Tag: social media

Internet e Marketing

7 Movies required for all entrepreneurs

Being an entrepreneur is a challenge and not everyone is born with that capacity. But the good news is that you can perfect your skills over time and in the most diverse situations. One of the best forms of learning is through concrete cases, such as those shown to us in the movies. The seventh art has many inspiring films for entrepreneurs from all areas and we have selected in this article the 7 films required for all entrepreneurs!

The Wolf of Wall Street

This film starring Leonardo Dicaprio tells the story of an entrepreneur and stockbroker who can achieve a successful business. The problem is that you can achieve glory through fraudulent schemes and corruption crimes. The main character had impressive talent as a salesperson and had an innate ability to lead a company, managing to bring enthusiasm and motivation to all of his employees.

The social network

We could not fail to mention the film that tells the story of Mark Zuckerberg, one of the greatest entrepreneurs of our century and the person in charge of creating the social network Facebook. This film tells us in detail how Facebook came about: a simple idea that emerged in college became the most famous social network in the world. This movie also shows us that sometimes to achieve success one must compromise personal relationships.

The Dead Poets Society

The film starring Robin Williams tells the story of a teacher who started teaching at the Welton Academy in 1959. Being such a conservative institution, the teacher would make a difference by teaching his students to think differently, instilling in them a spirit of innovation, one of the most appreciated values ​​in the world of entrepreneurship today.

The Man Who Changed the Game

“The Man Who Changed the Game” is a film based on the true story of Billy Beane, adapted from Michael Lewis’s book. The author reports how Beane managed to take the modest Oakland Athletics team to an elite team of American baseball. This film teaches us how to correct employees and maximize their individual capabilities. Knowing how to ask the right questions and motivating employees to do their best is a characteristic that all entrepreneurs must have.

The Imitation Game

This is a movie based on real facts that tells us the story Alan Turing, a mathematician with an above average intelligence, who is quite antisocial. The film takes place during World War II. At the time, the British government hired a team that aimed to decode a famous code used by the Germans to convey their messages of war. The film shows us that working as a team is fundamental and not giving up in the face of adversity is the most important messages that you must convey to your employees as responsible for management and leadership. The film also shows us the importance of using data processing systems.

Rocky

All of Rocky’s films, starring Sylvester Stalone, show us a motivational speech with the ability to make us start working immediately on all our plans and accomplish everything we always dream about. Rocky has incredible leadership skills and all human resource managers should be a bit like him! This film is also essential for the management of human resources because it shows us the difficulties that we are encountering along the way until we reach success. The main lesson is that despite the difficulties that are appearing, we must be able to stay strong to continue fighting!

The devil Wears Prada

In this film, Runway Magazine is directed by the hand of Miranda Priestley – the most powerful woman in the fashion world. “Runway” is a daunting challenge for anyone who wants to get into this industry. To make “Runway” the New York Bible and even the World, Miranda saves nothing or anyone and it is difficult for someone to survive your hands! Thus, the task as assistant to Miranda could open the doors to the newly formed Andy Sachs. Although Andy is the wrong person for the job, because he knows nothing about brands or the fashion world, when he proposes to take that job he will demonstrate something that others do not have: he has determination and refusal to fail!

 

The world of cinema helps us to “travel” to other worlds and at the same time teaches us many things about life and the world of work. If you know other inspiring films for entrepreneurs, share them with us in the comments!

Tecnologia e Gestão

Machines vs. Humans: Enemies or Good Allies?

Customer service is increasingly automated. This is due to the increasing demand of consumers, who are looking for faster and more efficient responses. The business world, over the next few years, will have a greater dependence on machines and this causes many people to look at them with mistrust and fear. But are machines and humans, enemies or can they be good allies?

Machines vs. Humans

A study by Gartner concluded that by 2020, 85% of the times that consumers will relate to business will be without any human intervention. However, we should not think that machines will dominate the world and end human interaction. In fact, what this means is that human beings will increasingly have control over technology, using it in a more intelligent way and freeing employees from bureaucratic and repetitive tasks.

What changes in the main sectors

Medicine: In the United States, 98% of prostate surgeries are done with the help of robots. We can say that computers make the work of healthcare professionals more efficient, reducing the duration of surgeries and drastically reducing the risk of error. It is estimated that in 2018 the health technology area will create 35,000 new jobs.

Education: distance learning is already a reality in many countries. Currently, there are robot teachers who are able to teach and correct tests. There are a thousand robots of this type all over the World. Students demand that education be adapted to the reality they know and this reality is technological. Thus, distance learning will increasingly be the preferred way of learning.

Banks: The influence of machines in the banking sector is mainly related to the possibility of each user being able to access their account anywhere in the World. In 2012 there was an 84% fall in job creation in the banking sector in relation to the previous year. Technology has in fact reduced the need for professionals, such as cash operators. On the other hand, increased the need for IT professionals.

Agriculture: this is one of the sectors most affected by the entry of new technologies. In this area, irrigation and harvesting machines greatly increase productivity. The replacement of men by machines in this sector is a reality. However, it is also necessary here to have good IT professionals, which proves that if on the one hand machines replace human labor, on the other they create new needs.

Marketing and sales: Easy access to the Internet and increasing use of social media has changed the way people view consumption. At the sales level, it is becoming easier to consume. People can buy products from around the world from a mobile phone. The user experience has evolved a lot in this sector, because it is now possible for people to “experience” clothing from a distance, to see if they like a piece or not. At the marketing level, automation allows promotional campaigns to be increasingly targeted to the specific needs of each citizen, which greatly improves their experience.

 

Machines and humans don’t have to be enemies. In fact, when technology is well used, who wins is Man. The World has evolved at an amazing rate and citizens need to keep up to date so they don’t risk losing their jobs!

Dicas de Gestão

Top Mistakes to Avoid When Starting a Business

Starting a business of your own is a goal for many people, but you have to keep in mind that having a company requires dedication, planning and facing constant challenges. The temptation to start your own business is great, as it is becoming easier nowadays because of the simple tools that help entrepreneurs put their ideas on the ground. In today’s article, let’s talk about the top mistakes to avoid in setting up a company!

Not knowing the market where you want to act

Often entrepreneurs are so convinced that their idea is perfect that they don’t do an exhaustive market study to assess the competition or to see if consumers in fact need the product or service they want to sell. However, if there is not a need of your product, there is no point in starting a business. Thus, studying the market well in order to know all its particularities is essential to have a successful company in the short and long term.

To think that you can do everything by yourself

Even if you think you can do it all yourself, you are advised to surround yourself with a trusted team. Business can grow faster than you think and you will need support to respond to all requests. Likewise, if things don’t go so well, it’s better to have a team that helps you to deal with the difficulties because if you are alone you may feel discouraged and give up.

Too high investment

Even if you have studied the market and all the predictions are that your business will succeed in a short time, you shouldn’t invest more than what is strictly necessary at an early stage. The additional costs should be reduced as much as possible and investments should be made according to the commercial evolution of the product and not on the basis of future profit forecasts. Very high investments at an embryonic stage of the project are the main causes of business bankruptcy in a short period of time after starting a business.

Do not invest in communication from the first moment

Many entrepreneurs think that communication is only important from the moment the company starts to grow. However, this is an area of ​​the company that you should pay attention to from the beginning, because it is essential that the market knows that you arrived and that you are there to win. Pay particular attention to the name of your brand and the logo that illustrates it because they are the first elements that contact the public and should be coherent and differentiating. Having a good website and a strong presence on social media is imperative on these days and you should invest time in working these areas.

Lack of market segmentation

Communicating to everyone, in an undifferentiated way, is a mistake that should not be practiced, especially since the current consumer is increasingly informed and demanding. Starting a business without knowing who your target audience is and without knowing their main features and needs can be a real waste of time. As good as your business is, not everyone will need it, so you’ll be spending resources communicating with people who don’t need your product or service. So you should target your audience according to their main characteristics, so you can communicate in a personalized way with each type of person. In this way, it will be easier to reach people who really need you!

 

Extra tip: Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Download our e-book and find how a BAM tool can help you!

Dicas de Gestão

5 Essential Tips for Winning Customers in 2018

Conquering customers is a must-have goal every year and in every business. At a time when there is so much information coming from the most diverse channels, it becomes difficult to capture the attention of the target audience, so it is imperative to use the best techniques to attract new customers. We know that each business has its own specifics, but there are tricks that cross all areas and in today’s article we present the 5 essential tips to win customers in 2018.

Get to know your audience

It is essential that you get to know your target audience more than ever. The current consumer is very demanding, so it becomes increasingly difficult to please him. So, you should collect as much information as possible about it: preferences, social media he uses, media you prefer, among other things that are relevant to your business. The market studies are very important here, because it is a great way to better know the desires and characteristics of the audience you want to achieve and in this way you will be able to win customers.

Listen more and talk less

Customers like to talk and feel that they are attentive to their needs and desires. Many sellers fall into the error of talking too much because they want to show in a short time all the benefits of the product or service they have to offer. However, today’s consumers are looking for quick fixes and will be bored if they hear a standardized speech. Therefore, it is very important that you first listen to everything the client has to tell you and then present the possible solutions in a practical and very objective way.

Avoid clichés

There are phrases that immediately refer us to the insistent and boring sellers who just want to sell and who do not care about what we really need. Even if you consider that your product is the best in the world, you should avoid trying to sell it through this argument as it will sound false and overkill. Also avoid talking badly about the competition and never, but never, ever lie to the customer. Nowadays, the consumer is very informed and the information spreads at an amazing speed, so the probability of your lie being discovered is very great and in this case, besides not winning customers, you risk losing the current ones!

Follow the results

It is not enough to launch marketing actions and campaigns and not monitor their results. It is very important that you define indicators and analyze all the results of your actions. Only in this way you will be able to promote continuous improvement, which will certainly also have an effect on the number of clients raised. The current market is very dynamic and must ensure that your product or service does not stay static.

Use a content strategy

Digital marketing is increasingly present in corporate strategies and many brands use a content strategy in which they write articles and case studies about their area of ​​expertise. This will make potential customers look to the company as a reference entity and this will increase the confidence and likelihood of opting for your products and services.

Dicas de Gestão

7 Tips to Improve Customer Relationship

With digital evolution, communication with the customer is easier, given the multitude of ways to reach it. However, if communication is easier for us, so is it for our competitors, so the battle for the attention of the target audience is greater than ever. There are important tips you can follow to improve your relationship with the Customer and in this article we’ll introduce you to the 7 best tricks!

Meet deadlines

To satisfy the customer in the immediate, many companies make the mistake of setting deadlines too short to solve complex issues. It is tempting to show our customers that we are fast and efficient, but if we cannot meet the deadlines we are going to get an image of lack of professionalism. Therefore, it is essential to be conscious when defining a deadline because we have to take into account all the limitations of time and resource that may exist.

Focus on meeting customer needs

The relationship with the customer doesn’t expire when customer buys. It is increasingly essential to keep track of the level of consumer satisfaction through satisfaction surveys.

Update information in real time

Whenever you receive new data about a customer or potential buyer, you need to update your CRM right away. Don’t leave this task for later because you run the risk of forgetting and losing important information for the realization of a sale. Running your information systems in real time and analyzing all changes with a business monitoring system such as Multipeers allows you to make more conscious decisions and close deals faster.

Establish emotional relationships

According to a study published by Harvard Business Review Brazil, turning satisfied customers into people emotionally connected with the company is far more advantageous than making dissatisfied customers happy. A client emotionally attached to a brand spends twice as much and is worth 52% more than a satisfied customer. A good trick to connect emotionally with customers is to create a kind of VIP club, where you offer special promotions and exclusive offers.

Have a good presence on social media

People no longer go to the Internet today: they live online. Therefore, it is essential that a brand is aware of the social media most frequented by its target and that defines a strategy of action in these platforms to ensure close contact with the customer. If you use a Facebook page, offer interesting content and be always available to respond quickly to your followers’ questions. Don’t just talk about yourself; you should share content about your area, to attract the attention of your followers.

Be human and not mechanical

Consumers feel more confident with companies that treat them with education and transparency and feel no empathy with companies that use a standard, quasi-robotic service. Talking to the client empathically.

Be objective

Customers hate when they feel like companies are fooling them with beautiful words. You must always be objective and go straight to the problem that the customer wants to solve. Don’t be afraid to say “no” or to make a mistake. You must always offer solutions to the customer in order to minimize the negative effects that a purchase had.

Definição de métricas de negócio

Learn about key metrics to measure your performance on social media

It is no longer a novelty that social media play an increasingly important role in the business world. The current consumer “lives online” and it is very important that your brand/company be present in social networks where your target presence. To ensure the success of your presence on social media, it is not enough to create content and publish it frequently: you must continually evaluate the success of your actions. In this article we’ll introduce you to the key metrics to evaluate your performance on social networks!

Number of followers/likes

This is the most basic metric for any social media, is very important because it shows us the growth of a page over time and the audience we have available. However, this is a metric that alone does not have great relevance, because if there is no interaction with the followers, in concrete terms nothing is gained. A large number of followers is still important to create a credible image for anyone who visits the profile for the first time. A company that has thousands of Facebook followers will surely make a better impression than one that has few followers.

Publications Reach

The reach of the publications is nothing more than the number of people that see your posts. On Facebook, for example, this range is getting smaller, due to the new algorithm. At this point it is important to distinguish between organic reach and paid reach. Organic reach is the reach you get for free, only through publication and eventual interaction with it on the part of followers. Already the reach paid is the reach achieved through sponsored publications and after defining the intended target reaches a large number of users.

Engagement

Having a high audience is not very significant if you look at the metric in isolation. More important than the number of followers is the interaction these followers have with your brand/company. Measuring engagement (number of reactions to publication, comments, sharing) is crucial to being able to keep track of the effectiveness of your content. In all social media this engagement is very important.

Conversions

Conversion is one of the most important aspects of all the actions we take on social meia. No company creates content for Facebook, Instagram or Linkedin just by creating: the goal is always to achieve a conversion, be it the download of an e-book, a visit to the website and even the sale. Evaluating the number of conversions per week on social media allows us to perceive the performance and effectiveness of our publications as well as to define a new strategy if necessary.

Multipeers is a business monitoring system that allows you to analyze your business at any time, including its performance on social meia. Keeping track of what happens to your brand every second is essential so you can make assertive and timely decisions.

Internet e Marketing

7 KPIs required for marketing managers

Get to know the most important KPIs to measure your marketing results

Measuring digital marketing results is mandatory if you want to identify areas that need improvement and if you want to have a great performance. By analyzing your marketing results frequently, you will have a more global view of the business and be able to make more conscientious decisions. The marketing world is extremely vast and it is not always easy to know which are the most important indicators for the business. In this article we present you 7 mandatory digital KPIs for marketing managers!

Website traffic: visits

This metric is essential and shows how many visits you had on the website in a given time frame. It is important not to confuse this metric with the number of people who visited the site: this value tells us how many visits users made to your site, and the same person may have entered the site 10 times or more. This indicator is critical to the success of the sales funnel because the more visitors you have, the greater the likelihood of generating leads and sales. You can easily find this value in the Google Analytics dashboard.

Number of organic visits

Within the number of visits to the website, the number of organic visits stands out. Organic visits are those that come to your site through search engine search. People can get to your site because it appeared in the results when there was a search for a certain keyword. So the more organic visitors you have, the better positioned your site will be. This also means that the keywords you are using are the right ones for your business and the ones your target audience uses.

Conversion rate

Having lots of visits on the website is very important and means that our site is performing well and is showing up in the search engines. However, it is not enough that the visitor navigates the site and leaves it without leaving us a contact or without buying something. The conversion rate lists the number of visitors to the website with the number of visitors who make a purchase. It is a very important indicator because it allows us to realize if our site is really intuitive.

ROI

ROI means return on investment and measures the end result of an investment: it relates all the expenses involved in an action to the profits made by that same action. The formula for calculating ROI is as follows: ROI = Net Profit (Total Investment Profit – Cost of Total Investment) / Cost of Investment. If the ROI is greater than zero, it means that the investment was positive for the company. If you have negative values, there was a loss.

Cost per lead

This KPI shows us how much it costs the company to get a lead. We get the value after dividing the amount of money invested in digital marketing by the number of leads generated. Studies indicate that the cost per lead generated through digital marketing is about 61% lower than the leads generated by traditional marketing. Knowing how much it costs us to generate a lead is essential so that we can redistribute the investments and improve the results.

Visits generated by social networks

If your company is committed to communicating through social media, you should always measure the impact it has on your website and business. It’s no use posting good material in the company profiles if it doesn’t translate into visits and sales. Weekly you should measure how many visits you had from each social profile and should invest more in those that more visits generate through the website. If a social media doesn’t generate any visitors, you should consider whether it is worthwhile to continue investing time in this profile.

Bounce Rate

Bounce rate shows us the percentage of visitors who were only on one page of your site. The higher this fee, the worse it will be for you because it means that there were many visitors giving up quickly of your site. This may mean that your site is not appealing or has little relevant information. Whenever this value is too high, you should invest time in improving the website. Otherwise you may lose many business opportunities.

Increasingly it is essential to keep track of the state of the business and the marketing situation of the company in real time. Marketing has been gaining more importance in the business world due to the great competitiveness that exists today in the markets. Want to know how you can keep track of your business in real time? Get to know Multipeers today!

Internet e Marketing

Generation C: Everything you need to know about new consumers

Get to know the C generation and learn how to capture their attention.

Generation C has the power of consumption these days. C is related to the word connected because that is how most of us live: connected to the Internet. New consumers live online and businesses that want to survive in today’s competitive marketplace must maintain a strong online presence. In this article we show you everything you need to know about this new type of consumer to achieve them and gain loyalty!

Consumer has the control

New consumers, because of the multiplicity of available means, like to control all processes. With a simple Google search they can access thousands of results and they like to feel that they have the power to choose which product or service they will buy. They are very selective and demanding and like to compare prices and read reviews written by other consumers. You can say that they are very influenced by what they see in the online world.

Love for social networks

These new consumers like to belong to a community and they share their day-to-day on social media. They often share opinions about a particular product or service and that product or service gains a wide reach from the network of the person who shared. New consumers also like to be part of online communities because they feel they belong to something.

They like original content

Generation C has easy access to content and likes to follow pages on the Internet that create relevant and original content. They are creative consumers because of the stimulations they are subjected every day and when they find interesting content they like to share it with their network. Companies that want to capture the attention of these consumers should invest in creative, original and differentiating promotional materials.

They don’t like television or radio

New consumers are far more adept of computers and mobile phones than television or radio. It will be useless to try to catch their attention through these last two means. Even when they are watching TV or listening to the radio, most of the time they are still “stuck” to a mobile phone or tablet, and their attention is completely dispersed.

Following fashions

All generations followed fashions but Generation C is at a completely superior level. If one product (for example a movie or book) is in fashion so all the consumers of this new generation want to buy it. There is consequently a mass consumption driven by social media and online commentaries.

The new generation of consumers makes the market even faster and the changes happen at an impressive pace. So being aware of all the changes is critical to being able to survive and make the difference in the market. Software that lets you keep track of all your company information in real time helps managers make the right decisions for the business.