Tag: mercado

Dicas de Gestão

The importance of managing indicators for your company

Even the best products and services don’t support a company by itself. That is, you can market something that is very attractive to your target audience, but it takes a lot more to keep a business thriving. Therefore, the administrative knowledge is fundamental, since they have useful and efficient tools.

Among them, the management of indicators is extremely important to know if your company is going the right way and, if not, what can be done to get the business back on track. The point is that while offering quality products and services is imperative to the success of your business, it is not enough.

Other companies may also have the same quality in what they offer, noting that fierce competition is a reality of the vast majority of sectors of the economy. In this way, it is necessary to know the market, the target audience, know where to sell, how to sell and, above all, what are the objectives of your company.

It is no use having the mission written on a sign hanging on the wall of the office or the company’s website; it is essential that all employees are aware of the goal and know how to achieve the proposed goals. It is in this context that the indicators enter, being that they refer to the numbers that can be used to measure the performance of your business in the market.

With these indicators in hand, it is possible to manage them, that is, to make decisions based on what they indicate. From this, a decision is never a shot in the dark, because it is given through concrete data, without considerations or intuitions.

What are the indicators in a company

The indicators in a company are data that can be raised, helping in its administration, since it shows how its operations are happening. There are many types of indicators and for each company it may be interesting to measure more specifically some of them.

To better understand, check out some of the key indicators in a business:

  • Productivity Indicators
  • Indicators of productive capacity
  • Process performance indicators
  • Quality Indicators
  • Indicators of effectiveness
  • Profitability Indicators
  • Strategic indicators
  • Competitiveness Indicators

All these indicators refer to the data of a company that can be obtained through surveys, reports and other forms, allowing a deeper and more detailed evaluation of their performance in the field of activity in which it is inserted.

Often a company starts selling a number of units per month that seems sufficient, but as time passes they realize that it is not, and the company starts to lose market for example.

Similarly, the entrepreneur believes that the time a product takes to be manufactured is adequate, but not when the accounts are made and the time spent in relation to its cost is calculated. These are just a few examples of issues that are often erroneously assessed because the indicators are not used.

How to measure indicators

In a small business, the flow of daily information is likely to be quite large. So, you may wonder, but after all, how to measure the indicators? That is, how did you gather a lot of information? I mean, it is possible, but it would take a lot of time, would not it?

No, if this is done with the help of an online management system that, in addition to making the work of the team more dynamic, by allowing tasks to be simplified and better controlled, it also has tools to measure the company’s important numbers. By measuring indicators, through reports and other resources, more assertive decisions can be made.

In addition, there are software that has advanced functions to measure the indicators needed, helping the company’s management to create a strategic plan to more effectively achieve its goals. It is worth saying that to create a successful business plan it is indispensable to master all the data of a company.

Thus, it is necessary to know how much the company invoices, how much is spent on production, what are the other costs, such as raw material value, hands of works, etc. With full control of these and many other information, you can not only make the best decisions but also follow your progress and always be ready for the necessary adjustments.

About the guest author:

GestãoClick is a company specialized in offering business management software to managers who wish to make their employees’ routine more efficient. Click here and learn more about what technology can do for your business.

Internet e Marketing

Generation C: Everything you need to know about new consumers

Get to know the C generation and learn how to capture their attention.

Generation C has the power of consumption these days. C is related to the word connected because that is how most of us live: connected to the Internet. New consumers live online and businesses that want to survive in today’s competitive marketplace must maintain a strong online presence. In this article we show you everything you need to know about this new type of consumer to achieve them and gain loyalty!

Consumer has the control

New consumers, because of the multiplicity of available means, like to control all processes. With a simple Google search they can access thousands of results and they like to feel that they have the power to choose which product or service they will buy. They are very selective and demanding and like to compare prices and read reviews written by other consumers. You can say that they are very influenced by what they see in the online world.

Love for social networks

These new consumers like to belong to a community and they share their day-to-day on social media. They often share opinions about a particular product or service and that product or service gains a wide reach from the network of the person who shared. New consumers also like to be part of online communities because they feel they belong to something.

They like original content

Generation C has easy access to content and likes to follow pages on the Internet that create relevant and original content. They are creative consumers because of the stimulations they are subjected every day and when they find interesting content they like to share it with their network. Companies that want to capture the attention of these consumers should invest in creative, original and differentiating promotional materials.

They don’t like television or radio

New consumers are far more adept of computers and mobile phones than television or radio. It will be useless to try to catch their attention through these last two means. Even when they are watching TV or listening to the radio, most of the time they are still “stuck” to a mobile phone or tablet, and their attention is completely dispersed.

Following fashions

All generations followed fashions but Generation C is at a completely superior level. If one product (for example a movie or book) is in fashion so all the consumers of this new generation want to buy it. There is consequently a mass consumption driven by social media and online commentaries.

The new generation of consumers makes the market even faster and the changes happen at an impressive pace. So being aware of all the changes is critical to being able to survive and make the difference in the market. Software that lets you keep track of all your company information in real time helps managers make the right decisions for the business.

Tecnologia e Gestão

The importance of real time information in Business

Find the need for real-time information currently

The evolution of technology makes changes happen at an ever-increasing speed and in today’s fast-paced business world, every second counts. Being constantly updated ensures speed and efficiency in decision making, and it helps creating competitive advantages that will result in an increased value for company.

Markets are becoming more competitive and consumers, as they are more informed than before, are increasingly demanding and are looking for solutions in a practical and fast way. Nowadays, everyone “lives on the run” so that acting late in the business sector may imply a loss of profit. Let’s imagine the following scenarios:

Scenario 1

Antonio has a store chain of decoration that usually has very good results, regardless of the time of year. However, in week 30 of year Y, sales decreased dramatically. Antonio uses a traditional management system and analyzes the data always at the end of the week and was very surprised when found that the values ​​were so low. He wondered why sales so suddenly dropped and found that his most direct competitor had made a 20% discount campaign in that week. Antonio decided to launch a campaign for the following week that offered a 30% discount. However, as people had already seen their needs resolved, they didn’t buy at Antonio’s stores.

Scenario 2

João has a store chair of decoration that normally has good results, regardless of the time of year. However, in week 30 of year Y, sales decreased dramatically. João uses a business monitoring system (BAM) so he realized that something was happening on the first day of the week. He wondered why sales were lower than usual and found that his most direct competitor was running a 20 percent discount campaign. He made an appointment with the sales and marketing teams and quickly defined that they would launch a campaign that offered a 30% discount. After promoting the campaign, sales increased and there was no drop in the company’s monthly profit.

According to the scenarios presented above, we can said that having a BAM system is beneficial to the business because it allows you to detect problems immediately and act instantly. Business intelligence systems are essential to ensure effective follow-up of business events. Access to real-time information allows you to “take a picture” of the exact status that business is, which greatly influences decision-making and processes flow easier and don’t compromise company’s productivity.

Data available in real time presupposes the possibility of carrying out immediate analyzes, which brings with it obvious benefits: dynamism and speed for the management of operations and greater efficiency for the decision process.

Having business intelligence is knowing how to react to change, managing processes confidently, based on accurate information. In order to get the most benefit from real-time analysis, it’s necessary to define the most relevant indicators for the business and, consequently, optimize operational aspects. Managing a business proactively with very positive results is increasingly possible due to the range of available tools in the market.