7 Tips to Improve Customer Relationship
With digital evolution, communication with the customer is easier, given the multitude of ways to reach it. However, if communication is easier for us, so is it for our competitors, so the battle for the attention of the target audience is greater than ever. There are important tips you can follow to improve your relationship with the Customer and in this article we’ll introduce you to the 7 best tricks!
Meet deadlines
To satisfy the customer in the immediate, many companies make the mistake of setting deadlines too short to solve complex issues. It is tempting to show our customers that we are fast and efficient, but if we cannot meet the deadlines we are going to get an image of lack of professionalism. Therefore, it is essential to be conscious when defining a deadline because we have to take into account all the limitations of time and resource that may exist.
Focus on meeting customer needs
The relationship with the customer doesn’t expire when customer buys. It is increasingly essential to keep track of the level of consumer satisfaction through satisfaction surveys.
Update information in real time
Whenever you receive new data about a customer or potential buyer, you need to update your CRM right away. Don’t leave this task for later because you run the risk of forgetting and losing important information for the realization of a sale. Running your information systems in real time and analyzing all changes with a business monitoring system such as Multipeers allows you to make more conscious decisions and close deals faster.
Establish emotional relationships
According to a study published by Harvard Business Review Brazil, turning satisfied customers into people emotionally connected with the company is far more advantageous than making dissatisfied customers happy. A client emotionally attached to a brand spends twice as much and is worth 52% more than a satisfied customer. A good trick to connect emotionally with customers is to create a kind of VIP club, where you offer special promotions and exclusive offers.
Have a good presence on social media
People no longer go to the Internet today: they live online. Therefore, it is essential that a brand is aware of the social media most frequented by its target and that defines a strategy of action in these platforms to ensure close contact with the customer. If you use a Facebook page, offer interesting content and be always available to respond quickly to your followers’ questions. Don’t just talk about yourself; you should share content about your area, to attract the attention of your followers.
Be human and not mechanical
Consumers feel more confident with companies that treat them with education and transparency and feel no empathy with companies that use a standard, quasi-robotic service. Talking to the client empathically.
Be objective
Customers hate when they feel like companies are fooling them with beautiful words. You must always be objective and go straight to the problem that the customer wants to solve. Don’t be afraid to say “no” or to make a mistake. You must always offer solutions to the customer in order to minimize the negative effects that a purchase had.
