Tag: business

Dicas de Gestão

How to analyze your business data efficiently

Analyzing the data generated by the companies is very important to be able to follow the evolution of the business. Only with detailed, careful and real-time analysis companies can succeed and be able to keep up with the competition. The information generated by companies is increasing, so the managers find some difficulties in analyzing the data, due to the immense amount of information that they have at their disposal. In today’s article, we leave you important tips for analyzing your business data efficiently!

Use the data to trace customer profiles

It is mandatory to know the profile of the client, their needs, tastes and expectations. We can draw this profile if we are attentive to the signs that he/she leaves in the different channels of communication with the company. In today’s digital world, we all leave clues and everything that the client does on the Internet can be relevant information for the construction of his/her profile, so that the company can offer a personalized service. Your behavior creates statistics, which in turn create consumer behaviors. Through data analysis, we can improve our service for that customer by increasing their connection with the brand.

Make frequent changes to simplify processes

A process is something that the company does on an ongoing basis. As it is something that is repeated over time, it is essential to create norms and routines to improve each process. Automating everything that is possible, eliminating what is unnecessary and standardizing what is repetitive are some of the possible ways to improve business processes.

Take the definition of KPIs very seriously

Companies produce thousands of data in a short time and it becomes impossible to analyze all available indicators. KPIs – key performance indicators – are the indicators of business success and are those indicators that demonstrate to us whether the company is going the right way. It is essential that managers define the most relevant indicators so as to always know if the expected results are being achieved. It is humanly impossible to evaluate all the indicators; it is fundamental that the manager focuses on those who show us exactly what the state of the business is.

Create easy-to-read reports

Data analysis should be done on a constant basis so that decisions are made on the basis of current information. Many companies make weekly reports and when they find the information this already has a few days. Ideally, you should create short, relevant, easy-to-read reports. Multipeers allows you to create simple reports, in which all users perceive information and analysis outputs. This change will positively impact the marketing actions, which will be much more controlled and effective.

Analyzing the data is essential to meet the constant challenges of today’s competitive business world. It is no longer enough to analyze the events after these have happened: it is essential to always be aware of what is happening at each moment. Business monitoring systems such as Multipeers are essential tools in today’s business world because they allow us to analyze the second thing that is happening in the company, allowing you to act immediately without having serious consequences.

 

Definição de métricas de negócio

7 indicators to evaluate the financial health of your business

We have already talked about the importance of indicators for business success, but it is never too much to remember that having defined KPIs is a fundamental part of a company’s management strategy. These business metrics allow for closer monitoring and better management of the level of success of the actions performed. There are thousands of possible indicators for each business and it is very important to know which indicators to choose to always follow the financial health of the business. In today’s article, we present the 7 most important indicators to assess the financial health of your business!

Net profit

It’s one of the most important values ​​for any company. We’ve reached this amount after adding up the entire billing volume and deducting costs and expenses.

Liquidity

Liquidity is the ability to turn an asset into cash. The faster the conversion, the more liquid an asset is. This indicator assesses the ability of the company to pay employees and suppliers.

EBITDA

EBITDA stands for Earnings Before Interest, Taxes Depreciation and Amortization and is a way of calculating how much a company generates of resources only with its operation, that is to say, before subtracting the value of the taxes. The formula for achieving EBITDA is Net Operating Income + Depreciation + Amortization. This is a very important value for companies looking for investors and serves as a comparative point with other companies in the same industry.

Cost per lead

This figure shows us how much it costs the company to acquire a lead. We get the value after dividing the amount of money invested in digital marketing by the number of leads generated. Studies report that the cost per lead generated through digital marketing is about 61% lower than the leads generated by traditional marketing. Knowing how much it costs us to generate a lead is essential so that we can redistribute the investments and improve the results.

ROI

ROI means return on investment and measures the end result of an investment: it relates all the expenses involved in a share to the profits made by that same share. The formula for calculating ROI is as follows: ROI = Net Profit (Total Investment Profit – Cost of Total Investment)/Cost of Investment. If the ROI is greater than zero, it means that the investment was positive for the company. If it has negative values, there was a loss.

Net Profit Margin

The profit margin represents what the company plans to profit from in return for what has been invested. In addition to calculating net income to obtain the net profit margin, companies must stipulate a value that is in accordance with what the market is willing to pay for their product. If the expectation of profits is well above normal there may be problems with future planning.

Market Share

Market share means the participation of a company in the market in which it is located. This value can be found through billing measurement, quantity of customers, among others.

 

KPIs are of vital importance to companies because they measure process performance and by analyzing collected information work to improve future action.

Dicas de Gestão

Good Practices for Controlling a Company’s Inventory

Controlling a company’s inventory is a vital activity. It represents the source of supply to meet business demand, which ultimately means that it is one of the most important activities for the organization to deliver on what has been promised to its customers.

Therefore, it is of great importance to define clear strategies and maintain the attention of the responsible team in performing an efficient management of the stock, aligned with the organizational objectives. This becomes all the more essential because it is a process with several challenges to be overcome and of great impact on profitability.

Let’s look at some practices that can help you with your inventory management and open doors for better results.

Control the Stock

Inventory turnover is among the key indicators for controlling enterprise stock. Basically, it measures the number of times the stock has been renewed in a given time interval. That way, you can gauge if you have maintained an optimal volume of items.

If stock turnover is high, it means you have an efficient operation, where products are not “stuck” on the shelves. In this way, the capital of the business remains free for investments in other aspects that produce return to the organization, rather than fixed assets.

Work with Security Stock

One of the great objectives of inventory control is to prevent missing units for customer service. Therefore, one of the main tools to meet such a requirement is the security stock.  This is a quantity of items calculated as surplus to the zeroed stock. Thus, when it arrives at the resupply point, which is the minimum acceptable stock for new units to be ordered, the request is made and, in addition to the volume of items required until the new consignment is received, there should be a quantity for covering unforeseen, such as delays.

Invest in Technology

Technology is a central factor for any business today. It has become an indispensable item for the development of a series of activities, which includes inventory management.

Some examples of contributions that it brings in this case are specific programs to develop the steps involved and various possibilities of process automation. Therefore, this is one of the main ways for the consistent control of its inventory operation.

Attention to Valuable Items

Another good practice involved in inventory management is validity control. It is necessary to find ways, if possible automated, to ensure that you only work with items within the ideal condition of use, which excludes overdue items.

Many techniques help in this process and one of the best known is the FIFO, acronym for First In, First Out, which in free translation means “First to enter, first to leave.” Basically, it advocates that the items should be used depending on their arrival in the stock, releasing first those who arrived first and reducing the possibility of maturities.

Analyze the Usage Profile of each Item and Assemble a Rational Stock

Our sixth tip refers to logistic factors, as is the case of displacement. The more an item is sued, the more it will be taken off the shelf. This indicates that it is better that the most used items have a lower access distance than the lesser used items.

This is just one of the principles that must govern the assembly of the business inventory layout. No matter how simple items look, many organizations overlook their potential gains and lose large amounts every year, thanks to the small losses that accumulate and become gigantic losses over time.

So the trick is: work for a rational stock.

Integrate Processes Associated with Inventory Control

The last good stock control practice we want to highlight is process integration. The activities of each department of a company are interrelated and must be conducted in an integrated manner to generate synergy.

Therefore, the ideal is for you to evaluate, for example, the impact of sales on your stock which, in turn, will affect your financial control.

A great way to have this comprehensive view and maintain accurate control of the entire chain is to use an ERP. It is a software specially directed to offer a virtual interface of your organization and to enable a broad management of your processes.

By: GestãoClick

Dicas de Gestão

5 Mistakes to avoid in customer management

The Customer is the most important part of a company. Companies make a lot of mistakes when it comes to dealing with customers and their needs, and these mistakes often lead to the loss of important customers. In today’s article, we talk about the 5 mistakes to avoid in managing customers.

Press Customer

Many companies make the mistake of chasing the customer, either through phone calls or emails. When there is a first contact, you have to give the customer time to evaluate the possible purchase of the product or service offered by the company. No one likes to be constantly bothered and companies need to be made aware that the quality of the contact is worth more than the number of times they contact prospects.

Not knowing the customer and their needs

One of the worst mistakes in managing clients is treating all customers the same way. It is unpleasant when we are attended by an operator who seems robotic and who has a rehearsed speech and does not escape the script. CRM tools help companies to know each customer, their needs and preferences. They also provide information on the most appropriate time to act, either by sending a special campaign or a product sample. You can connect a CRM system to a business monitoring system such as Multipeers. In this way, you will have real-time and always up-to-date information about your customers.

Sell ​​only once

Many commercials are concerned only with the single sale and don’t work towards customer loyalty. Certainly, the first sale is, in theory, the most difficult, since the customer still doesn’t know the company and the products. Focusing on the single sale is a very common mistake that can cause the company to lose sales in the future. Business teams should be concerned about maintaining customer contact in order to guide you toward future purchases and this is achieved through good after-sales service.

Complicating customer service

Unfortunately, there are many companies specializing in this field, especially telecommunication and internet service companies. It is very annoying for a customer to have to repeat their problem to three or four different people. The customer service should always be as pleasant and short as possible because only then can you pass on an image of professionalism. If the customer needs to talk to four people before seeing their problem solved, they will get the feeling that the company is disorganized.

Don’t guide and educate the client

Providing relevant and useful content to the customer about the products or services is a way to educate customers and share important information so that they choose your product. Creating a FAQ section, creating a blog about the area of ​​your activity and having a regular presence on the main social networks are good ways to educate the customer about your product.

Dicas de Gestão

What is more important when choosing a management system?

Choosing a good management software is a great step to have a successful company. In today’s highly competitive marketplace, it is critical that companies equip themselves with the best possible tools so they can make informed decisions for the future of the business. Given the huge volume of management systems that exist in the market, the doubts in choosing the management software are immense. In today’s article, we leave you some tips to know what is most important when choosing a management system!

Choose a software that allows you to have the information in real time

Nowadays, information is more valuable than ever and it is essential that companies know what is going on with the business at all times. BAM tools such as Multipeers allow you to keep track of all business processes from a variety of data sources and are updated at all times. In addition, they allow you to set up business alerts so that the user is notified whenever an occurrence deviates from what is considered normal. Real-time information is increasingly a necessity and a reality in companies around the world.

Choose an easy to implement management system

If the management system you choose is too complex, users will find it very difficult to use it on a day-to-day basis, so the purchase will not have the desired results. It is very important that the management system responds to all business needs, but at the same time it should be easy to implement and quite intuitive in its use.

Safety should be the priority

A management software will know everything about your business. The confidential information will be placed there, so it is mandatory to choose a software that guarantees the protection and security of your information. If you choose a software as a Service (SaaS), you should carefully review the vendor’s backup policy and if you choose a product installed on a local server, you will need to have a team that frequently monitors information security.

Mobility is the future

The World is increasingly mobile and in companies this reality is no different. Anywhere, it is possible to consult emails and even attend meetings with people who are on the other side of the World. Companies increasingly understand the benefits of implementing mobility and the management system must integrate this functionality. Before purchasing the software, check that there is a good mobile version so it can be used anywhere in the world!

Tecnologia e Gestão

How to create an information security policy for your business

The protection of information of companies is the theme of the moment, due to the arrival of the new general regulation of protection of data. Companies are increasingly digital and without the prevention of data loss, their security is seriously compromised. Corporate security policy is an essential tool to ensure your data remains safe. In today’s article, we leave you important tips for creating an information security policy in your company.

What is a security policy?

The security policy is a document developed by the company that records the principles of security that the company adopts and that must be followed by the employees. The security policy should be applied to all information systems, both desktop and mobile. For policy to be respected, it is essential that top managers participate in the implementation.

How to create a good information security policy?

  • Define employee accountability: establish fines for misuse of company IT resources. There should also be rules on access to websites and recommendations on the use of the provided electronic devices.
  • Training: there should be practical training in the presentation of information security policy. The company must collect individual statements from its employees, committing themselves to comply with the rules contained in the document. This manual should be easily accessible to employees and should be reviewed frequently so that it is kept up-to-date.
  • Name a person in charge: the company must appoint a responsible person to monitor compliance with the information security policy. This employee should be responsible for detecting breaches and violations of the rules.
  • Make the security policy known: the document must be approved by the company’s human resources department. The rules in this document must be in accordance with the labor laws and the internal manual of the employees. After approval by the human resources, top managers should also do their approval.
  • Adopt a disaster recovery plan: disaster recovery plans are essential for planning actions that ensure that a disaster does not interfere with the company’s performance. In addition to this proactive action, disaster recovery plans also have a reactive action, through the action of carrying out emergency actions, previously planned and that guarantee the immediate resolution of problems. Disaster recovery is still defined as the set of procedures to be performed in crisis situations. The ultimate goal is to leapfrog your company data so your information stays safe and sound.

 

“Better safe than sorry” is an absolute truth when it comes to your company’s information security. Get to know IT PEERS security solutions and protect your data!

Dicas de Gestão

The main implications of GDPR on human resources management

The General Data Protection Regulation (GDPR) will enter into force on May 25. In addition to bringing significant changes in the marketing area, it will also have a strong impact on human resource management. In order to avoid the large fines that non-compliance with the RGPD entails, companies need to introduce important changes in the process of personal data in a labor context. In today’s article, we address the key implications of GDPR in human resource management!

Necessary consent of the candidates for the processing of the data

If the tacit consent of the candidates was sufficient to enable the company to process their personal data, now companies need to obtain the explicit consent of the candidates for the processing of their data. Applicants who are not recruited must also give their consent for the processing of their personal data in future recruitment processes.

Updating database curricula

A written communication must be sent to the candidate in such a way that the candidate expresses his written consent to the retention of his data in the database. At this moment there should also be confirmation that the data is up to date and if not, the candidate should update them. If the candidate doesn’t respond to this communication, the company must delete the curriculum at the end of the established deadline.

Spontaneous applications

The human resources management area should create a procedure for obtaining consent from candidates submitting spontaneous applications where they accept the treatment and retention of their curricula. Here, the purpose of the data processing and the time frame in which the curriculum will be kept in the company database must also be indicated.

Company contact

Active recruitment can only be done with individuals who make their contacts available on platforms dedicated to the world of work, such as Linkedin. In this case, there is the will of the candidate to be contacted by companies. However, after the first contact, there must be an explicit consent from the applicant to the continuation of the processing of his/her personal data.

Preservation of personal data in the company database

The new regulation obliges companies to keep only the data that is up to date. In addition, there is a principle of minimization in the law that says that the data can only be kept by the company during the period strictly necessary. Thus, when a particular recruitment process is complete, human resources management must have a procedure to eliminate curricula and all the complementary documents collected during the process. The new law states that curricula will remain updated during a year and after this deadline the documentation must be deleted or there must be a written communication for the applicant to confirm or update their data.

Dicas de Gestão

Get to know the 4 types of Data Analytics and find how to use them in your business

It is no longer surprising that companies deal with a large amount of data, which makes it difficult to analyze them and consequently make decisions. It is now necessary to cross-reference data from a variety of data sources, gain insights, and analyze consumer and market information. In today’s article, we’ll cover the 4 types of Data Analytics that you can (and should) use in your business!

Descriptive analysis

This type of Data Analytics answers the question “what is happening now?”. Through the response, companies can analyze data on customer losses, sales for a particular product, and the outcome of launched campaigns. Descriptive analysis allows immediate decisions to be made with a high level of security, since the analysis is based on concrete and current data. The information coming from this type of analysis is usually displayed in graphs and tables, which allows the manager to have an overview of the processes monitored.

Predictive Analysis

Predictive analytics is an advanced form of Data Analytics that aims to answer the question “what will happen?”. It is a type of analysis that makes predictions through probabilities. This analysis is possible thanks to techniques like regression and progression analysis, pattern matching and various types of statistics. This type of Data Analytics is widely used in stock market and investment companies.

Diagnostic analysis

Diagnostic analysis will explain why something happened. This type of analysis will relate all available data and information to find patterns of behavior that may explain the results. It is an important analysis to find problems and above all to avoid repeating them in the future.

Prescriptive analysis

The prescriptive analysis is the analysis of premonition. It answers the question “what could happen if we take this action?”. This type of analysis is very important especially in the sales area. For example, “if we think about giving a 15% discount next month on the company’s lesser-selling product, the likelihood of increased sales is 40%”. The prescriptive analysis raises hypotheses about possible results of actions taken by the company. It is an essential analysis for managers, as it helps them to evaluate the best way to choose a certain strategy to solve a problem.

 

Analyzing the data is essential to meet the constant challenges of today’s competitive business world. It is no longer enough to analyze the events after these have happened: it is essential to always be aware of what is happening at each moment. Business monitoring systems such as Multipeers are essential tools in today’s business world because they allow us to analyze the second thing that is happening in the company, allowing you to act immediately without having serious consequences.

Dicas de Gestão

7 Commandments to Ensure Customer Satisfaction

Satisfy the customer is the goal of all companies. Clients are the most important external audience and it’s their satisfaction (or lack thereof) that will dictate the success or failure of the business. A satisfied customer can become a loyal customer to your brand, so it’s essential that you know the needs of each customer. In today’s article, we present the 7 commandments to ensure customer satisfaction!

Attendance of excellence

Have a good relationship with the customer at the time of service. Be aware of his needs and, if possible, anticipate them by offering solutions. It’s important that you don’t use a standard care formula as this will sound false and will get the message that you treat all clients equally. Customers like to feel unique and special and you should reflect this in their service!

After sales service

The sale is not extinguished at the moment the customer buys. There must be follow-up after the sale, to see if everything is okay with the product or service and to be available to find other solutions to other possible customer needs. After-sales service is especially important in the B2B area.

Offer special conditions

Many companies, in order to attract new customers, offer special conditions to those who do not yet have any connection with the brand. This makes current customers feel penalized. In fact, the customer who already has with us some kind of relationship should be the beneficiary, not the other way around! Offering special prices and specific customer offers is a great way to keep the customer loyal for a long time.

Offer solutions

Today’s consumers are very knowledgeable and very demanding. They no longer seek a product, but a solution that solves their problems completely. When presenting your products or services focus on the problem that they solve. In this way, it will be much easier to capture the customer’s attention and get him to buy it.

Plan your work

Contact with customers and potential customers should be well planned to know exactly when to approach the customer. For example, you should always follow up after submitting a product or service to see if the customer has any questions. However, this follow up shouldn’t cause the customer to feel pressured. You should allow time for the person to think and decide if your product/service is effectively the best to meet their need.

Make contact easier

As we have already mentioned, today’s consumers are very demanding and you need to be always aware of their needs and wants in order to achieve them. In a world dominated by the Internet and social networks, brands that allow contact through these means benefit. Let your customer contact you through Facebook, for example. You can also put a contact form on your website.

Be honest

It sounds like a very basic advice, but in the sales area we still find many professionals with an unrealistic talk about the product. It is important not to overdo the qualities of what it has to offer, as this may sound false to the customer and pass a negative image on the seller. You should always be honest to the customer and you should have no problem saying you do not know something about the product, as long as you are willing to learn and inform the customer quickly.

Dicas de Gestão

5 inspiring films about people management

People management is one of the most important areas in companies, but unfortunately it is one of the most undervalued. The internal public is the main public of the company, because it is through the actions of employees that the image of the company is created for external audiences. There are films with very valuable lessons on people management and in today’s article we have selected 5 inspiring movies that all managers should watch!

Charlie and the Chocolate Factory

In spite of being an eccentric film and with a lot of fantasy, we have the vision of a very effective selection process. Willy Wonka is the owner of the factory and creates a new place to take five children to meet the chocolate factory, through several challenges, which are authentic group dynamics. Willy Wonka had the entire process thought out and with all the particularities defined, just as a selective process should be. In this movie, we see that the right ad attracts the right people, with the ideal profile for the job. Anyone who went through all the challenges would have the job. This film is very good to show us that planning is essential in all phases of human resources.

Rocky

All of Rocky’s films, starring Sylvester Stalone, show us a motivational speech with the ability to make us start working immediately on all our plans and accomplish everything we always dream about. Rocky has incredible leadership skills and all human resource managers should be a bit like him! This film is also essential for the management of human resources because it shows us the difficulties that we are encountering along the way until we reach success. The main lesson is that despite the difficulties that are appearing, we must be able to stay strong to continue fighting!

The Devil Wears Prada

This is a must have movie! It has a cast full of good actors and tells the story of Miranda, an executive of Runaway Magazine, who hires an assistant and the relationship between them is very inspiring. This film shows us that our dream job may be far from perfect and that bad influences at work and over-competitiveness can interfere negatively throughout our lives. It’s an inspiring film about people management, which shows that good workplace environment is essential to the success of a business.

The Internship

This movie tells the story of two seasoned salespeople who start working as trainees on Google. To secure the place, they need to enter a competition with other candidates. In the beginning, they encounter difficulties due to the great difference of ages and knowledge between them and the new generation. However, in the end they can learn from the younger and younger learn from them. This film teaches us how important it is to value the knowledge of your team. Despite the management position it occupies, you must take into account that everyone has something to teach and that you can learn a lot from your employees. Encourage the sharing of ideas and knowledge among employees, as they will feel more motivated to evolve and work better.

The Imitation Game

This is a movie based on real facts that tells us the story Alan Turing, a mathematician with an above average intelligence, who is quite antisocial. The film takes place during World War II. At the time, the British government hired a team that had the purpose of decoding a famous code used by the Germans to convey their messages of war. The film teaches us that working as a team is fundamental and not giving up on adversity is the most important messages that you should convey to your employees as responsible for managing people.