better service and greater attention to the customer, since it allows more power in the whole process. In an organization where customer inquiries are regular, for example, it can free staff to deal with more complex issues. Its users can create intelligent robots that mimic human actions while driving continuous improvement using artificial intelligence and machine learning technologies. These intelligent robots interact in harmony with applications, and with any legacy system, portal or database, aggregating data, transforming it into useful information, triggering responses and communicating between organizational systems, Web sites and desktop applications. They are an excellent complement to human work.

So what tasks can the robot do concretely?

Robots can be used in multiple activities. Just as an example, we can list some:

  • Processing of returns in e-commerce, a task that is significantly time-consuming when executed manually;
  • Workflow Management, encompassing both workflow management and other HR processes, such as shift allocation, payment map management and employee license, which can be performed more productively by RPA;
  • Management of customer support, which with RPA runs uninterrupted 24 hours a day including automation of processes such as feedback collection;
  • ERP management, performing integrations of central systems with inventory systems and front-office systems, which ensures efficient management of logistics activities and the value chain, as well as permanent monitoring of the level of stocks;
  • Accounting and financial area, including order and invoice processing, management of accounts payable and accounts receivable, reconciliation of accounts, payment orders, reports, consolidation of account information among numerous other tasks, can be managed by RPA, such as transactions between several departments and divisions that need to be registered and updated and consolidated in the ERP;
  • Marketing and Consumer Behavior Analysis, campaigns can be repeated without manual effort, which enables an adjustment in strategies based on the analysis, while RPA will help to measure the effectiveness of new strategies;
  • Demand and supply planning – a complex task that requires research and data collection, formatting and execution of simulations, finding exceptions, tasks that can be automated and simplified using RPA technology;
  • Logistics and Value Chain Management – automation of e-mails by RPA means the possibility of automatically executing the sending of an email or text when an order is reserved, sent, delayed or delivered, which is also very useful maintaining stock levels and creating notifications when products reach extremely low levels or thresholds. After evaluating previous orders, RPA can help determine optimal order levels to improve procurement, reduce costs, and reduce waste.

Are the tasks not confined to data processing?

Data collection and processing are among the immediate features of RPA, however, intelligent analysis and processing tasks are unlimited.

(to be continued…)

Tudo o que precisa de saber para construir um plano de negócios eficaz

Everything You Need To Know To Build An Effective Business Plan

Posted Leave a commentPosted in Dicas de Gestão

A business plan is a very important management tool because it acts as a guide that will direct all our activity. The business plan helps to define the objectives and actions needed to realize them, reducing risks and increasing the likelihood that everything will work out. However, the business plan is much more than a set of ideas: it is a document created from the intensive analysis of the market. In today’s article, we leave you some tips to build an effective business plan!

Choose the right methodology

On the Internet you will find “recipes” ready for business plans, which tell you that you have to analyze the market, define mission and values, among other things. However, these standardized methodologies don’t address all the aspects that have to be addressed! You can start by using methodologies you find on the Web, but you should always tailor them to the real needs of your business.

Get to know your audience

This is one of the most important steps of the business plan. It is essential to know the needs of your target audience. As good as your product is, if the public does not need it it will not be able to win in the market. Study the habits of your target, namely lifestyle, level of education and its characteristics. Sometimes it is at this point that business plans die because if the entrepreneur realizes that their target does not need their product, it is not worth continuing to work on that idea. The key to product success lies in the ability to deliver what the audience needs.

Bet the difference

In an age where there are so many products and services it is not very easy to innovate and create new things. However, you can not offer what all companies offer the same way they do, otherwise you will not be able to stand out. It is necessary to go beyond the obvious to stand out in the competitive market of today. This part of the business plan exists research and dedication so as to be able to find a prominent point in your product or service.

Always have a plan B

The scenario that all entrepreneurs want is for the business to be a success. However, they must be prepared to face difficulties and to spend moments of greater tension. It is essential that your business plan be realistic and that it is in accordance with the political and economic scenario of the moment. You should anticipate favorable and unfavorable plans, because in this way you will be better prepared to face all the difficulties that arise along the way.

Define business metrics

It is essential that you constantly measure the success of your enterprise and in this part KPIs (or business metrics) play a very important role. You should focus on metrics that indicate the state of your business and these should be based on metrics of productivity, quality, ti, marketing, among others.

Defining business indicators in a conscious way is fundamental to being able to analyze the business objectively. It is essential that the indicators analyzed show managers the way forward in order to correct errors and apply new strategies. Multipeers offers you a set of 50 KPIs essential for 360º management of your business. Download our e-book!

Tipos de análise para conhecer melhor a concorrência

Types of analysis to better know the competition

Posted Leave a commentPosted in Dicas de Gestão

We live in a very competitive world and the area of ​​business doesn’t escape this rule. Thus, it is essential that companies know their competition well, in order to know which tools to use and which strategies to take to win in the market. The social media have facilitated the monitoring of our competition, because it is very easy to know in which products or services are betting and what the reactions of the consumers to these same products and services, for example. In today’s article, we talked about the types of analysis to better understand the competition!

Predictive Analysis

Predictive analytics is an advanced form of Data Analytics that aims to answer the question “what will happen?”. It is a type of analysis that makes predictions through probabilities. This analysis is possible thanks to techniques like regression and progression analysis, pattern matching and various types of statistics. This type of Data Analytics is widely used in stock market and investment companies. It is a very important type of analysis because it allows us to understand the performance of companies in the markets and to anticipate problems and trends.

Diagnostic analysis

Diagnostic analysis will explain us why something happened. This type of analysis will relate all available data and information to find patterns of behavior that may explain the results. It is an important analysis to find problems and above all to avoid repeating them in the future. It allows us to relate our performance to the performance of our competition, which makes it possible to find improvement points and minimize harmful actions for the company image.

Google Alerts

This is a very simple and very easy to tool. If you want to be alerted every time your competition is cited in the Web world, simply monitor the keywords related to the competition. You can always know in which areas your competitors are highlighting and this could be a great way to discover market trends!

Competitive Benchmarking

Benchmarking is an instrument that aims to improve performance in order to position itself ahead of the competition. The process is based on learning from the best experiences of companies operating in the same industry: it is called “learning from the best”. Competitive benchmarking aims to analyze direct competition and focuses on the comparison of products and services, methods, strategies and campaigns used. The objective is to overcome the good performance of the competition by improving the methods used by it.


This tool allows you to follow everything that goes on in blogs, videos and social networks. When searching for a term, be it a keyword or the name of a company, the tool shows you everything that’s being said about that term in blogs and social platforms. Its use is very similar to Google Alerts, but in addition to publishing on websites, it also shows us sharing on social networks and on video platforms, thereby increasing its breadth.

5 Estratégias infalíveis para fidelizar clientes

5 Infallible Strategies for Customer Loyalty

Posted Leave a commentPosted in Dicas de Gestão

There is no doubt that customers are the most important audience of any business. All the activities of the companies are designed to please the customer and more and more managers find it difficult to please the current consumer, who is much more informed and demanding than before. Thus, more important than winning new customers is to ensure that the current ones are satisfied, so that we can keep them loyal to our brand and to our products and/or services. At a time when the consumer lives online, we need to develop tactics that meet the real needs of our current customers. In today’s article, we present 5 infallible strategies for customer loyalty!

Listen carefully to the customer

Customers like to talk and feel that companies are attentive to their needs and desires. Many sellers fall into the error of talking too much because they want to show in a short time all the benefits of the product or service they have to offer. However, today’s consumers are looking for quick fixes as we live in a society that is constantly in a hurry and if you talk too much, your customers will get bored, especially if they hear a standardized speech. So, it is very important that you listen first to what the client has to say to you, so that you can present the possible solutions in a practical and very objective way.

Track the results of your actions

It is not enough to launch marketing actions and campaigns and not monitor their results. It is very important that you define indicators and analyze all the results of your actions. Only in this way you will be able to promote continuous improvement, which will certainly also have an effect on the number of clients raised. The current market is very dynamic and must ensure that your product or service doesn’t stay static. Multipeers helps you to monitor in real time all the marketing actions launched, through a simple and very intuitive dashboard. So with this tool, you’ll be able to act in a timely manner if any of your campaigns are not producing the intended effects.

Use a good content strategy

Digital marketing is increasingly present in corporate strategies and many brands use a content strategy in which they write articles and case studies about their area of ​​expertise. This will make current customers look to the company as a reference entity and this will increase the confidence and likelihood of remaining loyal to the brand and recommending it to others.

Offer exclusive deals to current customers

Most companies use a new customer attraction strategy in which they offer more affordable prices to new customers and charge higher prices to current customers. This strategy is widely used by television service companies, for example. Although it is acceptable that you want to win new customers through the price, we have to think that current customers will feel bad for not having some kind of discount. So one of the best ways to keep current customers loyal is by offering them something to be our customers. It may be a discount on the next purchase, for example. What is important is that the customer feels special because he is already our customer! And this will also be important to potential customers, who will understand that the company values ​​the customers they already are with them!

Keep going after the sale

The sale doesn’t end when it takes place. This moment marks the beginning of the relationship with the client. Thus, it is necessary to continue creating processes to get to know the customer better. Find out the client’s date of birth and take targeted marketing action on your birthday. After-sales service is one of the most important factors for the customer to stay loyal to the brand, so don’t neglect this area!

5 Tecnologias que podem ajudar sua empresa

5 Technologies that can help your business

Posted Leave a commentPosted in Dicas de Gestão

It is practically impossible to think nowadays, in a company, even of small size, that doesn’t make use of different types of technology. After all, the technological tools are in the day to day of a great part of the population.

This is due to the popularization of several resources, but also due to its ease of use, practicality and efficiency that provides for the most diverse activities. So why are there still businesses that did not add technology to their routine?

There are tools available for all sectors of an enterprise. So keep reading this article and get to know the 5 technologies that can help your business in the following topics.

  • Marketing automation system
  • Project management
  • Collaboration tool
  • Business Management Software
  • Customer relationship management

1 – Marketing automation system

Managing marketing in a functional way is the ideal way to increase the efficiency of this industry. While very important, not every business owns the marketing industry or a complete team. Therefore, the technological tools of automation in marketing are great allies of actions and advertising campaigns. You can find a variety of applications in this industry, such as the one that triggers emails and ads according to target audience targeting. They also make it faster to send content to potential consumers as per the sales funnel phase. That way, what would take hours and more hours to run manually can be done in no time with this technology.

2 – Project Management

Project management programs are other examples of technologies that can help your business. Currently, there is a wide variety of these applications, which basically allow them to work in teams even at a distance. In them, it is possible to determine a task for each member, stipulate delivery time and even track their performance. Among other functions is the sharing of files in order to do a collaborative work, exchanging impressions and ideas. While they are best suited for start and end projects, project management applications can also be used in an uninterrupted fashion. Thus, serving to organize the tasks of the team and distribute them.

3 – Collaboration tool

There are also collaboration tools that contribute to increasing your company’s performance as all your information is gathered for permanent analysis. As the saying goes, information is power. In this way, entrepreneurs can monitor and control all the data that involves their business and the market of action. And, as a consequence, make more assertive forecasts and always make the best decision. Data is presented through graphs and other interactive content. With this, the conclusions are obtained easily and quickly. In addition, this tool is customizable according to each niche market and the needs of the user.

4 – Business management software

Another indispensable technology for companies of all sizes and market segments is ERP software, a business management system that allows you to make your team work more dynamic. For that, all the data of your business is computerized. Sectors connect and procedures are automated. Thus, bank bill generation, invoice issuance, inventory control, cash flow and other tasks are executed on a single platform, increasing efficiency in your business. It is possible to have a reduced professional staff. After all, even with a small team you can do all your daily activities, faster, without losing quality and without anyone being overwhelmed.

5 – Customer relationship management

CRM software, a customer relationship management system, is one more of the technologies that can help your company. With it, you can organize all the information of your customers and the potential consumers of your brand. However, more than a well-crafted contact list, CRM integrates this stored data. The result is the ability to analyze customer interactions, anticipate needs and create assertive campaigns. These features lead to increased sales conversion and subsequent success of your business.

An article by: IT REFRESH
Como usar a inteligência artificial na área do marketing?

How to use artificial intelligence in marketing?

Posted Leave a commentPosted in Internet e Marketing

Artificial intelligence is everywhere, and there is no denying it! If a few years ago when we thought of artificial intelligence “we traveled” to a distant future, today we can say that artificial intelligence is already part of our day-to-day life. One of the areas that has taken most advantage of this new era is the marketing area. In today’s article we will understand how we can use artificial intelligence in marketing.

Customize the consumer experience

This is the most striking area of ​​artificial intelligence in the marketing arena. The consumer is the most important person in the entire communicative process, and based on the data collected (personal information, information about what searches on the internet, buying behavior) it is possible to offer personalized content according to the actual preferences of each person. So each consumer will feel unique and special and the company will profit from it!

Increasing use of chatbots

Chatbots are the stars of artificial intelligence. They are linked to the company’s database and use common language to talk to customers. They are able to recognize names and phone numbers to predict customer behavior. They are very intelligent systems in that they store the essential information so they can refer customers to the areas they need to consult. Ryanair, for example, already uses this system to talk to customers. The advantage is that through the chatbots you can provide a much more personalized experience to the customer, because all your preferences are present!

More centralized management

Artificial intelligence helps companies to interconnect all their information, which has a very important weight in management decisions and especially in the marketing area. A company that analyzes your information in real time and has all the important business information in one place will be able to make more assertive and successful decisions, which enhances the success of the business. Multipeers is therefore an increasingly necessary tool in today’s businesses.

Automation of tasks

One of the most important advantages of artificial intelligence is the automation of tasks. The more automated the job is, the more time employees will have to make the business more productive. Automation can range from the simplest to the most complex tasks. At the marketing level, we can automate a welcome email to a new newsletter subscriber or even a thank-you email for a purchase in our online store.

Better use of data

Artificial intelligence helps to compile data and analyze daily experiences to find patterns and ways of improvement. The artificial intelligence systems of data analysis independently calculate the information in order to generate insights essential for a correct decision making. With experience, machines will be able to learn how to predict behavior of employees and customers.

Máquinas vs Humanos: inimigos ou bons aliados?

Machines vs. Humans: Enemies or Good Allies?

Posted Leave a commentPosted in Tecnologia e Gestão

Customer service is increasingly automated. This is due to the increasing demand of consumers, who are looking for faster and more efficient responses. The business world, over the next few years, will have a greater dependence on machines and this causes many people to look at them with mistrust and fear. But are machines and humans, enemies or can they be good allies?

Machines vs. Humans

A study by Gartner concluded that by 2020, 85% of the times that consumers will relate to business will be without any human intervention. However, we should not think that machines will dominate the world and end human interaction. In fact, what this means is that human beings will increasingly have control over technology, using it in a more intelligent way and freeing employees from bureaucratic and repetitive tasks.

What changes in the main sectors

Medicine: In the United States, 98% of prostate surgeries are done with the help of robots. We can say that computers make the work of healthcare professionals more efficient, reducing the duration of surgeries and drastically reducing the risk of error. It is estimated that in 2018 the health technology area will create 35,000 new jobs.

Education: distance learning is already a reality in many countries. Currently, there are robot teachers who are able to teach and correct tests. There are a thousand robots of this type all over the World. Students demand that education be adapted to the reality they know and this reality is technological. Thus, distance learning will increasingly be the preferred way of learning.

Banks: The influence of machines in the banking sector is mainly related to the possibility of each user being able to access their account anywhere in the World. In 2012 there was an 84% fall in job creation in the banking sector in relation to the previous year. Technology has in fact reduced the need for professionals, such as cash operators. On the other hand, increased the need for IT professionals.

Agriculture: this is one of the sectors most affected by the entry of new technologies. In this area, irrigation and harvesting machines greatly increase productivity. The replacement of men by machines in this sector is a reality. However, it is also necessary here to have good IT professionals, which proves that if on the one hand machines replace human labor, on the other they create new needs.

Marketing and sales: Easy access to the Internet and increasing use of social media has changed the way people view consumption. At the sales level, it is becoming easier to consume. People can buy products from around the world from a mobile phone. The user experience has evolved a lot in this sector, because it is now possible for people to “experience” clothing from a distance, to see if they like a piece or not. At the marketing level, automation allows promotional campaigns to be increasingly targeted to the specific needs of each citizen, which greatly improves their experience.


Machines and humans don’t have to be enemies. In fact, when technology is well used, who wins is Man. The World has evolved at an amazing rate and citizens need to keep up to date so they don’t risk losing their jobs!

5 séries da Netflix obrigatórias para os gestores

5 Netflix series that all managers should see

Posted 2 CommentsPosted in Dicas de Gestão

Netflix has conquered fans worldwide and is undoubtedly a great platform for moments of relaxation. However, even in leisure time it is possible to learn and there are series that teach us true lessons about management and leadership. In today’s article, we present 5 Netflix series mandatory for managers!

The Office

This comedy series is a kind of documentary about a company that sells paper. Company manager Michael Scout thinks that everyone loves him, but his colleagues have a different idea. In fact, Michael Scout doesn’t have any kind of talent to relate to people, much less to coordinate a team. He ends up wondering why his classmates never have fun in their workplace, considering that it is a “dream job”. The series focuses on the concepts of leadership, showing us what not to do when we are in a leadership position. You can see this series in the Netflix catalog and have fun while learning important lessons about leadership and team management!

House of Cards

Surely you’ve heard of this famous Netflix series. The series shows us Frank Underwood, an unscrupulous deputy of the United States Democratic Party. Throughout the episodes we have revealed his ways to achieve, at any cost, an increasingly strategic position in the world of politics. We have learned in this series that we must treat our subordinates with respect and that to win we must always be one step ahead, anticipating the enemy’s moves and knowing our opponents well.

Breaking Bad

Walter White is a chemistry professor who discovers an incurable disease. Knowing that the end is near, he decides to do everything he can to leave his family in a good financial position. Walter thus becomes Heisenberg, a powerful drug dealer. What to get out of this Netflix series for your business? The most important lesson is that the secret to success is to truly enjoy what you do. We also learned that image is very important in business, and Walter also teaches us valuable lessons about negotiating!

Mad Men

This series takes place in the 60’s in New York, and shows us the daily life of Don Drapper, a creative director. We are revealed the world of advertising at that time, as well as the changes it has undergone throughout the season. The series also focuses on the personal lives of the characters, where we see a struggle for power and several moments of frustration. Mad Men shows us a fair and intelligent leader and a timid and quiet secretary who manages to reach a position of power. It is a very interesting series because it shows us that the capacity for innovation is fundamental in more troubled times and that business opportunities should be taken advantage of. Mad Men is especially suitable for marketing managers.

Dr. House

Gregory House is everything a leader should not be. He is a respected physician who is willing to do anything to diagnose the rarer and more complicated diseases that his patients present. Without respecting professional ethics, Dr. House is able to invade his patients’ home without authorization. He is an antisocial person and treats all his subordinates badly, eventually being hated by his team. So why is Dr. House on this list? Despite his complicated temperament Dr. House doesn’t follow the obvious path: he questions everything and looks for the best solution in all cases. It also shows us that a leader must constantly challenge the abilities of each member of the team, because only in this way can you keep them motivated and committed to doing better and better. Finally, Dr. House shows us that it is not necessary to waste time with formalisms, focusing only on what really matters!


Have you ever seen any of these series? Do you have other suggestions for important series for managers? Share your opinion with us!