Tag: mobile friendly

Tecnologia e Gestão

The main technological evolutions of 2017

In the world of technology, every year is important, because the evolution in this sector is a constant and what today is a novelty, tomorrow may already be outdated. The end of the year is always a time of balance and it is time to analyze the main technological developments of 2017 and the impact they had in the business world!

Artificial intelligence

Who doesn’t know robot Sophia? This humanoid was developed by the company Hanson Robotics, of Hong Kong, and is able to reproduce 62 facial expressions. It was created to be able to learn, work and adapt to human behavior. The fact that this robot has received the citizenship of a country this year is a very important step for the world of artificial intelligence. The great goal of this new form of intelligence is to make the life of corporate employees easier by performing repetitive and more bureaucratic functions. 2017 was a very important year for this area and it is expected that in 2018 the trend will evolve further.

Cloud storage and software

It is no longer new that the use of Cloud has been growing in recent years. The increased security of information and the ability to access data from any device and anywhere in the world are factors that have led companies in 2017 to opt for these solutions. This was the year in which Cloud’s position was strong in the business world, and today there is no longer any mistrust of cloud solutions, but rather a growing need and demand.

Bots

The bots are systems that can simulate human actions, played the role of virtual assistants. The main purpose of using this technology is to make the user experience more interesting. The bots are programmed to give information about products and services without having to do research (good examples of this are Ikea’s Anna’s assistant and Apple’s Siri). In 2017, bots have become better at interpreting human language, and more and more companies choose to use these small robots, especially in the after-sales service areas.

Mobility

The present is mobile and there is no doubt about it. In 2017 it has been proved that mobility has to be part of companies’ lives. A recent IBM study reveals that we spend 90% of our time next to our mobile phone. Over the course of this year, technology companies have become aware that if they are to win in today’s competitive world, they must adapt to mobile devices. Having a mobile-friendly website and software that works on mobile phones and tablets is a must to stay one step ahead of the competition.

Internet of Things

This year, the number of devices sending information has grown dramatically. It is estimated that by 2020 there are between 20 and 30 billion connected devices. The great goal of the Internet of Things (IoT) is to make objects more efficient. For example, in a production line, through this system, it is possible to detect possible problems in machines before causing damage to the whole production.

Internet e Marketing

5 Digital Marketing Trends that Influence Management

Get to know digital marketing trends that most influence the management

The evolution of technology has created new forms of consumption and the market has adapted to a new way of relating to potential and current customers. These changes made digital marketing a major player in today’s business. Nowadays, everything happens at a dizzying speed and changes occur with high frequency. Businesses need to act proactively and need to be aware of trends in order to be able to follow market and competition effectively. We present you 5 digital marketing trends that influence management!

Sponsored links

Google and Facebook are the two giants in this war. Creating ads on these two platforms is an increasingly obvious trend. Google Adwords and Facebook allow you to create more and more targeted ads, which makes it much easier for companies to communicate with potential customers. The reach of Facebook page publications is increasingly reduced, which clearly indicates that Facebook wants to focus on and privilege the pages that sponsor publications. At Google Adwords we see more and more targeted and sophisticated ads, which shows us that the great Internet search giant is constantly investing and innovating its services.

Customer focus

More than ever, the focus must be customer-centric. The massive use of social media privileges the contact of companies with potential customers and allows you to create content according to your needs and preferences. Offering a good shopping experience and good after-sales service is essential for customer loyalty. Companies should keep in mind that nowadays it’s very easy for an unsatisfied customer to spread a negative message about a certain product or service, so they should maximize all their efforts to please him. Brands should be careful to monitor in real time all that is said in the digital world so that they can respond in a timely manner with appropriate actions. Softwares like Multipeers allow you to analyze all the business information to the minute and are increasingly essential in today’s business world.

Big Data

The great volume of data that businesses have to deal with every day is one of the main concerns of the moment. Data is information and more than ever having information is having power to decide consciously. Analytics tools such as Google Analytics should be used to gain insights about digital presence of brand. In this way, companies can restructure and adapt their web presence according to their performance.

Mobile Predominance

Internet access via mobile devices has already exceeded desktop accesses and the trend is to continue to rise in the near future. The search engines have already adapted to this new reality and privilege websites that are mobile-friendly. Companies must include in their digital marketing strategy a space to make their websites increasingly responsive. The widespread use of mobile devices to access the Internet also enhances access to various social media. Currently the consumer doesn’t surf on the Internet: he lives online.

Remarketing

This new concept encourages the return of a customer to finish a purchase that he has started and is one of the main trends in the area of ​​e-commerce. Remarketing increases lead conversion and customer rapprochement. The great thing is to win back the lead and present content to his needs until he makes the purchase.

Digital marketing is undoubtedly a major trend of the business world and companies should invest in having a positive digital presence. Interesting content, mobile “friend” sites and total customer focus are indispensable weapons to win today!