Real-time information for the success of events

When organizing an event, it is crucial that all participants have a good experience before, during and after. Organizing an event involves many tasks that can cause errors, such as manual entry to the event, payments, collection of participation kits, among other things. Using a system to analyze and manage the entire event in real time ensures complete control of the information and allows the organizers to act in a timely and assertive manner. In this article we will talk about the main advantages of real-time information in the area of ​​event organization!

Improves capacity management

If you don’t use a real-time information system you will have a great difficulty to know if the event is close to its limit. With a business monitoring system, it is easier to control access to the event and to monitor the evolution of the capacity of the enclosure anytime and anywhere. This information also allows to launch marketing actions, in case of the event has still few subscriptions. You can launch a marketing campaign to boost your ticket sales and increase your subscriptions.

Setting the audience profile for the event

With a real-time information system, you can easily follow all the registrations and no longer need to look for lost subscriptions in emails or in different forms. In this way you will be able to trace, at any time, the public profile of your event and monitor its evolution. This is very important to define the actions to take during the event, as these should vary according to the profile that we have available.

Better validation of registrations

It is very important that the participants of an event have a good experience from the first moment and, like everything else, the first impression is very important. The first contact of a participant of an event with the event is done through the application form, so it is essential that it has a professional look. After registering, it is very important to send a confirmation email. This process must be automated to avoid errors and also not to overload the collaborators. With the use of a real-time analysis tool, it is easy to understand the times when there are more registrations and through this data launch marketing actions that further enhance the number of subscribers.

Increases control of accreditation and delivery of kits

With a real-time information system, you will be able to know, every minute, how many subscribers have already done the credentialing and how many kits have already been delivered. This will ensure that duplicate kits are not delivered and that previously unregistered people enter the event.

 

Get to know Multipeers and be aware of all the benefits this type of tool brings to your business!

Learn about key metrics to measure your performance on social media

It is no longer a novelty that social media play an increasingly important role in the business world. The current consumer “lives online” and it is very important that your brand/company be present in social networks where your target presence. To ensure the success of your presence on social media, it is not enough to create content and publish it frequently: you must continually evaluate the success of your actions. In this article we’ll introduce you to the key metrics to evaluate your performance on social networks!

Number of followers/likes

This is the most basic metric for any social media, is very important because it shows us the growth of a page over time and the audience we have available. However, this is a metric that alone does not have great relevance, because if there is no interaction with the followers, in concrete terms nothing is gained. A large number of followers is still important to create a credible image for anyone who visits the profile for the first time. A company that has thousands of Facebook followers will surely make a better impression than one that has few followers.

Publications Reach

The reach of the publications is nothing more than the number of people that see your posts. On Facebook, for example, this range is getting smaller, due to the new algorithm. At this point it is important to distinguish between organic reach and paid reach. Organic reach is the reach you get for free, only through publication and eventual interaction with it on the part of followers. Already the reach paid is the reach achieved through sponsored publications and after defining the intended target reaches a large number of users.

Engagement

Having a high audience is not very significant if you look at the metric in isolation. More important than the number of followers is the interaction these followers have with your brand/company. Measuring engagement (number of reactions to publication, comments, sharing) is crucial to being able to keep track of the effectiveness of your content. In all social media this engagement is very important.

Conversions

Conversion is one of the most important aspects of all the actions we take on social meia. No company creates content for Facebook, Instagram or Linkedin just by creating: the goal is always to achieve a conversion, be it the download of an e-book, a visit to the website and even the sale. Evaluating the number of conversions per week on social media allows us to perceive the performance and effectiveness of our publications as well as to define a new strategy if necessary.

Multipeers is a business monitoring system that allows you to analyze your business at any time, including its performance on social meia. Keeping track of what happens to your brand every second is essential so you can make assertive and timely decisions.

BAM: find the key benefits of business activity monitoring

According to Gartner, BAM – the acronym for business activity monitoring – is the set of processes and technologies that aim to improve the analysis of the state of the business based on real-time information. BAM is used to increase the effectiveness of the business and to obtain all the data to make the best decisions. In this article, we present you the main advantages of using a monitoring system for your business!

Real-time information

Business life happens now, every moment, and it is essential that you know what is going on with your business. Decisions based on a few days’ reporting are always reactive and risk being overtaken by faster competition to act. Knowing everything that goes on in real time with your business is essential so that you can make timely decisions and have a proactive stance in the market.

Central management

BAM software allows a solid administration platform capable of collecting data from a wide variety of sources. So you can get all the information you need to decide in a convenient way in one place. With a BAM tool you can say goodbye to reports dispersed all over the places because you will find all the information about the company in one place.

Eliminates manual processes

Manual processes are more susceptible to errors than automated ones. By using a BAM tool such as Multipeers, you can free employees for other tasks and you can automate more repetitive and annoying tasks. This ensures that there is no need to constantly update data and consult reports. Everything is previously defined by itself and nothing will fail. The more automated steps, the more time you will have to focus on other important things to improve the business.

No need for clicks

BAM tools update permanently and automatically, so there is no need for user intervention. Instead of being the user looking for the information, it is the information that, in an autonomous way, finds the user.

Facilitates decision making

BAM tools make decision making more effective because they prevent errors from occurring since they eliminate the need to collect data from many platforms. As they have a simple and interactive interface, all information is presented in a practical and interactive way, providing all the information in one place, giving the manager all the data he needs to make the right decisions.

 

Analyzing data in real time is increasingly a reality in companies around the world. Business is happening at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Multipeers is a growing need in today’s business world. Download our ebook at this link and get to know everything you need to know about BAM!

5 tips from Gartner to analyze your data in real time

Get the tips from Gartner

Gartner is the world’s largest leader in technology advice and research and supports the importance of real-time data analysis for better decision-making. “Real-time analytics can enable data science teams to perform modeling, simulations, and optimizations based on a complete set of transaction data, not just samples,” said one Gartner analyst. In this article, we present you 5 tips from Gartner to properly analyze your data in real time!

Turn time-consuming operational decisions into real-time decisions

Operational decisions are repeated very regularly in a structured way. Changing slow decisions to real-time decisions requires new methodologies. Make data readily available so that operational decisions are based on facts that are happening at the time and not based on old data.

Make frequent changes to simplify processes

Review how decisions are made in your company and find ways to improve it. Let’s use the example of the template used to approve transactions by the company’s credit card. This model is developed once in historical data and is now used to evaluate credit card transactions in real time for several weeks or months. It’s important to monitor the results to ensure that the models work correctly. If they don’t work, you need to modify the rules and analyze often to get the best possible way to decide correctly.

Use business alerts

Business monitoring systems work continuously, 24 hours a day, 7 days a week. Software such as Multipeers track all events as they occur. You can and should set business alerts to be warned whenever something out of the standard considered normal occurs. In this way, you will be alerted via e-mail and/or SMS about the situations that require your attention. It ensures that you don’t lose any important information about the business and you have the possibility of acting immediately.

Be consistent with the operational method

The use of dashboards with real-time information about the company possibilities you to create a common operating framework for all employees. However, it’s possible to define which indicators each employee will receive so that he receives only the information necessary for the execution of his daily work. In this way, the company has a more organized and focused day-to-day life.

Consider decision-making as a discipline

The management of information for the correct decision making is the progress of the design of systems that make decisions. Decision-making systems are run through rule mechanisms, which are divided between software and people-real decision-makers. Look at this component as important to business success as a discipline, creating rules and working methods that allow you to analyze data correctly and decide securely.