5 lições de gestão e liderança que podemos aprender com a série Casa de Papel

5 lessons of management and leadership we can learn in La Casa de Papel

Posted 1 CommentPosted in Dicas de Gestão

You’ve probably heard about the Netflix series “La Casa de Papel”. The argument is simple but bold: eight thieves lock themselves in the Royal Spanish Mint, making several hostages, with the aim of making history’s greatest robbery. This series brings us many management and leadership tips that we can apply to our day-to-day professional life. In today’s article, we present the 5 lessons of management and leadership that we can learn from La Casa de Papel.

Know how to deal with different personalities

A good leader has to be able to deal with different personalities and not let personal characteristics interfere with business. In the series, the leader is represented by the mysterious Profesor, who manages to win the trust of all through his intelligence and ability to anticipate problems. We can also observe that the teacher has another very important characteristic in leaders: the ability to motivate others. Also in companies it is essential that those at the top know how to motivate their employees, since only then will they be able to fulfill the overall objectives of the organization.

Careful planning

In the series, we can see that the whole assault was planned down to the smallest detail. The Professor not only plans all his actions, but also anticipates scenarios and thinks about possible solutions. In the business world, it is vital that the manager make careful and studied planning of the market and the actions that your company will develop. You should also be prepared for possible situations that could compromise the success of the business.

Training is essential for good execution

In the series, the robbers spent a lot of time training to do their best at the moment of the robbery. Everyone knew what to do and everyone spent many hours simulating situations that might happen at the Mint. In an enterprise environment, managers must experiment and hone processes, until they achieve maximum perfection in the execution of tasks. The training of employees in a work context is a very important point for the fulfillment of the objectives of the company.

Humans can go wrong

Despite all the planning, all the training hours and all the predictions, people can go wrong and things cannot go the way we had planned. Accepting this is inevitable so as not to discourage employees. Every failure in a company should be seen as a way of learning, because only then can you evolve and train better professionals!

Study your opponents well

Sun Tzu said: “Know your enemy as yourself and do not need to fear the outcome of a hundred battles.” This phrase is very important in the business world. As the Professor has studied the police team and the Mint workers well, managers must know their competitors very well, because only then will they know how to differentiate themselves and gain a competitive advantage.

Entenda a relação entre análise de dados e gestão de marketing

Find the relationship between data analysis and marketing management

Posted Leave a commentPosted in Internet e Marketing

Companies generate more and more data in their daily lives, but more important than quantity is the ability to analyze the information generated. There is currently 5 times more information than in 1987, and one of the biggest challenges for companies is to analyze data effectively so they can make decisions on the basis of reliable facts. Marketing management is one of the areas that can most benefit from the correct management of information. In today’s article, let’s talk about the relationship between data analysis and marketing management!

Create reports frequently

Data analysis should be done on a constant basis so that decisions are made on the basis of current information. Many companies make weekly reports and when they find the information this already has a few days. Ideally, you should create short, relevant and easy-to-read reports. Multipeers allows you to create simple reports, in which all users perceive information and analysis outputs. This change will positively impact the marketing actions, which will be much more controlled and effective.

To know what you want to analyze

The data are irrelevant if we don’t know what we need to do with them. It is essential to define the key metrics for analysis and to evaluate often whether the metrics we are analyzing still make sense to the business. Today, business happens at a very dynamic pace and this causes constant change. Analyzing data effectively allows us to offer better customer service because we will be more aware of what our target really need.

Customize user experience

Nowadays, the consumer is more and more demanding and it is essential to create a unique experience for each one of them. This task is only possible based on data analysis. Netflix is ​​a good example in this industry because it suggests movies and series according to the preferences and habits of each user. If you know your customer well, you will be able to provide a differentiated service and data analysis is essential in this chapter.

Real-time data analysis

Nowadays, it is no longer enough to analyze the data after a week of situations occur. Everything happens at a very fast pace and it is imperative that you analyze the data at the moment they happen. Multipeers allows you to analyze the data in real time and alerts you to situations that go beyond what was previously established as normal. Let’s imagine that you own a chair of fashion accessories and that you want every day until midday to sell X. If one day the value is outside your normal standard, Multipeers alerts you immediately so you can take actions such as launching a promotional campaign for that day.

Invest time in data analysis

Data is generated and often organized into reports that no one reads. In this case, the data loses its purpose and the organization loses the opportunity to have better results. It is very important that the marketing manager dedicates part of his time to analyzing the information, since only then it’s possible to create relevant strategies for the company.

5 séries da Netflix obrigatórias para os gestores

5 Netflix series that all managers should see

Posted 3 CommentsPosted in Dicas de Gestão

Netflix has conquered fans worldwide and is undoubtedly a great platform for moments of relaxation. However, even in leisure time it is possible to learn and there are series that teach us true lessons about management and leadership. In today’s article, we present 5 Netflix series mandatory for managers!

The Office

This comedy series is a kind of documentary about a company that sells paper. Company manager Michael Scout thinks that everyone loves him, but his colleagues have a different idea. In fact, Michael Scout doesn’t have any kind of talent to relate to people, much less to coordinate a team. He ends up wondering why his classmates never have fun in their workplace, considering that it is a “dream job”. The series focuses on the concepts of leadership, showing us what not to do when we are in a leadership position. You can see this series in the Netflix catalog and have fun while learning important lessons about leadership and team management!

House of Cards

Surely you’ve heard of this famous Netflix series. The series shows us Frank Underwood, an unscrupulous deputy of the United States Democratic Party. Throughout the episodes we have revealed his ways to achieve, at any cost, an increasingly strategic position in the world of politics. We have learned in this series that we must treat our subordinates with respect and that to win we must always be one step ahead, anticipating the enemy’s moves and knowing our opponents well.

Breaking Bad

Walter White is a chemistry professor who discovers an incurable disease. Knowing that the end is near, he decides to do everything he can to leave his family in a good financial position. Walter thus becomes Heisenberg, a powerful drug dealer. What to get out of this Netflix series for your business? The most important lesson is that the secret to success is to truly enjoy what you do. We also learned that image is very important in business, and Walter also teaches us valuable lessons about negotiating!

Mad Men

This series takes place in the 60’s in New York, and shows us the daily life of Don Drapper, a creative director. We are revealed the world of advertising at that time, as well as the changes it has undergone throughout the season. The series also focuses on the personal lives of the characters, where we see a struggle for power and several moments of frustration. Mad Men shows us a fair and intelligent leader and a timid and quiet secretary who manages to reach a position of power. It is a very interesting series because it shows us that the capacity for innovation is fundamental in more troubled times and that business opportunities should be taken advantage of. Mad Men is especially suitable for marketing managers.

Dr. House

Gregory House is everything a leader should not be. He is a respected physician who is willing to do anything to diagnose the rarer and more complicated diseases that his patients present. Without respecting professional ethics, Dr. House is able to invade his patients’ home without authorization. He is an antisocial person and treats all his subordinates badly, eventually being hated by his team. So why is Dr. House on this list? Despite his complicated temperament Dr. House doesn’t follow the obvious path: he questions everything and looks for the best solution in all cases. It also shows us that a leader must constantly challenge the abilities of each member of the team, because only in this way can you keep them motivated and committed to doing better and better. Finally, Dr. House shows us that it is not necessary to waste time with formalisms, focusing only on what really matters!


Have you ever seen any of these series? Do you have other suggestions for important series for managers? Share your opinion with us!