Como aumentar a inteligência operacional do seu negócio

How to increase the operational intelligence of your business

Posted 1 CommentPosted in Dicas de Gestão

Operational intelligence is a new way of analyzing the business and finding answers to the challenges that businesses face every day. This concept is closely tied to technology and addresses data analysis so that they can make decisions based on real-time information. The main benefit of using operational intelligence is the ability to address problems and opportunities at the very moment they arise (in some cases, it is possible to anticipate trends and problems, solving them before they wreak havoc on the business). This makes managers make decisions more conscientiously and based on reliable information, which in turn will increase the effectiveness of the business, leading to better results. But how to increase the operational intelligence of your business? That’s what this article is all about! Check out our tips!

Automate everything you can

One of the most important advantages of operational intelligence is the automation of tasks. The more automated the job is, the more time employees will have to make the business more productive. Automation can range from the simplest to the most complex tasks. At the marketing level, we can automate a welcome email to a new newsletter subscriber or even a thank-you email for a purchase in our online store, for example. Automation eliminates the most annoying tasks employees have to perform, leaving them free for more important things.

Use a CRM

CRM is the acronym for Customer Relationship Management and is used by thousands of companies to manage their relationship with current and potential customers. This software aims to protect the business information of a company. At the same time, a CRM helps identify the best actions and the best time to contact the customer, in order to boost the sale. Likewise, it allows you to evaluate objectives and evaluate the sales team. Well-used CRM software helps increase a company’s productivity and reduces the likelihood of error by human resources. Reducing mistakes allows sales to be made simpler, and as a result, the company wins, as it sees its profits increase. CRM allows no contact with a potential customer to get lost, thus ensuring that everything is done for the sale to take place.

Use a real-time monitoring system

When you know exactly what is going on in your business, it is much easier to make the right decision. Analyzing your business in real time will give you all the inputs you need so you can consciously decide on the best course to take. The reports with a few days present outdated information, which does not correspond to the actual state of the company at that time. Therefore, often the decisions made are mismatched and do not benefit the business. Monitoring the business in real time will change this scenario, because you will have reliable information in your hand and will be able to make better decisions. Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Download our e-book and learn how a BAM tool can help you manage!

Como analisar os dados da sua empresa de maneira eficiente

How to analyze your business data efficiently

Posted Leave a commentPosted in Dicas de Gestão

Analyzing the data generated by the companies is very important to be able to follow the evolution of the business. Only with detailed, careful and real-time analysis companies can succeed and be able to keep up with the competition. The information generated by companies is increasing, so the managers find some difficulties in analyzing the data, due to the immense amount of information that they have at their disposal. In today’s article, we leave you important tips for analyzing your business data efficiently!

Use the data to trace customer profiles

It is mandatory to know the profile of the client, their needs, tastes and expectations. We can draw this profile if we are attentive to the signs that he/she leaves in the different channels of communication with the company. In today’s digital world, we all leave clues and everything that the client does on the Internet can be relevant information for the construction of his/her profile, so that the company can offer a personalized service. Your behavior creates statistics, which in turn create consumer behaviors. Through data analysis, we can improve our service for that customer by increasing their connection with the brand.

Make frequent changes to simplify processes

A process is something that the company does on an ongoing basis. As it is something that is repeated over time, it is essential to create norms and routines to improve each process. Automating everything that is possible, eliminating what is unnecessary and standardizing what is repetitive are some of the possible ways to improve business processes.

Take the definition of KPIs very seriously

Companies produce thousands of data in a short time and it becomes impossible to analyze all available indicators. KPIs – key performance indicators – are the indicators of business success and are those indicators that demonstrate to us whether the company is going the right way. It is essential that managers define the most relevant indicators so as to always know if the expected results are being achieved. It is humanly impossible to evaluate all the indicators; it is fundamental that the manager focuses on those who show us exactly what the state of the business is.

Create easy-to-read reports

Data analysis should be done on a constant basis so that decisions are made on the basis of current information. Many companies make weekly reports and when they find the information this already has a few days. Ideally, you should create short, relevant, easy-to-read reports. Multipeers allows you to create simple reports, in which all users perceive information and analysis outputs. This change will positively impact the marketing actions, which will be much more controlled and effective.

Analyzing the data is essential to meet the constant challenges of today’s competitive business world. It is no longer enough to analyze the events after these have happened: it is essential to always be aware of what is happening at each moment. Business monitoring systems such as Multipeers are essential tools in today’s business world because they allow us to analyze the second thing that is happening in the company, allowing you to act immediately without having serious consequences.


Saiba como a análise de dados o pode ajudar a definir uma estratégia de mercado

Find how data analysis can help you to define a market strategy

Posted Leave a commentPosted in Dicas de Gestão

Understand how data analysis can help you define strategies

Intuition is not enough when deciding what’s best for your company. Fact-based data analysis increases the likelihood of making the best decisions for the future of your business. More and more managers are aware that analyzing data in a timely manner is a necessity in today’s business world. In this article, we’ll explain how data analysis can help you to define a market strategy.

Data from various sources provide a global view of the market

Analyzing data from various sources is essential to have complete and comprehensive information about the state of your business. It is essential that you be attentive to the market and the sources outside the organization are of the utmost importance. If you always know what is going on in the market where you operate, you will be able to keep abreast of trends and changes, being able to be one step ahead of the competition. Data analysis helps you figure out what to do next.

Analyzing the information left by the client allows to draw a real profile

It is mandatory to know the client’s profile, their needs and expectations. We can draw this profile if we are attentive to the signs that they leave in the different channels of communication with the company. In today’s digital world, we all leave clues and everything the customer does on the Internet can be relevant information for building his profile. His behavior creates statistics, which in turn create consumer behaviors. Through this data, we can improve our service for that customer, increasing their connection with the brand.

Analyzing the results of marketing actions improves its performance

Everything we do at the marketing level must be measured. Through analytics tools such as Google Analytics, you can identify which areas of the site are performing best and target efforts to those who are not performing well. At the level of social media this also applies and we should always analyze all actions. In this way, the analysis of data allows to improve the performance of marketing, which will be good for all the areas of the business.

True information increases confidence in decisions

Decisions made on the basis of actual business data will increase the confidence of managers. And this increase in confidence will be positive for business growth as the manager will be able to make tougher decisions more consciously and the risk of making mistakes will be lower.

Knowledge of competition improves our market positioning

Analyzing the actions of the competition and creating statistics with these data will give us a better perception of what our competitors do and will allow us to have a better market positioning. Real-time information is increasingly a necessity and allows us to know at every moment what is going on around us so that we can act quickly and consciously.

Multipeers is a business monitoring software that allows you to manage your business in real time. Talk to us and know the product that will change all the management of your business!