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Internet e Marketing

7 Movies required for all entrepreneurs

Being an entrepreneur is a challenge and not everyone is born with that capacity. But the good news is that you can perfect your skills over time and in the most diverse situations. One of the best forms of learning is through concrete cases, such as those shown to us in the movies. The seventh art has many inspiring films for entrepreneurs from all areas and we have selected in this article the 7 films required for all entrepreneurs!

The Wolf of Wall Street

This film starring Leonardo Dicaprio tells the story of an entrepreneur and stockbroker who can achieve a successful business. The problem is that you can achieve glory through fraudulent schemes and corruption crimes. The main character had impressive talent as a salesperson and had an innate ability to lead a company, managing to bring enthusiasm and motivation to all of his employees.

The social network

We could not fail to mention the film that tells the story of Mark Zuckerberg, one of the greatest entrepreneurs of our century and the person in charge of creating the social network Facebook. This film tells us in detail how Facebook came about: a simple idea that emerged in college became the most famous social network in the world. This movie also shows us that sometimes to achieve success one must compromise personal relationships.

The Dead Poets Society

The film starring Robin Williams tells the story of a teacher who started teaching at the Welton Academy in 1959. Being such a conservative institution, the teacher would make a difference by teaching his students to think differently, instilling in them a spirit of innovation, one of the most appreciated values ​​in the world of entrepreneurship today.

The Man Who Changed the Game

“The Man Who Changed the Game” is a film based on the true story of Billy Beane, adapted from Michael Lewis’s book. The author reports how Beane managed to take the modest Oakland Athletics team to an elite team of American baseball. This film teaches us how to correct employees and maximize their individual capabilities. Knowing how to ask the right questions and motivating employees to do their best is a characteristic that all entrepreneurs must have.

The Imitation Game

This is a movie based on real facts that tells us the story Alan Turing, a mathematician with an above average intelligence, who is quite antisocial. The film takes place during World War II. At the time, the British government hired a team that aimed to decode a famous code used by the Germans to convey their messages of war. The film shows us that working as a team is fundamental and not giving up in the face of adversity is the most important messages that you must convey to your employees as responsible for management and leadership. The film also shows us the importance of using data processing systems.

Rocky

All of Rocky’s films, starring Sylvester Stalone, show us a motivational speech with the ability to make us start working immediately on all our plans and accomplish everything we always dream about. Rocky has incredible leadership skills and all human resource managers should be a bit like him! This film is also essential for the management of human resources because it shows us the difficulties that we are encountering along the way until we reach success. The main lesson is that despite the difficulties that are appearing, we must be able to stay strong to continue fighting!

The devil Wears Prada

In this film, Runway Magazine is directed by the hand of Miranda Priestley – the most powerful woman in the fashion world. “Runway” is a daunting challenge for anyone who wants to get into this industry. To make “Runway” the New York Bible and even the World, Miranda saves nothing or anyone and it is difficult for someone to survive your hands! Thus, the task as assistant to Miranda could open the doors to the newly formed Andy Sachs. Although Andy is the wrong person for the job, because he knows nothing about brands or the fashion world, when he proposes to take that job he will demonstrate something that others do not have: he has determination and refusal to fail!

 

The world of cinema helps us to “travel” to other worlds and at the same time teaches us many things about life and the world of work. If you know other inspiring films for entrepreneurs, share them with us in the comments!

Dicas de Gestão

7 Tips to Improve Customer Relationship

With digital evolution, communication with the customer is easier, given the multitude of ways to reach it. However, if communication is easier for us, so is it for our competitors, so the battle for the attention of the target audience is greater than ever. There are important tips you can follow to improve your relationship with the Customer and in this article we’ll introduce you to the 7 best tricks!

Meet deadlines

To satisfy the customer in the immediate, many companies make the mistake of setting deadlines too short to solve complex issues. It is tempting to show our customers that we are fast and efficient, but if we cannot meet the deadlines we are going to get an image of lack of professionalism. Therefore, it is essential to be conscious when defining a deadline because we have to take into account all the limitations of time and resource that may exist.

Focus on meeting customer needs

The relationship with the customer doesn’t expire when customer buys. It is increasingly essential to keep track of the level of consumer satisfaction through satisfaction surveys.

Update information in real time

Whenever you receive new data about a customer or potential buyer, you need to update your CRM right away. Don’t leave this task for later because you run the risk of forgetting and losing important information for the realization of a sale. Running your information systems in real time and analyzing all changes with a business monitoring system such as Multipeers allows you to make more conscious decisions and close deals faster.

Establish emotional relationships

According to a study published by Harvard Business Review Brazil, turning satisfied customers into people emotionally connected with the company is far more advantageous than making dissatisfied customers happy. A client emotionally attached to a brand spends twice as much and is worth 52% more than a satisfied customer. A good trick to connect emotionally with customers is to create a kind of VIP club, where you offer special promotions and exclusive offers.

Have a good presence on social media

People no longer go to the Internet today: they live online. Therefore, it is essential that a brand is aware of the social media most frequented by its target and that defines a strategy of action in these platforms to ensure close contact with the customer. If you use a Facebook page, offer interesting content and be always available to respond quickly to your followers’ questions. Don’t just talk about yourself; you should share content about your area, to attract the attention of your followers.

Be human and not mechanical

Consumers feel more confident with companies that treat them with education and transparency and feel no empathy with companies that use a standard, quasi-robotic service. Talking to the client empathically.

Be objective

Customers hate when they feel like companies are fooling them with beautiful words. You must always be objective and go straight to the problem that the customer wants to solve. Don’t be afraid to say “no” or to make a mistake. You must always offer solutions to the customer in order to minimize the negative effects that a purchase had.

Dicas de Gestão

5 Movies with management and leadership lessons

The best films with leadership lessons

Even lazy times are good to learn and even when we are watching a movie, we can draw important lessons that will be useful in our day to day work. There are several movies that convey leadership and management lessons and in this article we present you the 5 movies that all business managers should see!

The Social Network

Who doesn’t know Facebook? This movie shows us the process of creating the largest social media in the World. The Social Network is a real story that tells us the friction between Mark Zuckerberg and Eduardo Saverin, the two founders of Facebook. In the film, the two friends are in conflict until Mark decreases Eduardo’s shareholding and Eduardo processes it, giving rise to a battle in law court.

Lesson to be retained: To manage a company efficiently it is essential to relate well to your colleagues and collaborators. You cannot let personal friction interfere with the work relationship, and you must always remember that focus must be on business goals and not individual goals.

The devil Wears Prada

In this film, Runway Magazine is directed by the hand of Miranda Priestley – the most powerful woman in the fashion world. “Runway” is a daunting challenge for anyone who wants to get into this industry. To make “Runway” the New York Bible and even the World, Miranda saves nothing or anyone and it is difficult for someone to survive in this job! Thus, the task as assistant to Miranda could open the doors to the newly formed Andy Sachs. Although Andy is the wrong person for the job, because she knows nothing about brands or the fashion world, but she will demonstrate something that others do not have: she has determination and refusal to fail!

Lesson to be retained: Your employees are counting on you and waiting for you to give them the knowledge they need to carry out their duties. In crisis situations, seek to guide your team by showing them the importance of the work they do for the success of the company.

The internship

This movie tells the story of two salespeople who start working as trainees on Google. To secure the place, they need to enter a competition with other candidates. In the beginning, they encounter difficulties due to the great difference of ages and knowledge between them and the new generation. However, in the end they can learn from the younger and younger learn from them.

Lesson to be retained: value your team’s knowledge. Despite the management position you occupy, you must take into account that everyone has something to teach and that you can learn a lot from your employees. Encourage the sharing of ideas and knowledge among employees, as they will feel more motivated to evolve and work better.

Moneyball

This is a film based on the true story of Billy Beane, adapted from the book by Michael Lewis. The author reports how Beane managed to take the modest Oakland Athletics team to an elite team of American baseball.

Lesson to be retained: correct the mistakes of your employees and maximize the potential of each one of them to get the most out of your team. Ask the right questions and motivate your employees to do their best on every task they perform.

The Imitation Game

This is a movie based on real facts that tells us the story of Alan Turing, a mathematician with an above average intelligence, who is quite antisocial. The film takes place during World War II. At the time, the British government hired a team that aimed to decode a famous code used by the Germans to convey their messages of war.

Lesson to be retained: working as a team is essential and not giving up in the face of adversity is the most important message that you should convey to your employees. The movie also shows us the importance of using data processing systems.

Definição de métricas de negócio

Learn about key metrics to measure your performance on social media

It is no longer a novelty that social media play an increasingly important role in the business world. The current consumer “lives online” and it is very important that your brand/company be present in social networks where your target presence. To ensure the success of your presence on social media, it is not enough to create content and publish it frequently: you must continually evaluate the success of your actions. In this article we’ll introduce you to the key metrics to evaluate your performance on social networks!

Number of followers/likes

This is the most basic metric for any social media, is very important because it shows us the growth of a page over time and the audience we have available. However, this is a metric that alone does not have great relevance, because if there is no interaction with the followers, in concrete terms nothing is gained. A large number of followers is still important to create a credible image for anyone who visits the profile for the first time. A company that has thousands of Facebook followers will surely make a better impression than one that has few followers.

Publications Reach

The reach of the publications is nothing more than the number of people that see your posts. On Facebook, for example, this range is getting smaller, due to the new algorithm. At this point it is important to distinguish between organic reach and paid reach. Organic reach is the reach you get for free, only through publication and eventual interaction with it on the part of followers. Already the reach paid is the reach achieved through sponsored publications and after defining the intended target reaches a large number of users.

Engagement

Having a high audience is not very significant if you look at the metric in isolation. More important than the number of followers is the interaction these followers have with your brand/company. Measuring engagement (number of reactions to publication, comments, sharing) is crucial to being able to keep track of the effectiveness of your content. In all social media this engagement is very important.

Conversions

Conversion is one of the most important aspects of all the actions we take on social meia. No company creates content for Facebook, Instagram or Linkedin just by creating: the goal is always to achieve a conversion, be it the download of an e-book, a visit to the website and even the sale. Evaluating the number of conversions per week on social media allows us to perceive the performance and effectiveness of our publications as well as to define a new strategy if necessary.

Multipeers is a business monitoring system that allows you to analyze your business at any time, including its performance on social meia. Keeping track of what happens to your brand every second is essential so you can make assertive and timely decisions.

Internet e Marketing

5 Digital Marketing Trends that Influence Management

Get to know digital marketing trends that most influence the management

The evolution of technology has created new forms of consumption and the market has adapted to a new way of relating to potential and current customers. These changes made digital marketing a major player in today’s business. Nowadays, everything happens at a dizzying speed and changes occur with high frequency. Businesses need to act proactively and need to be aware of trends in order to be able to follow market and competition effectively. We present you 5 digital marketing trends that influence management!

Sponsored links

Google and Facebook are the two giants in this war. Creating ads on these two platforms is an increasingly obvious trend. Google Adwords and Facebook allow you to create more and more targeted ads, which makes it much easier for companies to communicate with potential customers. The reach of Facebook page publications is increasingly reduced, which clearly indicates that Facebook wants to focus on and privilege the pages that sponsor publications. At Google Adwords we see more and more targeted and sophisticated ads, which shows us that the great Internet search giant is constantly investing and innovating its services.

Customer focus

More than ever, the focus must be customer-centric. The massive use of social media privileges the contact of companies with potential customers and allows you to create content according to your needs and preferences. Offering a good shopping experience and good after-sales service is essential for customer loyalty. Companies should keep in mind that nowadays it’s very easy for an unsatisfied customer to spread a negative message about a certain product or service, so they should maximize all their efforts to please him. Brands should be careful to monitor in real time all that is said in the digital world so that they can respond in a timely manner with appropriate actions. Softwares like Multipeers allow you to analyze all the business information to the minute and are increasingly essential in today’s business world.

Big Data

The great volume of data that businesses have to deal with every day is one of the main concerns of the moment. Data is information and more than ever having information is having power to decide consciously. Analytics tools such as Google Analytics should be used to gain insights about digital presence of brand. In this way, companies can restructure and adapt their web presence according to their performance.

Mobile Predominance

Internet access via mobile devices has already exceeded desktop accesses and the trend is to continue to rise in the near future. The search engines have already adapted to this new reality and privilege websites that are mobile-friendly. Companies must include in their digital marketing strategy a space to make their websites increasingly responsive. The widespread use of mobile devices to access the Internet also enhances access to various social media. Currently the consumer doesn’t surf on the Internet: he lives online.

Remarketing

This new concept encourages the return of a customer to finish a purchase that he has started and is one of the main trends in the area of ​​e-commerce. Remarketing increases lead conversion and customer rapprochement. The great thing is to win back the lead and present content to his needs until he makes the purchase.

Digital marketing is undoubtedly a major trend of the business world and companies should invest in having a positive digital presence. Interesting content, mobile “friend” sites and total customer focus are indispensable weapons to win today!