Os principais obstáculos para uma tomada de decisão eficaz (e as possíveis soluções!)

The main obstacles to effective decision making (and possible solutions!)

Posted Leave a commentPosted in Dicas de Gestão

Making decisions for the future of the business is a complicated task for managers and requires a lot of commitment from them. A lot of times, business leaders and departments d’ont have all the information they need to analyze situations in an objective way, which greatly complicates effective and rapid decision-making. On a day-to-day basis in which companies are constantly living, the lack of time to evaluate the company’s operations is one of the biggest enemies of correct decision-making. Today, companies generate data every day and the vast amount of information that exists is also a concern for companies as it is not easy to manage all sources of information and it is even more difficult to get the most important insights from each from them. There are many obstacles that prevent decisions to be made quickly and consciously and it is about these obstacles that we are going to discuss in this article. And we will also present possible solutions for each of them!

Obstacle 1: there is no information in real time

Business life happens now. In each moment information is generated and this information will have an impact on company’s life, so it is fundamental that a manager is always aware of what is happening. The reality, however, is that in most companies the information is spread by various software and it is not possible to have immediate access to all the data. This will have a negative impact on decision making. Decisions based on a few days’ reporting are always reactive and the company runs the risk of being outdone by a competition that is quicker to act.

Solution: BAM

BAM tools such as Multipeers are essential in today’s business world because they allow you to condense all information from a wide range of data sources into one platform. The ability to access information in real time changes everything because it is the guarantee that we are always working based on the most current information that exists. Decision-making is made easier because there is no need to resort to lengthy and old reports to decide what to do next. With information so accessible, the likelihood of making bad decisions is much lower, which certainly increases the efficiency of companies. In addition, Multipeers also allows the creation of business alerts that advise managers about anomalous situations that require their attention. This fact makes it possible for managers to carry out their day-to-day tasks in a quiet way as they know they will be alerted when something strange happens. This allows a corrective action to be taken immediately, ensuring prompt resolution of problems.

Obstacle 2: lack of mobility

Business mobility is a growing trend and in many industries is already a reality. However, there are still many companies that are not able to adapt to this new way of working and this makes employees have to be in the office to access the e-mail and to meet with their teams. Companies are still not very receptive to this new trend because they are afraid that mobility is synonymous with a greater probability of loss of credentials of access to the network, which in general results in the leakage of information abroad. Fortunately, more and more technology is moving towards making systems and networks more secure and practically inviolable.

Solution: use of the right tools

Employees and managers must always have access to the most important information about the business, since only then will they be able to make effective and timely decisions. Cloud computing has facilitated labor mobility by enabling important business documents to be consulted anywhere and for effective decision-making. Switching the corporate email system to a cloud-based solution is also very important for increasing business mobility. Videoconferencing tools were the first tools to enable enterprise mobility and are now moving to a large scale for mobile platforms, which significantly increases the scope of mobility. We are now able to use Skype and Hangouts on mobile devices, allowing you to have meetings anytime, anywhere in the World.

Obstacle 3: lack of planning

Companies often don’t spend the due time in planning their activity and this will obviously have negative consequences over time. Business planning is essential if the company’s action is to succeed. Setting realistic goals and ways to reach them is a very important part of business, because we can only succeed if we know well where we want to go.

Solution: plan and involve the entire team

At least every six months, it is crucial that managers meet with their teams and analyze what has been done so far and, based on the result of that analysis, the company’s course should be traced to the following months. However, it is very important that there is always a plan B. As good as planning is and the goals set are the most appropriate for the company, you have to take into account that things can go wrong, because the business world is very susceptible to changes and unforeseen events. Therefore, it is necessary to always have an alternative plan. Having a B plan makes emergency situations easier to deal with. Many managers don’t think of alternatives when they make a decision and end up harming the business if the decision they make doesn’t have the desired effects.

Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business.

Get to know the advantages of the BAM system and learn how these tools can help your business!

ERP Cloud: saiba o que é e porque ter uma na sua empresa

ERP Cloud: get to know what it is and why you should have it in your company

Posted Leave a commentPosted in Dicas de Gestão

Ever heard about ERP Cloud? No? This means that your company has not harnessed one of the most efficient tools when it comes to business management. Let us explain why you need to insert this software into your business. Organizing the administrative activities of a company seems complicated, especially for beginner entrepreneurs. But this impression need not be so. With the democratization of technological resources, small and medium-sized companies have at their disposal incredible tools to employ management to the business. Among these is the ERP Cloud. But what is it, and how does this technology work? Let’s see!

Learn more about ERP Cloud

ERP stands for Enterprise Resource Planning. It is software that integrates all the departments of a company, aiming at a better circulation of information, giving greater agility to the processes, favoring a considerable reduction of costs. So let’s think of a retailer that faces problems with inventory control and financial management, two key industries in this type of business. How does an ERP Cloud work in this situation? The first step in the implementation of this program will be the registration. Gather all product information, values ​​and customer data on the platform. From there the other features can be started. This store that we use as an example, will now be able to formalize an inventory of your inventory, and control the expenses and revenues of the financier.

The main advantages of Cloud ERP

The company that adopts the ERP Cloud will have the following benefits:

  • Consult anywhere – having a program that works online is undoubtedly a great advantage. Wherever you are, all you have to do is connect to the internet, and you can make all the inquiries and releases you need. No process hangs if the manager needs to take a trip, for example.
  • Reporting – having consolidated information in just one click is another very interesting tool for this type of software. Managers who need to understand what has been happening in a given period, you just need to apply the filters you want and download the report.
  • Electronic Invoice Issuance – With so many changes in the country’s tax legislation, hiring a system that is current with this and compatible with the Revenue or Treasury sites, is an effective solution. With the ERP Cloud you will be able to issue the different versions of the electronic invoice, and also choose the type of Digital Certificate that you want to work with.
  • Issue of Carnets – linking your sales to a banking system and issuing bank statements, is more than possible with this type of software. You can issue a registration card for purchase lots.
  • Sales control – tracking the budget until the conclusion of the sale, is also possible using the ERP Cloud.
  • Inventory control – updating inventory, and controlling the incoming and outgoing goods will no longer be a problem.
  • Financial control – accounts payable and accounts receivable are fully met in that program. There will no longer be any need for the “unique worksheets” that each employee creates to track invoice and other payments.
  • End of the paper – comes from the endless pile of papers that take the tables of your company. Besides having a high cost, it is synonymous with delays and rework. Ending paper circulation is a symbol of process optimization.

Information storage security

All of these advantages join the storage security of cloud information. Cloud is a way to save softwares and files in the virtual environment. All in a secure, and formable way, that is, as your business grows, the space to store information in the ERP Cloud increases. Of course, before you close with an online ERP software provider, you need to check out details like that. See also the question of support, and if it is possible to fit some characteristics of your business into the system interface. It is interesting to hire a system that can incorporate or exclude fill fields, for example. Regarding the Cloud environment, it is completely secure, uses the best in encryption systems, which will protect the information generated in its administrative routines. Is it clear why your company needs to have an ERP Cloud? We have seen how much this tool will potentiate your venture. Enough of so many obstacles within the management of your business. Install the software and prepare your company for new challenges.

Guestpost by GestãoClick

Quais as vantagens da análise em tempo real para a gestão de frotas?

What are the advantages of real-time analysis for fleet management?

Posted Leave a commentPosted in Dicas de Gestão

The transport sector is unpredictable and optimizing the use of resources is not an easy task. The first step in optimizing fleet performance is to get an integrated, global view of your state, resources and availability. Analyzing the fleet in real time brings immense benefits and today we present the main advantages of using a business monitoring system for the transport sector!

Best customer service

Having real-time information anywhere allows the company to manage the fleet more assertively. For example, companies that work with home delivery, upon receiving an order can send the vehicle that is closest to the address where they have to make the delivery. The service becomes faster, which is good for the customer, and the company saves on fuel.

Process optimization

With the use of a business monitoring system, the company can improve its processes. It is possible to estimate the time required for the fulfillment of a route and thus define times for the execution of several tasks.

Increase productivity

With information about all departments of the company in a single dashboard, managers can analyze data in a much faster and more efficient way, easily identifying the points that need improvement and acting in a timely manner to avoid productivity problems.

Reduced risk of mistakes

Making decisions based on unreliable information is one of the most committed mistakes in the business world and one of the most important that leads to failure. A real-time monitoring system constantly feeds the manager in terms of information, so he will be aware of all the relevant data he needs to make a conscious decision.

Knowledge of company history

A real-time fleet monitoring system also allows the manager to evaluate fleet results over time and thereby uncover key information such as driver performance, fuel consumption, overtime, and other relevant factors.

Monitoring and compliance with KPIs

A company has collective and individual goals, but often employees end up defacing their goals, which has a negative impact on the company. A business monitoring system such as Multipeers4Fleets allows each employee to have access to their KPIs and receive alerts whenever their performance is out of the established standards.

Multipeers4Fleets enables you to continuously measure and analyze all events in the fleet management business so that you can make the best decisions for the future of your business. Through simple and intuitive dashboards, you can analyze the expenses of each vehicle in the fleet, find the factors that contribute to a fuel increase, set alerts whenever something important occurs, among many other features.

Ferramentas de tomada de decisão que vão ajudar a sua empresa a crescer

Decision-making tools that will help your business grow

Posted Leave a commentPosted in Dicas de Gestão

A manager has to make decisions constantly and it is not always easy to make the right decisions for the growth of a business. Nowadays, there is more and more information in companies and the data generated daily is an added value for decision making, but managers need to be accompanied by the right tools to extract the real value of that data. In today’s article, we introduce you to decision-making tools that will help your business grow!

Multipeers

The day-to-day of a manager is quite busy and it is humanly impossible to keep up with all the situations that happen in the business. We live in an age when we are “bombarded” by data from all directions! It is very important to have a real-time business monitoring system as it allows you to set business alerts so that you are advised whenever any important situation requires immediate intervention. Multipeers is a BAM system that allows you to define business alerts that warn you whenever a situation requires your attention. In this way, you will always be aware of the events of your business and will be able to decide in good time. Many of the decisions are made based on reports a few days late, which makes the company have a reactive and non-proactive action. With Multipeers you can always be ahead of the competition, since you can have a single dashboard all the information generated by your company!

Cloud Storage

Mobility is a growing trend and in many sectors is already a daily reality. Employees and managers must have access to the most important information about the business because only then will they be able to make effective and timely decisions. Cloud computing has facilitated labor mobility by enabling important business documents to be consulted anywhere and for effective decision-making. So you don’t have to be in the office to edit a document or respond to an important email.

Skype

Skype is a free tool that lets even people who are away participate in the meeting. Distance is no longer an obstacle to people being unable to be present in the company’s decisions, and being a virtual meeting, there is less tendency to waste time on issues that are irrelevant to the theme of the meeting. It is necessary that the people involved in the decision process are in permanent contact, so that all can collaborate with their opinions!

Cloud Email

Changing the corporate email system to a cloud-based solution is very important to increase business mobility. These solutions facilitate communication between the various departments of the company, because the information becomes accessible even when using tablets and smartphones. Using e-mail on mobile devices allows for a faster and more efficient response, which contributes to greater management efficiency.

The Importance of 360 Vision for Your Business

Posted Leave a commentPosted in Dicas de Gestão

A good manager should know everything that goes on in your business. Having a global knowledge of each of the areas of activity of a company is essential so that the best decisions can be made for the future of the business. In the hectic day-to-day business that management leads, it’s not always easy to keep up with all the business activities, but this lack of knowledge can be fatal to the company. Having a 360 vision is imperative to know all the employees with whom you work and all the activities that are carried out in the company. In today’s article, we address the importance of 360 vision for your business!

Better knowledge of Human Resources

When there is a great deal of knowledge about all the company’s employees, it is easier to keep employees motivated and retain the best talent in the company. It is essential that managers know the needs and motivations of their employees, since only then will they be able to offer them the necessary conditions to make them feel good in their place of work.

Real-time analysis

Business life happens now, every moment, and it is essential that you know what is going on with your business. Decisions based on a few days’ reporting are always reactive and risk being overtaken by faster competition to act. Knowing everything that goes on in real time with your business is essential so that you can make timely decisions and have a proactive stance in the market.

Easier decision making

When there is effective knowledge about everything that goes on in the business, it becomes much easier to make the right decisions for the company. Only with an overall knowledge of the state of the company is that managers are able to consciously decide so that the company can grow in a sustained manner.

Continuous improvement

A 360 view allows you to search for constant improvements. Constantly analyzing everything that goes on in the company allows mistakes to be found more easily and improvements are made in business processes and these improvements will be reflected in the company’s overall results.

Extra tip:

BAM tools like Multipeers make decision making more effective because they prevent errors from occurring since they eliminate the need to collect data from many platforms. Because they have a simple and interactive interface, all information is presented in a practical and interactive way, providing all the information in one place, giving the manager all the data he needs to make the right decisions.

Os melhores KPI's de recursos humanos que a sua empresa pode ter

The best human resource KPIs your business can have

Posted Leave a commentPosted in Definição de métricas de negócio

Without people, companies are nothing, and the internal public is one of the most important in organizations, since it is this that makes companies grow and evolve. People Analytics is the process of collecting, organizing and analyzing employee behavior data in order to contribute to decisions made in the company, anticipating trends and adjusting strategies. This term is increasingly important to companies and is expected to grow in importance over the next few years, which means that more and more data on employees exists and there is a need to do something useful with that data. KPIs help us work on information and gain insights for decision making. In today’s article, we present the best human resource KPIs your business can have!

Employee turnover rate

It indicates the number of employees who leave and enter the company, during a certain period. For the company, this index should be as low as possible because it means there is retention of talent. A high index may indicate a low attractiveness of the company in relation to the competition.

Absence

Absenteeism measures employee absence rates and indicates the actual reasons for absences or delays. Absenteeism may be linked to poor working conditions, such as ergonomics in the company or bad environment in the team.

Turnover Costs

In order to calculate this indicator, it’s necessary to include all the expenses with the payment of the contractual terminations and to add all legal and procedural costs. It is also necessary to add the expenses with the replacement of the professional who left, besides the investment in training.

Ratio between extra hours and worked hours

This indicator is linked to the concept of productivity and demonstrates the relationship between the amount of overtime (paid or accumulated in the time bank) and total hours worked. It’s an important indicator for analysing the overload, operational capacity and labor allocation.

Employee satisfaction index

This index is calculated by collecting opinions from employees, who can respond to surveys where they show their satisfaction on a numerical scale. The higher this level, the better the human resources area will be and the greater the motivation of employees to work.

Average cost by employee

This indicator shows us how much it costs, on average, each employee of the company. It is obtained after adding all personnel expenses (salary, food allowance, holiday and Christmas allowances, contributions to the State, among other expenses) and divided by the total number of employees of the company.

Tipos de análise para conhecer melhor a concorrência

Types of analysis to better know the competition

Posted Leave a commentPosted in Dicas de Gestão

We live in a very competitive world and the area of ​​business doesn’t escape this rule. Thus, it is essential that companies know their competition well, in order to know which tools to use and which strategies to take to win in the market. The social media have facilitated the monitoring of our competition, because it is very easy to know in which products or services are betting and what the reactions of the consumers to these same products and services, for example. In today’s article, we talked about the types of analysis to better understand the competition!

Predictive Analysis

Predictive analytics is an advanced form of Data Analytics that aims to answer the question “what will happen?”. It is a type of analysis that makes predictions through probabilities. This analysis is possible thanks to techniques like regression and progression analysis, pattern matching and various types of statistics. This type of Data Analytics is widely used in stock market and investment companies. It is a very important type of analysis because it allows us to understand the performance of companies in the markets and to anticipate problems and trends.

Diagnostic analysis

Diagnostic analysis will explain us why something happened. This type of analysis will relate all available data and information to find patterns of behavior that may explain the results. It is an important analysis to find problems and above all to avoid repeating them in the future. It allows us to relate our performance to the performance of our competition, which makes it possible to find improvement points and minimize harmful actions for the company image.

Google Alerts

This is a very simple and very easy to tool. If you want to be alerted every time your competition is cited in the Web world, simply monitor the keywords related to the competition. You can always know in which areas your competitors are highlighting and this could be a great way to discover market trends!

Competitive Benchmarking

Benchmarking is an instrument that aims to improve performance in order to position itself ahead of the competition. The process is based on learning from the best experiences of companies operating in the same industry: it is called “learning from the best”. Competitive benchmarking aims to analyze direct competition and focuses on the comparison of products and services, methods, strategies and campaigns used. The objective is to overcome the good performance of the competition by improving the methods used by it.

SocialMention

This tool allows you to follow everything that goes on in blogs, videos and social networks. When searching for a term, be it a keyword or the name of a company, the tool shows you everything that’s being said about that term in blogs and social platforms. Its use is very similar to Google Alerts, but in addition to publishing on websites, it also shows us sharing on social networks and on video platforms, thereby increasing its breadth.

Marketing digital: como monitorizar as redes sociais da sua empresa em tempo real

Digital marketing: how to monitor your company’s social media in real time

Posted Leave a commentPosted in Internet e Marketing

Business is happening at a very fast pace today, which forces managers to monitor in real time everything that happens in companies. Nowadays, it is no longer advisable to only analyse reports with a few days: the market demands that you be always aware of what happens in your business. In addition, the increasing dependence of the human being on social networks dictates how companies must follow everything that goes on in their social media profiles. Thus, it is essential to always be aware of what happens in the digital world so that you can take advantage of all the emerging business opportunities. In today’s article, we cover the key ways to monitor your company’s social media in real time.

Buffer

This tool was created in 2010 to schedule tweets. However, the success was so great that it started to make the scheduling of publications available to other social networks. In addition to publishing schedules, this tool also allows you to create reports on each publication.

Hootsuite

Hootsuite also allows scheduling of publications and gives us a real perspective on the positioning of the brand in each social network. Hootsuite lets you know in real time what is said about a brand and also allows you to create alerts that let you know when someone mentions your brand.

Impactana

Tool that analyses the behaviour of the visitors in their profiles in the most diverse social networks. This tool makes it possible to check the statistics of clicks, downloads, backlinks and comments quite easily and in real time.

Multipeers

Multipeers is a business monitoring system that allows you to analyse what is happening in the company. It is a BAM system that gives us information about the state of each department, as it condenses information from the various data sources into a single platform. In this way, it is easier for managers to know what goes on in each department, improving communication among all and allowing improvements and corrections to be applied. In addition, it is also possible to connect the tool to various social media profiles and be alerted whenever there is activity in the profiles of your brand.

Why should I monitor what happens on social networks in real time?

  • Identifying business opportunities: By monitoring real-time social networks you can identify opportunities right when they appear, allowing you to stay one step ahead of your competition. A fluctuation in demand for a product, for example, could lead you to launch a specific campaign, increasing sales and improving company results.

  • Possibility of Alerts: Business monitoring software such as Multipeers allows you to set up business alerts whenever there is a deviation from what is considered normal within your company. Wherever you are, you will be notified by SMS or email about any changes and you can act immediately, even before there is damage to the organization.

  • Better decisions: When you know exactly what your audience thinks about you and what they need, it’s much easier to make the right decision. Analysing what they say about you in real time will give you all the inputs you need so that you can consciously decide on the best course to take. The reports with a few days present outdated information, which doesn’t correspond to the actual state of the company at that time. Therefore, often the decisions made are mismatched and don’t benefit the business.

10 KPI'S de marketing para todas as empresas

10 marketing KPI’s for all companies

Posted Leave a commentPosted in Internet e Marketing

Having defined KPIs is essential to the good performance of a company. KPIs are key performance indicators that tell us what state the business is in and how far (or near) we are from meeting the stated goals. Based on the indicators and the company’s performance, managers can make informed decisions. BAM tools such as Multipeers allow you to track KPIs continuously and in real time. Analyzing performance consistently ensures that more attention is paid to meeting the objectives, effectively increasing the degree of achievement of the objectives. Marketing is one of the areas that most benefits from the use of KPI monitoring tools. In today’s article, we will address 10 KPI’s of marketing for every business!

Conversion rate

Having many visits on the website is very important and means that the same is performing well and appears in the search engines. However, it is not enough that the visitor navigates the site and leaves it without leaving a contact or without buying something. The conversion rate compares the number of visitors to the website with the number of visitors actually making a purchase. It’s a very important indicator because it allows us to understand how appealing our website really is and if it is encouraging its visitors to make a purchase.

ROI

ROI means return on investment and measures the end result of an investment: it relates all the expenses involved in an action to the profits made by that same action. The formula for calculating ROI is as follows: ROI = Net Profit (Total Profit from Investment – Cost of Total Investment) / Cost of Investment. If the ROI is greater than zero, it means that the investment was positive for the company. If it has negative values, there was a loss. It’s one of the most important indicators in the marketing area since there must always be an evaluation of all the actions carried out.

Cost by lead

This indicator shows us how much it costs the company to acquire a lead. We get the value after dividing the amount of money invested in marketing by the number of leads generated. Studies report that the cost per lead generated through digital marketing is about 61% lower than the leads generated by traditional marketing. Knowing how much it costs us to generate a lead is essential so that we can redistribute the investments and improve the results.

Bounce rate

Bounce rate shows us the percentage of visitors who were only on one page of your site. The higher this ratio, the worse your performance will be, as it means that there were many visitors quickly giving up on exploring your site. This may mean that your site is not appealing or has little relevant information. Whenever this value is too high, you should invest time in improving the website. Otherwise, you may lose many business opportunities.

Annual growth rate

The annual growth rate is calculated by comparing data between two consecutive years. At this rate, it becomes easier to perceive the annual performance of the campaigns and to withdraw the values that the effects of seasonality may cause. This annual growth rate also allows you to find trends.

Traffic origin

Indicator that reveals the origin of a visit to the website. It’s an important indicator for us to realize which social media strategies are working better, whether the newsletter is generating visits or if paid campaigns are producing results. Knowing what platforms our customers and potential customers are on is an important guide to all our action.

Client retention rate

To obtain the customer retention rate simply add up the total number of customers and subtract the number of customers that have been lost in a certain period. Then just divide the result by the total number of customers. The higher the retention is, the lower the need to acquire new customers and the greater the likelihood of generating new sales for the same business portfolio.

Number of submitted proposals

The number of proposals is important to realize how many potential customers have expressed a real interest in buying something from our company. The number of proposals must always be based on the total number of contacts made.

Visits generated by social networks

If your company is communicating through social networks, you should always measure the impact it has on your website and business. It’s no use putting good material into company profiles if it doesn’t translate into visits and sales. Weekly, you should measure how many visits you had from each social network and should invest more in those that more visits generate. If a social network doesn’t continuously generate any visit, you should consider whether it is worth continuing to invest in that network.

Visits to the website

This metric is essential in the online world we currently live in and shows us how many visits the website had in a given period. It’s important not to confuse this metric with the number of people who visited the site: this indicator merely states how many visits users made to the site, and the same person could have accessed it several times. This indicator is critical to the success of the sales funnel because the more visitors you have, the greater the likelihood of generating leads and sales. You can easily find this value in the Google Analytics dashboard.

 

KPI's de vendas que todos os negócios precisam

KPI’s sales that every business needs

Posted Leave a commentPosted in Definição de métricas de negócio

Defining KPIs is essential to the good performance of a company. KPIs are key performance indicators that tell us what state the business is in and how far (or near) we are from meeting the stated goals. Based on the indicators and the company’s performance, managers can make more informed decisions. The sales area is one of the most important in any business, because it is through sales that companies manage to generate wealth to keep the business running. Each business has its own specifics, but there are KPIs across all areas. In today’s article, we’ll cover the sales KPIs that every business needs!

Speed of sale

Measuring the speed at which a sale is made is an important strategy to evaluate the company’s performance in attracting customers and responding to their expectations. The lower the sales cycle, the greater the effectiveness. Thus, it’s essential to invest in actions that stimulate the customer’s interest and in strategies that accelerate the purchase.

Average value of sale

This indicator is the result of the division of revenue generated by a seller by the number of sales made by the professional in a given period. This indicator is important because it allows to establish a profile for the members of a team and allows people to adapt according to their characteristics.

Churn Rate

The Churn rate indicates the percentage of abandonment of a product or service, meaning the number of customers who have given up on continuing with your business. The higher the churn rate, the lower the company’s chances of growth, as new customers will only serve to replace leaving customers and don’t generate new wealth.

Number of won deals

It’s important to know the number of closed deals in a given period to create realistic goals. A good example of the applicability of this indicator is to compare 2 sellers and check the number of closed deals and the average ticket. There are salespeople who prefer to work better on the lead, spending more time with it, and this lead can have a greater return from that customer.

Customer Recommendation Index

Indicator that shows us the percentage of current customers who arrived at the company due to the recommendation of another customer. To measure it, just ask the new customer how he met the company at the time of the sale. The best advertising for a business will always be word of mouth, so if this rate is too low you need to invest in this area to increase current customer satisfaction.

Follow up rate

Few sales are made on first contact with the prospect. You need to keep in touch with him a few times. This indicator aims to answer the question: how many contacts are needed to make a sale? In this indicator it’s also important to know how many customers close deals in the first three contacts. The answers to these questions will help define a new follow-up strategy.

Defining business indicators in a conscious way is fundamental to being able to analyze the business objectively. It is essential that the indicators analyzed show managers the way forward in order to correct errors and apply new strategies. Multipeers offers you a set of 50 KPIs essential for 360º management of your business. Download our e-book!