Dicas de Gestão

Digital transformation: how to start?

Transformação digital: por onde começar?

We live in a digital age and businesses can no longer escape this new reality. Digital transformation is no longer a planning for the future: it is the present of companies. Nowadays, for a company to remain competitive it is necessary to have a solid foundation of technology. Cloud computing, Big Data, Data Analytics, Internet of Things, mobility, real time information, among many other technological concepts are part of the day-to-day business of companies around the world. All these concepts need to be integrated into a business digitization strategy, because when worked together they are much stronger than if analyzed individually. In today’s article, we leave you with some tips on where to start implementing a digital transformation strategy!

Analyze the market in detail

The company should start by checking where it is on the digital maturity curve. It should also verify at what point of maturity the direct and indirect competitors meet. In the past, digitization was seen only as a way to reverse the loss of profit. Nowadays, digital transformation is seen as an opportunity for growth.

Evaluate your current business status

At this stage, you need to make an exhaustive assessment of how digital or analog your business is (this analysis covers products, services and company assets). You need to check whether the company is easily digitized or whether it takes a lot of financial and human resources to get the company’s assets from tangible to intangible. After this assessment, it is necessary to plan the scenarios for change, analyzing strengths and weaknesses and market needs, in order to find financially sustainable possibilities to begin the digitization process.

Put yourself in the shoes of your customers and realize their needs

You need to know your customers and understand how they are interacting with the market, what needs they present and what kind of solutions they are looking for. Based on this knowledge, it is easier to direct the offer and add value to it. You should find ways to reach your customers by digital means, for example, see if they communicate through social media, read newsletters or listen to podcasts. Digital communication is increasingly the preferred communication channel for consumers. Through this mapping, it is possible to develop much more effective segmentation strategies, since it focuses on the real needs and characteristics of consumers.

Define a strategy with specific dates and actions

After analyzing all the aspects related to the market and the company itself, the next step is to use the data to draw up a strategic plan, which includes all the phases of the digital transformation to be applied in the company. The starting point is always different for each business, since each company has its own specific characteristics. Priority should be given to weaknesses in relation to the competition and using the company’s strengths to stand out.

Prepare the company for change and involve the entire organization

A traditional company tends to be at the center and to treat its customers only as consumers of its products, without actually realizing the importance that the customers have in the evolution of the business. A traditional-minded company looks at digital technology only as a support to operations and there is no great concern for innovation. A transition to the digital world requires investment, time, and a well-defined strategy, since this is the only way to take concrete actions. In this era of change, it is critical that business leaders prepare their employees for scanning. This preparation can be done through training actions that enable employees to realize the true importance and benefit of moving to a digital paradigm.

Apply the change in the actions of the day to day

It is not enough to say that we want to change. Do not just set a plan that ends up forgotten in the bottom of a drawer. Employees need to feel involved in the change process and it is essential that the example be given through daily actions. Using technology in actions that were once more “traditional” and automating processes are the first steps to prove that the company has effectively entered the digitization phase. It is only through superior examples that employees will feel motivated to apply the new business philosophy as well.

 

Digital transformation makes processes more fluid and managing all departments of the company becomes an easier and intuitive task, because communication between all areas of the company is facilitated. The definition, implementation and improvement of business processes for a more practical and facilitative approach is the goal of adopting new technologies in business. With a more organized and fluid structure, the company will gain a competitive position compared to its direct competitors.

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