[Guest Post] How to choose between local and cloud ERP system

The adoption of an enterprise resource planning (ERP) system presents numerous benefits for a company, integrating the sectors and optimizing its management. Knowing all these benefits, you are eager to invest in an ERP system, but don’t you know which one is best? Choosing the right kind of ERP software for your company is rather a challenging task. At this time, it is very important to consider your needs and make the right choice. Among the many options available, one feature that may raise questions is the decision between a cloud or local cloud computing solution. Here are some advantages and disadvantages of each system to help you with this choice.

What is local or cloud ERP?

The basic difference between the local ERP system and an ERP in the cloud is very simple. A local ERP is installed on the company’s own servers and computers. In this case, the company is responsible for its management and maintenance. In the case of cloud ERP, the system is accessed over the Internet and paid on a subscription basis. The software itself is neither owned nor licensed by the end user, but is provided as a service. Cloud technology is a watershed in the ERP industry because it offers enterprise-class software at an affordable monthly price and greater flexibility. The type of ERP solution you choose will have a significant impact on your business. In the end, the functionality of the system is what determines which system you choose. Here are some considerations when choosing between a local or cloud-based ERP solution:

Costs

A local ERP typically involves larger investments to purchase and manage software and hardware, servers, and related facilities. This type of system also requires IT resources to keep the system running. The initial costs of the cloud system are usually much lower because there is no technical installation required. The cloud ERP provider hosts and supports, giving you all the IT assistance you need. Generally, these systems work for a prepaid subscription model.

Updates

Software updates for local solutions are not always straightforward. When it’s time to update your software, your IT staff may have to restore your custom settings and install a newer version of the database. This causes some companies to avoid updating their ERP software, rendering the technology obsolete. Cloud ERP solutions are automatically updated by the provider, so you’re always using the latest version. In the cloud, regular updates do not affect your customizations and integrations.

Safety

The security of the data in a local ERP depends on the procedures and equipment of the own organization, being it adopting protection tools in relation to virtual attacks and frauds in the system. You will also need storage for backups. In the case of cloud ERP, the system provider is responsible for security. These systems typically integrate recovery and backup services.

Accessibility

As mentioned earlier, cloud ERPs have an advantage over accessibility because they can be accessed at any time, on any device, as long as there is an internet connection. Although more laborious, you can configure remote access on local systems. This will require the installation of virtual private network (VPN) software on each device, seeking access to the ERP. If you have multiple offices or branch offices that require access to the on-premises ERP system, you may need to configure a secure WAN infrastructure.

Customization

The customization feature is easily available on a cloud system. You can choose the one that offers the best facilities and meets your needs and business requirements. You can also customize and integrate the local system, but this includes an additional cost, and requires rework in software development.

In conclusion, every business is unique and has its needs as well. Therefore, when choosing an ERP system, it is important to choose the right software, which offers less limitations, more security and at a lower cost. So it is good to look at all the above factors and make a smart decision when choosing the best ERP system for your company.


5 Reasons to invest in an ERP

ERP stands for Entreprise Resource Planning. It emerged in the late 50’s, when it began to combine management with technology. Initially, its purpose was to optimize the time spent on manual tasks, but today this resource is able to integrate all the information and processes of an organization in one place. The mission of this tool is to group all departments of the company, providing better communication, through a continuous flow of information. This factor proves to be very useful because the processes of a company depend on each other and a failure of communication or loss of transmission of the data can mean great losses of productivity and profit. In today’s article, we present 5 reasons to invest in an ERP!

General business control

This is the main reason why you should invest in an ERP. The centralization of information is increasingly important as it allows greater control over data and more efficient decision making. The processes become simpler and can reduce costs with training of users and infrastructures. Knowing what is going on in your business is critical to making the right decisions, and in the hectic day-to-day running of a manager, grouped information becomes an asset.

More efficient customer management

Information in ERP about customers and potential customers of the company can be a great competitive advantage for companies that want to adapt to changes faster. Monitoring systems allow you to get immediate data about customer actions and interactions with the company, as well as information about your purchase history. This allows communication with the customer to become more personalized and objective.

Makes business processes more agile

As management programs present the information in a condensed and ready-to-analyze form, the need to make extensive reports will disappear. In this way, employees who previously had this responsibility will have more time available for other tasks, which will certainly contribute to an increase in productivity. Real-time analysis in conjunction with the ERP eliminates the more bureaucratic tasks, which makes the company more agile.

Decreased likelihood of error

Using an ERP reduces communication failures and speeds up data consolidation. All company information will only be in one place, which makes analytical processes more agile and effective. Thus, the probability of communication failures becomes much reduced, which contributes to more assertive decision making.

High Mobility

Currently, almost all ERPs have the potential to be used on mobile devices. Therefore, it is possible to be in a meeting or a trip and have real and updated information about the state of the business. This is a very important advantage, since increasingly your business is where you are, so it is vital that you always have access to the most up-to-date information about your company!

 

 

Technology in Accounting Offices: What Has Changed?

Have you ever stopped to think about what an accounting office was like 50 years ago? Certainly, it has no relation to the current reality. The technology in accounting offices has changed the way accountants relate and service their customers. Can you imagine the office boys coming and going between the client’s office and the accountant’s office, bringing documents in and out? It is true that they had invented the facsimile machine. You put the document on the side here and your caller was waiting on the other side. This is of less if we stop to think about how the deeds were done, with manual filling of fiscal books, accounting entries and elaboration of statements. For the accountants, it was a lot of work, a permanent exposure to errors and lengthy conciliation procedures. Not to mention the old typewriter, which when you got it wrong gave a damn trouble to correct. It was the numbering machine, you missed a number and that was it. The sum was wrong, the numbers did not beat and had to start all over again. As a consequence, the productivity of an accounting firm can not be said to be exemplary, however great the accountant’s expertise. What was more advanced was the spreadsheet system called Lotus 123. It was the maximum of automation possible in the accounting offices.

The leap of technology

From the 90’s, mainly, business management software began to gain strength in Brazil. Small, medium and long-term companies received IT solutions that allowed a broad view of the business through management reporting. The paperwork decreased, as well as the need for human resources involved in administrative processes, allowing companies to allocate them in their activities. Decisions became more agile and even the life of accountants was facilitated, since most of these software had accounting modules. At the same time, accounting offices have gained specific tools for accounting records and reporting. Automation on both sides, the productivity gain was natural.At the beginning of the twenty-first century technological solutions began to evolve at a dizzying pace. With the spread of the Internet as a business tool, data transmission has gained new momentum. Office boys were on their way. Today, we are experiencing the age of cloud software and system integration. Now the challenge is to integrate the various sources of strategic information, from software to news feeds into a single tool. We have already come across solutions that allow you to control various financial flows centrally. The logic is reversing. Now it is no longer the manager who seeks information, but the opposite. We are in the information age in real time. Competing is no longer just having the best value proposition for customers. You need agility to make decisions now.

Competitive accounting technology and offices

If you are an accountant, you must have realized that technology and competitiveness go hand in hand. An accounting office competes with other offices. Although competing for price is not the best of strategies, sometimes it becomes inevitable. After all, customers want the best service at the lowest cost. The good news is that this is fully possible. From the moment you have greater productivity, you can serve more customers and, therefore, deliver competitive prices. In accounting, today, agility in the provision of accounting services is a way to generate value for the customer . As for prices, a lean and agile operation, coupled with productivity, guarantees reduced costs and the possibility of being competitive.

What do we have to change these days?

The new change, which is not even so new, in the organizational universe are online softwares. The advantage of this type of software is that it allows you to integrate people into different places. Managers, vendors and administrative staff can share the same information whether or not they are in the office. Thanks to new data transmission technologies, software can be integrated. From this leap forward, the new business model involving accounting offices and their clients is full integration and remote transmission. By means of accounting integration it is possible that the accountant has remote access and capture not only of the financial reports, but also of the fiscal documents. From this resource, besides the near zero reduction of the risk of errors, the work of the accountant has become still more agile. The customer data is captured and already absorbed by the accounting software. With this, we have a scenario in which the financial statements can be produced almost in real time. That means, for the accounting offices, more productivity, less costs and more customers.

Article by: GestãoClick

Everything You Need to Know About Business Financial Management

Have you ever stopped to think about the importance of corporate financial management? We can say that financial management is so important, that all managers and teams should take care of it all the time. Whenever any employee identifies flawed processes or suggests some new way of performing tasks that influence business costs, he or she is participating in financial management. The financial sector of a business is one that takes care of the health and survival of the business. He needs to identify how the flow of resources occurs, what the volume, what the main demands are, and the very viability of the business.

Business financial management begins in the business plan

When we talk about a private company, it is natural to understand that the people who invested money in the business want to make a profit. So, financial planning begins on the first day as soon as you begin to structure your business plan.

What do you need to identify when you will start a venture?

– What is the initial investment?

– What is the annual cost of the business?

– What is the required working capital?

– What is the estimated billing?

– What is the expected profit for the period?

– How soon will investors recover the investment?

All of these questions need to be answered already in the business plan. It is clear that only the history of the company can give greater precision to these estimates, but it is fundamental that the entrepreneur makes a very detailed study of the opportunity that generated the entrepreneurial initiative.

Annual Planning

In general, companies make their financial planning for a period of one year, which corresponds to the accounting year. All areas of the company are heavily dependent on the decisions of the finance department as they depend on their budgets and action plans. The main financial planning tool is the budget. It is the financial sector that, based on predictions of inflows and outflows of resources, determines the overall budget. It is up to the company’s management to identify in which available resources will be applied. The financial sector can also identify the need to cut costs, aiming at preserving the health of the organization, as well as the application of capital reserves in the financial market. Returning to the budget, it identifies expected revenues and expenses, including financial expenses, if there is debt. In addition, it identifies the payment of debts scheduled for the period. With this measure, it identifies whether the budget is a surplus or a deficit, whether there is a need to reduce costs or generate new revenues.

Cash flow

The annual budget identifies the inflows and outflows of financial resources over the period. There is, however, another important control, which is cash flow. Cash flow seeks to identify cash flows on a day-to-day basis. It is possible and necessary to do an annual cash flow planning. However, this tool should be used on a daily basis. Its purpose is to prevent the company’s cash flow from being discovered, harming the operation and / or generating indebtedness to replenish working capital. Budgeting and cash flow are financial planning and control tools, but they interfere in all sectors of the business. Therefore, it is quite correct to say that financial management has to be done by all managers and employees.

Risks and opportunities as factors of financial equilibrium

In saying that everyone should participate in financial management, we assume that this is a dynamic task. Planning serves to make events more predictable, but rarely will everything go as planned. The company can identify a great opportunity and increase the billing. Everyone is working for it. At the same time, unexpected expenditure may arise from a risk ignored in planning. An accident at work, poor supply chain, raw material enhancement, anything can happen, especially if the risks are not calculated. Therefore, financial planning must always be pessimistic.

Control Tools – ERP/Accounting

On the other hand, the company must also monitor the results. Accounting, as we know, is responsible for preparing the financial statements, which provide a financial picture of the company, which includes the result of the year, the balance between assets and liabilities and the equity situation. In addition to meeting fiscal demands and taking care of the proper collection of taxes, accounting contributes to financial control with powerful planning tools, including the annual balance sheet. At the other end of the process are ERPs, powerful management tools that allow managers to have real-time control over accounts payable, cash flow, revenue evolution for the month, and other business variables that impact on finance. Remember when we said that financial management is so important that it should be everybody’s business in the company? It is the IT and management tools that can make this possible, giving all managers a unique and up-to-date view of the business situation. The marketing department, for example, can better understand purchasing behavior and thereby improve the quality of the turnover of goods in the stock and on the shelf, in order to generate smaller cycles and less waste of resources. This will contribute to the improvement of the company’s cash flow.

The big step that all companies will need to take is the integration of business management software with the accounting office system. The idea of ​​accounting integration makes one think of the choice between going up 50 floors of stairs or taking the elevator. Through it, the accountant has remote access to all information and documents with book value. It migrates this information straight to your system, without having to leave your office.

This simple tool reduces to almost zero the risk of errors in the preparation of the financial statements and eliminates all the tasks of the company related directly to accounting. Most important, though, is that your demos can be published almost in real time.

 

An article by GestãoClick

5 Attitudes That Can Lead Your Company to the Top

In the business world everyone talks about success, reaching their goals and being successful. What few people say is that for a company to gain stability and respect it must go a long way. There is no magic rule for success, but some attitudes and actions can guarantee greater chances of victory in an increasingly competitive market. Based on the best business practices, we selected 5 attitudes that differentiate successful companies from others. Check below:

1 – Be competent

There is a very famous phrase in the world of business management that says: “It takes a lot of courage to do different and a lot of competence to make a difference.” Being competent is much more than being original or doing well. Competency is directly linked to a company’s ability to go further by offering more than their customers expect. There are many good companies, but only truly competent businesses become reference. Apple, Microsoft, Google or that restaurant you always go to on a special occasion has in common the fact that competence transcends the size, style or capital of a company. Competence dialogues with the passion with which your business offers its products and how it deals with its management. Defining yourself as a competitor attracts not only customer loyalty, but also the respect and admiration of competitors.

2 – Learn to deal with failure

Any attempt to simplify success is futile. There is no success without a good deal of failure. Much more than a goal, success is the result of a complex game of trial and error. Companies that have achieved success have a history of failures, slips and problems overcome. The problem is not in failing, but in getting used to the error. Successful business never turns error into a rule, but turns path problems into new paths. Victorious companies are those who find opportunity in situations where other businesses would simply give up. The key to dealing with failure is to recognize your weaknesses, strengthen them, and avoid repeating the same stumbling blocks. Every defeat has a lesson that can take your company on a better and more successful path.

3 – Learn to deal with success

You certainly must remember some successful company that simply declined after reaching the heyday. The business world is full of such examples. It may seem strange, but most companies simply are not prepared to deal with success. Many companies are so successful that when they reach what they are looking for, they do not know how to manage it. Many business people confuse innovation with a waste of good ideas and waste a lot of money trying to reinvent the wheel when they already have a great product or service at their fingertips. Sometimes you just have to pick the moment and simply enjoy the fruits of success without the need to undo one project in exchange for another. If your company has met the goals, if your customers are satisfied and your employees are productive, enjoy it. Improve your ideas, look for innovations that dialogue with your management style, and do not waste the chance to gain some stability because of an ideal of constant dissatisfaction. Being fully satisfied is not accommodating, but it is part of the business game.

4 – Know what your customers really want

It is impossible to succeed alone, this is a phenomenon that is connected to the people around. The same goes for companies. Business depends on many factors to achieve your achievements, but customers are at the heart of any kind of venture. Many companies risk losing success by creating products and services for the market and forget that the market is made by people. There is no chance of success for a venture that does not listen to its customers. Understand what they need, what their problems, desires and goals are. The personal satisfaction of your consumers is directly related to the success of your company. Create products and services that truly improve people’s lives. With this your company will get more than success, it will be unforgettable.

5 – Always be one step ahead

The biggest poison against success is the lack of innovation. Companies accustomed to operating always in the same way, within the same routine, hardly find new ways. The tip is to use tools that modify, for the better, the way of managing your business, maximizing your productivity and raising the quality of your products and services. One way to take a step forward in running your business is to invest in a commercial automation program (so-called ERP). With an ERP, your company now manages centrally and computerized sectors such as accounts payable and receivable, stock controls, customer records, suppliers, cash flow, point sheets and more. With the CLCl Management ERP your company will also have the most modern in the world of commercial automation systems, with a 100% integrated system in the cloud, which guarantees greater accessibility and security when storing your company’s data. The important thing is to get out of the rut and invest in efficient management models to keep your business relevant.

Summing up:
The definition of success depends on the goals proposed by your company. With dedication and focus it is possible to follow a promising path, making your business relevant and loyal to your customers. The main tip is to create a management plan based on the attitudes we have seen here: competence, capacity to deal with failures, maturity to deal with success, proximity to the client and innovation.

Guestpost by Gestaoclick

Software for people management: 5 solutions for your company

In such a connected world, where information flows so fast, whoever does not invest in technology to automate and streamline processes within the company lags behind. Nowadays there are several technological solutions for various areas of business administration. In this text we will show you the top five solutions in people management software for you to adopt today.

Good reading!

1- Recruitment and Selection Software

The system of recruitment and selection of people management is historically marked as a long and bureaucratic process. However, nowadays, companies tend to have a very high turnover of employees and therefore cannot wait months between the departure of one professional and the entry of another to replace it. To circumvent this bureaucracy, there are people management software that already do this process simply and quickly. These software automate the whole process of recruitment and selection: from job posting to online interviews and issuing notices and notifications to those selected. This type of tool is suitable for all companies wishing to expedite the recruitment and selection process.

2- Web point

It was the time of the registration of the point of worksheet or spreadsheets, nowadays it is much easier to manage the hours of work of its employees through an electronic point software online. These tools help HR managers from control of input and output of employees to other issues such as time banks and vacation, generating important indicators for people management. In addition, they don’t demand the costs that the installation of a physical point requires, being the perfect choice for companies that cannot spend much, but want to modernize the form of registration of the point of the collaborators. And the best thing is that these solutions are within the labor laws of each country.

3- Remote Work Solutions

Remote work is an increasingly present situation in companies, and can help in matters of quality of life, productivity and organizational climate. But for this it is necessary to adopt a tool that enables this remote work, which has some functionalities, such as: possibility of distance communication, file sharing, assignment of tasks, online agenda and much more. Adopting a specific software for the home office is safer and contributes to the non-fragmentation of information. In addition, these software allow managers and HR professionals to verify the activities performed, even at a distance.

4- Time recording tool

Timekeeping software allows employees to record the hours worked according to the tasks performed, indicating the time they spent on each one. This tool helps HR to make cost sharing between the different projects that the employee executes and to measure what takes more time of his day.

5- EAD platform for training employees

Employee training and development (T & D) is one of the key demands of a people management industry. T & D practices are responsible for effectively providing employee development and helping them to achieve their strategic objectives and, consequently, their vision for the future. However, many companies find it difficult to make training and development happen because it involves reconciling the time of T & D employees, managers, and trainers, or even having the logistics of moving people to a specific place to do so. And some softwares can help with this, such as: distance learning (EAD) platforms for training and employee development. With them it is possible to host content in the online platform, so employees can access at any time or place. These platforms can also issue complete reports on employee performance, helping the people management area to measure whether training is being done and whether it is working. And the best thing is that all these solutions can be found in the cloud, making the information security of your company easier!

If you liked these solutions, you will also like to know Twygo – EAD Platform for training employees. Talk to us, it will be our pleasure to help you!

Guestpost by: Twygo

Good Practices for Controlling a Company’s Inventory

Controlling a company’s inventory is a vital activity. It represents the source of supply to meet business demand, which ultimately means that it is one of the most important activities for the organization to deliver on what has been promised to its customers.

Therefore, it is of great importance to define clear strategies and maintain the attention of the responsible team in performing an efficient management of the stock, aligned with the organizational objectives. This becomes all the more essential because it is a process with several challenges to be overcome and of great impact on profitability.

Let’s look at some practices that can help you with your inventory management and open doors for better results.

Control the Stock

Inventory turnover is among the key indicators for controlling enterprise stock. Basically, it measures the number of times the stock has been renewed in a given time interval. That way, you can gauge if you have maintained an optimal volume of items.

If stock turnover is high, it means you have an efficient operation, where products are not “stuck” on the shelves. In this way, the capital of the business remains free for investments in other aspects that produce return to the organization, rather than fixed assets.

Work with Security Stock

One of the great objectives of inventory control is to prevent missing units for customer service. Therefore, one of the main tools to meet such a requirement is the security stock.  This is a quantity of items calculated as surplus to the zeroed stock. Thus, when it arrives at the resupply point, which is the minimum acceptable stock for new units to be ordered, the request is made and, in addition to the volume of items required until the new consignment is received, there should be a quantity for covering unforeseen, such as delays.

Invest in Technology

Technology is a central factor for any business today. It has become an indispensable item for the development of a series of activities, which includes inventory management.

Some examples of contributions that it brings in this case are specific programs to develop the steps involved and various possibilities of process automation. Therefore, this is one of the main ways for the consistent control of its inventory operation.

Attention to Valuable Items

Another good practice involved in inventory management is validity control. It is necessary to find ways, if possible automated, to ensure that you only work with items within the ideal condition of use, which excludes overdue items.

Many techniques help in this process and one of the best known is the FIFO, acronym for First In, First Out, which in free translation means “First to enter, first to leave.” Basically, it advocates that the items should be used depending on their arrival in the stock, releasing first those who arrived first and reducing the possibility of maturities.

Analyze the Usage Profile of each Item and Assemble a Rational Stock

Our sixth tip refers to logistic factors, as is the case of displacement. The more an item is sued, the more it will be taken off the shelf. This indicates that it is better that the most used items have a lower access distance than the lesser used items.

This is just one of the principles that must govern the assembly of the business inventory layout. No matter how simple items look, many organizations overlook their potential gains and lose large amounts every year, thanks to the small losses that accumulate and become gigantic losses over time.

So the trick is: work for a rational stock.

Integrate Processes Associated with Inventory Control

The last good stock control practice we want to highlight is process integration. The activities of each department of a company are interrelated and must be conducted in an integrated manner to generate synergy.

Therefore, the ideal is for you to evaluate, for example, the impact of sales on your stock which, in turn, will affect your financial control.

A great way to have this comprehensive view and maintain accurate control of the entire chain is to use an ERP. It is a software specially directed to offer a virtual interface of your organization and to enable a broad management of your processes.

By: GestãoClick

7 management tips for all businesses

Some management tips are universal regardless of company size. It is important that managers are always aware of market trends and the needs of their customers, so that they can constantly adapt to the reality where they are inserted. In today’s article, we leave you 7 valuable tips to better manage your company!

Get to know the market and your customers

It sounds like a very basic tip and that everyone knows, but the truth is that it is here where many companies fail. It is crucial that companies are well aware of the market they are in, so they will not be surprised by unexpected fluctuations. Likewise, it is imperative that companies know well what the public is communicating and that they know the specifics of their target audience. Only in this way can you create a message that meets the needs of the target.

Always know everything about your business

To understand one hundred percent what you do and to know at every moment the state of the business is essential for it to have good results. A good option to stay abreast of what is happening with your business is to use a real-time monitoring tool such as Multipeers, as you will be able to find all the information about all areas of the company in a single dashboard.

Keep your focus on the Customer

The Customer is the most important of your business and it is up to him to work. Nowadays, consumers are much more demanding than in the past and are more informed, which means that they must make a greater effort to meet all their needs. Maintain communication channels across platforms and be concerned to address all your needs. Only in this way can you gain loyalty.

Set Goals

If you do not know where you are going, any way is good. It is very important to establish goals and work as a team in order to reach them. The objectives must be measurable and realistic, otherwise they will only contribute to demotivating employees.

Invest in internal communication

Internal communication is often neglected, but it is one of the most important areas in a company because it deals with the main public of an organization: its human resources. It is important that there is fluidity in the transmission of messages, as well as transparency in the work environment. It is essential to implement business management channels and / or applications that facilitate communication between the various departments.

Use the PDCA cycle

PDCA means plan, do, check and act. It is a management technique linked to the improvement of a company’s processes. Its purpose is to solve problems, pointing out the causes for potential deviations and productive failures. This process makes the organization of the company more efficient in the long run and it is essential that it be applied from the moment of creation of a business, so that the improvement can be continuous.

Use an ERP

ERP management systems are used to improve the management of business resources and relate the data and processes in one place. Through the use of tools of this type, it is possible to integrate all sectors of the company so that the decision making is easier and more objective. The use of an ERP also allows the reduction of non-strategic costs and the creation of a greater competitive advantage.

 

Practical tips for optimizing your business management

Managing a business is never an easy task. There is a lot of data involved, a lot of decisions to make, and a lot of human resources to deal with. Optimized management is a guarantee that the business will remain sustainable, so it is very important to know how to manage all the resources of a company. In today’s article, we’ll leave you some practical tips to optimize the management of your business!

Invest in internal communication

Internal communication is often neglected, but it is one of the most important areas in a company because it deals with the main public of an organization: its human resources. It is important that there is fluidity in the transmission of messages, as well as transparency in the work environment. It is essential to implement business management channels and/or applications that facilitate communication between the various departments.

Use an ERP

ERP management systems are used to improve the management of business resources and relate the data and processes in one place. Through the use of tools of this type, it is possible to integrate all sectors of the company so that the decision making is easier and more objective. The use of an ERP also allows the reduction of non-strategic costs and the creation of a greater competitive advantage.

Track KPIs in real time

Key performance indicators are very important for more assertive and thoughtful decision-making. They work like a thermometer that tell us the degree of results obtained in certain areas. Through BAM software such as Multipeers, you can analyze KPI compliance in real time. The life of your business happens now, so it is imperative to follow, every second, what goes on with your company! Only in this way you will be able to be one step ahead of the competition.

Get to know the market and your customers well

It sounds like a very basic tip and that everyone knows, but the truth is that it is here where many companies fail. It is crucial that companies are well aware of the market they are in, so they will not be surprised by unexpected fluctuations. Likewise, it is imperative that companies know well what the public is communicating and that they know the specifics of their target audience. Only in this way can you create a message that meets the needs of the target.

Set realistic goals

If a company doesn’t know where it wants to go, any way is good. The establishment of realistic objectives is the guiding line of the company and is the map that will guide all the work of the collaborators. For an objective to be positive for the company, it must be specific, measurable, achievable, relevant and challenging.

Top 5 Benefits of Using Data Analysis for Your Sales

More than having a quality product and a competent sales team, it is essential to gather information about your business and the market and analyze them. This measure offers a number of benefits and to find out what are the top 5 benefits of using data analysis for your sales, you’ll find the following topics in this article:

  • Market knowledge;
  • More efficient marketing;
  • Greater sales conversion;
  • Decision-making;
  • Mobility of data analysis.

Knowledge of the market

There are many benefits of using data analysis for your sales, one of the main ones being to help market knowledge. After all, if you don’t understand the segment in which you act are great the chances of making mistakes. On the other hand, by being aware of its operation it is possible to always be ahead of the competition.

In this way, you can offer your target audience solutions in products and services that meet their needs, as this is one of the most assertive strategies to attract potential consumers to your business. With the knowledge of the market you can still, therefore, dictate trends and follow innovations and benefit from them.

More efficient marketing

Just as data analysis allows you to understand your industry so that you can keep up with it and stay in the middle of the competition, the study of information also enables your business to invest in more efficient marketing actions. This is one more way to win over your target audience and sell more. With the analysis of data, you can still reduce investments with marketing, since it is possible to focus on the actions that offer the best results, without spending on what doesn’t give the expected return. In times of wide variety of marketing actions that can be done, nothing better than identifying the most advantageous for your business.

Higher sales conversion

When you know the market and the most efficient marketing campaigns are carried out, a natural consequence is the greater conversion of sales. After all, selling more is the goal of every business, as it means more profit and possibility to grow your business and make it more modern. Analyzing the data also helps the team identify who are the consumers of your product and thus adjust advertising campaigns and even the product or service itself to serve them more appropriately. In addition, it allows you to understand the buying behavior of consumers and thus present your merchandise at the right time.

Decision-making

While analyzing data for your sales control is essential, this task can cost a lot of time for your team when it’s done without the use of the right tools. Nowadays, even small businesses work with a large flow of information and analyzing all your business data can be quite costly. With this, your team will take a lot more time to get the answers you are looking for and when that happens it may already be too late. To do so, there are tools that help in analyzing data, showing the relevant information in real time and clearly, through graphs and other resources. In addition to agility these features promote the sharing of data with all involved, making the work more organized. All of this is of utmost importance for making decisions, because without up-to-date and complete information you run the risk of not making the best choices for your business.

Mobility of data analysis

The appropriate tools for analyzing the data should still offer remote access. This advantage is useful at different times, since you and your team are not always in the company. In addition, decision-making often occurs during outside sales and in meetings outside the company. But with a system that offers data analysis mobility that can be done anywhere and anytime, you can make the right decisions whenever you need them. To perform this task and other business management activities the ERP for small and medium enterprises ManagementClick is a complete resource.

This system automates all your business data, connects industries and automates processes. Thus, in addition to dynamism, you can count on the most complete data security of your company. For margin, these softwares allow you to manage from the customer registry to complete the financial control program of your company.

Article by: GestãoClick