Big Data is a term that has been in vogue in recent months. Big Data is the term that describes the immeasurable volume of data (structured or not structured) that have a daily business impact. More important than the amount of data, is what companies can effectively do with this data. According to IBM, by December of this year there will be three times more devices connected to the internet than people in the world. This information is more than enough proof of the amount of data that is generated every minute, which is a challenge for companies. What to do with so much information? How to take advantage of the data generated daily? In this article we will show you how to take full advantage of the potential of Big Data.
Analyze the business in real time
Information is growing at a very fast pace, which makes its analysis increasingly difficult. The solution is to analyze the data in real time to get the most out of the information. Products like Multipeers allow you to analyze every second what is going on with the business. In this way, you can make the most of the data to make the best decisions for the business. Allying the large amount of data generated in companies to a real-time analysis allows you to gain essential insights for business success.
Better data collection
The data come from the most diverse channels and through Big Data it is possible to centralize them and group them by affinities. It is possible to be closer to the customer through the collection of data through questionnaires, applications, loyalty cards, among other instruments. The data collected is essential for assertive planning of marketing and communication actions.
Greater effectiveness of the business
More than knowing the market, companies are able, through Big Data, to use the data to change the business and increase the return on investment. Using analytical expertise allows companies to create new business indicators and analyze them more comprehensively and objectively. In this way, they will achieve better levels of income that will be reflected in the success of the business.
Have the right tools
It is imperative that companies have the right tools to deal with the vast amount of data they are creating every day. Datapeers, for example, is an innovative solution that helps companies meet legal requirements and improve the quality of development processes, ensuring the protection and confidentiality of data. The new EU data protection regulation reinforces the importance of information and the increasing need to protect it.