Dicas de Gestão

What kind of information should my dashboard show?

Que tipo de informação o meu dashboard deve mostrar?

Dashboards are increasingly important in the business world as they present the most important information in a simple and intuitive visual form. Softwares such as Multipeers allow the information to be presented in a practical way and it is updated to the second one, because only with current data will the decisions taken be beneficial to the future of the company. Dashboards let you understand what the company is heading for and whether business objectives are being met. However, if a dashboard is not customized correctly it can become a confusing tool, which complicates the manager’s life rather than helping him. In today’s article, we’ve covered the kind of information your dashboard should show!

Executive Information

An executive dashboard serves to simplify the general understanding of information. It is a very useful dashboard to analyze the KPIs and processes of a company at a global level. This executive tool is usually based on management methodologies such as the Balance Scorecard. The objective of this panel is to provide all executives with access to important data for the correct evaluation of new opportunities and improvement points. A top manager needs to know at every minute what is going on in the company, because only then will he be able to make important and beneficial decisions for all areas of the organization.

Project Management Information

Project management dashboards allow you to follow all project management, from planned activities, schedules, and other aspects. It is a very important tool because it decreases the probability of error and increases the effectiveness of communication.

Marketing information

The marketing area is very important in all companies and only with an effective follow-up of what is happening in this sector can the company improve. A marketing dashboard with real-time information about a company’s social media activity allows you to identify opportunities at the very moment they appear, allowing you to stay one step ahead of the competition. A fluctuation in the demand for a product, for example, could lead you to launch a specific campaign, increasing sales and improving company results.

Information about results analysis

This dashboard provides detailed information and is used to set trends against corporate goals. This panel allows you to perceive the results of internal actions as well as external public reactions to campaigns. A good example of this type of dashboard is Google Analytics, which lets you know the exact behavior of your website visitors.

Information on day-to-day operations

This panel is used by the work teams and focuses on the processes that each team needs to perform its functions. The data contained in this panel are intended to identify critical points of the operation, helping to correct them. They also facilitate communication between all members of the same team. It is a dashboard that varies depending on the department of the company and the activities to be carried out each day.

 

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