Tag: tempo real

Dicas de Gestão

The main advantages of centralizing access to information

Technology has changed the way we live and how we work. In an increasingly technological and digital era, companies need to focus on increasing their competitiveness and productivity. In the past, company information was contained in paper documents, often disorganized. With the advent of technology, Excel files have brought greater organization to companies, but quickly became obsolete as business began to have larger and more sophisticated requirements. Nowadays, companies prefer software that allows them to centralize all the information of the business in a single platform, as is the case of Multipeers. It is critical that companies know how to make the most of these tools, as this has many benefits. The integration of business information is a necessity and a reality so that you have a 360 view of everything that happens. In today’s article, we talk about the main advantages of centralizing access to information!

More organisation

When all the information of a company is centralized in a single point, everything becomes more organized. If everything works correctly, there will not be lost or forgotten information anywhere in the company and it is possible to maintain order of information in a practical way. It is important to organize all the information that already exists and also create rules for the input of new data. Where new information exists, it must be categorized and organized, which will contribute to the structuring of the data. All this makes it easier to find any necessary information, as well as ensuring greater data security.

Greater integration of departments

Internal communication is a very important area in companies, but unfortunately it is one of the most underestimated. The departments of a company need each other to function properly, so it is essential to establish a relationship between them consistently. The big problem so far was that each department had its own “language” and way of organizing the information and this made the other departments unable to fully understand what was happening in each sector. With the centralization of information it is possible to unify the communication and favor the relationship between different departments. By using a single platform and creating rules for entering and categorizing new data, you can communicate more clearly.

Easy information consultation

The information provided by BAM tools comes in a consolidated way so that your query is easier and faster. You can choose to get the information through bar charts, multi-series charts, meters, among many other options. The information can be displayed using the most appropriate presentation, improving the analysis that the user can make of each indicator. In addition, each indicator is fully customizable according to business needs. When using the desktop, in the case of Multipeers, you can also use the ticker tool, which allows you to divulge external or internal news, messages and alerts, thus allowing all employees to be aware of what is important in the organization, which means that everyone is able to contribute to effective decision-making.

Reduction of the probability of human error

Manual processes are more susceptible to errors than automated processes. By using a BAM tool it is possible to free collaborators for other tasks and will be able to automate the most repetitive and annoying tasks. This ensures that there is no need to constantly update data and consult reports. Everything is previously defined by you and nothing will fail. The more steps you automate the more time you will have to focus on other important things to improve the business.

Possibility to analyze the business in real time

Knowing what is happening in real time in each department of the organization is crucial so that you can make effective and conscious decisions. Softwares like Multipeers allow you to analyze all the information of your business, from the most diverse sources of data, in a single dashboard, in a simple and interactive way. Having all the business information in one place allows you to make better time management and make the right decisions for the future of your company.

 

Having a broader view is key to being able to keep up with the business and make the right decisions. In today’s hectic business day-to-day and with the ever-increasing demands of consumers, knowing the market is a must-have weapon to win. Download our business monitoring e-book and learn how a BAM system can help your business grow steadily!

Dicas de Gestão

10 Advantages of real-time analysis for business

Companies can no longer survive if they are not always aware of everything that goes on in the business and in its market. The need for real-time information has triggered the use of BAM systems such as Multipeers, because through these tools it is possible to follow in a single dashboard everything that goes on in the business and still set up business alerts that warn the user whenever something comes out of its previously defined standard. In today’s article, we present 10 advantages of real-time analysis for business!

Better Business Decisions

When the manager knows exactly what is going on in the business, it is much easier to make the right decision. Analyzing the real-time business allows you to have all the inputs you need to consciously decide on the best route to take. The reports with a few days present outdated information, which no longer corresponds to the actual state of the company at that time. Therefore, often the decisions made are mismatched and do not benefit the business.

Faster identification of business opportunities

With real-time analytics you can identify opportunities at the moment they appear, allowing you to stay one step ahead of the competition. A change in demand for a product, for example, could lead you to launch a specific campaign, which will increase sales and improve overall results.

More efficient management of human resources

Real-time information about the company’s human resources can be a great competitive advantage for companies that want to adapt to change faster. The monitoring systems provide immediate data on the distribution of employees in different sectors of the company, as well as updated information on their availability. This makes team management much more efficient.

Setting alerts to act immediately

Business monitoring software like Multipeers allows you to set up business alerts. Wherever you are, you will be notified by SMS or email about any changes to your previously set standards and you can act immediately, even before there is any harm to the organization. This proves to be a huge competitive advantage because it enables immediate action.

Use various data sources

With the use of a system of analysis in real time it is possible to aggregate in a single system all the information relative to the company. In this way, access to information becomes much easier and intuitive, reducing the time previously spent to gather information from various sources. The manager will make life easier and will be able to act more quickly.

Early detection in productive processes

A failure in the production process can mean serious problems with customers, suppliers and partners if it is not detected and corrected in time. Monitoring the production process in real time allows identifying any faults and their correction. In this way, any deviations will be corrected in a timely manner and will avoid major problems for the company.

In-depth knowledge about customers

With the use of tools that make it possible to analyze the data in real time, it is possible to immediately perceive the client’s preferred medium, its needs and the problems it presents. This information guarantees a more personalized service and according to what the customer really needs.

Makes business processes more agile

As real-time information management programs present the information in a condensed and ready-to-analyze form, the need to make extensive reports will disappear. In this way, employees who previously had this responsibility will have more time available for other tasks, which will certainly contribute to an increase in productivity. Real-time analysis eliminates more bureaucratic tasks, which makes the company more agile.

Reducing the risk of making mistakes

The use of real-time data analysis systems reduces communication failures and accelerates data consolidation. All company information will only be in one location, which makes analytical processes more agile and effective. Thus, the probability of communication failure becomes very low, which contributes to more assertive decision making.

Consulting business information from anywhere

Almost all real-time information management programs present the possibility of being used on mobile devices. Therefore, it is possible to be in a meeting or a trip and have real and updated information about the state of the business. This is a very important advantage, as more and more your business is where you are, so it is essential that you always have access to the most current information about your company!

 

Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Download our e-book and learn how a BAM tool can help your management!

Dicas de Gestão

The Importance of 360 Vision for Your Business

A good manager should know everything that goes on in your business. Having a global knowledge of each of the areas of activity of a company is essential so that the best decisions can be made for the future of the business. In the hectic day-to-day business that management leads, it’s not always easy to keep up with all the business activities, but this lack of knowledge can be fatal to the company. Having a 360 vision is imperative to know all the employees with whom you work and all the activities that are carried out in the company. In today’s article, we address the importance of 360 vision for your business!

Better knowledge of Human Resources

When there is a great deal of knowledge about all the company’s employees, it is easier to keep employees motivated and retain the best talent in the company. It is essential that managers know the needs and motivations of their employees, since only then will they be able to offer them the necessary conditions to make them feel good in their place of work.

Real-time analysis

Business life happens now, every moment, and it is essential that you know what is going on with your business. Decisions based on a few days’ reporting are always reactive and risk being overtaken by faster competition to act. Knowing everything that goes on in real time with your business is essential so that you can make timely decisions and have a proactive stance in the market.

Easier decision making

When there is effective knowledge about everything that goes on in the business, it becomes much easier to make the right decisions for the company. Only with an overall knowledge of the state of the company is that managers are able to consciously decide so that the company can grow in a sustained manner.

Continuous improvement

A 360 view allows you to search for constant improvements. Constantly analyzing everything that goes on in the company allows mistakes to be found more easily and improvements are made in business processes and these improvements will be reflected in the company’s overall results.

Extra tip:

BAM tools like Multipeers make decision making more effective because they prevent errors from occurring since they eliminate the need to collect data from many platforms. Because they have a simple and interactive interface, all information is presented in a practical and interactive way, providing all the information in one place, giving the manager all the data he needs to make the right decisions.

Internet e Marketing

Digital marketing: how to monitor your company’s social media in real time

Business is happening at a very fast pace today, which forces managers to monitor in real time everything that happens in companies. Nowadays, it is no longer advisable to only analyse reports with a few days: the market demands that you be always aware of what happens in your business. In addition, the increasing dependence of the human being on social networks dictates how companies must follow everything that goes on in their social media profiles. Thus, it is essential to always be aware of what happens in the digital world so that you can take advantage of all the emerging business opportunities. In today’s article, we cover the key ways to monitor your company’s social media in real time.

Buffer

This tool was created in 2010 to schedule tweets. However, the success was so great that it started to make the scheduling of publications available to other social networks. In addition to publishing schedules, this tool also allows you to create reports on each publication.

Hootsuite

Hootsuite also allows scheduling of publications and gives us a real perspective on the positioning of the brand in each social network. Hootsuite lets you know in real time what is said about a brand and also allows you to create alerts that let you know when someone mentions your brand.

Impactana

Tool that analyses the behaviour of the visitors in their profiles in the most diverse social networks. This tool makes it possible to check the statistics of clicks, downloads, backlinks and comments quite easily and in real time.

Multipeers

Multipeers is a business monitoring system that allows you to analyse what is happening in the company. It is a BAM system that gives us information about the state of each department, as it condenses information from the various data sources into a single platform. In this way, it is easier for managers to know what goes on in each department, improving communication among all and allowing improvements and corrections to be applied. In addition, it is also possible to connect the tool to various social media profiles and be alerted whenever there is activity in the profiles of your brand.

Why should I monitor what happens on social networks in real time?

  • Identifying business opportunities: By monitoring real-time social networks you can identify opportunities right when they appear, allowing you to stay one step ahead of your competition. A fluctuation in demand for a product, for example, could lead you to launch a specific campaign, increasing sales and improving company results.

  • Possibility of Alerts: Business monitoring software such as Multipeers allows you to set up business alerts whenever there is a deviation from what is considered normal within your company. Wherever you are, you will be notified by SMS or email about any changes and you can act immediately, even before there is damage to the organization.

  • Better decisions: When you know exactly what your audience thinks about you and what they need, it’s much easier to make the right decision. Analysing what they say about you in real time will give you all the inputs you need so that you can consciously decide on the best course to take. The reports with a few days present outdated information, which doesn’t correspond to the actual state of the company at that time. Therefore, often the decisions made are mismatched and don’t benefit the business.

Dicas de Gestão

5 Infallible Strategies for Customer Loyalty

There is no doubt that customers are the most important audience of any business. All the activities of the companies are designed to please the customer and more and more managers find it difficult to please the current consumer, who is much more informed and demanding than before. Thus, more important than winning new customers is to ensure that the current ones are satisfied, so that we can keep them loyal to our brand and to our products and/or services. At a time when the consumer lives online, we need to develop tactics that meet the real needs of our current customers. In today’s article, we present 5 infallible strategies for customer loyalty!

Listen carefully to the customer

Customers like to talk and feel that companies are attentive to their needs and desires. Many sellers fall into the error of talking too much because they want to show in a short time all the benefits of the product or service they have to offer. However, today’s consumers are looking for quick fixes as we live in a society that is constantly in a hurry and if you talk too much, your customers will get bored, especially if they hear a standardized speech. So, it is very important that you listen first to what the client has to say to you, so that you can present the possible solutions in a practical and very objective way.

Track the results of your actions

It is not enough to launch marketing actions and campaigns and not monitor their results. It is very important that you define indicators and analyze all the results of your actions. Only in this way you will be able to promote continuous improvement, which will certainly also have an effect on the number of clients raised. The current market is very dynamic and must ensure that your product or service doesn’t stay static. Multipeers helps you to monitor in real time all the marketing actions launched, through a simple and very intuitive dashboard. So with this tool, you’ll be able to act in a timely manner if any of your campaigns are not producing the intended effects.

Use a good content strategy

Digital marketing is increasingly present in corporate strategies and many brands use a content strategy in which they write articles and case studies about their area of ​​expertise. This will make current customers look to the company as a reference entity and this will increase the confidence and likelihood of remaining loyal to the brand and recommending it to others.

Offer exclusive deals to current customers

Most companies use a new customer attraction strategy in which they offer more affordable prices to new customers and charge higher prices to current customers. This strategy is widely used by television service companies, for example. Although it is acceptable that you want to win new customers through the price, we have to think that current customers will feel bad for not having some kind of discount. So one of the best ways to keep current customers loyal is by offering them something to be our customers. It may be a discount on the next purchase, for example. What is important is that the customer feels special because he is already our customer! And this will also be important to potential customers, who will understand that the company values ​​the customers they already are with them!

Keep going after the sale

The sale doesn’t end when it takes place. This moment marks the beginning of the relationship with the client. Thus, it is necessary to continue creating processes to get to know the customer better. Find out the client’s date of birth and take targeted marketing action on your birthday. After-sales service is one of the most important factors for the customer to stay loyal to the brand, so don’t neglect this area!

Internet e Marketing

10 marketing KPI’s for all companies

Having defined KPIs is essential to the good performance of a company. KPIs are key performance indicators that tell us what state the business is in and how far (or near) we are from meeting the stated goals. Based on the indicators and the company’s performance, managers can make informed decisions. BAM tools such as Multipeers allow you to track KPIs continuously and in real time. Analyzing performance consistently ensures that more attention is paid to meeting the objectives, effectively increasing the degree of achievement of the objectives. Marketing is one of the areas that most benefits from the use of KPI monitoring tools. In today’s article, we will address 10 KPI’s of marketing for every business!

Conversion rate

Having many visits on the website is very important and means that the same is performing well and appears in the search engines. However, it is not enough that the visitor navigates the site and leaves it without leaving a contact or without buying something. The conversion rate compares the number of visitors to the website with the number of visitors actually making a purchase. It’s a very important indicator because it allows us to understand how appealing our website really is and if it is encouraging its visitors to make a purchase.

ROI

ROI means return on investment and measures the end result of an investment: it relates all the expenses involved in an action to the profits made by that same action. The formula for calculating ROI is as follows: ROI = Net Profit (Total Profit from Investment – Cost of Total Investment) / Cost of Investment. If the ROI is greater than zero, it means that the investment was positive for the company. If it has negative values, there was a loss. It’s one of the most important indicators in the marketing area since there must always be an evaluation of all the actions carried out.

Cost by lead

This indicator shows us how much it costs the company to acquire a lead. We get the value after dividing the amount of money invested in marketing by the number of leads generated. Studies report that the cost per lead generated through digital marketing is about 61% lower than the leads generated by traditional marketing. Knowing how much it costs us to generate a lead is essential so that we can redistribute the investments and improve the results.

Bounce rate

Bounce rate shows us the percentage of visitors who were only on one page of your site. The higher this ratio, the worse your performance will be, as it means that there were many visitors quickly giving up on exploring your site. This may mean that your site is not appealing or has little relevant information. Whenever this value is too high, you should invest time in improving the website. Otherwise, you may lose many business opportunities.

Annual growth rate

The annual growth rate is calculated by comparing data between two consecutive years. At this rate, it becomes easier to perceive the annual performance of the campaigns and to withdraw the values that the effects of seasonality may cause. This annual growth rate also allows you to find trends.

Traffic origin

Indicator that reveals the origin of a visit to the website. It’s an important indicator for us to realize which social media strategies are working better, whether the newsletter is generating visits or if paid campaigns are producing results. Knowing what platforms our customers and potential customers are on is an important guide to all our action.

Client retention rate

To obtain the customer retention rate simply add up the total number of customers and subtract the number of customers that have been lost in a certain period. Then just divide the result by the total number of customers. The higher the retention is, the lower the need to acquire new customers and the greater the likelihood of generating new sales for the same business portfolio.

Number of submitted proposals

The number of proposals is important to realize how many potential customers have expressed a real interest in buying something from our company. The number of proposals must always be based on the total number of contacts made.

Visits generated by social networks

If your company is communicating through social networks, you should always measure the impact it has on your website and business. It’s no use putting good material into company profiles if it doesn’t translate into visits and sales. Weekly, you should measure how many visits you had from each social network and should invest more in those that more visits generate. If a social network doesn’t continuously generate any visit, you should consider whether it is worth continuing to invest in that network.

Visits to the website

This metric is essential in the online world we currently live in and shows us how many visits the website had in a given period. It’s important not to confuse this metric with the number of people who visited the site: this indicator merely states how many visits users made to the site, and the same person could have accessed it several times. This indicator is critical to the success of the sales funnel because the more visitors you have, the greater the likelihood of generating leads and sales. You can easily find this value in the Google Analytics dashboard.

 

Definição de métricas de negócio

IT management: 4 essential indicators in your company

Having defined KPIs is essential to the good performance of a company. KPIs are key performance indicators that tell us what state the business is in and how far (or near) we are from meeting the stated goals. Based on the indicators and the company’s performance, managers can make more informed decisions. The IT area is one of the most important in any business, as it supports all the activity of the company. In today’s article, we cover 4 essential IT metrics in your business!

Performance of applications

This is one of the most important IT metrics, and for this purpose it is necessary to use constant monitoring tools that evaluate the performance of the applications in the end user’s perspective. Companies increasingly rely on the management of their IT assets to specialised companies that guarantee security, high performance and permanent availability.

Average offline time

This KPI is used to analyse the average time an IT device or infrastructure was not available. It is a metric known as MDT (mean down time). This metric tells us all the time that the service was not available, either because of minor problems, malfunctions, among others. This value is obtained by adding the time the system was not available dividing by the number of occurrences in that period.

Average service time

Another very important metric is the average time that professionals take to respond to requests placed in the service desk. The faster the service and the resolution of the situation, the better the IT performance.

Uptime Index

This is one of the most important IT metrics. It tells us how long IT applications have been available to users, so the longer it is, the better the IT structure performs. It is essential that the company’s technological infrastructures are always available so that productivity rates remain constant.

 

BAM tools such as Multipeers allow you to track KPIs continuously and in real time. Analysing performance consistently ensures that more attention is paid to meeting the objectives, effectively increasing the degree of achievement of the objectives. Continuous performance monitoring plays a key role in planning and subsequent control because it provides information on processes developed by the organization. The effectiveness of any control strategy depends to a large extent on the correct suitability of developed performance metrics and KPIs.

Dicas de Gestão

What is the impact of real-time analysis on business?

Business is happening at a very fast pace today, which means that managers need to monitor in real time everything that happens in companies, otherwise they will lose relevant information that is needed for conscious decision making. Nowadays, it is no longer advisable to only analyze reports that are a few days late: the market demands that you always keep abreast of what happens in your business. In today’s article, we will realize what the impact of real-time data analysis is for business.

More efficient decision making

When you know exactly what is going on in your business, it is much easier to make the right decisions. Analyzing your business in real time will give you all the inputs you need so you can consciously decide on the best course to take. The reports with a few days present outdated information, which doesn’t correspond to the actual state of the company at that time. Therefore, often the decisions made are mismatched and don’t benefit the business. Monitoring the business in real time will change this scenario, because you will have reliable information in your hand and will be able to make better decisions.

Possibility of correcting deviations in operational processes

A failure in the production process can mean serious problems with customers, suppliers and partners if it is not detected and corrected in a timely manner. Keeping track of the production process in real time allows us to identify any failures and their correctness, without letting the process with a problem drag to its final stage. Thus, even if there are problems in the production phase, it will be easier to avoid that these problems have an impact on the final result.

Using multiple sources of data and content

With the use of a system of data analysis in real time it’s possible to aggregate in a single system all the information related to the company. In this way, access to information becomes much easier and the time previously spent to gather information from various sources is reduced. There will no longer be a need to open multiple programs to understand what happened at a given time.

Ability to set business alerts

Business monitoring software such as Multipeers allows you to set up business alerts whenever there is a deviation from what is considered normal within your company. Wherever you are, you will be notified by SMS or email about any changes and you can act immediately, even before there is damage to the organization. This proves to be an enormous competitive advantage because it enables immediate action, even before there are consequences for the company’s processes.

More efficient people management

Real-time information on human resources can be a great competitive advantage for companies that want to adapt to changes. The monitoring systems provide immediate data on the distribution of employees in different sectors of the company, as well as updated information on their availability. Thus, it becomes easier to manage teams and optimize the work of employees, increasing the collective income.

Definição de métricas de negócio

Find the relationship between dashboards and decision making

Making the right decisions for the business is not an easy task and the decisions that managers make can irreversibly influence the direction of a company. To be able to make the right decisions, managers need to have the best tools available so that they can base their choices on concrete, objective and realistic data. Dashboard is one of the most important tools today, since it allows managers to be always up to date on everything that goes on in the business. In this article, we’ll cover the relationship between dashboards and decision making!

But after all, what is a dashboard?

A dashboard visually displays the most important information about the business. In case of using a tool like Multipeers, the information is updated permanently and automatically, so that you have at your disposal the most current information on everything that happens in the company.

How Dashboard Helps in Decision Making

  • Group information from all company sources

In this field, you cannot to have a dashboard too “full”, that is, with information that is not relevant to your decision making. This will only create visual noise and complicate your analysis. You should create an easy-to-read dashboard with only the data that really matters to you.

  • Constant evaluation of the business

One of the main advantages of using dashboards is that you can constantly analyze the present and past of your business. With a dashboard, it’s easy to analyze company history and find patterns of past behavior that will help you make present-day decisions that do not compromise the future!

  • Always present business objectives

By using a dashboard, you can easily see if your business goals are being met. Linking KPIs with day-to-day activities is essential if individual and global goals are to be achieved more simply.

  • Identify deviations quickly

Managers are not always able to identify deviations in work routines in a timely manner, which compromises business productivity. The dashboard will aggregate the history of the company’s operations and can set defaults to detect deviations and anomalies in real time. Thus, the system is able to perceive that something is not right and to promptly alert it so that it can act before it becomes a serious problem.

Dicas de Gestão

How to Monitor Business Processes with BAM Tools

BAM tools like Multipeers are increasingly needed in companies around the world. Business Activity Monitoring enables companies to monitor in an objective and permanent manner all the business processes that are happening in the company. This tool allows monitoring the business processes against the management indicators generated by it. Through a dashboard, managers can get a complete, real-time view of all information relevant to the company’s operation, easily identifying production failures, deviations from established goals, and business opportunities. The information is presented in a graphically clean and interactive way, making the reading and assimilation of information extremely simple. In this article, we’ll talk about how you can monitor business processes with BAM!

The information is provided in real time

The life of your company is happening now. It is critical that you have direct visibility into what is happening at each moment in each area of ​​the organization. BAM tools capture real-time data from different sources of information and present them instantly in the format you choose.

Interactive dashboards for better understanding of information

The information provided by BAM tools comes in a consolidated way so that your query is easier and faster. You can choose to get the information through bar charts, multi-series charts, meters, among many other options. The information can be displayed using the most appropriate presentation, improving the analysis that the user can make of each indicator. In addition, each indicator is fully customizable according to business needs. When using the desktop, in the case of Multipeers, you can also use the ticker tool, which allows you to divulge external or internal news, messages and alerts, thus allowing all employees to be aware of what is important in the organization.

Centralized management for greater efficiency

BAM tools allow you to obtain a solid administration platform that collects data from a variety of sources. Multipeers is highly customizable and allows the distribution of processed information in a variety of ways, such as interactive graphics, widgets, meters, RSS tickers among many others.

Information from multiple sources of data

BAM tools interact directly with all your data sources such as databases, web services, MDX, Microsoft Excel, RSS feeds, multimedia content, email, applications, among others. You can even build your own connectors using the provided API so that no information from your organization is lost.

No need for clicks

BAM tools update permanently and automatically, so there is no need for any user intervention. Instead of being the user to meet the information, it is the information that the user finds autonomously.