Tag: negócio

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Find how to choose the best management system for your company

A management software is an important work tool and is a great ally of the productivity and competitiveness of any organization. Choosing the best software is not an easy task as it is not enough to go for the most popular choice on the market. It is essential that the software is the right for your business and it is not always easy to figure out which one will be the best choice. In today’s article, we leave you some important tips for choosing the best management system for your company.

Initial Evaluation

Before leaving for the market, it is advisable to do the homework. Determine the company’s software needs and take into account the opinions of many employees, especially those who will handle the software on a daily basis. Only after you are aware of what you really need you will be prepared to choose the best solution.

Prefer an easy implementation

Software that is very complicated to deploy and which takes a long time to install will not be intuitive and easy to use. Your main objective is to find a software that facilitates your daily work, so avoid the very complex software, because these require a lot of training time for the employees and this damages the collective income.

Be careful about safety

A management software will know everything about your business. The confidential information will be placed there, so it is mandatory to choose software that guarantees the protection and security of your information. If you choose Software as a Service (SaaS), you should carefully review the vendor’s backup policy and if you choose a product installed on a local server, you will need a team that will frequently monitor the security of the information.

Integration

It is fundamental that you choose a software that can be integrated with several applications because in this way you will get a global and integrated view of everything that goes on in the business. The software is transversal to the entire company, so it is fundamental that it can encompass all areas of the activity.

Choose a mobile version

The World is increasingly mobile and in companies this reality is no different. Everywhere, we can check emails and even attend meetings with people on the other side of the World. Before purchasing the software, check that there is a good mobile version.

It is essential to have a good software to ensure that your business will succeed. It is advisable to connect your software to a business monitoring system such as Multipeers, because in this way you will be able to analyze the business in real time and receive specific alerts whenever any situation requires your attention and intervention!

Dicas de Gestão

Find how to deal with changes in consumer behavior in recent years

Consumer behavior: key changes and tricks to deal with it

The consumer has changed a lot in recent times and technology is the main “guilty” of this change. The constant daily access to the Internet has transformed the way we buy and how we relate to brands. Increasingly, today’s consumer seeks to solve their problems quickly and efficiently, which forces companies to keep abreast of new market needs in order to act proactively. Today we are all more demanding, more informed and less patient. In this article we will give you some tips on dealing with changes in consumer behavior in recent years!

Multi-channel Communication

The current consumer is no longer satisfied with a single way of communicating with the company. Given the multiplicity of conversation platforms, customers expect to have several alternatives available to contact the company. As they seek immediate response, they now prefer chatbots, Whatsapp, or any other instant chat platform.

Create empathy

The current consumer likes to be heard and needs to feel that their doubts and complaints have been heard. Listen carefully to what he has to say to you and then repeat what he said in order to get the clear message that you understood his problem. Ask clear and objective questions about what he feels and show him that he is committed to finding solutions. The current consumer wants to be treated as unique and not as another member of a large group.

Offer interesting content

We currently receive dozens of emails per day with the most varied offers. Most of the information we receive is not really useful and its destination is going to the Trash folder. So, many companies spend a lot of time producing campaigns that will not have any return because they don’t care about what their target audience really needs and only focus on the dissemination of their products and services. The trend is to create valuable and really important content for the consumer. Articles about your area of ​​expertise, a news funnel or an e-book are good ways to create a stronger bond with your target consumers. Keep in mind that talking about yourself and your brand will be too egocentric and new consumers will not tolerate such brands.

Clearly define policies

It is essential to know how to proceed if there is a complaint. If you have a clothing store, you must clearly state how the exchange policy works. If you have a company that provides telecommunications services, it should be clear when explaining how to contact technical assistance. Informing the customer of everything is the first step to avoiding problems in the future. In an era in which people share experiences online (especially bad experiences), it is necessary to avoid any situation that may lead to disagreement with the client.

Never make the customer wait

This is our last tip and one of the most important. The current consumer doesn’t allow waiting. He wants an instant response to his problem and it is only with complete knowledge of the market and current needs that companies can effectively respond to situations. Analyzing the business in real time helps you to fully understand the current state of a business. That’s why software like Multipeers gain increasing importance.

Dicas de Gestão

The Best Tips to Announce Your Business

Find the best options to communicate your business

It is no longer a secret that in order to succeed with your business it is necessary to invest in communication and in ways of dissemination. In a time when digital channels multiply and traditional forms of communication seem to be slowly disappearing, it becomes difficult to decide which forms of advertising we should bet on. In this article we will introduce you to the best tips to advertise your business!

Create a strong online presence

Nowadays if a business doesn’t exist online it doesn’t exist! Having a good website is key to being able to attract your target audience. People are not currently looking for information in phone books: they search in Google. If you don’t appear when people are searching for your business, it is most likely to lose a customer to the competition. It is also very important to be present in the social media that your target prefers. Do market research and realize in which digital platforms your target consumer spends the most time. Then create relevant and interesting content and create interaction with your followers. Another advantage of using social media is the ability to create paid campaigns, where you can segment the audience that you want to target. Digital campaigns can be measured in real time, which is an advantage for marketers as they can quickly adapt an unsuccessful strategy and avoid unnecessary spending of money.

E-mail marketing

The e-mail is still viewed with some mistrust by modern communications professionals. However, when email marketing is used correctly you can retain many customers and lead potential customers to buy. E-mail marketing campaigns should not focus on selling the product, but rather on the relationship with the customer, so that he feels important to the brand. Sending articles related to your business area and exclusive discount coupons are good ideas for email marketing campaigns.

Presence in fairs and events

Who is seen is remembered and despite the success of the communication in the digital media it is essential not to forget that marking presence in events “offline” is also very important. Choose the most important fairs and events in your industry to be present. Distributing flyers and giveaways by potential customers is still a strategy that works out very well. These events usually have very high participation values, so you should analyze all the possibilities very well and choose the ones that can bring you a higher return.

Produce videos

If your product is visual or if you have a service that requires an explanation to be used by your customers, a video is a very good option. Communication through videos has gained a great attention in recent months. Putting short videos on Instagram is essential to building a closer relationship with your customers. For more complex and longer videos, YouTube is the best option.

Analyze and measure results

This is the last tip and it is the most important of them. There’s no point in launching campaigns and creating content if you don’t then analyze the results of your actions. It is only through frequent analysis that you can understand whether your efforts are having the desired return. If they are, you can continue with the same strategy. If you are not achieving the expected results you should think about a new strategy. Only in this way can your business evolve.

Dicas de Gestão

The 5 best business ideas to invest in 2018

Find the best business ideas to invest in 2018!

2017 is fast moving towards its end and 2018 is right there. With a new year coming, ideas of change and entering a new business are always present in our mind, but it is not easy to decide which area to bet on, as markets change at a dizzying pace. In this article, we present you 5 businesses ideas that will be a trend in 2018!

Healthy and alternative food

More than just fashion, betting on healthy eating is a must for all people who want to live well. 2018 seems to be the year of maturation of the healthy and alternative food market. More and more people are intolerant to gluten and lactose and prefer a food without animal products. If you are thinking about betting on a restaurant business, a restaurant with healthy food seems to be a great option in the coming year!

Creation of mobile applications

It is no secret to us that technology has changed our way of working and even living in society. Smartphones and mobile devices are increasingly becoming an important part of people’s lives and are no longer just an accessory but an obligatory item. Therefore, the applications that facilitate the daily life guarantee a great success in 2018.

3D Printing

It is a market trend and promises to evolve and grow next year. It is still an unexplored area, so the opportunities are immense. Although it is a very attractive area, it is important to take into account that betting in this sector requires a lot of training and investment.

Virtual reality

Just look at the Snapchat to realize that virtual reality has been a part of our lives in recent times. However, its applicability goes far beyond entertainment. It is anticipated that the future will be dominated by this type of technology, despite the high cost of research and development of this sector. The area of ​​medicine will be one of the most positively affected by virtual reality through surgical simulations. This factor may lead to new cures and new forms of treatment.

Coworking spaces

There are more and more liberal professionals who work alone. However, working from home can be a real problem as it lowers motivation and makes people unhappier. Many professionals look for spaces where they can work close to other people, in order to exchange ideas and find forms of synergy. Coworking – a work space divided among people from different areas – is already a reality in the United States of America, but has not yet been explored in many regions. Betting on these spaces is a good idea in the coming year.

Whatever your business is, there is a universal truth: analyzing data in real time will help you make timely and informed decisions. Download our e-book and learn how a business monitoring system will help you improve your performance.

Dicas de Gestão

7 applications that all entrepreneurs should know

Applications that will make life easier for entrepreneurs

To undertake is the word of the decade. It is increasingly common for practitioners to opt for remote work or even to seek the freedom to start their own business. With so many tools available, this is a goal that has become more achievable and today it is possible to think about growing in the market and leverage its results, with the help of technology, which allows the entrepreneur to go beyond without wearing too much. And in today’s article, we will introduce the 7 applications that every entrepreneur needs to know. Check it!

1- Dropbox

First of the list is Dropbox, which is a very interesting application for the backup and file sharing service. His proposal is quite interesting, although it doesn’t replace a more complete management platform, for example. But, sharing is very secure and its use in tablets and cell phones is very simplified and doesn’t weigh in the memory of the device. It is available for Android, iOS and also Windows Phone. You can try its free version.

2 – Evernote

Evernote is very nice to have installed on your phone, because it is like a digital paper pad, with the advantage of being able to insert notes in both text, images and even audios. In the midst of day-to-day running, it is a very viable solution because it opens quickly, doesn’t weigh in the handset’s memory and produces notes that can be shared with other users. It’s available for Android and iOS for now. The most basic plan is free, but there is also the plus version that gets paid.

3 – Expensify

Expensify is an application that allows you to import expenses from your bank account or even enter them manually. It is great for dealing with finances in a simpler way and use for more personal expenses. For small business owners it may be a simpler solution to have a financial control when you are on the street, for example, and avoid spending the money that is intended for the company. The application has several great options for sending expenses, even photos of invoices. It is available for Android, iOS and also for Blackberry. It has the free version and a paid version.

4 – Qipu

Want to remember to pay the tax and other fees of your microenterprise? Qipu helps in this direction, in a very interactive way, reminding you of the small obligations you have to fulfill. It will send notifications and alerts and it will be impossible to forget them. Available for Android, iOS and Windows Phone, Qipu is a great application to have on your phone, since it doesn’t take up much space and is very simple to learn its features.

5- Any.do

Any.do is a very interesting application for microentrepreneurs. With it you can manage your most important tasks, set your goals and your main professional goals. It’s a way to motivate yourself and never forget what your path is. In addition, these goals can be shared, which will give you extra energy to fulfill them. Available for Android and iOS. There is the free and paid version that can be purchased with monthly or quarterly plans, according to your needs.

6- ManagementClick

In addition to all these applications, it is important to have in your company the application of ManagementClick which is commercial management software, which optimizes your business tasks and unites the sectors in one place. Remember that technology is there to help you and bring more comfort and productivity and using it with intelligence is fundamental.

7 – Canva

Canva is a free graphic design software, easy to use and completely online (no download required). Created less than 5 years ago and with 11.4 million users in 179 countries, this tool has been a real success among marketers. 8 designs are created every second with the Canva.

The management system for small businesses offers inventory control, financial control, sales control, issuing electronic invoices among several indispensable features for anyone who wants to control a company with a click.

Know the importance of analyzing data in real time. Download our free e-book and manage your business at the speed of information!

 

 

Dicas de Gestão

Eliminate barriers that make you decision making more effective

Business world is happening at an amazing pace and managers need to make quick, timely and effective decisions. It is only through assertive decision-making that companies are able to keep abreast of competition and respond to the increasing demands of consumers. However, in most companies, there are barriers to making rapid and efficient decision-making. In this article we will give you some tips to eliminate these barriers and make conscious and effective decisions!

Flexibility

Many managers make decisions based on small pieces of available information and don’t take into account the views of employees who deal with situations on a daily basis. It is vital that there is an analysis of the pros and cons and a survey of the opinion of those who are involved in the process. The best decisions are those that take into account different points of view. Managers must be flexible and analyze all possibilities.

Lack of a plan B

As good as planning is, you have to keep in mind that things can go wrong. The world of business is very susceptible to change and unexpected situations and it is necessary to always have an alternative plan. Having a B plan makes emergency situations easier to deal with. Many managers don’t think of alternatives when they make a decision and end up harming the business if the decision they make does not have the desired effects.

Lack of alerts and real-time information

The day-to-day of a manager is quite busy and it is humanly impossible to keep up with all the situations that happen in the business. It is very important to have a real-time business monitoring system that allows you to set business alerts so that you are advised whenever any important situation requires an immediate intervention. Multipeers is a BAM system that allows you to define business alerts that warn you whenever a situation requires your attention. In this way, you will always be aware of the events of your business and you will be able to decide in good time. Many of the decisions are made based on reports that are a few days late, which makes the company a reactive and non-proactive organism. With Multipeers you can always be ahead of the competition.

Lack of mobility

Mobility is a growing trend and in many sectors is already a daily reality. Employees and managers should have access to the most important information about the business because only then they will be able to make effective and timely decisions. Cloud computing has facilitated labor mobility by allowing important business documents to be consulted wherever you are.

 

Learn about the advantages of the BAM system and find how these tools can help your business!

Dicas de Gestão

Franchises make information easier

The franchise model has been growing year after year, new networks are created and the competition gets more and more fierce.

For a franchisor to establish itself in such a competitive market, more and more automation is needed.

Using information technology to collect and process information in real time ensuring speed and efficiency in decision making, resulting in successful franchises.

Franchises that wish to establish themselves need to know what we will address in this article.

Customer Customization

With competition from an increasingly globalized world, every second is important, processing and analyzing thousands of information in real time, enabling franchises to know customers’ preferences and needs, and how to solve their problems.

Today as much as the product of the franchises is a “commodities” all customers want to be called by name, meaning they want to be served in a personalized way.

Knowing this, setting your buyer persona and tracking the purchase journey is a mission that all businesses are pursuing, and the Franchises are in that scenario. This ensures franchisees time savings, assertiveness with prospects.

In addition to knowing each step of the consumers allows improvements in the processes.

Keep an eye on the market

If on the one hand there is a need for customer customization, on the other a careful look at the market and also the competition is a critical factor for the business.

Monitoring the market minutely allows the identification of problems and quick correction, or else the correctness of these assertive actions.

Some models

Digital marketing franchises are a very interesting example that use information in favor of the entire network.
For example, Liguesite uses automated information collection and processing systems for the benefit of the entire network.

Sources of data and content

Multipeers is a real-time data analysis system with which it is possible to aggregate all the information related to the business in a single system and has shown flexibility for several segments including the Franchise. With this system the information becomes simpler, reducing the time previously spent to collect and process information from various sources.

Advantages of using Multipeers on franchises

Reducing costs by simplifying processes, since real-time information management presents the information in a compressed and ready for analysis, reducing the time with extensive reports analysis, so franchisees and employees of the franchises will be able to perform other activities.

Fulfilled Goals

Franchise goals are a very delicate matter, so, soon after the implementation of Multipeers in the sectors, the average of 70% of the monthly objectives can be achieved. In addition, reorganizing teams is possible with well-adjusted system information.

If you need help choosing the best franchise to invest in, or just want to open your own business with information from the Multipeers system, for more security, freedom and growth, feel free to contact us.

An article: liguesite.com.br/blog

Dicas de Gestão

The most common mistakes in customer management

Customer satisfaction is one of the primary goals of any business. It is often said that a satisfied customer tells their experience to one person, but an unhappy customer shares his discontent for 20 people! Therefore, it is essential for managers to know how to manage their clients, so as to provide them with the best possible service. In this article we will address the most common mistakes in customer management and give tips to avoid them!

Not knowing the customer and their needs

One of the worst mistakes in managing clients is treating all customers the same way. It is unkind when we are attended by an operator who seems robotic and who has a rehearsed speech and does not escape the script. CRM tools help companies to know each customer, their needs and preferences. They also provide information on the most appropriate time to act, either by sending a special campaign or a product sample. You can connect a CRM system to a business monitoring system such as Multipeers. In this way, you will have real-time and always up-to-date information about your customers.

Stalking customers

Some companies don’t know how to respect the customer and send repeated information over and over again. This type of attitude distances the customer from the company and causes it to gain even a certain dislike of the brand. Sending email campaigns should not happen every day or every week. After a request for information there shouldn’t be a constant chase over the phone until the customer decides whether to buy or not. This pressure will only cause the client to decide not to buy anything and will spread their bad experience to their circle of friends and family.

Unique sell

Many commercials are concerned only with the single sale and don’t work towards customer loyalty. Certainly, the first sale is, in theory, the most difficult, since the customer still doesn’t know the company and the products. Focusing on the single sale is a very common mistake that can cause the company to lose sales in the future. Business teams should be concerned about maintaining customer contact in order to guide them toward future purchases and this is achieved through good after-sales service.

Complicating customer service

Unfortunately, there are many companies specializing in this field, especially telecommunications and internet service companies. It is very annoying for a customer to have to repeat their problem to three or four different people. The customer service should always be as pleasant and short as possible because only then can you pass on an image of professionalism. If the customer needs to talk to four people before seeing their problem solved, they will get the feeling that the company is disorganized.

Don’t guide and educate the client

Providing relevant and useful content to the customer about the products or services is a way to educate customers and share important information so that they choose your product. Creating a FAQ section, creating a blog about the area of ​​your activity and having a regular presence on the main social media are good ways to educate the customer about your product.

Internet e Marketing

Google tools that will help your business

Find how Google can help you with your business

Google is the biggest Internet giant and anyone who works with technology can no longer live without it. The term “google it” (looking for information about something in the search engine) is part of our day-to-day life, but Google is much more than a search engine: it’s a powerful tool that can help you with your business. In this article we introduce Google tools that will help you have more effective and productive days!

Google My Business

Google My Business

Google My Business provides very useful information about a business, such as address, phone number, and hours of operation. It also allows you to call the company with just one click. This is a free tool and you can enter all the information about your company there. It works very well locally and is especially appropriate for small business. Through this tool you can have driving directions to the company and ask for the company itself to get in touch with you.

Google PageSpeed ​​Insights

Google Pagespeed Insights

This free online tool allows you to verify the speed with which the content of your site is uploaded. In addition to indicating the speed at which the site loads, Google PageSpeed ​​Insights also gives you improvement tips so you can optimize your website’s load time to the maximum level. It’s important to keep in mind that the speed of a website is one of the most important factors to have a good position in Google. Nowadays, the consumer is very impatient and will not have the patience to wait for your site to load and it is more likely that he or she goes to another site and you miss the opportunity to have a new client.

Google Trends

Google Trends

It’s one of the most powerful tools but one of the most underestimated too. Google Trends is mandatory for companies that like to produce relevant content. This tool gives us information about the most searched themes at the moment, according to geographic location. It is good for SEO and for increasing visits for websites and blogs. It allows to monitor in real time everything that goes on in the World.

Google Alerts

Google Alerts

This tool allows you to set alerts to be informed whenever any mention about your company is made by any website or blog. It’s also very important to follow the competition. You can set alerts about your two or three biggest competitors so you do not lose anything of what they’re doing right now. This way you will always be informed and you can act immediately so that you don’t get out of the competition.

Google Analytics

This is a must have tool if you want to have a good online presence. Through Google Analytics, you can track your website results: number of visits, organic visits, visits from social networks, bounce rate, country with more visits, among many other metrics that will help you understand the state in which your website is. With Analytics you can implement actions to improve the performance of your website and consequently sell more.

Keyword Planner

Keyword Planner is part of Google Adwords. Adwords allows you to create paid ads that put your company website first. However, Keyword Planner is free and is a powerful tool to find the right keywords for your business. This tool tells you the average monthly search for a certain keyword and also tells you if you have a high, medium or low competition. So you can see if the keyword is good or bad and if it is worth investing in it on your website!

Definição de métricas de negócio

The biggest mistakes in indicators definition

Avoid the biggest mistakes in defining business metrics

Defining business indicators in a conscious way is fundamental to be able to analyze the business objectively. It’s essential that the indicators can show managers solutions in order to correct errors and implement new strategies. There is still much difficulty in defining indicators and in this article we present the biggest mistakes that happen when it comes time to decide what indicators we are going to analyze.

Wrong monitoring solutions

The team that has responsibility for choosing management software often has no enough knowledge of the real needs of the users of these tools. Therefore, the people who should choose the most appropriate software are the managers themselves because they are the ones who know in detail the problems they face daily. Increasingly, monitoring software is simple and intuitive, allowing anyone, even without technical knowledge, to understand how it works.

Using Excel as an indicator management platform

Excel is probably the most widely used tool in the world in business and it’s appreciated for presenting a simple interface to perform some much-used functions such as calculations and spreadsheets. However, Excel has weaknesses that reside in the quality and consistency of the information generated. Excel’s manual processes are very likely to fail. Therefore, it’s necessary to reduce the manual work done in Excel. Excel should be looked at as a data viewer and not as an information generator.

Look at database as the solution to all problems

Databases are a key part of many analytical systems, but shouldn’t be regarded as the solution to all information problems. Databases shouldn’t be deployed before analyzing in detail the actual needs of the organization. To avoid this error, it’s necessary to identify the best method of integration and to know the access to information.

Acquiring management products for general analysis

When the business has no specific objectives, any tool is useless because it will be useful only if you can analyze the business in an integrated way. Business monitoring software should be applied when the organization is aware of its real needs and when it knows which indicators should be analyzed to improve its performance.