Tag: multipeers

Internet e Marketing

Digital marketing: how to monitor your company’s social media in real time

Business is happening at a very fast pace today, which forces managers to monitor in real time everything that happens in companies. Nowadays, it is no longer advisable to only analyse reports with a few days: the market demands that you be always aware of what happens in your business. In addition, the increasing dependence of the human being on social networks dictates how companies must follow everything that goes on in their social media profiles. Thus, it is essential to always be aware of what happens in the digital world so that you can take advantage of all the emerging business opportunities. In today’s article, we cover the key ways to monitor your company’s social media in real time.

Buffer

This tool was created in 2010 to schedule tweets. However, the success was so great that it started to make the scheduling of publications available to other social networks. In addition to publishing schedules, this tool also allows you to create reports on each publication.

Hootsuite

Hootsuite also allows scheduling of publications and gives us a real perspective on the positioning of the brand in each social network. Hootsuite lets you know in real time what is said about a brand and also allows you to create alerts that let you know when someone mentions your brand.

Impactana

Tool that analyses the behaviour of the visitors in their profiles in the most diverse social networks. This tool makes it possible to check the statistics of clicks, downloads, backlinks and comments quite easily and in real time.

Multipeers

Multipeers is a business monitoring system that allows you to analyse what is happening in the company. It is a BAM system that gives us information about the state of each department, as it condenses information from the various data sources into a single platform. In this way, it is easier for managers to know what goes on in each department, improving communication among all and allowing improvements and corrections to be applied. In addition, it is also possible to connect the tool to various social media profiles and be alerted whenever there is activity in the profiles of your brand.

Why should I monitor what happens on social networks in real time?

  • Identifying business opportunities: By monitoring real-time social networks you can identify opportunities right when they appear, allowing you to stay one step ahead of your competition. A fluctuation in demand for a product, for example, could lead you to launch a specific campaign, increasing sales and improving company results.

  • Possibility of Alerts: Business monitoring software such as Multipeers allows you to set up business alerts whenever there is a deviation from what is considered normal within your company. Wherever you are, you will be notified by SMS or email about any changes and you can act immediately, even before there is damage to the organization.

  • Better decisions: When you know exactly what your audience thinks about you and what they need, it’s much easier to make the right decision. Analysing what they say about you in real time will give you all the inputs you need so that you can consciously decide on the best course to take. The reports with a few days present outdated information, which doesn’t correspond to the actual state of the company at that time. Therefore, often the decisions made are mismatched and don’t benefit the business.

Dicas de Gestão

5 Infallible Strategies for Customer Loyalty

There is no doubt that customers are the most important audience of any business. All the activities of the companies are designed to please the customer and more and more managers find it difficult to please the current consumer, who is much more informed and demanding than before. Thus, more important than winning new customers is to ensure that the current ones are satisfied, so that we can keep them loyal to our brand and to our products and/or services. At a time when the consumer lives online, we need to develop tactics that meet the real needs of our current customers. In today’s article, we present 5 infallible strategies for customer loyalty!

Listen carefully to the customer

Customers like to talk and feel that companies are attentive to their needs and desires. Many sellers fall into the error of talking too much because they want to show in a short time all the benefits of the product or service they have to offer. However, today’s consumers are looking for quick fixes as we live in a society that is constantly in a hurry and if you talk too much, your customers will get bored, especially if they hear a standardized speech. So, it is very important that you listen first to what the client has to say to you, so that you can present the possible solutions in a practical and very objective way.

Track the results of your actions

It is not enough to launch marketing actions and campaigns and not monitor their results. It is very important that you define indicators and analyze all the results of your actions. Only in this way you will be able to promote continuous improvement, which will certainly also have an effect on the number of clients raised. The current market is very dynamic and must ensure that your product or service doesn’t stay static. Multipeers helps you to monitor in real time all the marketing actions launched, through a simple and very intuitive dashboard. So with this tool, you’ll be able to act in a timely manner if any of your campaigns are not producing the intended effects.

Use a good content strategy

Digital marketing is increasingly present in corporate strategies and many brands use a content strategy in which they write articles and case studies about their area of ​​expertise. This will make current customers look to the company as a reference entity and this will increase the confidence and likelihood of remaining loyal to the brand and recommending it to others.

Offer exclusive deals to current customers

Most companies use a new customer attraction strategy in which they offer more affordable prices to new customers and charge higher prices to current customers. This strategy is widely used by television service companies, for example. Although it is acceptable that you want to win new customers through the price, we have to think that current customers will feel bad for not having some kind of discount. So one of the best ways to keep current customers loyal is by offering them something to be our customers. It may be a discount on the next purchase, for example. What is important is that the customer feels special because he is already our customer! And this will also be important to potential customers, who will understand that the company values ​​the customers they already are with them!

Keep going after the sale

The sale doesn’t end when it takes place. This moment marks the beginning of the relationship with the client. Thus, it is necessary to continue creating processes to get to know the customer better. Find out the client’s date of birth and take targeted marketing action on your birthday. After-sales service is one of the most important factors for the customer to stay loyal to the brand, so don’t neglect this area!

Internet e Marketing

10 marketing KPI’s for all companies

Having defined KPIs is essential to the good performance of a company. KPIs are key performance indicators that tell us what state the business is in and how far (or near) we are from meeting the stated goals. Based on the indicators and the company’s performance, managers can make informed decisions. BAM tools such as Multipeers allow you to track KPIs continuously and in real time. Analyzing performance consistently ensures that more attention is paid to meeting the objectives, effectively increasing the degree of achievement of the objectives. Marketing is one of the areas that most benefits from the use of KPI monitoring tools. In today’s article, we will address 10 KPI’s of marketing for every business!

Conversion rate

Having many visits on the website is very important and means that the same is performing well and appears in the search engines. However, it is not enough that the visitor navigates the site and leaves it without leaving a contact or without buying something. The conversion rate compares the number of visitors to the website with the number of visitors actually making a purchase. It’s a very important indicator because it allows us to understand how appealing our website really is and if it is encouraging its visitors to make a purchase.

ROI

ROI means return on investment and measures the end result of an investment: it relates all the expenses involved in an action to the profits made by that same action. The formula for calculating ROI is as follows: ROI = Net Profit (Total Profit from Investment – Cost of Total Investment) / Cost of Investment. If the ROI is greater than zero, it means that the investment was positive for the company. If it has negative values, there was a loss. It’s one of the most important indicators in the marketing area since there must always be an evaluation of all the actions carried out.

Cost by lead

This indicator shows us how much it costs the company to acquire a lead. We get the value after dividing the amount of money invested in marketing by the number of leads generated. Studies report that the cost per lead generated through digital marketing is about 61% lower than the leads generated by traditional marketing. Knowing how much it costs us to generate a lead is essential so that we can redistribute the investments and improve the results.

Bounce rate

Bounce rate shows us the percentage of visitors who were only on one page of your site. The higher this ratio, the worse your performance will be, as it means that there were many visitors quickly giving up on exploring your site. This may mean that your site is not appealing or has little relevant information. Whenever this value is too high, you should invest time in improving the website. Otherwise, you may lose many business opportunities.

Annual growth rate

The annual growth rate is calculated by comparing data between two consecutive years. At this rate, it becomes easier to perceive the annual performance of the campaigns and to withdraw the values that the effects of seasonality may cause. This annual growth rate also allows you to find trends.

Traffic origin

Indicator that reveals the origin of a visit to the website. It’s an important indicator for us to realize which social media strategies are working better, whether the newsletter is generating visits or if paid campaigns are producing results. Knowing what platforms our customers and potential customers are on is an important guide to all our action.

Client retention rate

To obtain the customer retention rate simply add up the total number of customers and subtract the number of customers that have been lost in a certain period. Then just divide the result by the total number of customers. The higher the retention is, the lower the need to acquire new customers and the greater the likelihood of generating new sales for the same business portfolio.

Number of submitted proposals

The number of proposals is important to realize how many potential customers have expressed a real interest in buying something from our company. The number of proposals must always be based on the total number of contacts made.

Visits generated by social networks

If your company is communicating through social networks, you should always measure the impact it has on your website and business. It’s no use putting good material into company profiles if it doesn’t translate into visits and sales. Weekly, you should measure how many visits you had from each social network and should invest more in those that more visits generate. If a social network doesn’t continuously generate any visit, you should consider whether it is worth continuing to invest in that network.

Visits to the website

This metric is essential in the online world we currently live in and shows us how many visits the website had in a given period. It’s important not to confuse this metric with the number of people who visited the site: this indicator merely states how many visits users made to the site, and the same person could have accessed it several times. This indicator is critical to the success of the sales funnel because the more visitors you have, the greater the likelihood of generating leads and sales. You can easily find this value in the Google Analytics dashboard.

 

Definição de métricas de negócio

IT management: 4 essential indicators in your company

Having defined KPIs is essential to the good performance of a company. KPIs are key performance indicators that tell us what state the business is in and how far (or near) we are from meeting the stated goals. Based on the indicators and the company’s performance, managers can make more informed decisions. The IT area is one of the most important in any business, as it supports all the activity of the company. In today’s article, we cover 4 essential IT metrics in your business!

Performance of applications

This is one of the most important IT metrics, and for this purpose it is necessary to use constant monitoring tools that evaluate the performance of the applications in the end user’s perspective. Companies increasingly rely on the management of their IT assets to specialised companies that guarantee security, high performance and permanent availability.

Average offline time

This KPI is used to analyse the average time an IT device or infrastructure was not available. It is a metric known as MDT (mean down time). This metric tells us all the time that the service was not available, either because of minor problems, malfunctions, among others. This value is obtained by adding the time the system was not available dividing by the number of occurrences in that period.

Average service time

Another very important metric is the average time that professionals take to respond to requests placed in the service desk. The faster the service and the resolution of the situation, the better the IT performance.

Uptime Index

This is one of the most important IT metrics. It tells us how long IT applications have been available to users, so the longer it is, the better the IT structure performs. It is essential that the company’s technological infrastructures are always available so that productivity rates remain constant.

 

BAM tools such as Multipeers allow you to track KPIs continuously and in real time. Analysing performance consistently ensures that more attention is paid to meeting the objectives, effectively increasing the degree of achievement of the objectives. Continuous performance monitoring plays a key role in planning and subsequent control because it provides information on processes developed by the organization. The effectiveness of any control strategy depends to a large extent on the correct suitability of developed performance metrics and KPIs.

Dicas de Gestão

What is the impact of real-time analysis on business?

Business is happening at a very fast pace today, which means that managers need to monitor in real time everything that happens in companies, otherwise they will lose relevant information that is needed for conscious decision making. Nowadays, it is no longer advisable to only analyze reports that are a few days late: the market demands that you always keep abreast of what happens in your business. In today’s article, we will realize what the impact of real-time data analysis is for business.

More efficient decision making

When you know exactly what is going on in your business, it is much easier to make the right decisions. Analyzing your business in real time will give you all the inputs you need so you can consciously decide on the best course to take. The reports with a few days present outdated information, which doesn’t correspond to the actual state of the company at that time. Therefore, often the decisions made are mismatched and don’t benefit the business. Monitoring the business in real time will change this scenario, because you will have reliable information in your hand and will be able to make better decisions.

Possibility of correcting deviations in operational processes

A failure in the production process can mean serious problems with customers, suppliers and partners if it is not detected and corrected in a timely manner. Keeping track of the production process in real time allows us to identify any failures and their correctness, without letting the process with a problem drag to its final stage. Thus, even if there are problems in the production phase, it will be easier to avoid that these problems have an impact on the final result.

Using multiple sources of data and content

With the use of a system of data analysis in real time it’s possible to aggregate in a single system all the information related to the company. In this way, access to information becomes much easier and the time previously spent to gather information from various sources is reduced. There will no longer be a need to open multiple programs to understand what happened at a given time.

Ability to set business alerts

Business monitoring software such as Multipeers allows you to set up business alerts whenever there is a deviation from what is considered normal within your company. Wherever you are, you will be notified by SMS or email about any changes and you can act immediately, even before there is damage to the organization. This proves to be an enormous competitive advantage because it enables immediate action, even before there are consequences for the company’s processes.

More efficient people management

Real-time information on human resources can be a great competitive advantage for companies that want to adapt to changes. The monitoring systems provide immediate data on the distribution of employees in different sectors of the company, as well as updated information on their availability. Thus, it becomes easier to manage teams and optimize the work of employees, increasing the collective income.

Definição de métricas de negócio

KPI’s sales that every business needs

Defining KPIs is essential to the good performance of a company. KPIs are key performance indicators that tell us what state the business is in and how far (or near) we are from meeting the stated goals. Based on the indicators and the company’s performance, managers can make more informed decisions. The sales area is one of the most important in any business, because it is through sales that companies manage to generate wealth to keep the business running. Each business has its own specifics, but there are KPIs across all areas. In today’s article, we’ll cover the sales KPIs that every business needs!

Speed of sale

Measuring the speed at which a sale is made is an important strategy to evaluate the company’s performance in attracting customers and responding to their expectations. The lower the sales cycle, the greater the effectiveness. Thus, it’s essential to invest in actions that stimulate the customer’s interest and in strategies that accelerate the purchase.

Average value of sale

This indicator is the result of the division of revenue generated by a seller by the number of sales made by the professional in a given period. This indicator is important because it allows to establish a profile for the members of a team and allows people to adapt according to their characteristics.

Churn Rate

The Churn rate indicates the percentage of abandonment of a product or service, meaning the number of customers who have given up on continuing with your business. The higher the churn rate, the lower the company’s chances of growth, as new customers will only serve to replace leaving customers and don’t generate new wealth.

Number of won deals

It’s important to know the number of closed deals in a given period to create realistic goals. A good example of the applicability of this indicator is to compare 2 sellers and check the number of closed deals and the average ticket. There are salespeople who prefer to work better on the lead, spending more time with it, and this lead can have a greater return from that customer.

Customer Recommendation Index

Indicator that shows us the percentage of current customers who arrived at the company due to the recommendation of another customer. To measure it, just ask the new customer how he met the company at the time of the sale. The best advertising for a business will always be word of mouth, so if this rate is too low you need to invest in this area to increase current customer satisfaction.

Follow up rate

Few sales are made on first contact with the prospect. You need to keep in touch with him a few times. This indicator aims to answer the question: how many contacts are needed to make a sale? In this indicator it’s also important to know how many customers close deals in the first three contacts. The answers to these questions will help define a new follow-up strategy.

Defining business indicators in a conscious way is fundamental to being able to analyze the business objectively. It is essential that the indicators analyzed show managers the way forward in order to correct errors and apply new strategies. Multipeers offers you a set of 50 KPIs essential for 360º management of your business. Download our e-book!

Dicas de Gestão

What dashboards cannot miss in your company?

A dashboard is a dashboard that visually displays the most important information about the business. In case of using a tool like Multipeers, the information is updated permanently and automatically, so that you have at your disposal the most current information on everything that happens in the company. By using a dashboard, you can easily see if your business goals are being met. Linking KPIs with day-to-day activities is essential if individual and global goals are achieved more simply. In today’s article, we leave you 5 dashboards that you cannot miss in your company!

Executive Dashboard

An executive dashboard groups essential information for decision making. It is a panel that uses graphical features to simplify the general understanding of information. It is a very useful dashboard to analyze the KPIs and all the processes of a company. The standard executive dashboard is based on management methodologies such as the Balance Scorecard. The objective of this panel is to provide all executives with access to important data for the correct evaluation of new opportunities and improvement points.

Operational Dashboard

This dashboard is used by the work teams and focuses on the processes that each team needs to perform its functions. The data contained in this dashboard are intended to identify critical points of the operation, helping to correct them. They also facilitate communication between all members of the same team.

Analytic dashboard

This dashboard provides detailed information and is used to set trends against corporate goals. This panel allows you to see the results of internal actions as well as external public reactions to campaigns. A good example of this type of dashboard is Google Analytics.

Dashboard project management

This panel allows to follow all the management of the project, from planned activities, schedules, among other aspects. It is a very important tool because it decreases the probability of error and increases the effectiveness of communication.

 

Managers are not always able to identify deviations in work routines in a timely manner, which compromises business productivity. The dashboard will aggregate the history of the company’s operations and can set defaults to detect deviations and anomalies in real time. So the system is able to realize that something is not right and to alert you right away so that you can act before it becomes a serious problem!

Dicas de Gestão

How to analyze your business data efficiently

Analyzing the data generated by the companies is very important to be able to follow the evolution of the business. Only with detailed, careful and real-time analysis companies can succeed and be able to keep up with the competition. The information generated by companies is increasing, so the managers find some difficulties in analyzing the data, due to the immense amount of information that they have at their disposal. In today’s article, we leave you important tips for analyzing your business data efficiently!

Use the data to trace customer profiles

It is mandatory to know the profile of the client, their needs, tastes and expectations. We can draw this profile if we are attentive to the signs that he/she leaves in the different channels of communication with the company. In today’s digital world, we all leave clues and everything that the client does on the Internet can be relevant information for the construction of his/her profile, so that the company can offer a personalized service. Your behavior creates statistics, which in turn create consumer behaviors. Through data analysis, we can improve our service for that customer by increasing their connection with the brand.

Make frequent changes to simplify processes

A process is something that the company does on an ongoing basis. As it is something that is repeated over time, it is essential to create norms and routines to improve each process. Automating everything that is possible, eliminating what is unnecessary and standardizing what is repetitive are some of the possible ways to improve business processes.

Take the definition of KPIs very seriously

Companies produce thousands of data in a short time and it becomes impossible to analyze all available indicators. KPIs – key performance indicators – are the indicators of business success and are those indicators that demonstrate to us whether the company is going the right way. It is essential that managers define the most relevant indicators so as to always know if the expected results are being achieved. It is humanly impossible to evaluate all the indicators; it is fundamental that the manager focuses on those who show us exactly what the state of the business is.

Create easy-to-read reports

Data analysis should be done on a constant basis so that decisions are made on the basis of current information. Many companies make weekly reports and when they find the information this already has a few days. Ideally, you should create short, relevant, easy-to-read reports. Multipeers allows you to create simple reports, in which all users perceive information and analysis outputs. This change will positively impact the marketing actions, which will be much more controlled and effective.

Analyzing the data is essential to meet the constant challenges of today’s competitive business world. It is no longer enough to analyze the events after these have happened: it is essential to always be aware of what is happening at each moment. Business monitoring systems such as Multipeers are essential tools in today’s business world because they allow us to analyze the second thing that is happening in the company, allowing you to act immediately without having serious consequences.

 

Dicas de Gestão

7 management tips for all businesses

Some management tips are universal regardless of company size. It is important that managers are always aware of market trends and the needs of their customers, so that they can constantly adapt to the reality where they are inserted. In today’s article, we leave you 7 valuable tips to better manage your company!

Get to know the market and your customers

It sounds like a very basic tip and that everyone knows, but the truth is that it is here where many companies fail. It is crucial that companies are well aware of the market they are in, so they will not be surprised by unexpected fluctuations. Likewise, it is imperative that companies know well what the public is communicating and that they know the specifics of their target audience. Only in this way can you create a message that meets the needs of the target.

Always know everything about your business

To understand one hundred percent what you do and to know at every moment the state of the business is essential for it to have good results. A good option to stay abreast of what is happening with your business is to use a real-time monitoring tool such as Multipeers, as you will be able to find all the information about all areas of the company in a single dashboard.

Keep your focus on the Customer

The Customer is the most important of your business and it is up to him to work. Nowadays, consumers are much more demanding than in the past and are more informed, which means that they must make a greater effort to meet all their needs. Maintain communication channels across platforms and be concerned to address all your needs. Only in this way can you gain loyalty.

Set Goals

If you do not know where you are going, any way is good. It is very important to establish goals and work as a team in order to reach them. The objectives must be measurable and realistic, otherwise they will only contribute to demotivating employees.

Invest in internal communication

Internal communication is often neglected, but it is one of the most important areas in a company because it deals with the main public of an organization: its human resources. It is important that there is fluidity in the transmission of messages, as well as transparency in the work environment. It is essential to implement business management channels and / or applications that facilitate communication between the various departments.

Use the PDCA cycle

PDCA means plan, do, check and act. It is a management technique linked to the improvement of a company’s processes. Its purpose is to solve problems, pointing out the causes for potential deviations and productive failures. This process makes the organization of the company more efficient in the long run and it is essential that it be applied from the moment of creation of a business, so that the improvement can be continuous.

Use an ERP

ERP management systems are used to improve the management of business resources and relate the data and processes in one place. Through the use of tools of this type, it is possible to integrate all sectors of the company so that the decision making is easier and more objective. The use of an ERP also allows the reduction of non-strategic costs and the creation of a greater competitive advantage.

 

Internet e Marketing

How to use artificial intelligence in marketing?

Artificial intelligence is everywhere, and there is no denying it! If a few years ago when we thought of artificial intelligence “we traveled” to a distant future, today we can say that artificial intelligence is already part of our day-to-day life. One of the areas that has taken most advantage of this new era is the marketing area. In today’s article we will understand how we can use artificial intelligence in marketing.

Customize the consumer experience

This is the most striking area of ​​artificial intelligence in the marketing arena. The consumer is the most important person in the entire communicative process, and based on the data collected (personal information, information about what searches on the internet, buying behavior) it is possible to offer personalized content according to the actual preferences of each person. So each consumer will feel unique and special and the company will profit from it!

Increasing use of chatbots

Chatbots are the stars of artificial intelligence. They are linked to the company’s database and use common language to talk to customers. They are able to recognize names and phone numbers to predict customer behavior. They are very intelligent systems in that they store the essential information so they can refer customers to the areas they need to consult. Ryanair, for example, already uses this system to talk to customers. The advantage is that through the chatbots you can provide a much more personalized experience to the customer, because all your preferences are present!

More centralized management

Artificial intelligence helps companies to interconnect all their information, which has a very important weight in management decisions and especially in the marketing area. A company that analyzes your information in real time and has all the important business information in one place will be able to make more assertive and successful decisions, which enhances the success of the business. Multipeers is therefore an increasingly necessary tool in today’s businesses.

Automation of tasks

One of the most important advantages of artificial intelligence is the automation of tasks. The more automated the job is, the more time employees will have to make the business more productive. Automation can range from the simplest to the most complex tasks. At the marketing level, we can automate a welcome email to a new newsletter subscriber or even a thank-you email for a purchase in our online store.

Better use of data

Artificial intelligence helps to compile data and analyze daily experiences to find patterns and ways of improvement. The artificial intelligence systems of data analysis independently calculate the information in order to generate insights essential for a correct decision making. With experience, machines will be able to learn how to predict behavior of employees and customers.