Marketing digital: como monitorizar as redes sociais da sua empresa em tempo real

Digital marketing: how to monitor your company’s social media in real time

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Business is happening at a very fast pace today, which forces managers to monitor in real time everything that happens in companies. Nowadays, it is no longer advisable to only analyse reports with a few days: the market demands that you be always aware of what happens in your business. In addition, the increasing dependence of the human being on social networks dictates how companies must follow everything that goes on in their social media profiles. Thus, it is essential to always be aware of what happens in the digital world so that you can take advantage of all the emerging business opportunities. In today’s article, we cover the key ways to monitor your company’s social media in real time.

Buffer

This tool was created in 2010 to schedule tweets. However, the success was so great that it started to make the scheduling of publications available to other social networks. In addition to publishing schedules, this tool also allows you to create reports on each publication.

Hootsuite

Hootsuite also allows scheduling of publications and gives us a real perspective on the positioning of the brand in each social network. Hootsuite lets you know in real time what is said about a brand and also allows you to create alerts that let you know when someone mentions your brand.

Impactana

Tool that analyses the behaviour of the visitors in their profiles in the most diverse social networks. This tool makes it possible to check the statistics of clicks, downloads, backlinks and comments quite easily and in real time.

Multipeers

Multipeers is a business monitoring system that allows you to analyse what is happening in the company. It is a BAM system that gives us information about the state of each department, as it condenses information from the various data sources into a single platform. In this way, it is easier for managers to know what goes on in each department, improving communication among all and allowing improvements and corrections to be applied. In addition, it is also possible to connect the tool to various social media profiles and be alerted whenever there is activity in the profiles of your brand.

Why should I monitor what happens on social networks in real time?

  • Identifying business opportunities: By monitoring real-time social networks you can identify opportunities right when they appear, allowing you to stay one step ahead of your competition. A fluctuation in demand for a product, for example, could lead you to launch a specific campaign, increasing sales and improving company results.

  • Possibility of Alerts: Business monitoring software such as Multipeers allows you to set up business alerts whenever there is a deviation from what is considered normal within your company. Wherever you are, you will be notified by SMS or email about any changes and you can act immediately, even before there is damage to the organization.

  • Better decisions: When you know exactly what your audience thinks about you and what they need, it’s much easier to make the right decision. Analysing what they say about you in real time will give you all the inputs you need so that you can consciously decide on the best course to take. The reports with a few days present outdated information, which doesn’t correspond to the actual state of the company at that time. Therefore, often the decisions made are mismatched and don’t benefit the business.

Partners

We believe that success lies in excellence, which is reflected in our carefully selected network of Partners. Our Partners are individually trained and certified to implement Multipeers around the globe.

LSG Solutions, USA

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Sagita Systems, Nigéria

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Vertude, Brasil

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IVIG (COPPE), Brasil

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Dess TI, México

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Polysistemas, Perú

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KalTI, Brasil

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Nisustec, Brasil

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Growtec, Brasil

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Edubox, Portugal

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bwd, Portugal

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AN Consultores, Portugal

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INSC, Portugal

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Globalsales, Portugal

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Bioecm Soluciones, España

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BGD, Portugal

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Skillmind, Portugal

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Odd Consulting, Portugal

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D&C Software, Portugal

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Inycom, España

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iLab, South Africa

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Puzzle Consultoria, Moçambique

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10 KPI'S de marketing para todas as empresas

10 marketing KPI’s for all companies

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Having defined KPIs is essential to the good performance of a company. KPIs are key performance indicators that tell us what state the business is in and how far (or near) we are from meeting the stated goals. Based on the indicators and the company’s performance, managers can make informed decisions. BAM tools such as Multipeers allow you to track KPIs continuously and in real time. Analyzing performance consistently ensures that more attention is paid to meeting the objectives, effectively increasing the degree of achievement of the objectives. Marketing is one of the areas that most benefits from the use of KPI monitoring tools. In today’s article, we will address 10 KPI’s of marketing for every business!

Conversion rate

Having many visits on the website is very important and means that the same is performing well and appears in the search engines. However, it is not enough that the visitor navigates the site and leaves it without leaving a contact or without buying something. The conversion rate compares the number of visitors to the website with the number of visitors actually making a purchase. It’s a very important indicator because it allows us to understand how appealing our website really is and if it is encouraging its visitors to make a purchase.

ROI

ROI means return on investment and measures the end result of an investment: it relates all the expenses involved in an action to the profits made by that same action. The formula for calculating ROI is as follows: ROI = Net Profit (Total Profit from Investment – Cost of Total Investment) / Cost of Investment. If the ROI is greater than zero, it means that the investment was positive for the company. If it has negative values, there was a loss. It’s one of the most important indicators in the marketing area since there must always be an evaluation of all the actions carried out.

Cost by lead

This indicator shows us how much it costs the company to acquire a lead. We get the value after dividing the amount of money invested in marketing by the number of leads generated. Studies report that the cost per lead generated through digital marketing is about 61% lower than the leads generated by traditional marketing. Knowing how much it costs us to generate a lead is essential so that we can redistribute the investments and improve the results.

Bounce rate

Bounce rate shows us the percentage of visitors who were only on one page of your site. The higher this ratio, the worse your performance will be, as it means that there were many visitors quickly giving up on exploring your site. This may mean that your site is not appealing or has little relevant information. Whenever this value is too high, you should invest time in improving the website. Otherwise, you may lose many business opportunities.

Annual growth rate

The annual growth rate is calculated by comparing data between two consecutive years. At this rate, it becomes easier to perceive the annual performance of the campaigns and to withdraw the values that the effects of seasonality may cause. This annual growth rate also allows you to find trends.

Traffic origin

Indicator that reveals the origin of a visit to the website. It’s an important indicator for us to realize which social media strategies are working better, whether the newsletter is generating visits or if paid campaigns are producing results. Knowing what platforms our customers and potential customers are on is an important guide to all our action.

Client retention rate

To obtain the customer retention rate simply add up the total number of customers and subtract the number of customers that have been lost in a certain period. Then just divide the result by the total number of customers. The higher the retention is, the lower the need to acquire new customers and the greater the likelihood of generating new sales for the same business portfolio.

Number of submitted proposals

The number of proposals is important to realize how many potential customers have expressed a real interest in buying something from our company. The number of proposals must always be based on the total number of contacts made.

Visits generated by social networks

If your company is communicating through social networks, you should always measure the impact it has on your website and business. It’s no use putting good material into company profiles if it doesn’t translate into visits and sales. Weekly, you should measure how many visits you had from each social network and should invest more in those that more visits generate. If a social network doesn’t continuously generate any visit, you should consider whether it is worth continuing to invest in that network.

Visits to the website

This metric is essential in the online world we currently live in and shows us how many visits the website had in a given period. It’s important not to confuse this metric with the number of people who visited the site: this indicator merely states how many visits users made to the site, and the same person could have accessed it several times. This indicator is critical to the success of the sales funnel because the more visitors you have, the greater the likelihood of generating leads and sales. You can easily find this value in the Google Analytics dashboard.

 

Why Multipeers?

Multipeers comes as a response to a real market need. In order to survive in a global economy, companies must have the means to respond quickly to market changes. It's essential to have at your disposal mechanisms that make it possible to take decisions quickly for a good business management. In most companies, decision-making is based on reports, intranets, and emails that require the user to look up the information. Due to this reality, many companies lost business opportunities because they didn't have information in a timely manner. Likewise, on many occasions decisions have been made on the basis of outdated information, rendering them ineffective and wrong. To combat this difficulty, Multipeers comes out with the objective of delivering relevant information about the business in real time directly to your devices (desktop, tablet or smartphone). By using Multipeers, you don't need to spend time looking for information, making processes and decision making much more agile and effective. In a simplified way, Multipeers assumes itself as a global, automated and real-time management cockpit.

Real-time information

The life of your company is happening now and it’s vital that you have direct visibility into what is happening at each moment in each area of the organization. Multipeers captures real-time data from different sources of information and displays them instantly in the format you choose.

No need for clicks

Multipeers updates permanently and automatically, so there is no need for any user intervention. Instead of being the user to meet the information, it is the information that, in an autonomous way, finds the user.

Business Monitoring

Monitoring business means systematically analyzing events supported in an organization's information system to present real-time information on all important activities to management. The indicators presented are used by the different operational and technical areas for a complete visibility, measurement and assurance about the key business activities. Being humanly impossible to be aware of everything that happens in your company, Multipeers allows you to set alarms that inform you whenever a situation demands your attention. Multipeers is a continuous measurement and analysis instrument that will help you to manage your business in an excellent way.

Interactive Dashboards

The information provided by Multipeers is consolidated in order to make your consultation easier and faster. You can choose to get the information through bar charts, multi-series charts, among many other options. The information can be displayed using the most appropriate presentation, improving the analysis that the user can make of each indicator. In addition, each indicator is fully customizable according to business needs. If you use the desktop, you can also use the ticker tool, which allows you to divulge external or internal news, messages and alerts, thus allowing all employees to be aware of what is happening in the organization.

Mobility

Wherever you are, you will always have access to your company's indicators. You can check your business information on your smartphone or tablet at any time.

Configurable in minutes

Multipeers allows you to have a complete dashboard in a short time and set up a business alert in minutes and quickly distribute a new indicator to the entire organization. Configuring Multipeers is an intuitive task that does not require technical expertise.

Centralized management

Multipeers provides you with a solid management platform that collects data from a wide variety of sources and, being highly customizable, allows the distribution of processed information in a variety of ways, such as interactive graphics, widgets, meters, RSS tickers, among many others.

Multiple data sources

Multipeers interacts directly with all your data sources such as databases, web services, MDX, Microsoft Excel, RSS feeds, multimedia content, email, applications, among others. You can even build your own connectors using the supplied API and no information from your organization will be lost.

Return on Investment Guaranteed

Multipeers enables real-time monitoring of the company's objectives locally and globally, allowing management and operational teams to comply with their KPIs
100
Reduces operational costs and simplifies all processes
50
After implementation of Multipeers in different sectors, on average 70% of monthly and daily goals are met
70
Information on resource availability increases significantly, improving the ability to reorganize teams and minimize impacts
100

Multipeers running

Multipeers has over 100 customers, across 3 continents and has more than 2,500 active users. In all the projects in which we participated, we improved the performance of companies and contributed to a reduction of costs.
Our goal is to help our customers and growing, making them better able to make informed decisions. And so far we are satisfied with the results achieved!

Porto Municipality

Shamir

Grupo Amorim

TJA

Trofa Municipality

Ficosa

Odd Consulting

Transmaia

Matosinhos

Parfois

Redentor

Contact

Rua Eng. Frederico Ulrich 3210, 1º andar, sala 101, 4470-605 Maia
+351 220 101 587

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Customer

The Municipality of Porto is responsible for the administration of several areas of the city such as environment, citizenship, culture, tourism, education, employment and security, among others.

Customer Challenge

With the significant increase in services provided by the Municipality, the department directors have felt an increase in complexity in the management of their teams' activities and, consequently, it’s difficult to improve the quality of the services provided to the citizens. To achieve this, there was a need to collect information from departments and services in a flexible way to enable decision-makers to work effectively to improve the performance of their teams.
Aplicação do Multipeers na administração pública

Multipeers Approach

• Compile information in a timely way to alert users of relevant situations.
• Present business data in the form of graphic and provide easy-to-read indicators focused on customer services, management, human and financial resources.
• Distribute to each user only the information relevant to their activity.
• Implementation of Multipeers Mobile so that important information always reaches the right people, anytime and anywhere.

Results of using Multipeers

Through the use of Multipeers, it’s possible to monitor in real time all the information and it’s possible to alert the user to the most important situations, allowing managers to define solutions quickly and, consequently, improve the performance of their teams and customer satisfaction.
Thanks to Multipeers, the information in human resources area has improved and today the ability to reorganize teams is greater, contributing to minimize negative impacts. Faster analysis of revenue versus objectives allows better decisions and accelerates the achievement of the organization's goals.

The implementation of Multipeers was considered a great success by the Municipality of Porto, becoming a reference of day-to-day work. The use of the product has been broadened to make progressively more information available to users by helping them to make better decisions and focus on achieving well-known goals. It has also helped in communication within the organization, where any change or situation can now be reported easily and immediately.
The Municipality of Porto recognizes that Multipeers is a key element in its information systems and a clear factor of differentiation in its current strategy of success.

Customer

Odd Consulting is a Portuguese company that provides consulting services specialized in the pharmaceutical industry.

Customer Challenge

Pharmaceutical companies have to constantly adapt to change to stay competitive in the face of competition. To do this, they need to proactively manage large amounts of information from across the enterprise and turn them into useful, actionable and operational knowledge. By using this solution, the company aimed to control KPIs in real time, improve sales and inventory management, increase performance and improve communication.

Multipeers Approach

• Provide valuable visibility into a vast set of information that collects and simultaneously analyzes through multiple sources and presents it graphically clear and interactive;
• Put a powerful, collaborative and structured problem-solving tool at disposal of the company, which contributes to improve communication and optimize business processes;
• Allow real-time monitoring of KPIs, business organization processes, sales, stocks, campaigns and promotions so that decisions are the right ones;
• Enable the definition of alerts and notifications in real time based on the business events

Results of using Multipeers

Using Multipeers enabled customers of this company to dramatically reduce operating costs, simplifying processes across the enterprise. Likewise, thanks to the use of this solution, there has been a reduction of risks to the business due to erroneous stock monitoring, product expiration dates and it’s now possible to identify obsolete products in real time. Similarly, because of Multipeers' performance, it’s possible to identify products that were on the shelves over a set period of time, allowing managers to take action, thereby increasing sales by 15%. The use of Multipeers allowed to optimize in 60% the order through its correct allocation in the stores. This solution also helped employees to monitor in real time their own sales performance, contributing to a more than 60% increase in the fulfillment of defined KPI's. Finally, Multipeers allowed better decisions in a fast way, reducing the time of the monitor-analyze-act cycle by 40%.

In today's highly competitive business environment, real-time visibility into the state of the organization is critical. This information is crucial to the success or failure of the business. Multipeers enables organizations to make the best use of their vast amount of data, streamlining KPI's quickly and easily to make better decisions every day to operate more efficiently, which in turn it helps to reduce costs, minimize risks and increase profit margins. With Multipeers, pharmacies now have a real competitive advantage over their competitors.

Customer

Portuguese retailer that currently has 170 stores in 19 markets - including France, Spain, Portugal, Romania, Latvia, Ukraine, Russia, Kazakhstan, Jordan, Bulgaria, Croatia, Philippines, Saudi Arabia, Kuwait, Oman, Bahrain, Egypt, Angola and Mozambique - and in four of these markets - France, Spain, Portugal and Poland - has been making a strong direct investment.

Caso de sucesso na área do retalho

Customer Challenge

In today's rapidly evolving marketplace, customers are constantly demanding more value, seeking unique services, and requiring a more authentic relationship with the store's business and employees. The volume and diversity of business information continues to increase, making business behavior analysis a constant challenge for retailers around the world. Having real-time information is vital for the development of a successful retail brand and for making strategic decisions.
This brand is geographically dispersed and faces the challenge of staff mobility, making it very difficult to implement an effective internal communication strategy. E-mail and the intranet, the classic tools used by businesses, have proven not to be able to ensure that effectively everyone gets the information in a timely manner. Therefore, the company felt the need to use a more qualified product to ensure a more efficient information and communication management.

Caso de sucesso na área do retalho

Multipeers Approach

• Bring useful, real-time information to users
• Useful and up-to-date information sent to the store POS
• Universal availability of information
• Excellent visibility of operational performance
• Real-time business alerts

Results of using Multipeers

Multipeers enables real-time monitoring of sales targets at the store, regional and global levels, allowing sales and management teams to be effective and meet their KPIs. At the marketing level, it’s possible to prepare a complete campaign in less than a day. Before implementing Multipeers in its management, the company took more than a week to gather information and prepare the campaign. With Multipeers, the sales team can now provide more accurate and timely responses to customer inquiries about stock and items availability. After 8 months of using Multipeers, 70% of stores meet their daily goals and monthly sales targets.

Multipeers4Fleets present at the 3rd National Transport Showy

Multipeers4Fleets, represented by our partner Alberto Neves Consultores, participated in the III National Transport Show organized by ANTRAM, on 1, 2 and 3 June. This annual event is dedicated to the road freight sector, which brings together drivers, entrepreneurs, suppliers and customers. It's a privileged place to announce the most recent innovations in the industry, be it products or services.

Multipeers4Fleets is an innovative product specifically developed for the freight sector that comes in response to recurring complaints of a lack of up-to-date management information in a real-time business.

Multipeers4Fleets starts to be commercialized in Brazil

KAL TI, a partner company of IT PEERS, made its first sale of Multipeers4Fleets in Brazil, a country that has about 1.5 million trucks. This is therefore an extremely attractive market for Multipeers4Fleets.

KAL IT is a consulting company that operates in several market segments, with the transport sector being one of the strongest in the company, which gives it a high degree of knowledge of the specifics of the sector. "KAL TI is a fundamental Partner for us, since it is widely involved in projects in the area of ​​security, logistics and the transportation sector," says Jorge Santos Silva, Latin America Business Director.

"Multipeers will serve as a super-platform to control in an easy and intuitive way the more complex indicators resulting from the fleet operation of our new Customer" adds Henrique Carrola, Multipeers Sales Specialist of IT PEERS.

CIMLT selects Multipeers to monitor its activity

CIMLT - Comunidade Intermunicipal da Lezíria do Tejo - is in the process of implementing Multipeers, for its use and its 11 Associated Municipalities. At the moment, indicators of high relevance are being developed for the daily work of the Presidency, Council, directors and key employees. At the end of the Multipeers implementation, each municipality will have unified and real-time access to critical information on the multiple operations that occur in the various work areas.

"Multipeers is a very important tool for us because it will facilitate communication and the decision-making process in all Municipalities. We believe that when its implementation is completed it will be much simpler to obtain information about the state of any area of activity of each City Hall and, given that we’ll have total visibility over our entire activity, we are convinced that we’ll obtain significant gains of productivity and that we’ll be able to reduce costs in several areas, "says António Torres, CIMLT's First Secretary.

Multipeers provides more than three hundred indicators of all the operational areas of a Municipality, such as financial, supervision, citizen service, document management, works, queues, among others, in direct connection to the ERP as well as to other solutions present in Municipal Information Systems. This information is parameterized for each employee and allows their decisions to be made in a timely manner and based on information that is always in front of them, either on the desktop or on the mobile device.

October 2017

Transmaia chooses Multipeers4Fleets to control its fleet in real time

Transmaia - Transportes Lda is a family-owned company of Trofa, founded on May 27, 1982. It is originated from the company Adriano Sousa Maia & Filhos Lda, founded by the father of the current partners in the 40's. Since its beginning, the company have a sustained growth, based on a strategic vision of the business and betting on the diversity of transport services provided in the National and International market.

Always following the trends and demands of the market, Transmaia felt the need for greater monitoring of fleet operations and its choice was Multipeers4Fleets.

"After studying the options available in the market, we concluded that Multipeers4Fleets is the most complete solution. We are convinced that its implementation will help us detect and solve problems with our vehicles, as well as reduce operating costs. The possibility of analyzing the business in real time will change, for the better, our entire performance, "says Pedro Maia, director of Transmaia.

Multipeers4Fleets is in the process of being implemented at the moment and once it is completed, it will be possible to analyze in real time the status of each vehicle in the fleet, as well as to cross-reference information from a variety of data sources.

August 2017

TJA chooses Multipeers4Fleets to monitor the state of its fleet

TJA is a transportation company that started its activity in 1947, when João Pinto do Amaral acquired its first van, thus starting the activity in the road haulage sector. TJA - Transportes J. Amaral, SA., is today a reference company in the sector with one of the largest fleets operating in Portugal.

The company has grown over the years in a sustained way and the monitoring of the new requirements of the market triggered the need to implement a business monitoring system, so Multipeers4Fleets was TJA's choice.

"We believe that Multipeers4Fleets will bring a number of benefits to TJA, particularly in terms of reducing operating costs and quickly detecting and solving problems with fleet management. Our choice fell on this solution as we realized that it is quite complete and will allow us to follow the business in its entirety, providing concrete benefits that will translate into improvements in our efficiency, profitability and service level to our customers, "said João Manuel Amaral, Director General of TJA.

At this moment, the implementation of Multipeers4Fleets in TJA, in close collaboration with AN Consultores, is in its final phase and when it is finished it will be possible to analyze, at any moment, the status of each vehicle of the fleet through the connection to the telemetry systems, as well as monitoring various company indicators on different business areas.

"The choice of TJA as a pilot company for Multipeers4Fleets was a natural process for us, as it is a leading company in its sector with a high technological development and that bets on innovation as a motor of development. In addition, the excellent human capital that it has, the high professionalism, know-how and organization of its employees, have made TJA the ideal partner for the finalization of this new product specifically for the transport sector ", completes Jorge Duarte, CEO of IT PEERS.

Multipeers has two new partners in Brazil

Multipeers has seen its partner network grow in Brazil. Kal TI and Meridian are two renowned Brazilian companies that are now part of the Multipeers Partner network.
KAL TI is a company specialized in creating solutions that optimize complex processes of management, migration, database modernization, Big Data, multisystem and multiplatform data integration and synchronization (360 degree view), data monetization, business intelligence, data warehousing and migration of systems to the cloud.
"By adding this solution to our portfolio we are able to meet today's and new customers that need immediate answers for quick decision-making. With Multipeers we have an innovative BAM solution that will leave us closer to our customers", says Fábio Nascimento, CEO of KAL TI.
Meridian is a São Paulo based company that has been operating in the Brazilian market since 1995 with the mission of contributing with its know-how to improve the day-to-day business of the different sectors, offering innovative solutions for document management, bringing gains in productivity and profitability.
"We are honored to become Multipeers business partners. We believe that the high technology products provided by IT PEERS will complement our portfolio of products and solutions, and in this way we will be able to more fully and comprehensively serve the Brazilian market, "says Ivam Duarte, Business Director of Meridian.

May 2017

Multipeers4Fleets_gestão de frotas

Multipeers4Fleets featured in the Pós-Venda Pesados Magazine

"Multi-source information aggregation solution": this is how Pós-Venda Pesados Magazine defines Multipeers4Fleets. After attending the Suplly Chain Meeting event, the product caught the attention of transport companies and journalists. It was featured in the latest issue of the this publication. The publication states, among other things, that Multipeers4Fleets "brings to the transport sector a solution that aggregates information of the vehicles with another one of financial scope, so that you can see, in a single point, the impact of the costs with the fleet in the company ".

You can see full publication here: https://goo.gl/z6sZCx

Multipeers presented at Supply Chain Meeting

Multipeers4Fleets was presented at the Supply Chain Meeting, an event that took place on April 4 and 5 in Vila Franca de Xira, a city next to Lisbon. The Supply Chain Meeting is an event organized by the Logística Moderna Magazine and focuses on Logistics and Transportation. The objective of the 8th edition of the event that is being held as "the largest Logistics Conference in Portugal", is to facilitate relations between companies operating in these sectors.
Multipeers4Fleets, a product that results a partnership between IT PEERS and Alberto Neves Consultores, was a success among those who passed through our stand. Multipeers4Fleets is a Business Activity Monitoring tool that allows you to add all the information about the business status (financial and management indicators) and the state of each vehicle in the fleet (level of consumption, stopping periods, among others) in one place (Desktop and Mobile). One of the most acclaimed features of Multipeers4Fleets is the ability to set alerts that inform you whenever a situation requires your attention.
This event was very important for Multipeers4Fleets because it allowed to present the brand, to establish contacts, to find synergies with other companies of the sector and to work in business opportunities.

April 2017

Multipeers4Fleets presented at Supply Chain Meeting

Multipeers4Fleets will be presented at the Supply Chain Meeting, an event held by the Modern Logistics Magazine. The event takes place at the Pavilhão Multiusos de Vila Franca de Xira, on April 4 and 5. IT PEERS, together with AN Consultores, will be present at this event taking as its motto to the official public presentation of Multipeers4Fleets, a product of fleet management that allows real-time analysis of the state of the business.

You can register for the event free of charge until March 24th.

We wait for you next to the Networking area! Get to know Multipeers4Fleets in operation and give your business a new life!

March 2017

Multipeers introduces a new functionality

The Multipeers team is constantly working to make the product better and more complete, in order to respond to all the needs presented by our customers. After an exhaustive study, we are pleased to announce a new and important Multipeers functionality: from now on, it will possible to build metrics and alerts with calculated and cross-data from different sources.
Multipeers has already made it possible to gather the data coming from the most diverse systems in one place. However, data interconnection wasn’t possible. With the addition of this new functionality, you can collect data from different sources and then, on them, perform calculations and supplement information.

January 2017