Tag: tomar decisões

Dicas de Gestão

The Importance of Business Dashboards for Decision Making

A dashboard visually displays the most important information about the business. Multipeers allows the information to be updated in a permanent and automatic way, so that you have the most up-to-date information about everything that happens in your company. By using a dashboard, you can easily see if your business goals are being met and what is the best route to take. In today’s article, we talked about the importance of business dashboards for decision making!

Add enterprise information in one place

In this field, care must be taken not to have a dashboard that is too full, that is, information that is not relevant to your decision making. This will only create visual noise and complicate your analysis. You should create an easy-to-read dashboard with only the data that really matters to you. If you can create a dashboard with current and useful information, it will be much easier to know what decisions to make.

Business objectives that are always present and well distributed

By using a dashboard, you can easily see if your business goals are being met. Linking KPIs with day-to-day activities is essential if individual and global goals are to be achieved more simply. Only with an effective knowledge of what is happening in the company and the evolution of the

Permanent evaluation of the real state of the business

One of the main advantages of using dashboards is that you can constantly analyze the present and past of your business and thus plan the future more effectively. With a dashboard, it’s easy to analyze company history and find patterns of past behavior that will help you make present-day decisions that do not compromise the future!

Real-time identification of important changes

Managers are not always able to identify deviations from work routines in a timely manner, which compromises business productivity. The dashboard will aggregate the history of the company’s operations and can set defaults to detect deviations and anomalies in real time. So the system is able to realize that something is not right and to alert you right away so that you can act before it becomes a serious problem.

Managers are not always able to identify deviations from work routines in a timely manner, which compromises business productivity. Dashboards combine the history of the company’s operations and can set defaults to detect deviations and anomalies in real time. Thus, Multipeers is able to realize that something is not right and to alert you right away so that you can act before it becomes a serious problem!

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The complete guide about KPI’s

Having defined KPIs is essential to the good performance of a company. KPIs are the key performance indicators that tell us what state the business is in and how far (or near) we are from meeting the stated goals. Based on the indicators and the company’s performance, managers can make more informed and informed decisions. BAM tools such as Multipeers allow you to track KPIs continuously and in real time. Analyzing performance on a constant basis ensures that more attention is paid to meeting the objectives, effectively increasing the degree of achievement. Continuous performance monitoring plays a key role in planning and monitoring as it provides information on processes developed by the organization. The effectiveness of any control strategy depends to a large extent on the correct suitability of developed performance metrics and KPIs. In this article, we’ll talk about everything you need to know about KPIs!

How to define KPIs?

Be specific

The more specific a goal is, the easier it is to find actions to achieve them in a short amount of time. Business goals should be simple, so it is much easier to manage them. An example of this goal is “updating the website quarterly”, which is easy to understand which means updating the website in January, April, July and October. A business goal that says “increase the number of proposals sent” is very vague and gives us no clue as to what we should do to reach it. Thus, it is preferable to use a goal that says “get 3 new customers per month”. It is a much simpler goal and it tells us the time interval. Business goals should be simple, so that the entire team is able to understand them. If you get too complicated, you risk not being able to extract any useful information from your analysis. And if the employees do not understand the indicator can be unmotivated, which harms the whole performance of the company.

Be realistic and objective

We all want to be the greatest entrepreneurs in the world, but there are obstacles that go with that and we have to have that awareness. When you set business goals too high, the risk of falling is much greater. And as the goals are harder to reach, you will be frustrated to realize that you cannot achieve them. You must set realistic goals that are appropriate to the reality of your business. If you do not have a great investment capacity at the moment, you will not be able to define as a business goal to increase the team by 10 employees. Business goals must be established according to the reality of the company at the moment, since only then will it be able to achieve them.

Set rigid deadlines

When there is no deadline for accomplishing a particular task or goal, it is more likely that it will drag on in time and eventually be forgotten. It is essential that you set a deadline to achieve a particular business goal, because only then will you be able to define a timeline and assign necessary actions over time. The stated deadline should be like the business objective: specific and realistic. It should not set too short or too long a deadline, as both cases may cause demotivation on the part of those responsible for achieving the objective.

Do a regular review of business goals

Business goals should be reviewed regularly and should be adapted as the changes are verified in the company. Long-term business goals should be monitored so that you can verify that all the actions required to comply are being carried out. Business goals are not static and it is not mandatory that they remain unchanged. Whenever necessary, you should change and update them, and in more extreme cases, you can even eliminate them if you find that they no longer fit the way the company works. A goal that yesterday was quite important, today may have lost some of its importance. Companies are living and dynamic organisms and as such changes must be monitored in all areas of the company. Evaluate at least every three months whether the indicators that have “assets” are the most appropriate given the period the company is going through. However, care must be taken not to make the mistake of changing or eliminating business goals just because it is difficult to achieve them.

What can KPIs do for a company?

Clear knowledge about business strategy

It is essential that each employee of the company or organization knows their KPIs and that they are updated with some frequency. “If we don’t know where we are going, any way is good”: the same goes for companies. If we are not aware of the results we should achieve with our work, we can do anything, and this may not be in line with the organization’s overall objectives. Defining the indicators of each employee and connecting to the monitoring system is essential for obtaining a global and integrated view of the state of the company and the performance of each one. It is also important to mention that each employee should have access only to the indicators that are important for the continuation of their work, so as to have a more focused and organized day-to-day.

Allow to evaluate the company quantitatively

KPIs allow measurable results to be achieved. And this is very important in a company, because the numbers do not lie! It is not enough to have a subjective knowledge about the results of the company. It is necessary to know objectively the true values ​​of the organization. Through the analysis of KPIs it is possible to redefine strategies and change what is not giving positive results. It is essential that KPIs are evaluated on a frequent basis, since only in this way can they have a significant impact on the life of the company.

Increase the performance of the sales department

When well defined and implemented, KPIs help drive sales. When there are defined goals and rewards associated with their implementation, the tendency is for employees to work even harder to achieve the stated goals. This creates healthy competition between the different vendors and in the end the company comes out to win with the increase in sales!

Make decision making more efficient

KPIs provide a lot of information about the company and in that way make decision making more efficient and easier. Managers often complain about the lack of information about the company in order to be able to decide consciously and these performance indicators gain a prominent role in making decisions about the future of the company. Managers can only make assertive and sound decisions if they have a full understanding of business reality. And nothing better than KPI’s to provide all that knowledge.

Improve achievement of objectives

Analyzing the performance of a company on a constant basis ensures that more attention is paid to meeting the objectives. An efficient process must be planned and controlled. Continuous performance monitoring plays a key role in planning and subsequent control because it provides information on processes developed by the organization. The effectiveness of any control strategy depends to a large extent on the correct suitability of developed performance metrics and KPIs.

Dicas de Gestão

Everything You Need to Know About Business Financial Management

Have you ever stopped to think about the importance of corporate financial management? We can say that financial management is so important, that all managers and teams should take care of it all the time. Whenever any employee identifies flawed processes or suggests some new way of performing tasks that influence business costs, he or she is participating in financial management. The financial sector of a business is one that takes care of the health and survival of the business. He needs to identify how the flow of resources occurs, what the volume, what the main demands are, and the very viability of the business.

Business financial management begins in the business plan

When we talk about a private company, it is natural to understand that the people who invested money in the business want to make a profit. So, financial planning begins on the first day as soon as you begin to structure your business plan.

What do you need to identify when you will start a venture?

– What is the initial investment?

– What is the annual cost of the business?

– What is the required working capital?

– What is the estimated billing?

– What is the expected profit for the period?

– How soon will investors recover the investment?

All of these questions need to be answered already in the business plan. It is clear that only the history of the company can give greater precision to these estimates, but it is fundamental that the entrepreneur makes a very detailed study of the opportunity that generated the entrepreneurial initiative.

Annual Planning

In general, companies make their financial planning for a period of one year, which corresponds to the accounting year. All areas of the company are heavily dependent on the decisions of the finance department as they depend on their budgets and action plans. The main financial planning tool is the budget. It is the financial sector that, based on predictions of inflows and outflows of resources, determines the overall budget. It is up to the company’s management to identify in which available resources will be applied. The financial sector can also identify the need to cut costs, aiming at preserving the health of the organization, as well as the application of capital reserves in the financial market. Returning to the budget, it identifies expected revenues and expenses, including financial expenses, if there is debt. In addition, it identifies the payment of debts scheduled for the period. With this measure, it identifies whether the budget is a surplus or a deficit, whether there is a need to reduce costs or generate new revenues.

Cash flow

The annual budget identifies the inflows and outflows of financial resources over the period. There is, however, another important control, which is cash flow. Cash flow seeks to identify cash flows on a day-to-day basis. It is possible and necessary to do an annual cash flow planning. However, this tool should be used on a daily basis. Its purpose is to prevent the company’s cash flow from being discovered, harming the operation and / or generating indebtedness to replenish working capital. Budgeting and cash flow are financial planning and control tools, but they interfere in all sectors of the business. Therefore, it is quite correct to say that financial management has to be done by all managers and employees.

Risks and opportunities as factors of financial equilibrium

In saying that everyone should participate in financial management, we assume that this is a dynamic task. Planning serves to make events more predictable, but rarely will everything go as planned. The company can identify a great opportunity and increase the billing. Everyone is working for it. At the same time, unexpected expenditure may arise from a risk ignored in planning. An accident at work, poor supply chain, raw material enhancement, anything can happen, especially if the risks are not calculated. Therefore, financial planning must always be pessimistic.

Control Tools – ERP/Accounting

On the other hand, the company must also monitor the results. Accounting, as we know, is responsible for preparing the financial statements, which provide a financial picture of the company, which includes the result of the year, the balance between assets and liabilities and the equity situation. In addition to meeting fiscal demands and taking care of the proper collection of taxes, accounting contributes to financial control with powerful planning tools, including the annual balance sheet. At the other end of the process are ERPs, powerful management tools that allow managers to have real-time control over accounts payable, cash flow, revenue evolution for the month, and other business variables that impact on finance. Remember when we said that financial management is so important that it should be everybody’s business in the company? It is the IT and management tools that can make this possible, giving all managers a unique and up-to-date view of the business situation. The marketing department, for example, can better understand purchasing behavior and thereby improve the quality of the turnover of goods in the stock and on the shelf, in order to generate smaller cycles and less waste of resources. This will contribute to the improvement of the company’s cash flow.

The big step that all companies will need to take is the integration of business management software with the accounting office system. The idea of ​​accounting integration makes one think of the choice between going up 50 floors of stairs or taking the elevator. Through it, the accountant has remote access to all information and documents with book value. It migrates this information straight to your system, without having to leave your office.

This simple tool reduces to almost zero the risk of errors in the preparation of the financial statements and eliminates all the tasks of the company related directly to accounting. Most important, though, is that your demos can be published almost in real time.

 

An article by GestãoClick

Dicas de Gestão

5 Reasons for your company to use a real-time management system

It is no longer news that business is happening at an accelerating pace. Companies need to be always aware of everything that happens, because only then will they be able to remain competitive and proactive, something that the market demands more and more. Nowadays, it is no longer possible for a company to survive only based on information with a few days: it is necessary for the manager to monitor in real time all the events that happen in your business. In today’s article, we’ll give you 5 reasons that indicate that your business needs a real-time management system!

You need to make more conscious decisions

When the manager knows exactly what is going on in the business, it is much easier to make the right decision and this is undoubtedly the most immediate and most important advantage of using a real-time information system. Most managers base their decisions on reports with a few days, which makes their action reactive rather than proactive. Analyzing the business in real time allows you to have all the necessary inputs so that you can consciously decide on the best route to take, since the information you are going to analyze is as current and reliable as possible.

Faster identification of business opportunities

With real-time business monitoring you can identify opportunities right when they appear, allowing you to stay one step ahead of the competition. A fluctuation in demand for a product, for example, could lead you to launch a specific campaign, increasing sales and improving company results. In an age where competition is so intense, having this competitive advantage is essential to win.

Setting up business alerts so you always know what’s going on

Business monitoring software such as Multipeers allows the definition of business alerts so that you are warned whenever a situation goes beyond your previously defined standard. Wherever you are, you will be notified by SMS or email about any changes to your previously set standards and you can act immediately, even before there are serious damages to the organization.

Connect to all data sources to reduce the search for information

Real-time business monitoring software interacts directly with all your data sources such as databases, web services, MDX, Microsoft Excel, RSS feeds, multimedia content, e-mail, applications, among others. You can even build your own connectors using the provided API so that no information from your organization is lost. So, in a single dashboard you will find complete and up-to-date information on everything that goes on in the company!

Lower probability of error

The use of real-time data analysis systems reduces communication failures and speeds data consolidation, thereby reducing the likelihood of making business-critical errors. All company information will be condensed only in one place, which makes analytical processes more agile and efficient.

 

Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Download our e-book and learn how a BAM tool can help your management!

Dicas de Gestão

How should the manager of the future be?

The manager of the future can not be the same as the manager of the past. The business world changes at an amazing pace, so it is necessary that the manager is always aware of the latest changes in the market, because only then can you remain competitive and make the right decisions for the future of the business. The manager of the future is expected to be more proactive than now and not expect situations to happen to act. In today’s article, we cover the key aspects about what a future manager should have!

More than one manager should be a leader

The manager should be an example to follow and should be able to motivate his team to work in the direction that he believes is the most suitable for the business. The manager can not be someone who gives orders and expects them to be fulfilled blindly. It should be a leader within the organization, because only then can you make a difference.

Know how to listen

This advices fits into any area of personal and professional life. People say that as we have two ears and only one mouth, we should talk less and hear more! In the business world, the leader must know how to listen to his employees because only then he will be able to find problems and implement improvements. When the leader listens to his or her employees, a closer relationship is established between them and together they will be able to find answers that will be beneficial to management.

Constantly evaluate the business

“A business that produces nothing but money is a poor business”: the celebrated phrase is by Henry Ford and still stands today. A good leader should evaluate a business as a whole and not just focus on money. The manager should be able to assess the financial aspects, but also the aspects related to employee motivation, working conditions and social impact of the business

Simplify processes

“Simplicity is the supreme sophistication”: this phrase was on the first flyer of Apple and was a philosophy followed by Steve Jobs. Steve Jobs eliminated all the accessory elements and focused only on what was really important. Managers tend to complicate everything from creating reports to holding extensive meetings. A good manager should be able to present the information to his team in a simple and easy-to-understand way so that the work can flow at a good pace. This increasing need for this simplicity was one reason why software such as Multipeers has emerged, allowing you to analyze information in real time in a simple, practical and intuitive way.

Know the technology

It is not expected that the manager of the future is a technology expert, but must be aware of existing offerings in the market that can improve the organization’s productivity. Technology has more and more impact in the business world, so this area must be closely monitored by the manager.

Dicas de Gestão

Everything you need to know about document management

In most companies there are cabinets full of documents that are rarely consulted, but that whenever you need to consult some information you waste a lot of time. Recent research reveals that 90% of the documents we use daily are mixed with documents that are of no use. It has also been revealed that 80% of manually written documents are never consulted and that the time spent in managing this type of documentation represents one of the 10 activities that “steals” time to the employees. Given this scenario, it becomes clear that document management is really necessary in contemporary companies. In today’s article we cover everything you need to know about document management!

What is document management?

Document management is the process of managing and controlling all existing documents in the organization in digital format. These documents may be physical, digital, or versioned in the Cloud, serve as a record and query for business procedures, and remain in the organization for a period of one or two years. Document management involves all documents, from contracts, licenses and emails that are important for creating a customer relationship history. From the moment the document arrives at the company that follows some steps:

  • Dematerialization: the document is received and is soon digitized
  • Classification: being already dematerialized, the document goes through the classification, at which point its importance degree is defined and where it is defined which is the place where it will be stored
  • Life cycle: after classification, the document passes through the defined life cycle of all documents. It goes through publication, approval, forwarding, re-routing with corrections and destruction. With all these steps completed, it becomes easier for the employee to find the file through a search engine.

Advantages of Document Management

Largest organization

The documents are organized by categories and it becomes much easier to find them. The lack of a document management system leads to waste of time in document searching, which breaks down productivity.

Optimization of workspace

This method makes it not necessary to have cabinets full of documents, because the whole file is converted into electronic format. In this way, the workspace becomes more organized and much more pleasant and reduces the risk of loss of documents due to natural disasters.

Greater agility

Simultaneous consultation and presentation of meeting documents is easier, for example when they are digitized. Electronic search methods are also easier when the files are in digital format.

More safety

Document management is essential to ensure that regulations are being met by the organization and this is one of the main reasons why document management should be seen as a priority for the company. It is thus possible to ensure the integrity of the information and its documentation.

Standardized processes

This type of solution allows for a standardization of access to information, managing access rights, changes and submissions. All employees have access to the documents they need and from anywhere. Internal communication is thus facilitated by reducing the flow of printed information.

Simplifying workflow

The flow of creating a document for approval varies by company, but it is often too complicated in almost all of them. One of the reasons is the need to obtain the approval of several people and if there is no good documentary management this process becomes very time consuming and bureaucratic. A simple model solves this question. In document management, most services are implemented with workflows, which makes it easier to process agility, distributing the document created in the system to the person responsible to be able to archive the file. With this simplification of processes, the time to perform a task is reduced, increasing the efficiency of the company!

Dicas de Gestão

7 immediate advantages of real-time data analysis

Real-time information is an ever-present need in today’s business life. Managers can no longer leave their decisions for later and it is not advisable to use reports with a few days as the data source to decide. Business life happens now, at every moment, so it is indispensable that the managers have a current and reliable knowledge of all the situations of the company. Softwares like Multipeers will be more and more a constant presence in companies. In today’s article, we’ll introduce you to 7 immediate advantages of real-time data analysis for your business!

More Conscious Decisions

When the manager knows exactly what is going on in the business, it is much easier to make the right decision and this is undoubtedly the most immediate and most important advantage of using a real-time information system. Analyzing the business in real time allows you to have all the necessary inputs so that you can consciously decide on the best route to take, since the information you are analyzing is up to date and reliable.

Setting up business alerts

Business monitoring software such as Multipeers allows you to set up business alerts so that you are warned whenever a situation goes beyond its standard. Wherever you are, you will be notified by SMS or email about any changes to your previously set standards and you can act immediately, even before there is damage to the organization. This proves to be a huge competitive advantage because it enables immediate action and prevents negative consequences for the business.

Consult information on any device

Almost all real-time information management programs offer the possibility of being used on mobile devices, which is a huge advantage as the business market is increasingly mobile. With this tool, you can be in a meeting or a trip and have real and updated information about the true state of your business.

Early detection of possible problems

A failure in the production process can mean serious problems with customers, suppliers and partners if it is not detected and corrected in time, destroying complete production lines and damaging the relationship with stakeholders. Monitoring the production process in real time allows identifying faults and their timely correction. In this way, any deviations will be corrected as soon as possible.

Using multiple data sources simultaneously

With the use of a real-time analysis system, it is possible to aggregate all the company information in a single system. In this way, the access to information becomes much easier and intuitive, reducing the time previously spent by the manager to condense information from various data sources.

Decreased likelihood of error

The use of real-time data analysis systems reduces communication failures and speeds data consolidation, thereby reducing the likelihood of making business-critical errors. All company information will be condensed only in one place, which makes analytical processes more agile and efficient.

Fast identification of business opportunities

With the use of a real-time analytics tool you can identify opportunities at the very moment they arise, allowing you to stay one step ahead of the competition. A change in demand for a product, for example, could lead you to launch a specific campaign, which will increase sales and improve overall results.

 

Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Download our e-book and learn how a BAM tool can help your management!

Dicas de Gestão

How is the decision-making process in successful companies?

Decisions, decisions and more decisions: this is the day-to-day of a manager. Any decision interferes with the success (or failure) of the business, so it is essential to have adequate and up-to-date knowledge when deciding. Decisions must be made consciously, for when we decide intuitively, without concrete facts and figures, we may be seriously damaging our business. In today’s article, let’s realize how the decision-making process is in successful companies!

Step one: problem identification

In most situations, decision making aims to solve a problem. Thus, it is necessary to identify its origin and list all possible solutions. This step seems basic but it is one of the most important because it will give us the data needed to know which path to choose. In the end, the decision taken will have to agree with the identified problem. If this doesn’t happen, the decision you make may be completely ineffective for the company’s needs.

Step two: data collection

At this stage, it is important to collect the data needed to make the decision. It is here that a complete analysis of the situation is made. Increasingly, managers need to have access to the data in real time. Solutions such as Multipeers allow the manager to have access to all information coming from all of the company’s data sources. This scenario is best suited to make the decision made right for the business, since the manager knows, at every moment, exactly what is going on in his business. Real-time information is increasingly a necessity and a reality in companies around the world.

Step Three: Evaluate all the ways

Before making a decision, the manager must identify and analyze in detail all available alternatives. The same problem can have several solutions and the manager should rely on the help of his team to choose the best way forward. In this way, not only does the company win, because everyone’s opinion will certainly be better than that of a single person, as employees will feel more motivated because they feel that they are an integral part of the process.

Step 4: decision and follow-up

The last step is to choose the most appropriate alternative to the reality of the company. However, the decision-making process should not be extinguished at the time it is decided. In order for business to evolve positively, all decisions must be monitored continuously to see if it really was the right decision for the business and to make changes if necessary.

Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business.

Get to know the advantages of the BAM system and learn how these tools can help your business!

 

 

Dicas de Gestão

Find the main industrial indicators and know how they can help you in your day-to-day

“What can not be measured can not be controlled”: this phrase makes perfect sense in the business world and, increasingly, managers are aware that it is necessary to evaluate each of their actions. Only with an effective follow-up of everything that goes on in a business it’s possible to apply improvement measures and achieve high levels of performance. KPI – key performance indicators – are fundamental in the process of managing, evaluating and continually improving a business. In today’s article, let’s talk about key industrial indicators and explain how they can help you in everyday life!

Production Indicators

In any industry it is fundamental that there is continuous production monitoring, in order to analyze its efficiency and uptime. Production indicators, when properly applied, help to reduce production costs, improve productivity levels and increase profitability. Some of the most commonly used production indicators are the number of products produced, the downtime of a machine or a collaborator and hours worked in production.

Order Indicators

These indicators give us information about stocks, liquidity, inventories, among other aspects. These are indicators that allow us to have an overview of what we have at the moment for sale, which applications are still to be completed and what our financial profitability is. The main indicators of this type are: turnover, percentage of unfulfilled orders, index of inventory for sales and percentage of orders delivered on time.

Economic indicators

The economic indicators are transversal to all activities and have a very significant weight for the industry. These indicators give us all the information regarding the financial health of the business. The main indicators in this area are: contribution margin, profit percentage, economic break-even point, EBITDA, average ticket and amortizations.

How can these indicators help me on a daily basis?

  • Relevant information for conscious decisions: KPIs provide a lot of information about the company and to that extent make decision making more efficient and easier. Managers often complain about the lack of information about the company in order to be able to decide consciously and these performance indicators gain a prominent role in making decisions about the future of the company. Managers can only make assertive and sound decisions if they have a full understanding of business reality. And nothing better than KPI’s to provide all that knowledge.

  • More realistic and more easily met objectives: analyzing the performance of a company on a constant basis ensures that more attention is paid to meeting the objectives. An efficient process must be planned and controlled. Continuous performance monitoring plays a key role in planning and subsequent control because it provides information on processes developed by the organization. The effectiveness of any control strategy depends to a large extent on the correct suitability of developed performance metrics and KPIs.

  • More knowledge about business strategy: it is essential that each employee of the company or organization knows their KPIs and that they are updated with some frequency. “If we do not know where we are going, any way is good”: the same goes for companies. If we are not aware of the results we should achieve with our work, we can do anything, and this may not be in line with the organization’s overall objectives. Defining the indicators of each employee and connecting to the monitoring system is essential for obtaining a global and integrated view of the state of the company and the performance of each one. It is also important to mention that each employee should have access only to the indicators that are important for the continuation of his work, so as to have a more focused and organized day-to-day.

Having a broader view is key to being able to keep up with the business and make the right decisions. In today’s hectic business day-to-day and with the ever-increasing demands of consumers, knowing the market is a must-have weapon to win. Download our business monitoring e-book and learn how a BAM system can help your business grow steadily!

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7 Decisions that can lead a company to bankruptcy

Managers face  each day important decisions for the direction of business. Nowadays, there are tools like Multipeers that help managers take a more global and comprehensive view of the real state of the business, which has a very significant weight for more conscious decision making. However, deciding always involves risks and there are decisions that can lead a company to go bankrupt. In today’s article, we cover the 7 decisions that can compromise the survival of a business.

Going for a new investment without analyzing the market

If you want to start a business or if you want to invest in a new product or market, it is mandatory to study the market, its needs and characteristics. A bad investment can ruin a business. When a company invests in a new area, it tends to use its monetary and time investments into this area, eventually neglecting other sectors of the business. If this bet is not successful, it may jeopardize the viability of the business. A thorough and detailed analysis should be done before moving on to new projects.

Do not listen to the customer

The customer is very important to the success of a business. Without customers, business does not make sense. Therefore, the company must take into account the needs of the customer and must be available to listen to their criticisms and suggestions. Many companies make the mistake of thinking that the sale concludes at the time of purchase. The truth is that after-sales service is very important (more and more!). And the customer likes to feel accompanied even after the purchase.

Do not invest in marketing

Marketing tools are essential for every business that wants to stand out in the market. With the evolution of digital marketing, it is increasingly important that companies invest in marketing actions that capture the attention of potential customers. Nowadays, a company that does not exist online is almost as if it did not really exist. That is why marketing should be viewed as a strategic business vector.

Lack of planning

Many companies do not plan their actions and prefer to go on acting as situations arise. This is a decision that can seriously compromise business success. Companies should plan in the short and long term and should have alternative plans if the chosen strategy doesn’ work. Having a good planning is to avoid unpleasant surprises and is to always be prepared for unexpected situations.

Fail to keep up with market changes

Even companies that have been in the market for many years should always be attentive to market trends. Over the years, consumers’ behaviors and habits change, and businesses must be prepared to change with them. The company must adapt its product/service to the needs that the market is presenting because only in this way will it be able to stay in the “fight”.

Do not invest in the right tools

Often companies don’t want to invest in management tools because of their price but end up paying a higher price because of the lack of information and the clutter that sets in the business. Many tools mean greater efficiency and market knowledge, which brings innumerable advantages to the company. A solution that is increasingly needed and used in companies is Multipeers, which allows you to analyze your business in real time through a dashboard that aggregates all information from the various sources of data that exist in the company.

Do not innovate

Innovation should be seen as a strategic tool in companies. A company that has been stagnant for years has nothing new to offer the public. In a time when business competition is so “tight”, it is critical that companies have a person responsible for the part of the innovation, because only then will they be able to offer more value to their customers.