5 Motivos para investir num ERP

5 Reasons to invest in an ERP

Posted 3 CommentsPosted in Dicas de Gestão

ERP stands for Entreprise Resource Planning. It emerged in the late 50’s, when it began to combine management with technology. Initially, its purpose was to optimize the time spent on manual tasks, but today this resource is able to integrate all the information and processes of an organization in one place. The mission of this tool is to group all departments of the company, providing better communication, through a continuous flow of information. This factor proves to be very useful because the processes of a company depend on each other and a failure of communication or loss of transmission of the data can mean great losses of productivity and profit. In today’s article, we present 5 reasons to invest in an ERP!

General business control

This is the main reason why you should invest in an ERP. The centralization of information is increasingly important as it allows greater control over data and more efficient decision making. The processes become simpler and can reduce costs with training of users and infrastructures. Knowing what is going on in your business is critical to making the right decisions, and in the hectic day-to-day running of a manager, grouped information becomes an asset.

More efficient customer management

Information in ERP about customers and potential customers of the company can be a great competitive advantage for companies that want to adapt to changes faster. Monitoring systems allow you to get immediate data about customer actions and interactions with the company, as well as information about your purchase history. This allows communication with the customer to become more personalized and objective.

Makes business processes more agile

As management programs present the information in a condensed and ready-to-analyze form, the need to make extensive reports will disappear. In this way, employees who previously had this responsibility will have more time available for other tasks, which will certainly contribute to an increase in productivity. Real-time analysis in conjunction with the ERP eliminates the more bureaucratic tasks, which makes the company more agile.

Decreased likelihood of error

Using an ERP reduces communication failures and speeds up data consolidation. All company information will only be in one place, which makes analytical processes more agile and effective. Thus, the probability of communication failures becomes much reduced, which contributes to more assertive decision making.

High Mobility

Currently, almost all ERPs have the potential to be used on mobile devices. Therefore, it is possible to be in a meeting or a trip and have real and updated information about the state of the business. This is a very important advantage, since increasingly your business is where you are, so it is vital that you always have access to the most up-to-date information about your company!



Conheça os principais indicadores industriais e saiba como podem ajudá-lo no dia-a-dia

Find the main industrial indicators and know how they can help you in your day-to-day

Posted Leave a commentPosted in Dicas de Gestão

“What can not be measured can not be controlled”: this phrase makes perfect sense in the business world and, increasingly, managers are aware that it is necessary to evaluate each of their actions. Only with an effective follow-up of everything that goes on in a business it’s possible to apply improvement measures and achieve high levels of performance. KPI – key performance indicators – are fundamental in the process of managing, evaluating and continually improving a business. In today’s article, let’s talk about key industrial indicators and explain how they can help you in everyday life!

Production Indicators

In any industry it is fundamental that there is continuous production monitoring, in order to analyze its efficiency and uptime. Production indicators, when properly applied, help to reduce production costs, improve productivity levels and increase profitability. Some of the most commonly used production indicators are the number of products produced, the downtime of a machine or a collaborator and hours worked in production.

Order Indicators

These indicators give us information about stocks, liquidity, inventories, among other aspects. These are indicators that allow us to have an overview of what we have at the moment for sale, which applications are still to be completed and what our financial profitability is. The main indicators of this type are: turnover, percentage of unfulfilled orders, index of inventory for sales and percentage of orders delivered on time.

Economic indicators

The economic indicators are transversal to all activities and have a very significant weight for the industry. These indicators give us all the information regarding the financial health of the business. The main indicators in this area are: contribution margin, profit percentage, economic break-even point, EBITDA, average ticket and amortizations.

How can these indicators help me on a daily basis?

  • Relevant information for conscious decisions: KPIs provide a lot of information about the company and to that extent make decision making more efficient and easier. Managers often complain about the lack of information about the company in order to be able to decide consciously and these performance indicators gain a prominent role in making decisions about the future of the company. Managers can only make assertive and sound decisions if they have a full understanding of business reality. And nothing better than KPI’s to provide all that knowledge.

  • More realistic and more easily met objectives: analyzing the performance of a company on a constant basis ensures that more attention is paid to meeting the objectives. An efficient process must be planned and controlled. Continuous performance monitoring plays a key role in planning and subsequent control because it provides information on processes developed by the organization. The effectiveness of any control strategy depends to a large extent on the correct suitability of developed performance metrics and KPIs.

  • More knowledge about business strategy: it is essential that each employee of the company or organization knows their KPIs and that they are updated with some frequency. “If we do not know where we are going, any way is good”: the same goes for companies. If we are not aware of the results we should achieve with our work, we can do anything, and this may not be in line with the organization’s overall objectives. Defining the indicators of each employee and connecting to the monitoring system is essential for obtaining a global and integrated view of the state of the company and the performance of each one. It is also important to mention that each employee should have access only to the indicators that are important for the continuation of his work, so as to have a more focused and organized day-to-day.

Having a broader view is key to being able to keep up with the business and make the right decisions. In today’s hectic business day-to-day and with the ever-increasing demands of consumers, knowing the market is a must-have weapon to win. Download our business monitoring e-book and learn how a BAM system can help your business grow steadily!

5 razões para implementar a monitorização em tempo real no seu negócio

5 reasons to implement real-time monitoring in your business

Posted Leave a commentPosted in Dicas de Gestão

Business is happening at a very fast pace today, which forces managers to monitor in real time everything that happens in companies. Nowadays, it is no longer advisable to only analyze reports with a few days: the market demands that you be always aware of what happens in your business. In today’s article, we’ll give you 5 reasons to implement real-time business monitoring!

More efficient decisions

If you know exactly what is going on in your business, it will be easier to make the right decision. Analyzing your business in real time will give you all the inputs you need so that you can consciously decide on the best course to take. The reports with a few days present outdated information, which doesn’t correspond to the actual state of the company at that time. Therefore, often the decisions made are incompatible and don’t benefit the business. Monitoring the business in real time will change this scenario as it will have reliable information in your hand!

Identification of business opportunities

With real-time business monitoring you can identify opportunities at the moment they appear, allowing you to stay one step ahead of the competition. A fluctuation in demand for a product, for example, could lead you to launch a specific campaign, increasing sales and improving company results.

Possibility of alerts

Business monitoring software like Multipeers allows you to set up business alerts whenever there is a deviation from what is considered normal within your company. Wherever you are, you will be notified by SMS or email about any changes and you can act immediately, even before there is damage to the organization.

Better People Management

Real-time information on human resources can be a great competitive advantage for companies that want to adapt to change faster. The monitoring systems provide immediate data on the distribution of employees in different sectors of the company, as well as updated information on their availability. Thus, it becomes easier to manage teams and optimize the work of employees, increasing the collective income.

Connection to all data sources

Real-time business monitoring software such as Multipeers interact directly with all your data sources such as databases, web services, MDX, Microsoft Excel, RSS feeds, multimedia content, e-mail, applications, among others. You can even build your own connectors using the provided API so that no information from your organization is lost. So, in a single dashboard you will find complete and up-to-date information on everything that goes on in the company!


Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Download our e-book and learn how a BAM tool can help you manage!

Google Trends e informação em tempo real

Google Trends and real-time information

Posted Leave a commentPosted in Internet e Marketing

Google Trends is a free platform that shows us the evolution of a given search over time. When searching for a word, the tool shows you a chart that lists the number of searches over time. This search can be filtered by category, location, and specific time period. In today’s article, we’ll cover the relationship between Google Trends, real-time information and benefits of using this tool for your business!

Real-time information

Increasingly, people are looking for up-to-the-minute information and are no longer content to read the news of yesterday in this morning: they seek to know, at every moment, what is happening in the World. Due to this greater requirement of users, Google Trends has expanded its search and provides a filter in real time. Google collects data from numerous sources, including searches on YouTube and Google News. You can follow the search for a particular keyword in real time and by geography, which gives us a lot of information about the interest of each country in a given topic.

How does Google Trends help my business?

Nowadays, all businesses need to have a strong online presence to win and it is essential that you know how to optimize your website and social media for search engines, otherwise it will not be found by your target audience. Google Trends gives us insight into what people are looking for right now. If your website has a blog where you create content about your area of ​​expertise, using Google Trends is almost mandatory. This tool will help you realize which of the most popular themes of the moment and then just find a way to relate it to your business to create relevant content at that time.

Google Trends lets you compare terms. If you have a sports clothing store, for example, you can compare different terms to find out what you should bet on in your digital marketing strategy. The tool will help you see if people in your country are looking for more about “Nike sportswear,” “Adidas sportswear,” or “New Balance sportswear.” This will allow you to use the most searched term and this will be reflected in the visits to your website.

The fact that you can search by region is also very important, as it allows you to target your target audience wisely. If you know that in the North of your country people are mostly searching for “Nike sportswear,” you’ll be able to create a more focused and better-performing campaign.


It is increasingly important to keep pace with the changing needs of consumers and their interests, since only in this way you will be able to produce quality and relevant content. The information generated by the minute on the web is practically immeasurable, so it is necessary to be attentive to everything to respond as quickly as possible to the desires of your target audience and thus stand out from the competition.

Real-time information is part of the business. Download our Business Activity Monitoring e-book and find how real-time management will help you achieve your goals!

Conheça as principais métricas para avaliar o seu desempenho nas redes sociais

Learn about key metrics to measure your performance on social media

Posted Leave a commentPosted in Definição de métricas de negócio

It is no longer a novelty that social media play an increasingly important role in the business world. The current consumer “lives online” and it is very important that your brand/company be present in social networks where your target presence. To ensure the success of your presence on social media, it is not enough to create content and publish it frequently: you must continually evaluate the success of your actions. In this article we’ll introduce you to the key metrics to evaluate your performance on social networks!

Number of followers/likes

This is the most basic metric for any social media, is very important because it shows us the growth of a page over time and the audience we have available. However, this is a metric that alone does not have great relevance, because if there is no interaction with the followers, in concrete terms nothing is gained. A large number of followers is still important to create a credible image for anyone who visits the profile for the first time. A company that has thousands of Facebook followers will surely make a better impression than one that has few followers.

Publications Reach

The reach of the publications is nothing more than the number of people that see your posts. On Facebook, for example, this range is getting smaller, due to the new algorithm. At this point it is important to distinguish between organic reach and paid reach. Organic reach is the reach you get for free, only through publication and eventual interaction with it on the part of followers. Already the reach paid is the reach achieved through sponsored publications and after defining the intended target reaches a large number of users.


Having a high audience is not very significant if you look at the metric in isolation. More important than the number of followers is the interaction these followers have with your brand/company. Measuring engagement (number of reactions to publication, comments, sharing) is crucial to being able to keep track of the effectiveness of your content. In all social media this engagement is very important.


Conversion is one of the most important aspects of all the actions we take on social meia. No company creates content for Facebook, Instagram or Linkedin just by creating: the goal is always to achieve a conversion, be it the download of an e-book, a visit to the website and even the sale. Evaluating the number of conversions per week on social media allows us to perceive the performance and effectiveness of our publications as well as to define a new strategy if necessary.

Multipeers is a business monitoring system that allows you to analyze your business at any time, including its performance on social meia. Keeping track of what happens to your brand every second is essential so you can make assertive and timely decisions.