Tag: youtube

Internet e Marketing

Google Trends and real-time information

Google Trends is a free platform that shows us the evolution of a given search over time. When searching for a word, the tool shows you a chart that lists the number of searches over time. This search can be filtered by category, location, and specific time period. In today’s article, we’ll cover the relationship between Google Trends, real-time information and benefits of using this tool for your business!

Real-time information

Increasingly, people are looking for up-to-the-minute information and are no longer content to read the news of yesterday in this morning: they seek to know, at every moment, what is happening in the World. Due to this greater requirement of users, Google Trends has expanded its search and provides a filter in real time. Google collects data from numerous sources, including searches on YouTube and Google News. You can follow the search for a particular keyword in real time and by geography, which gives us a lot of information about the interest of each country in a given topic.

How does Google Trends help my business?

Nowadays, all businesses need to have a strong online presence to win and it is essential that you know how to optimize your website and social media for search engines, otherwise it will not be found by your target audience. Google Trends gives us insight into what people are looking for right now. If your website has a blog where you create content about your area of ​​expertise, using Google Trends is almost mandatory. This tool will help you realize which of the most popular themes of the moment and then just find a way to relate it to your business to create relevant content at that time.

Google Trends lets you compare terms. If you have a sports clothing store, for example, you can compare different terms to find out what you should bet on in your digital marketing strategy. The tool will help you see if people in your country are looking for more about “Nike sportswear,” “Adidas sportswear,” or “New Balance sportswear.” This will allow you to use the most searched term and this will be reflected in the visits to your website.

The fact that you can search by region is also very important, as it allows you to target your target audience wisely. If you know that in the North of your country people are mostly searching for “Nike sportswear,” you’ll be able to create a more focused and better-performing campaign.

 

It is increasingly important to keep pace with the changing needs of consumers and their interests, since only in this way you will be able to produce quality and relevant content. The information generated by the minute on the web is practically immeasurable, so it is necessary to be attentive to everything to respond as quickly as possible to the desires of your target audience and thus stand out from the competition.

Real-time information is part of the business. Download our Business Activity Monitoring e-book and find how real-time management will help you achieve your goals!

Dicas de Gestão

The Best Tips to Announce Your Business

Find the best options to communicate your business

It is no longer a secret that in order to succeed with your business it is necessary to invest in communication and in ways of dissemination. In a time when digital channels multiply and traditional forms of communication seem to be slowly disappearing, it becomes difficult to decide which forms of advertising we should bet on. In this article we will introduce you to the best tips to advertise your business!

Create a strong online presence

Nowadays if a business doesn’t exist online it doesn’t exist! Having a good website is key to being able to attract your target audience. People are not currently looking for information in phone books: they search in Google. If you don’t appear when people are searching for your business, it is most likely to lose a customer to the competition. It is also very important to be present in the social media that your target prefers. Do market research and realize in which digital platforms your target consumer spends the most time. Then create relevant and interesting content and create interaction with your followers. Another advantage of using social media is the ability to create paid campaigns, where you can segment the audience that you want to target. Digital campaigns can be measured in real time, which is an advantage for marketers as they can quickly adapt an unsuccessful strategy and avoid unnecessary spending of money.

E-mail marketing

The e-mail is still viewed with some mistrust by modern communications professionals. However, when email marketing is used correctly you can retain many customers and lead potential customers to buy. E-mail marketing campaigns should not focus on selling the product, but rather on the relationship with the customer, so that he feels important to the brand. Sending articles related to your business area and exclusive discount coupons are good ideas for email marketing campaigns.

Presence in fairs and events

Who is seen is remembered and despite the success of the communication in the digital media it is essential not to forget that marking presence in events “offline” is also very important. Choose the most important fairs and events in your industry to be present. Distributing flyers and giveaways by potential customers is still a strategy that works out very well. These events usually have very high participation values, so you should analyze all the possibilities very well and choose the ones that can bring you a higher return.

Produce videos

If your product is visual or if you have a service that requires an explanation to be used by your customers, a video is a very good option. Communication through videos has gained a great attention in recent months. Putting short videos on Instagram is essential to building a closer relationship with your customers. For more complex and longer videos, YouTube is the best option.

Analyze and measure results

This is the last tip and it is the most important of them. There’s no point in launching campaigns and creating content if you don’t then analyze the results of your actions. It is only through frequent analysis that you can understand whether your efforts are having the desired return. If they are, you can continue with the same strategy. If you are not achieving the expected results you should think about a new strategy. Only in this way can your business evolve.