Tag: definir indicadores

Dicas de Gestão

Everything You Need To Know To Build An Effective Business Plan

A business plan is a very important management tool because it acts as a guide that will direct all our activity. The business plan helps to define the objectives and actions needed to realize them, reducing risks and increasing the likelihood that everything will work out. However, the business plan is much more than a set of ideas: it is a document created from the intensive analysis of the market. In today’s article, we leave you some tips to build an effective business plan!

Choose the right methodology

On the Internet you will find “recipes” ready for business plans, which tell you that you have to analyze the market, define mission and values, among other things. However, these standardized methodologies don’t address all the aspects that have to be addressed! You can start by using methodologies you find on the Web, but you should always tailor them to the real needs of your business.

Get to know your audience

This is one of the most important steps of the business plan. It is essential to know the needs of your target audience. As good as your product is, if the public does not need it it will not be able to win in the market. Study the habits of your target, namely lifestyle, level of education and its characteristics. Sometimes it is at this point that business plans die because if the entrepreneur realizes that their target does not need their product, it is not worth continuing to work on that idea. The key to product success lies in the ability to deliver what the audience needs.

Bet the difference

In an age where there are so many products and services it is not very easy to innovate and create new things. However, you can not offer what all companies offer the same way they do, otherwise you will not be able to stand out. It is necessary to go beyond the obvious to stand out in the competitive market of today. This part of the business plan exists research and dedication so as to be able to find a prominent point in your product or service.

Always have a plan B

The scenario that all entrepreneurs want is for the business to be a success. However, they must be prepared to face difficulties and to spend moments of greater tension. It is essential that your business plan be realistic and that it is in accordance with the political and economic scenario of the moment. You should anticipate favorable and unfavorable plans, because in this way you will be better prepared to face all the difficulties that arise along the way.

Define business metrics

It is essential that you constantly measure the success of your enterprise and in this part KPIs (or business metrics) play a very important role. You should focus on metrics that indicate the state of your business and these should be based on metrics of productivity, quality, ti, marketing, among others.

Defining business indicators in a conscious way is fundamental to being able to analyze the business objectively. It is essential that the indicators analyzed show managers the way forward in order to correct errors and apply new strategies. Multipeers offers you a set of 50 KPIs essential for 360º management of your business. Download our e-book!

Definição de métricas de negócio

7 indicators to evaluate the financial health of your business

We have already talked about the importance of indicators for business success, but it is never too much to remember that having defined KPIs is a fundamental part of a company’s management strategy. These business metrics allow for closer monitoring and better management of the level of success of the actions performed. There are thousands of possible indicators for each business and it is very important to know which indicators to choose to always follow the financial health of the business. In today’s article, we present the 7 most important indicators to assess the financial health of your business!

Net profit

It’s one of the most important values ​​for any company. We’ve reached this amount after adding up the entire billing volume and deducting costs and expenses.

Liquidity

Liquidity is the ability to turn an asset into cash. The faster the conversion, the more liquid an asset is. This indicator assesses the ability of the company to pay employees and suppliers.

EBITDA

EBITDA stands for Earnings Before Interest, Taxes Depreciation and Amortization and is a way of calculating how much a company generates of resources only with its operation, that is to say, before subtracting the value of the taxes. The formula for achieving EBITDA is Net Operating Income + Depreciation + Amortization. This is a very important value for companies looking for investors and serves as a comparative point with other companies in the same industry.

Cost per lead

This figure shows us how much it costs the company to acquire a lead. We get the value after dividing the amount of money invested in digital marketing by the number of leads generated. Studies report that the cost per lead generated through digital marketing is about 61% lower than the leads generated by traditional marketing. Knowing how much it costs us to generate a lead is essential so that we can redistribute the investments and improve the results.

ROI

ROI means return on investment and measures the end result of an investment: it relates all the expenses involved in a share to the profits made by that same share. The formula for calculating ROI is as follows: ROI = Net Profit (Total Investment Profit – Cost of Total Investment)/Cost of Investment. If the ROI is greater than zero, it means that the investment was positive for the company. If it has negative values, there was a loss.

Net Profit Margin

The profit margin represents what the company plans to profit from in return for what has been invested. In addition to calculating net income to obtain the net profit margin, companies must stipulate a value that is in accordance with what the market is willing to pay for their product. If the expectation of profits is well above normal there may be problems with future planning.

Market Share

Market share means the participation of a company in the market in which it is located. This value can be found through billing measurement, quantity of customers, among others.

 

KPIs are of vital importance to companies because they measure process performance and by analyzing collected information work to improve future action.