Tag: satisfação do cliente

Dicas de Gestão

7 Tips to Improve Customer Relationship

With digital evolution, communication with the customer is easier, given the multitude of ways to reach it. However, if communication is easier for us, so is it for our competitors, so the battle for the attention of the target audience is greater than ever. There are important tips you can follow to improve your relationship with the Customer and in this article we’ll introduce you to the 7 best tricks!

Meet deadlines

To satisfy the customer in the immediate, many companies make the mistake of setting deadlines too short to solve complex issues. It is tempting to show our customers that we are fast and efficient, but if we cannot meet the deadlines we are going to get an image of lack of professionalism. Therefore, it is essential to be conscious when defining a deadline because we have to take into account all the limitations of time and resource that may exist.

Focus on meeting customer needs

The relationship with the customer doesn’t expire when customer buys. It is increasingly essential to keep track of the level of consumer satisfaction through satisfaction surveys.

Update information in real time

Whenever you receive new data about a customer or potential buyer, you need to update your CRM right away. Don’t leave this task for later because you run the risk of forgetting and losing important information for the realization of a sale. Running your information systems in real time and analyzing all changes with a business monitoring system such as Multipeers allows you to make more conscious decisions and close deals faster.

Establish emotional relationships

According to a study published by Harvard Business Review Brazil, turning satisfied customers into people emotionally connected with the company is far more advantageous than making dissatisfied customers happy. A client emotionally attached to a brand spends twice as much and is worth 52% more than a satisfied customer. A good trick to connect emotionally with customers is to create a kind of VIP club, where you offer special promotions and exclusive offers.

Have a good presence on social media

People no longer go to the Internet today: they live online. Therefore, it is essential that a brand is aware of the social media most frequented by its target and that defines a strategy of action in these platforms to ensure close contact with the customer. If you use a Facebook page, offer interesting content and be always available to respond quickly to your followers’ questions. Don’t just talk about yourself; you should share content about your area, to attract the attention of your followers.

Be human and not mechanical

Consumers feel more confident with companies that treat them with education and transparency and feel no empathy with companies that use a standard, quasi-robotic service. Talking to the client empathically.

Be objective

Customers hate when they feel like companies are fooling them with beautiful words. You must always be objective and go straight to the problem that the customer wants to solve. Don’t be afraid to say “no” or to make a mistake. You must always offer solutions to the customer in order to minimize the negative effects that a purchase had.

Internet e Marketing

Find How Internet of Things Will Influence Your Business

Internet of Things Will Influence Your Business

The Internet of Things describes a scenario in which various objects used in everyday life are connected to the Internet. Nowadays, more and more objects are connected to the Web. At the beginning of this digital age, it was only possible to connect smartphones and tablets, and yet, in recent years we have witnessed a revolution in this area and it is now possible to connect game consoles, Televisions and surveillance cameras to the network. The Internet of Things have a vision that goes even further beyond this and will greatly affect business. Today we are going to talk about the main impacts of the Internet of Things in business!

Smart service

The Internet of Things can greatly facilitate customer service. Nowadays, thanks to this technology, it is already possible to be warned that an item inside a refrigerator is near the end of the shelf life. This is a huge advantage for companies that sell frozen products, such as hypermarkets.

Real-time Marketing

With the Internet of Things it is possible to collect real and updated data on consumers in real time, anticipating their needs and creating strategies and campaigns that satisfy them. Real-time data collection is far more effective than thorough market research and changes the way we work in the business world, transforming companies into proactive rather than purely reactive organisms.

Equipment maintenance

The Internet of Things can be used to convey information about the wear and tear of a company’s equipment, thus helping with maintenance issues. It is also possible to recognize failures at the beginning of production processes, which allows the problem to be repaired immediately, preventing more serious complications in the future and avoiding losses of profit.

Logistics

The connection of logistics equipment with the Internet of Things helps companies to increase their efficiency in customer service, and it is also possible to deliver faster and increase customer satisfaction. The whole business can be monitored in real time and all information is connected to each other.

Application in Data Center

In industries, the Internet of Things proves to be very useful as it is possible to measure temperature and humidity levels. The sensors are integrated with network and system monitoring tools and, if stipulated values ​​are exceeded, alerts are generated to take corrective actions.

Internet of Things will grow a lot in the next few years. A Gartner study estimates that there will be 8.4 billion devices connected by the end of 2017. Companies should take full advantage of the technologies, applying them for efficiency and customer satisfaction.