Tag: tomar decisões

Dicas de Gestão

The main pillars of information security in companies

We may venture to say that “security” was the most widely heard word for business needs in 2018. Following the entry into force of the new general data protection regulation, companies were effectively concerned with ensuring that their information was secure , adopting new tools and new ways of dealing with the giant wave of data that is generated daily. But what are the main pillars of information security in companies?

Confidentiality

Confidentiality concerns all procedures and policies that allow you to restrict and regulate access to sensitive and confidential information. It is important that in a company the access to information is regulated and that it has several levels, according to the positions and the need of access of each employee. Most computer attacks are from internal sources, so you have to be careful that the company’s most important information does not fall into the wrong hands.

Integrity

Integrity is an important pillar since it allows us to identify if there has been any change in the process or the sending of the data. Data integrity is essential for the smooth running of a business and it is important that the data remain unchanged even after passing through successive people. Confidential data of a company can not be changed by any employee, and there must be a defined procedure for this situation.

Availability

Data must be available whenever it is necessary to access it. Information security can not allow the data to be “in a distant place,” where many steps are required to be able to visualize them. Cloud storage has been gaining more and more “followers” over the last few years as it allows data to be available anywhere, anytime, from any device. However, it is essential that there be care with the safety of the devices used in the company. Having a good antivirus, not opening suspicious emails or visiting unreliable sites are rules that should always be followed.

Authenticity

Authenticity is one of the fundamental pillars of data security. We must know the source of the data we deal with, because only then can we guarantee that they are reliable and current.

It is no longer a novelty that companies need to protect their information more and more. We live in a highly digital world and therefore the threats have proliferated at a very fast speed. Nowadays companies need to effectively use data security solutions, otherwise they will see their confidential information exposed. A security breach can be dramatic for a business, and can even dictate the end of it. In today’s article, we’ll realize how much does a security breach actually cost.  Threats to data security are getting bigger and more sophisticated, making it harder to ensure data security in the business. Protecting the information your company generates on a daily basis is essential for business success and at this stage when the new general data protection regulation has already come into force, it is even more important to work towards securing company and its stakeholders.

Uncategorized

Data control: from management to accounting

Mastering a company’s data control is a key step to success. Today we live in the age of Big Data, where large amounts of information are processed at all times, helping companies to make more assertive decisions. What many people do not know is that data is different from information. The information only arises when the data are interpreted. Having a large volume of business data only means better performance if your company is able to convert that data into accurate and dynamic information. Thinking about this we will clarify the main doubts about the control of business data and how computerization is changing the world of business to best. Check out:

After all what is data control?

Data control is a set of actions that seek to optimize the reading of different information that affect the development of a company. When we talk about business data, we can address a number of industries, but the Big Data concept is Big.

According to Oracle Brazil website [1], Big Data is:

“[…] a holistic information management strategy that includes and integrates many types of data and data management together with traditional data.”

That is to say, large volumes of data are sorted and analyzed in order to represent concrete information about various sectors, such as customer behavior, market trends, investment possibilities and even pointing to operational failures in several sectors of a company.

Big Data is directly related to so-called “3 Vs”:

  • Volume: As the name says, everything in Big Data is GREAT. We are talking about a huge amount of data, which can be internal or external to the business environment. An example of internal data is the countless reports like buying, selling, profits and many other day to day data of a business. External data can be represented by customer behavior, demands, market changes and all actions that occur outside the company, but which directly affect its progress and profitability.
  • Speed: Big Data is characterized by the tremendous speed at which these new data are created. Every second million data is released in the digital world, which requires companies to quickly read this information. Companies that do not keep up with this speed end up lagging behind.
  • Variety: just as there is a large volume of data, rotating at an ever-increasing speed, there is also a wide variety of data, available in different sectors and channels.

These data are available in an unstructured way, that is, they are fragmented in several models and need to be sorted so that the information makes sense. Each digital medium has a different type of data, requiring a different type of reading. There is data, for example, in social networks, emails, messaging applications, websites or even in your accounting industry.

How does data control influence my business?

Every action of your company, simple as it may seem, represents a die waiting for interpretation. For a long time companies operated almost intuitively, relying only on basic and not always relevant information. This has always led to delays, undue expenses and problems in attracting new customers and creating new products. To solve this problem were created the ERPs, commercial automation software, integrated to several sectors of a company. An evolution of this process was the creation of the accounting integration, which provides the sending of the accounting data of the companies directly to their accountants.

What system should I adopt to perform good data control in my company?

If you want to improve the data control of your company, ManagementClick is one of the most efficient systems in the market. It acts as a powerful ERP and still has accounting integration, in this way the analysis of internal and accounting data of your company operate within a single environment.

Data control is performed efficiently and fully in the cloud, ensuring real-time monitoring and with complete security. The main advantage of the GestãoClick model is that it can count on several benefits in a single system. This represents savings, greater agility and integration.

Guestpost by GestãoClick

Dicas de Gestão

5 Reasons not to manage your data in Excel

Many companies still use Excel to manage their sales, marketing, and other data. However, although it is fairly easy to work with Microsoft Excel, this program has too many limitations and is ultimately insufficient to manage all the information in a company. As companies grow, managers feel the need to use more sophisticated tools to manage business information. But despite this growing need, many managers insist on using Excel as their primary work tool, and this is because of ease of use and resistance to change. In today’s article, we give you 5 reasons not to manage your data in Excel!

Excel is not secure

Excel is a manually managed program that works based on formulas that not every employee in a company understands. Thus, managing an organization’s data through Excel can be quite confusing, as a contributor simply changes a formula so that all data is corrupted. In addition, Excel has a large security gap because it doesn’t allow you to create hierarchies at the document editing level, which greatly compromises data security.

High consumption of time

Entering data in Excel is time-consuming and takes up a human resource that could be dedicating itself to another task. There are studies that show that managers spend about 50% to 80% of their work time collecting data and inserting it into programs such as Excel. The ideal is to use a tool such as Multipeers that brings together in a single platform all the information coming from the most diverse sources of data of the company. And everything in real time and automatically.

High probability of error

Excel files are handled manually and so there is a high probability of human error. In the business world, you need to have great confidence in the data, because only then can you make the right decisions for the business. A wrongly entered data in Excel can affect all information entered and can trigger a bad decision that seriously damages the company.

Danger of data loss

Fortunately, we already have the option of using Excel online through Office 365. However, most people continue to work on files stored on their computer and this compromises data security. In the event of a computer disaster or hacker attack, there is a high likelihood that the file will be lost forever. If you use Excel, the best decision to make is to use it in Office 365 so that you can automatically save changes and save the file to the Web.

Lack of integration

To manage a company well, it is necessary to work with several Excel files, but it is quite complex to get them to “talk” to each other. There are formulas that allow a changed data file to impact other files, but this makes the documents too heavy and sometimes does not work correctly.

 

 

Dicas de Gestão

How to make the right decisions in my company?

The life of a company manager is full of challenges, contingencies and responsibilities. Errors are not well accepted and each one of them has important consequences for the operation of the business. The success of the company depends on the numerous decisions that must be taken daily. Making assertive strategic decisions today has become a major differentiator and increases competitiveness and chances of success. It is no longer acceptable to rely solely on the “feeling” of the manager. But faced with so many difficulties, how to make the right decisions for the company? It certainly is with a lot of planning and with the use of tools that provide reliable information for the business. That way you minimize the chances of making mistakes. Accurate and up-to-date data are needed to make clear analyzes of the sociopolitical scenario, growth rates, competition, and many other items that have major impacts on the decision.

Identify the problem

One of the biggest mistakes of managers who make wrong decisions is the lack of knowledge and investigation of the situation altogether. Without this care, the decision taken may not be the most appropriate, leading to even more problems or new errors. It is important to devote a little time and effort to understand the starting point of the problem and to seek alternatives that can solve it. Often the question presented is only the consequence that another situation which, if not resolved, will continue to generate losses.

Have good performance indicators

The indicators show what is working or not at the company. It is imperative that you be able to rely on the figures presented and that they be updated. It is also important to choose those that are important to your business, as there are many indicators, but not all will demonstrate data relevant to your business. To make this information effective, you must rely on the technology and use data capture software to ensure the agility and accuracy of the information. They have business intelligence capabilities to “pan” the information relevant to your business and present it in a user-friendly manner, making it easier to interpret.

Use a business management system

With more of this technology help you simplify the registration and data organization process. The online ERP system gathers all the information recorded and allows the manager to generate personalized reports, in real time, as well as projections such as cash flow. With these data the analysis of possible scenarios becomes much easier and this helps in making decisions. Having accurate data without the risk of human failure allows a clear view of what your business needs. For example, by having stock control software you gain time in managing your inventory and accuracy of information.

Create efficient planning

For more complex, and especially long-term, decisions, you need to carefully plan each step to be taken considering all the pros and cons of each situation. A very efficient technique is the 5W2H tool, an acronym of 7 questions, in English, that serve as a basis for developing good strategic planning.

  • What (what will be done?)
  • Why (why will it be done?)
  • Where (where will it be done?)
  • When?
  • Who (who will be made?)
  • How (how will it be done?)
  • How much will it cost?

Count on your work team

For some decisions, especially those involving work processes and creativity, it is very important to involve your team of employees. Hold a brainstorming meeting, and ask your employees to think outside the box, finding creative and workable solutions to the problems encountered.

Follow the processes

Once you have made the decision to be made, and have defined the actions that need to be done, you must continue to follow the processes to make sure that everything is going as it should be. To this end, reliable performance indicators continue to be of great importance in ensuring that analyzes are faithful to events. If it is necessary to appoint another person to be responsible for the conduct of what has been planned, make sure that it is reliable, and still be aware of what is happening. Remember that you are responsible for making decisions and will be charged, sooner or later, for them. With these tips you will certainly be able to make important decisions for your company more quickly and objectively, and you will be assured that the choice will be the best for your business.

Guestpost by GestãoClick

Dicas de Gestão

Digital transformation: how to start?

We live in a digital age and businesses can no longer escape this new reality. Digital transformation is no longer a planning for the future: it is the present of companies. Nowadays, for a company to remain competitive it is necessary to have a solid foundation of technology. Cloud computing, Big Data, Data Analytics, Internet of Things, mobility, real time information, among many other technological concepts are part of the day-to-day business of companies around the world. All these concepts need to be integrated into a business digitization strategy, because when worked together they are much stronger than if analyzed individually. In today’s article, we leave you with some tips on where to start implementing a digital transformation strategy!

Analyze the market in detail

The company should start by checking where it is on the digital maturity curve. It should also verify at what point of maturity the direct and indirect competitors meet. In the past, digitization was seen only as a way to reverse the loss of profit. Nowadays, digital transformation is seen as an opportunity for growth.

Evaluate your current business status

At this stage, you need to make an exhaustive assessment of how digital or analog your business is (this analysis covers products, services and company assets). You need to check whether the company is easily digitized or whether it takes a lot of financial and human resources to get the company’s assets from tangible to intangible. After this assessment, it is necessary to plan the scenarios for change, analyzing strengths and weaknesses and market needs, in order to find financially sustainable possibilities to begin the digitization process.

Put yourself in the shoes of your customers and realize their needs

You need to know your customers and understand how they are interacting with the market, what needs they present and what kind of solutions they are looking for. Based on this knowledge, it is easier to direct the offer and add value to it. You should find ways to reach your customers by digital means, for example, see if they communicate through social media, read newsletters or listen to podcasts. Digital communication is increasingly the preferred communication channel for consumers. Through this mapping, it is possible to develop much more effective segmentation strategies, since it focuses on the real needs and characteristics of consumers.

Define a strategy with specific dates and actions

After analyzing all the aspects related to the market and the company itself, the next step is to use the data to draw up a strategic plan, which includes all the phases of the digital transformation to be applied in the company. The starting point is always different for each business, since each company has its own specific characteristics. Priority should be given to weaknesses in relation to the competition and using the company’s strengths to stand out.

Prepare the company for change and involve the entire organization

A traditional company tends to be at the center and to treat its customers only as consumers of its products, without actually realizing the importance that the customers have in the evolution of the business. A traditional-minded company looks at digital technology only as a support to operations and there is no great concern for innovation. A transition to the digital world requires investment, time, and a well-defined strategy, since this is the only way to take concrete actions. In this era of change, it is critical that business leaders prepare their employees for scanning. This preparation can be done through training actions that enable employees to realize the true importance and benefit of moving to a digital paradigm.

Apply the change in the actions of the day to day

It is not enough to say that we want to change. Do not just set a plan that ends up forgotten in the bottom of a drawer. Employees need to feel involved in the change process and it is essential that the example be given through daily actions. Using technology in actions that were once more “traditional” and automating processes are the first steps to prove that the company has effectively entered the digitization phase. It is only through superior examples that employees will feel motivated to apply the new business philosophy as well.

 

Digital transformation makes processes more fluid and managing all departments of the company becomes an easier and intuitive task, because communication between all areas of the company is facilitated. The definition, implementation and improvement of business processes for a more practical and facilitative approach is the goal of adopting new technologies in business. With a more organized and fluid structure, the company will gain a competitive position compared to its direct competitors.

Dicas de Gestão

How to increase the operational intelligence of your business

Operational intelligence is a new way of analyzing the business and finding answers to the challenges that businesses face every day. This concept is closely tied to technology and addresses data analysis so that they can make decisions based on real-time information. The main benefit of using operational intelligence is the ability to address problems and opportunities at the very moment they arise (in some cases, it is possible to anticipate trends and problems, solving them before they wreak havoc on the business). This makes managers make decisions more conscientiously and based on reliable information, which in turn will increase the effectiveness of the business, leading to better results. But how to increase the operational intelligence of your business? That’s what this article is all about! Check out our tips!

Automate everything you can

One of the most important advantages of operational intelligence is the automation of tasks. The more automated the job is, the more time employees will have to make the business more productive. Automation can range from the simplest to the most complex tasks. At the marketing level, we can automate a welcome email to a new newsletter subscriber or even a thank-you email for a purchase in our online store, for example. Automation eliminates the most annoying tasks employees have to perform, leaving them free for more important things.

Use a CRM

CRM is the acronym for Customer Relationship Management and is used by thousands of companies to manage their relationship with current and potential customers. This software aims to protect the business information of a company. At the same time, a CRM helps identify the best actions and the best time to contact the customer, in order to boost the sale. Likewise, it allows you to evaluate objectives and evaluate the sales team. Well-used CRM software helps increase a company’s productivity and reduces the likelihood of error by human resources. Reducing mistakes allows sales to be made simpler, and as a result, the company wins, as it sees its profits increase. CRM allows no contact with a potential customer to get lost, thus ensuring that everything is done for the sale to take place.

Use a real-time monitoring system

When you know exactly what is going on in your business, it is much easier to make the right decision. Analyzing your business in real time will give you all the inputs you need so you can consciously decide on the best course to take. The reports with a few days present outdated information, which does not correspond to the actual state of the company at that time. Therefore, often the decisions made are mismatched and do not benefit the business. Monitoring the business in real time will change this scenario, because you will have reliable information in your hand and will be able to make better decisions. Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Download our e-book and learn how a BAM tool can help you manage!

Dicas de Gestão

Software for people management: 5 solutions for your company

In such a connected world, where information flows so fast, whoever does not invest in technology to automate and streamline processes within the company lags behind. Nowadays there are several technological solutions for various areas of business administration. In this text we will show you the top five solutions in people management software for you to adopt today.

Good reading!

1- Recruitment and Selection Software

The system of recruitment and selection of people management is historically marked as a long and bureaucratic process. However, nowadays, companies tend to have a very high turnover of employees and therefore cannot wait months between the departure of one professional and the entry of another to replace it. To circumvent this bureaucracy, there are people management software that already do this process simply and quickly. These software automate the whole process of recruitment and selection: from job posting to online interviews and issuing notices and notifications to those selected. This type of tool is suitable for all companies wishing to expedite the recruitment and selection process.

2- Web point

It was the time of the registration of the point of worksheet or spreadsheets, nowadays it is much easier to manage the hours of work of its employees through an electronic point software online. These tools help HR managers from control of input and output of employees to other issues such as time banks and vacation, generating important indicators for people management. In addition, they don’t demand the costs that the installation of a physical point requires, being the perfect choice for companies that cannot spend much, but want to modernize the form of registration of the point of the collaborators. And the best thing is that these solutions are within the labor laws of each country.

3- Remote Work Solutions

Remote work is an increasingly present situation in companies, and can help in matters of quality of life, productivity and organizational climate. But for this it is necessary to adopt a tool that enables this remote work, which has some functionalities, such as: possibility of distance communication, file sharing, assignment of tasks, online agenda and much more. Adopting a specific software for the home office is safer and contributes to the non-fragmentation of information. In addition, these software allow managers and HR professionals to verify the activities performed, even at a distance.

4- Time recording tool

Timekeeping software allows employees to record the hours worked according to the tasks performed, indicating the time they spent on each one. This tool helps HR to make cost sharing between the different projects that the employee executes and to measure what takes more time of his day.

5- EAD platform for training employees

Employee training and development (T & D) is one of the key demands of a people management industry. T & D practices are responsible for effectively providing employee development and helping them to achieve their strategic objectives and, consequently, their vision for the future. However, many companies find it difficult to make training and development happen because it involves reconciling the time of T & D employees, managers, and trainers, or even having the logistics of moving people to a specific place to do so. And some softwares can help with this, such as: distance learning (EAD) platforms for training and employee development. With them it is possible to host content in the online platform, so employees can access at any time or place. These platforms can also issue complete reports on employee performance, helping the people management area to measure whether training is being done and whether it is working. And the best thing is that all these solutions can be found in the cloud, making the information security of your company easier!

If you liked these solutions, you will also like to know Twygo – EAD Platform for training employees. Talk to us, it will be our pleasure to help you!

Guestpost by: Twygo

Dicas de Gestão

6 tips for doing business and commercial automation

Automation is increasingly present in our lives. And for those who have a business, it is more and more vital. Therefore, investing in commercial and business automation has become a necessity. However, some groups of entrepreneurs are still afraid to use tools that allow this type of work in their business.

However, we believe that this fear stems from the lack of knowledge about how business and commercial automation is done. So we decided it would be a good idea to put together 6 tips that demonstrate how this is done. In this way, knowledge allows new horizons to open up.

1) Analyze the processes and tasks of your company

Many people think that business and commercial automation is just about hiring a service that performs this kind of work. It is elementary that automating processes and time-consuming tasks will bring more efficiency and productivity. However, which sectors, areas or tasks tend to earn more from this?

Therefore, it is important to analyze the processes and tasks and define what will bring the greatest cost / benefit. That way, you can focus on what’s most needed in the short term. As a result, you will be maximizing your productivity without unnecessarily raising any kind of cost.

A good tip for analyzing such processes and tasks efficiently is to use a business management system. The software is able to automate all your management and still offer complete reports on various sectors of your company.

2) Choosing the Right Technology

There are several types of technologies in the process automation and commercial market. They bring diverse functionalities and each seeks to meet the demands it sees fit.

That way, after analyzing your needs, you need to choose the technology that solves them. There is no point in having an extensive mapping of what needs to be automated and making decisions that do not go against problem solving.

3) Planning is necessary

With the mapping done and the technology chosen, it’s time to plan the implementation. This phase is very relevant and prevents redundancies and problems that put the automation project at risk. For an automation process to be efficient and productive, it is necessary to know all the parameters involved beforehand.

So, without proper planning, to provide the parameters, everything that has been done can collapse. Therefore, a good planning avoids modifications in the implementation phase that will be costly or that can damage the final result. And clearly, no one wants to implement something in their company that will not bear fruit.

4) Understand how business and business automation impacted other similar businesses

It is very common for people to embark on what everyone else is doing. And this is not only valid for personal life, business as well. There may be a very large movement of automation in the companies around you, but this move is only valid if you are on the same scale or niche as yours.

Therefore, seek to understand the impact that the automation projects are bringing to those who are in their area of ​​operation. That way, you will understand how to understand the impacts in a more feasible way and can extrapolate what will happen to your company if you choose this path.

5) Be honest about the project with your collaborators

It is very important to be honest about automation projects with your employees. Those who are working tend to see automation as an enemy. Like someone who will steal your jobs. And this kind of environment can end up hurting everyone involved.

Therefore, adequately explain to your employees the reasons, motives, benefits and impacts that what is being done will bring. It is important to make it clear that automation is coming to help rather than replace.

6) Look for tools according to the current scenario of modern life

With social networks and smartphones, it was simpler to track everything closer.  So look for tools that allow you to track information in real time and on any type of platform.

That way, you can keep track of vital business information from wherever you are. And we know the importance that being well informed can bring in any area of ​​your life. From knowing better about how to change your business to even the most trivial things.

Guestpost by: Gestãoclick

Dicas de Gestão

The main advantages of centralizing access to information

Technology has changed the way we live and how we work. In an increasingly technological and digital era, companies need to focus on increasing their competitiveness and productivity. In the past, company information was contained in paper documents, often disorganized. With the advent of technology, Excel files have brought greater organization to companies, but quickly became obsolete as business began to have larger and more sophisticated requirements. Nowadays, companies prefer software that allows them to centralize all the information of the business in a single platform, as is the case of Multipeers. It is critical that companies know how to make the most of these tools, as this has many benefits. The integration of business information is a necessity and a reality so that you have a 360 view of everything that happens. In today’s article, we talk about the main advantages of centralizing access to information!

More organisation

When all the information of a company is centralized in a single point, everything becomes more organized. If everything works correctly, there will not be lost or forgotten information anywhere in the company and it is possible to maintain order of information in a practical way. It is important to organize all the information that already exists and also create rules for the input of new data. Where new information exists, it must be categorized and organized, which will contribute to the structuring of the data. All this makes it easier to find any necessary information, as well as ensuring greater data security.

Greater integration of departments

Internal communication is a very important area in companies, but unfortunately it is one of the most underestimated. The departments of a company need each other to function properly, so it is essential to establish a relationship between them consistently. The big problem so far was that each department had its own “language” and way of organizing the information and this made the other departments unable to fully understand what was happening in each sector. With the centralization of information it is possible to unify the communication and favor the relationship between different departments. By using a single platform and creating rules for entering and categorizing new data, you can communicate more clearly.

Easy information consultation

The information provided by BAM tools comes in a consolidated way so that your query is easier and faster. You can choose to get the information through bar charts, multi-series charts, meters, among many other options. The information can be displayed using the most appropriate presentation, improving the analysis that the user can make of each indicator. In addition, each indicator is fully customizable according to business needs. When using the desktop, in the case of Multipeers, you can also use the ticker tool, which allows you to divulge external or internal news, messages and alerts, thus allowing all employees to be aware of what is important in the organization, which means that everyone is able to contribute to effective decision-making.

Reduction of the probability of human error

Manual processes are more susceptible to errors than automated processes. By using a BAM tool it is possible to free collaborators for other tasks and will be able to automate the most repetitive and annoying tasks. This ensures that there is no need to constantly update data and consult reports. Everything is previously defined by you and nothing will fail. The more steps you automate the more time you will have to focus on other important things to improve the business.

Possibility to analyze the business in real time

Knowing what is happening in real time in each department of the organization is crucial so that you can make effective and conscious decisions. Softwares like Multipeers allow you to analyze all the information of your business, from the most diverse sources of data, in a single dashboard, in a simple and interactive way. Having all the business information in one place allows you to make better time management and make the right decisions for the future of your company.

 

Having a broader view is key to being able to keep up with the business and make the right decisions. In today’s hectic business day-to-day and with the ever-increasing demands of consumers, knowing the market is a must-have weapon to win. Download our business monitoring e-book and learn how a BAM system can help your business grow steadily!

Dicas de Gestão

How to set challenging and realistic business goals?

Knowing how to set business goals is the first step to a successful path. When we have a defined goal, it is much easier to design a strategy and define what actions are necessary to achieve our goals. Any business needs established goals, because it will be based on them that the whole performance of the company is defined. Unfortunately, many managers do not understand the importance of business goals and start working without having a plan. This is one of the main reasons why companies often do not survive. Business objectives provide a lot of information about the company and to that extent make decision making more efficient and easier. Managers often complain about the lack of information about the company in order to be able to decide consciously and these performance indicators gain a prominent role in making decisions about the future of the company. Managers can only make assertive and sound decisions if they have a full knowledge of the business reality, so it is essential to monitor the fulfillment of the objectives in real time. And nothing better than KPI’s to provide all that knowledge. In today’s article, we leave you some important tips for setting challenging and realistic business goals!

Be specific

The more specific a goal is, the easier it is to find actions to achieve them in a short amount of time. Business goals should be simple, so it is much easier to manage them. An example of this goal is “updating the website quarterly”, which is easy to understand which means updating the website in January, April, July and October. A business goal that says “increase the number of proposals sent” is very vague and gives us no clue as to what we should do to reach it. Thus, it is preferable to use a goal that says “get 3 new customers per month”. It is a much simpler goal and it tells us the time interval. Business goals should be simple, so that the entire team is able to understand them. If you get too complicated, you risk not being able to extract any useful information from your analysis. And if the employees do not understand the indicator can be unmotivated, which harms the whole performance of the company.

Be realistic and objective

We all want to be the greatest entrepreneurs in the world, but there are obstacles that go with that and we have to have that awareness. When you set business goals too high, the risk of falling is much greater. And as the goals are harder to reach, you will be frustrated to realize that you cannot achieve them. You must set realistic goals that are appropriate to the reality of your business. If you do not have a great investment capacity at the moment, you will not be able to define as a business goal to increase the team by 10 employees. Business goals must be established according to the reality of the company at the moment, since only then will it be able to achieve them.

Set rigid deadlines

When there is no deadline for accomplishing a particular task or goal, it is more likely that it will drag on in time and eventually be forgotten. It is essential that you set a deadline to achieve a particular business goal, because only then will you be able to define a timeline and assign necessary actions over time. The stated deadline should be like the business objective: specific and realistic. It should not set too short or too long a deadline, as both cases may cause demotivation on the part of those responsible for achieving the objective.

Do a regular review of business goals

Business goals should be reviewed regularly and should be adapted as the changes are verified in the company. Long-term business goals should be monitored so that you can verify that all the actions required to comply are being carried out. Business goals are not static and it is not mandatory that they remain unchanged. Whenever necessary, you should change and update them, and in more extreme cases, you can even eliminate them if you find that they no longer fit the way the company works. A goal that yesterday was quite important, today may have lost some of its importance. Companies are living and dynamic organisms and as such changes must be monitored in all areas of the company. Evaluate at least every three months whether the indicators that have “assets” are the most appropriate given the period the company is going through. However, care must be taken not to make the mistake of changing or eliminating business goals just because it is difficult to achieve them.