Tag: união europeia

Segurança

New Data Protection Regulation: Everything you need to know

For the European Commission, the protection of personal data is a key element of the Digital Single Market. All this scenario has boosted the creation of the new General Regulation on Data Protection (GDPR) for the European Union, which repeals the current legislation on personal data protection, published in 1995, when Internet access was not yet widespread. The new Data Protection Regulation enters into force in May 2018 and there is still a lack of knowledge regarding its performance and implications. In this article, we will cover all the aspects you must know to receive the new data protection regulation in accordance with the law!

The most significant and impacting changes in this new regulation are:

Right to forget

Citizens will be able to require companies to delete their personal data. The new regulation allows the personal data of each citizen to be destroyed at his request.

Data portability

Citizens can require companies to send their personal data in a format that allows them to be sent to another company, facilitating their migration and making it easier to switch to a TV service provider, for example.

Right of opposition to profiling

Companies’ computer systems should be able to register who indicated a refusal to automate their data, as is usually done in processes of behavioral analysis and creation of consumption profiles.

Records and proof of consent

Regarding the online relationship with customers, company systems should expose privacy policies in clear and objective language. Consent for the processing of data by users should be kept in a form to be presented if necessary.

Privacy by ‘default’ and design

You should ensure the protection of data from the design of computer applications, minimizing the processing of personal data, masking of data, encryption, among other topics.

Obligation to notify

Companies and organizations have the responsibility to notify the National Supervisory Authority of data breaches about situations which put individuals at risk and to communicate to the citizen concerned all high-risk breaches as quickly as possible.

How do I know if the new law applies to my business?

The new data protection law applies to any organization doing business in the European Union regardless of whether personal data processing occurs in the European Union or not, and regardless of whether it is personal data about EU residents or only visitors.

What happens if I don’t comply with the new data protection regulation?

The punitive regime of the new law is very demanding and includes fines that in the case of violations of lesser gravity could reach 10 million euros or 2% of global business volume globally. In the most serious cases fines may reach 20 million euros or 4% of total turnover.

You can learn more about the new data protection regulation by downloading this e-book that explores the new law and tells you everything you need to know!

Dicas de Gestão

Find how to take full advantage of Big Data

Big Data is a term that has been in vogue in recent months. Big Data is the term that describes the immeasurable volume of data (structured or not structured) that have a daily business impact. More important than the amount of data, is what companies can effectively do with this data. According to IBM, by December of this year there will be three times more devices connected to the internet than people in the world. This information is more than enough proof of the amount of data that is generated every minute, which is a challenge for companies. What to do with so much information? How to take advantage of the data generated daily? In this article we will show you how to take full advantage of the potential of Big Data.

Analyze the business in real time

Information is growing at a very fast pace, which makes its analysis increasingly difficult. The solution is to analyze the data in real time to get the most out of the information. Products like Multipeers allow you to analyze every second what is going on with the business. In this way, you can make the most of the data to make the best decisions for the business. Allying the large amount of data generated in companies to a real-time analysis allows you to gain essential insights for business success.

Better data collection

The data come from the most diverse channels and through Big Data it is possible to centralize them and group them by affinities. It is possible to be closer to the customer through the collection of data through questionnaires, applications, loyalty cards, among other instruments. The data collected is essential for assertive planning of marketing and communication actions.

Greater effectiveness of the business

More than knowing the market, companies are able, through Big Data, to use the data to change the business and increase the return on investment. Using analytical expertise allows companies to create new business indicators and analyze them more comprehensively and objectively. In this way, they will achieve better levels of income that will be reflected in the success of the business.

Have the right tools

It is imperative that companies have the right tools to deal with the vast amount of data they are creating every day. Datapeers, for example, is an innovative solution that helps companies meet legal requirements and improve the quality of development processes, ensuring the protection and confidentiality of data. The new EU data protection regulation reinforces the importance of information and the increasing need to protect it.

Internet e Marketing

4 Myths about information management

Myths about information management

Managing information and data in companies is one of the main concerns of managers and is a topic that has been in vogue in last months. Threats to information security appear more and more in more and more varied forms and it is difficult to manage all the data of the companies in a safe and effective way. In this article, we will demystify 4 generalized ideas about information management that will help you better manage your company’s data!

Myth: data security can no longer be guaranteed

Computer attacks are increasing and there is increasing variety in attack forms. However, it is possible to reformulate information security strategies and change some routines: checking your antivirus regularly, changing passwords frequently and choosing good Cloud services are some tips to ensure greater security of internal information.

Myth: we cannot prevent, just react

The most frequent threat today is called ransonware. In this attack, hackers steal data and request redemption in BitCoins to return them to the company. This attack occurs by sending an email to a company employee who opens it without realizing it is a threat. A malware download is automatically downloaded to the computer. This shows us that investing in employee training is essential. Awareness-raising campaigns on the importance of information security is a form of prevention.

Myth: upgrade the systems ensures the protection

In fact, a system upgrade can pose an even greater threat to data security. It is essential that companies test the upgrades in their own environments before starting to effectively update the system. This way you can detect threats and eliminate vulnerabilities of the update.

Myth: Information management only concerns IT managers

In an organization it is essential that all employees are committed to the issue of safety. That is why the awareness campaigns for this topic are so important. The responsibility of protecting the confidential business data is of everyone who works there. In addition, the more information that managers gather, the more confidence they will have when making decisions. Big Data and real-time data analysis are two growing trends that are changing the way we manage business information.

Protecting your company’s information is critical so you can ensure that no confidential information is passed abroad. Prevention and training of employees together is the key to ensuring that data is protected and secure. Products such as Datapeers are increasingly needed in today’s business environment as they enable the protection of information and ensure compliance with the new data protection regulations, which will enter into force in May 2018 in the European Union.