As melhores práticas para a definição de KPI's

Best practices for defining KPIs

Posted Leave a commentPosted in Definição de métricas de negócio

Having defined KPIs is essential to the good performance of a company. KPIs are key performance indicators that tell us what state the business is in and how far (or near) we are from meeting the stated goals. Based on the company’s indicators and performance, managers can make more informed decisions. However, KPIs are only useful if they are defined correctly. In today’s article, we will address the best practices for defining KPIs.

Define measurable indicators

For an indicator to be well defined, it is necessary to measure it easily, that is, you must always opt for quantitative and non-qualitative indicators. In the case of qualitative indicators, there is a high probability of a subjective evaluation. For example, instead of aiming to improve sales, set an indicator on the conversion rate to sales.

Don’t complicate

KPIs should be simple so that the entire team is able to understand them. If you get too complicated a KPI runs the risk of not being able to extract any useful information from your analysis. And if the employees do not understand the indicator can be unmotivated, which harms the whole performance of the company.

Define indicators appropriate to the business reality

Not all indicators are for all companies. There are indicators that fit one type of business, but that do not make any sense in other areas of activity. Defining indicators only to be defined will create harmful noise to employees’ performance and this will have a negative impact on the company’s final results.

Evaluate KPIs frequently

A KPI should be analyzed frequently because only with constant monitoring is it possible to understand whether we are moving in the right direction or not. You should always opt for indicators that can be measured easily and frequently so that you can make day-to-day decisions based on reliable and up-to-date information.

Make the dynamic indicators

An indicator that yesterday was quite important, today may have lost some of its importance. Companies are living and dynamic organisms and as such changes must be monitored in all areas of the company. Evaluate at least every three months whether the indicators that have “assets” are the most appropriate given the period the company is going through.

Defining performance metrics is essential if you are to succeed in your business. Working without knowing which way the business is going is the first step to failure. It is essential that you be aware that defining indicators is a job that deserves your attention and dedication, because only in this way will you be able to involve the entire work team in pursuit of global business objectives!

Conheça os principais tipos de análise de dados

Get to know the 4 types of Data Analytics and find how to use them in your business

Posted Leave a commentPosted in Dicas de Gestão

It is no longer surprising that companies deal with a large amount of data, which makes it difficult to analyze them and consequently make decisions. It is now necessary to cross-reference data from a variety of data sources, gain insights, and analyze consumer and market information. In today’s article, we’ll cover the 4 types of Data Analytics that you can (and should) use in your business!

Descriptive analysis

This type of Data Analytics answers the question “what is happening now?”. Through the response, companies can analyze data on customer losses, sales for a particular product, and the outcome of launched campaigns. Descriptive analysis allows immediate decisions to be made with a high level of security, since the analysis is based on concrete and current data. The information coming from this type of analysis is usually displayed in graphs and tables, which allows the manager to have an overview of the processes monitored.

Predictive Analysis

Predictive analytics is an advanced form of Data Analytics that aims to answer the question “what will happen?”. It is a type of analysis that makes predictions through probabilities. This analysis is possible thanks to techniques like regression and progression analysis, pattern matching and various types of statistics. This type of Data Analytics is widely used in stock market and investment companies.

Diagnostic analysis

Diagnostic analysis will explain why something happened. This type of analysis will relate all available data and information to find patterns of behavior that may explain the results. It is an important analysis to find problems and above all to avoid repeating them in the future.

Prescriptive analysis

The prescriptive analysis is the analysis of premonition. It answers the question “what could happen if we take this action?”. This type of analysis is very important especially in the sales area. For example, “if we think about giving a 15% discount next month on the company’s lesser-selling product, the likelihood of increased sales is 40%”. The prescriptive analysis raises hypotheses about possible results of actions taken by the company. It is an essential analysis for managers, as it helps them to evaluate the best way to choose a certain strategy to solve a problem.


Analyzing the data is essential to meet the constant challenges of today’s competitive business world. It is no longer enough to analyze the events after these have happened: it is essential to always be aware of what is happening at each moment. Business monitoring systems such as Multipeers are essential tools in today’s business world because they allow us to analyze the second thing that is happening in the company, allowing you to act immediately without having serious consequences.

Os 7 mandamentos para garantir a satisfação do cliente

7 Commandments to Ensure Customer Satisfaction

Posted Leave a commentPosted in Dicas de Gestão

Satisfy the customer is the goal of all companies. Clients are the most important external audience and it’s their satisfaction (or lack thereof) that will dictate the success or failure of the business. A satisfied customer can become a loyal customer to your brand, so it’s essential that you know the needs of each customer. In today’s article, we present the 7 commandments to ensure customer satisfaction!

Attendance of excellence

Have a good relationship with the customer at the time of service. Be aware of his needs and, if possible, anticipate them by offering solutions. It’s important that you don’t use a standard care formula as this will sound false and will get the message that you treat all clients equally. Customers like to feel unique and special and you should reflect this in their service!

After sales service

The sale is not extinguished at the moment the customer buys. There must be follow-up after the sale, to see if everything is okay with the product or service and to be available to find other solutions to other possible customer needs. After-sales service is especially important in the B2B area.

Offer special conditions

Many companies, in order to attract new customers, offer special conditions to those who do not yet have any connection with the brand. This makes current customers feel penalized. In fact, the customer who already has with us some kind of relationship should be the beneficiary, not the other way around! Offering special prices and specific customer offers is a great way to keep the customer loyal for a long time.

Offer solutions

Today’s consumers are very knowledgeable and very demanding. They no longer seek a product, but a solution that solves their problems completely. When presenting your products or services focus on the problem that they solve. In this way, it will be much easier to capture the customer’s attention and get him to buy it.

Plan your work

Contact with customers and potential customers should be well planned to know exactly when to approach the customer. For example, you should always follow up after submitting a product or service to see if the customer has any questions. However, this follow up shouldn’t cause the customer to feel pressured. You should allow time for the person to think and decide if your product/service is effectively the best to meet their need.

Make contact easier

As we have already mentioned, today’s consumers are very demanding and you need to be always aware of their needs and wants in order to achieve them. In a world dominated by the Internet and social networks, brands that allow contact through these means benefit. Let your customer contact you through Facebook, for example. You can also put a contact form on your website.

Be honest

It sounds like a very basic advice, but in the sales area we still find many professionals with an unrealistic talk about the product. It is important not to overdo the qualities of what it has to offer, as this may sound false to the customer and pass a negative image on the seller. You should always be honest to the customer and you should have no problem saying you do not know something about the product, as long as you are willing to learn and inform the customer quickly.

Entenda a relação entre dashboard e tomada de decisões

Find the relationship between dashboards and decision making

Posted Leave a commentPosted in Definição de métricas de negócio

Making the right decisions for the business is not an easy task and the decisions that managers make can irreversibly influence the direction of a company. To be able to make the right decisions, managers need to have the best tools available so that they can base their choices on concrete, objective and realistic data. Dashboard is one of the most important tools today, since it allows managers to be always up to date on everything that goes on in the business. In this article, we’ll cover the relationship between dashboards and decision making!

But after all, what is a dashboard?

A dashboard visually displays the most important information about the business. In case of using a tool like Multipeers, the information is updated permanently and automatically, so that you have at your disposal the most current information on everything that happens in the company.

How Dashboard Helps in Decision Making

  • Group information from all company sources

In this field, you cannot to have a dashboard too “full”, that is, with information that is not relevant to your decision making. This will only create visual noise and complicate your analysis. You should create an easy-to-read dashboard with only the data that really matters to you.

  • Constant evaluation of the business

One of the main advantages of using dashboards is that you can constantly analyze the present and past of your business. With a dashboard, it’s easy to analyze company history and find patterns of past behavior that will help you make present-day decisions that do not compromise the future!

  • Always present business objectives

By using a dashboard, you can easily see if your business goals are being met. Linking KPIs with day-to-day activities is essential if individual and global goals are to be achieved more simply.

  • Identify deviations quickly

Managers are not always able to identify deviations in work routines in a timely manner, which compromises business productivity. The dashboard will aggregate the history of the company’s operations and can set defaults to detect deviations and anomalies in real time. Thus, the system is able to perceive that something is not right and to promptly alert it so that it can act before it becomes a serious problem.

Como monitorizar os processos de negócio com ferramentas BAM

How to Monitor Business Processes with BAM Tools

Posted Leave a commentPosted in Dicas de Gestão

BAM tools like Multipeers are increasingly needed in companies around the world. Business Activity Monitoring enables companies to monitor in an objective and permanent manner all the business processes that are happening in the company. This tool allows monitoring the business processes against the management indicators generated by it. Through a dashboard, managers can get a complete, real-time view of all information relevant to the company’s operation, easily identifying production failures, deviations from established goals, and business opportunities. The information is presented in a graphically clean and interactive way, making the reading and assimilation of information extremely simple. In this article, we’ll talk about how you can monitor business processes with BAM!

The information is provided in real time

The life of your company is happening now. It is critical that you have direct visibility into what is happening at each moment in each area of ​​the organization. BAM tools capture real-time data from different sources of information and present them instantly in the format you choose.

Interactive dashboards for better understanding of information

The information provided by BAM tools comes in a consolidated way so that your query is easier and faster. You can choose to get the information through bar charts, multi-series charts, meters, among many other options. The information can be displayed using the most appropriate presentation, improving the analysis that the user can make of each indicator. In addition, each indicator is fully customizable according to business needs. When using the desktop, in the case of Multipeers, you can also use the ticker tool, which allows you to divulge external or internal news, messages and alerts, thus allowing all employees to be aware of what is important in the organization.

Centralized management for greater efficiency

BAM tools allow you to obtain a solid administration platform that collects data from a variety of sources. Multipeers is highly customizable and allows the distribution of processed information in a variety of ways, such as interactive graphics, widgets, meters, RSS tickers among many others.

Information from multiple sources of data

BAM tools interact directly with all your data sources such as databases, web services, MDX, Microsoft Excel, RSS feeds, multimedia content, email, applications, among others. You can even build your own connectors using the provided API so that no information from your organization is lost.

No need for clicks

BAM tools update permanently and automatically, so there is no need for any user intervention. Instead of being the user to meet the information, it is the information that the user finds autonomously.

5 aplicações móveis que o vão ajudar a gerir o seu negócio

5 mobile applications that will help you run your business

Posted Leave a commentPosted in Dicas de Gestão

The smartphone is one of the best friends of managers, because it is through this little device that we do many of our daily actions. Nowadays, the business world is not restricted to the walls of the office and entrepreneurs should have access to all business information from anywhere. There are many mobile applications that make life easier for managers and are true allies of good decisions. In this article, we’ll introduce you to 5 mobile applications that will help you run your business.


The mobile version of Multipeers is a great help for managers. Multipeers is a BAM system that allows you to analyze the business in real time through a dashboard that shows all company information from the different data sources that exist in it. The manager can have this information on his mobile phone and easily notice the state in which the business is, and can make decisions instantly.

Google Drive

Google Drive lets you share files online, with real-time syncing. It allows integration with other Google tools, such as Gmail. This way, anywhere you can access and edit your documents in a simple way, from a mobile device. Any changes you make to your documents are automatically saved. You will no longer have to ask them to send you that report you need for the next meeting!


WhatsApp is a very important tool for the work teams, since it allows the creation of groups, exchange of opinions and document sharing. We can keep track of everything that happens, even if you are physically absent from the office. In addition to chatting, WhatsApp also allows you to make phone calls for free (as long as there is Internet access) and share documents and pictures.

Corporate Email in the Cloud

Changing the corporate email system to a cloud-based solution is very important to increase business mobility. These solutions facilitate communication between the various departments of the company, because the information becomes accessible even when using tablets and smartphones. Using e-mail on mobile devices allows for a faster and more efficient response, which contributes to greater management efficiency.

Office 365

Office 365 is a solution in the Cloud that offers features for creating Excel documents, texts and presentations. All these documents are essential to perform the administrative tasks and communication of any business. With Office 365 you can create and edit documents anywhere, giving business mobility to the business. Access to this tool is by user account and there is no need to install the program on all devices that the company uses.

5 dicas para tornar o seu negócio mais inteligente

5 Tips to Make Your Business Smarter

Posted Leave a commentPosted in Dicas de Gestão

Get-together data, analyzing them and applying them in business correctly is synonymous with having a smarter business. Technology is an indispensable resource to make the business smarter and more agile. Only with the use of technology you can follow everything that goes on in the company and make the right decisions for business continuity. In today’s article, we will leave you 5 important tips to make your business smarter.

Analyze the data

We live in the information age and this is nothing new to anyone. Whoever analyzes the data correctly is one step ahead of the competition as it is able to anticipate trends and predict market fluctuations. Big Data and Analytics are increasingly used in companies around the world, because they are tools that allow you to analyze the data for the most diverse purposes. Tools like Multipeers are increasingly needed in business as they allow you to analyze business information in real time.

Cloud Storage

Companies today are forced to have greater flexibility to access their documents even outside the workplace. Cloud storage is a widely used option today as it allows people to access and edit documents from anywhere in the World, with an Internet access.

Data security

Information security has never been as important as it is now, especially at a time when the new general data protection regulation is just in place. Computer attacks are becoming more frequent and sophisticated, so companies must equip themselves with the right tools to protect their information. Companies should educate employees so they are aware of the need to protect data and must have demanding data backup policies so they can recover their information even in the event of a disaster.

Automation of tasks

Business intelligence is constantly looking for automate tasks so that employees are available for other functions that cannot be accomplished using technology. Companies can adopt a Business Process Management (BPM) system in order to automate tasks and information flows. CRM is a tool that can also be adopted by companies, since it improves customer service processes. In addition to faster execution of tasks, the automation of tasks greatly reduces the likelihood of human error.

Financial management

The appropriate technological tools allow the company to identify points of improvement in its management and to eliminate wasted resources. It is essential that there be a good financial management, because only this is the continuity of the business is guaranteed. Software that integrates information across all departments will make decision processes more agile and more effective, as there is in-depth knowledge about the real state of the business.

Practical tips for optimizing your business management

Practical tips for optimizing your business management

Posted Leave a commentPosted in Dicas de Gestão

Managing a business is never an easy task. There is a lot of data involved, a lot of decisions to make, and a lot of human resources to deal with. Optimized management is a guarantee that the business will remain sustainable, so it is very important to know how to manage all the resources of a company. In today’s article, we’ll leave you some practical tips to optimize the management of your business!

Invest in internal communication

Internal communication is often neglected, but it is one of the most important areas in a company because it deals with the main public of an organization: its human resources. It is important that there is fluidity in the transmission of messages, as well as transparency in the work environment. It is essential to implement business management channels and/or applications that facilitate communication between the various departments.

Use an ERP

ERP management systems are used to improve the management of business resources and relate the data and processes in one place. Through the use of tools of this type, it is possible to integrate all sectors of the company so that the decision making is easier and more objective. The use of an ERP also allows the reduction of non-strategic costs and the creation of a greater competitive advantage.

Track KPIs in real time

Key performance indicators are very important for more assertive and thoughtful decision-making. They work like a thermometer that tell us the degree of results obtained in certain areas. Through BAM software such as Multipeers, you can analyze KPI compliance in real time. The life of your business happens now, so it is imperative to follow, every second, what goes on with your company! Only in this way you will be able to be one step ahead of the competition.

Get to know the market and your customers well

It sounds like a very basic tip and that everyone knows, but the truth is that it is here where many companies fail. It is crucial that companies are well aware of the market they are in, so they will not be surprised by unexpected fluctuations. Likewise, it is imperative that companies know well what the public is communicating and that they know the specifics of their target audience. Only in this way can you create a message that meets the needs of the target.

Set realistic goals

If a company doesn’t know where it wants to go, any way is good. The establishment of realistic objectives is the guiding line of the company and is the map that will guide all the work of the collaborators. For an objective to be positive for the company, it must be specific, measurable, achievable, relevant and challenging.

7 dicas para reduzir os custos de TI

7 tips to reduce IT costs

Posted Leave a commentPosted in Tecnologia e Gestão

Information technologies are essential for companies that want to ensure a good operational routine. Companies are increasingly computerized and we live in an increasingly technological environment. Therefore, it is imperative to invest in information technology. However, many managers consider these investments to be very high and this mindset ultimately makes companies obsolete. In today’s article, we present 7 tips to reduce IT costs while maintaining all organizational efficiency!

Delete the software licenses you don’t use

Software licenses are often expensive and companies often pay for software they don’t use. Thus, it is advisable to regularly review all the software licenses the company pays for and analyze their real importance to the business. Not worth paying for software that is never used!

Form the collaborators

Often companies make the mistake of not properly training employees to use a particular software. This will cause people to make mistakes repeatedly and the company incurring superfluous costs. Training the workforce to properly utilize technology tools ensures greater process efficiency, increases productivity, and dramatically reduces IT costs.

Automation is the way

Many tasks in the area of ​​information technologies are quite repetitive. Automating processes is a way to reduce IT costs, as it is not necessary to highlight a collaborator to be exclusively dedicated to monotonous tasks. Automation reduces the time that the tasks take to execute and decreases the probability of human error.

Cloud Storage

The Cloud has come to stay and is very useful for reducing IT costs related to data storage. Transferring the entire IT infrastructure to the cloud is a way to reduce costs and increase the security of company information. In addition, by using this storage method, the manager can access information from anywhere in the world and from any device.

Privilege SaaS

Using software as a service can change your entire IT area. SaaS is a secure, simple and remotely managed solution. Equipment maintenance costs are eliminated because the service provider is responsible for this maintenance. Using the software in this way is one of the trends of the future and is already used by many companies.

Use fewer servers

Many companies use multiple servers, all with low individual performance and high costs. To minimize this problem, it is advisable that these servers be replaced by more powerful ones that concentrate all processes. Often companies use 5 servers and if they used only one they would have lower costs and better results.

Use videoconferencing

This is one of the easiest ways to reduce IT costs. Meetings can be held using videoconferencing technology as this reduces travel, accommodation and food costs. In addition, videoconferencing meetings are usually of shorter duration, which frees employees to perform their responsibilities and, as a result, the company’s productivity increases.

5 Dicas essenciais para conquistar clientes em 2018

5 Essential Tips for Winning Customers in 2018

Posted Leave a commentPosted in Dicas de Gestão

Conquering customers is a must-have goal every year and in every business. At a time when there is so much information coming from the most diverse channels, it becomes difficult to capture the attention of the target audience, so it is imperative to use the best techniques to attract new customers. We know that each business has its own specifics, but there are tricks that cross all areas and in today’s article we present the 5 essential tips to win customers in 2018.

Get to know your audience

It is essential that you get to know your target audience more than ever. The current consumer is very demanding, so it becomes increasingly difficult to please him. So, you should collect as much information as possible about it: preferences, social media he uses, media you prefer, among other things that are relevant to your business. The market studies are very important here, because it is a great way to better know the desires and characteristics of the audience you want to achieve and in this way you will be able to win customers.

Listen more and talk less

Customers like to talk and feel that they are attentive to their needs and desires. Many sellers fall into the error of talking too much because they want to show in a short time all the benefits of the product or service they have to offer. However, today’s consumers are looking for quick fixes and will be bored if they hear a standardized speech. Therefore, it is very important that you first listen to everything the client has to tell you and then present the possible solutions in a practical and very objective way.

Avoid clichés

There are phrases that immediately refer us to the insistent and boring sellers who just want to sell and who do not care about what we really need. Even if you consider that your product is the best in the world, you should avoid trying to sell it through this argument as it will sound false and overkill. Also avoid talking badly about the competition and never, but never, ever lie to the customer. Nowadays, the consumer is very informed and the information spreads at an amazing speed, so the probability of your lie being discovered is very great and in this case, besides not winning customers, you risk losing the current ones!

Follow the results

It is not enough to launch marketing actions and campaigns and not monitor their results. It is very important that you define indicators and analyze all the results of your actions. Only in this way you will be able to promote continuous improvement, which will certainly also have an effect on the number of clients raised. The current market is very dynamic and must ensure that your product or service does not stay static.

Use a content strategy

Digital marketing is increasingly present in corporate strategies and many brands use a content strategy in which they write articles and case studies about their area of ​​expertise. This will make potential customers look to the company as a reference entity and this will increase the confidence and likelihood of opting for your products and services.