Tag: google

Dicas de Gestão

5 Technology Tips for Improving People Management in Your Business

People management is critical to the success of a company. When this management is well done, professionals are more motivated and committed to the overall objectives of the organization, which brings numerous benefits to the overall results. People management must go beyond operational practices and strategic thinking needs to be put into it, implementing new practices in the daily life of human resources. In today’s article, we present 5 technology tips for improving people management in your business!

Real-time resources management

Software that enables real-time business analysis such as Multipeers is very important for human resource management. With true, up-to-date knowledge of team availability, it’s easier to troubleshoot issues, rearrange work teams, and ensure business productivity. It is also possible to always be aware of the performance of each employee, which allows to solve any demotivation problems, for example.

Implement telecommuting

Increasingly, employees value perks beyond salary. Today, thanks to technology, it is possible to work from anywhere in the World, no longer being required to be in the office all week. Implementing one day a week of teleworking will motivate your team and in the long run you will feel the difference by increasing the productivity of each employee.

Optimize meetings (and do them only when needed!)

Meetings are often longer than what was needed, which causes a lot of time to be lost, increasing the demotivation level in the teams. There is software that allows you to plan meetings so that they don’t last longer than necessary. Similarly, meetings can be held through Skype and other similar programs, which eliminates the need for everyone to be physically present. Meetings should only be scheduled when strictly necessary, as the “waste of time” makes employees feel unmotivated and misled!

Use cloud services

Cloud storage is already seen as a competitive strategy that meets the needs of small, medium and large businesses. Companies like Google and Microsoft provide servers where files are stored the same way they are stored on a computer or mobile device. Files are stored miles away, but over the Internet, through a login and password, you can log into your account and access all your files. This facilitates document sharing by all team members, making collaboration between everyone simpler and more organized.

Invest in internal communication

Internal communication is often overlooked, but it is one of the most important areas in a company because it deals with an organization’s main audience: its human resources. It is important that there is fluidity in message transmission as well as transparency in the work environment. It is essential to implement business management channels and/or applications that facilitate communication between various departments, such as creating Whatsapp groups or creating an internal newsletter.

Dicas de Gestão

5 Attitudes That Can Lead Your Company to the Top

In the business world everyone talks about success, reaching their goals and being successful. What few people say is that for a company to gain stability and respect it must go a long way. There is no magic rule for success, but some attitudes and actions can guarantee greater chances of victory in an increasingly competitive market. Based on the best business practices, we selected 5 attitudes that differentiate successful companies from others. Check below:

1 – Be competent

There is a very famous phrase in the world of business management that says: “It takes a lot of courage to do different and a lot of competence to make a difference.” Being competent is much more than being original or doing well. Competency is directly linked to a company’s ability to go further by offering more than their customers expect. There are many good companies, but only truly competent businesses become reference. Apple, Microsoft, Google or that restaurant you always go to on a special occasion has in common the fact that competence transcends the size, style or capital of a company. Competence dialogues with the passion with which your business offers its products and how it deals with its management. Defining yourself as a competitor attracts not only customer loyalty, but also the respect and admiration of competitors.

2 – Learn to deal with failure

Any attempt to simplify success is futile. There is no success without a good deal of failure. Much more than a goal, success is the result of a complex game of trial and error. Companies that have achieved success have a history of failures, slips and problems overcome. The problem is not in failing, but in getting used to the error. Successful business never turns error into a rule, but turns path problems into new paths. Victorious companies are those who find opportunity in situations where other businesses would simply give up. The key to dealing with failure is to recognize your weaknesses, strengthen them, and avoid repeating the same stumbling blocks. Every defeat has a lesson that can take your company on a better and more successful path.

3 – Learn to deal with success

You certainly must remember some successful company that simply declined after reaching the heyday. The business world is full of such examples. It may seem strange, but most companies simply are not prepared to deal with success. Many companies are so successful that when they reach what they are looking for, they do not know how to manage it. Many business people confuse innovation with a waste of good ideas and waste a lot of money trying to reinvent the wheel when they already have a great product or service at their fingertips. Sometimes you just have to pick the moment and simply enjoy the fruits of success without the need to undo one project in exchange for another. If your company has met the goals, if your customers are satisfied and your employees are productive, enjoy it. Improve your ideas, look for innovations that dialogue with your management style, and do not waste the chance to gain some stability because of an ideal of constant dissatisfaction. Being fully satisfied is not accommodating, but it is part of the business game.

4 – Know what your customers really want

It is impossible to succeed alone, this is a phenomenon that is connected to the people around. The same goes for companies. Business depends on many factors to achieve your achievements, but customers are at the heart of any kind of venture. Many companies risk losing success by creating products and services for the market and forget that the market is made by people. There is no chance of success for a venture that does not listen to its customers. Understand what they need, what their problems, desires and goals are. The personal satisfaction of your consumers is directly related to the success of your company. Create products and services that truly improve people’s lives. With this your company will get more than success, it will be unforgettable.

5 – Always be one step ahead

The biggest poison against success is the lack of innovation. Companies accustomed to operating always in the same way, within the same routine, hardly find new ways. The tip is to use tools that modify, for the better, the way of managing your business, maximizing your productivity and raising the quality of your products and services. One way to take a step forward in running your business is to invest in a commercial automation program (so-called ERP). With an ERP, your company now manages centrally and computerized sectors such as accounts payable and receivable, stock controls, customer records, suppliers, cash flow, point sheets and more. With the CLCl Management ERP your company will also have the most modern in the world of commercial automation systems, with a 100% integrated system in the cloud, which guarantees greater accessibility and security when storing your company’s data. The important thing is to get out of the rut and invest in efficient management models to keep your business relevant.

Summing up:
The definition of success depends on the goals proposed by your company. With dedication and focus it is possible to follow a promising path, making your business relevant and loyal to your customers. The main tip is to create a management plan based on the attitudes we have seen here: competence, capacity to deal with failures, maturity to deal with success, proximity to the client and innovation.

Guestpost by Gestaoclick

Dicas de Gestão

5 tools to optimize work meetings

Meetings are very important for sharing ideas, exchanging opinions and defining business strategies. However, meetings often get too long, so employees spend a lot of time for other tasks. Optimizing work meetings is the goal of many companies and in today’s article we present 5 must-have tools to get the most out of your meetings!

Cloud

Meetings are often intended to make decisions based on information shared across departments. It is essential that documents are made available so that all those involved can access them and can change their content. Using the Cloud to share documents is very important so that in a meeting everyone can contribute to improving information.

Mindmeister

A mind map allows you to have a generic and organized view of the subject being addressed at the meeting. Mindmeister is a tool that allows you to create mind maps on the web and is free for up to three maps simultaneously. This tool is very useful for creating references for developing new business strategies and even for creating new products.

Shared Agenda

For a meeting to be fruitful, it is necessary for all those involved in the theme of the meeting to be present. However, it is not always easy to achieve the availability of all at the same time, which can lead to constant recharges and wasted time. Using a shared agenda is a simple and effective solution, as it is possible to integrate the agendas of everyone involved in the meeting. Thus, it is easier to see when all people have a free time for the meeting, avoiding successive redials that lead to significant time losses.

Skype

Skype is a free tool that lets even people who are away participate in the meeting. Distance is no longer an obstacle to people being unable to be present in the company’s decisions, and being a virtual meeting, there is less tendency to waste time on issues that are irrelevant to the theme of the meeting.

Team Meeting Checklist

This is a very interesting tool as it sets out the 25 fundamental conditions for successful work meetings. It focuses on details ranging from the preparation of the data, the location of the meeting and the goals to be achieved. You can share all the information in the meeting and make it available to all your stakeholders, so everyone knows what topics are going to be covered and their order of approach.

Dicas de Gestão

The importance of technological convergence for companies

In an increasingly digital world, technological advances have a direct impact on the way companies do business, and companies need to act to keep up with the latest information technology. Technological convergence is increasingly important to unify processes, tools, methods and diverse sectors. In today’s article, we talk about the importance of technological convergence for companies!

What is technological convergence?

Technological convergence is an increasing trend in the economic environment. This concept represents the union of the different services that share the same structure among themselves. The goal is to meet customer needs and anticipate trends. A good example that everyone uses is the smartphone. In one device you can use camera, electronic calendar, alarm clock, television, GPS, internet, among many other things. In the business world, this convergence translates into technological tools that give the possibility to gather on a platform with all the communication services, such as telephones, emails, support, production processes and logistics, among others. This means that companies can use a tool to simplify the use of IT solutions, offer employees more flexibility and reduce the cost of operations and automate tasks. Both internal and external teams can work from anywhere because of the mobility that cloud systems provide. Technology convergence proves to be an important ally to achieve business objectives.

Main innovations that integrate technological convergence

  • Big Data: in this field, business monitoring software such as Multipeers play a very important role, since in a single dashboard manager can access all company information from the most diverse data sources.

  • Artificial Intelligence: artificial intelligence helps companies prevent fraud, analyze customer behavior, and is very important to analyze and monitor the requirements of the target audience.

  • Business Intelligence: Business intelligence is a very powerful tool and is increasingly used by all business segments as it provides integration and reading of various data sources. Business intelligence also helps identify trends and market variations, which is essential to maintaining competitiveness.

  • Internet of Things: this concept interconnects equipment, business and people, allowing the crossing of the data in a matter of seconds. All sectors can take advantage and technological convergence to the business from the internet of things.

  • Image recognition: Identifying citizens through facial recognition is not new, but this recognition is nowadays held in many physical stores. Thus, it is possible to check what articles the person liked the most, to know if they tried clothes, to know their behavior in the store, among other things.

  • Voice services: a number of Google services, for example, can be activated through voice commands, doing surveys, and helping the consumer decide. It is a growing technology and professionals in this area work daily to improve its operation.

Advantages of technological convergence for companies

The main advantages of using this trend for companies are: greater capacity for innovation, greater control over all company processes, increased productivity, increased security and better treatment and storage of data.

Dicas de Gestão

The importance of technology in team management

Managing a team and having effective communication between all members is not an easy task. Technology plays a very important role in this area as it helps to reduce communication noise, encourages good communication among all, and reduces costs. In today’s article we will address the importance of technology in team management!

How does technology improve team management?

Using the right technology allows employees to stay productive and connected throughout the day. The right tools help to define priorities and track tasks, as well as manage relationships within the team, avoiding conflicts and minimizing communication errors. Using software and applications, managers are able to communicate more easily their strategy and objectives and define KPIs for employees.

There are several tools that help managers communicate more effectively with their team. Let’s find our top 4!

Instant Messaging Tools

Tools like Skype and WhatsApp are very important for team members to keep in touch and to communicate with each other. Although these applications are used for professional purposes, they are also important for creating cohesion and linkage between the group.

Video conference

This tool is very useful for group meetings and allows even the team members who are far away to participate in the meeting. The manager can share presentations and reports with all participants. In addition, videoconferencing helps reduce travel and accommodation costs and helps reduce lost productivity.

Cloud

Cloud storage is already seen as a competitive strategy that responds to the needs of small, medium and large companies. Companies like Google and Microsoft provide servers where files are stored the same way if they are stored on a computer or mobile device. Files are stored for miles, but over the Internet, through a login and password, you can connect to your account and access all of your files. This facilitates sharing of documents by all members of a team.

BAM tools for real-time data analysis

The business world is increasingly accelerated and it is essential that a manager knows, at every moment, what is happening in the company. Analyzing reports with a few days means to have a reactive action to the events, which can bring losses to the company. Thus, real-time data analysis is increasingly essential in the business world. Multipeers is a BAM system that allows you to analyze the business to the minute, through a platform where all the information of the company, from the diverse sources of data is found. This allows for faster, more effective decision-making and an in-depth knowledge of each employee’s work.

Notícias

Find the worst computer attacks ever

On the eve of Halloween, let’s talk about a theme that is a true horror film for IT managers: computer attacks! It is no wonder that computer attacks are increasingly sophisticated and occur more and more frequently. From “simple” password theft to the removal of important files, hackers are becoming more creative and companies have the obligation to take appropriate measures to combat these attacks. In today’s article, let’s get to know the 5 worst computer attacks ever!

Attack on RSA Security

In March 2011, security companies Symantec and Kaspersky were victims of several attempts to hack into their databases. However, the biggest affected by the wave of attacks was RSA Security, which saw its data being stolen by hackers who were never identified. This is a very serious situation as RSA Security is responsible for developing solutions that ensure that thousands of systems are protected from intrusion. When not even a company of this quality is safe, it means that the average user must be very careful and very afraid of any attacks!

“The Homeless Hacker”

Adriano Lamo invaded the systems of the New York Times, Google, Yahoo and Microsoft and was arrested in 2003. He became known as the “homeless” hacker because he did his actions from cafes and libraries. He was arrested after 15 months of investigation and currently fights against computer attacks. He recently denounced Chelsea Manning, a military man who stole confidential US government data.

ASTRA

This hacker has never been publicly identified. It is believed to be a 58-year-old mathematician, arrested in 2008 after hacking into Dassault’s information systems. For five years, ASTRA has been able to steal confidential information from military aircraft, selling it to people from different countries and causing a loss of $ 360 million to the company.

MyDoom Virus

MyDoom was a virus that caused major damage in 2004. It reached users through e-mail and managed to create access to the computer’s operating system, gaining the freedom to do all the damage it wanted. This virus could also fake emails and automatically create a database with emails from future victims.

Test of size and knowledge of the Internet

A test to know the size of the Internet was made in 1988. On that day, Robert Tappan Morris recorded his name in history forever, but not for the best reasons. He was the creator of one of the greatest virtual plagues ever. The worm he created was out of control and infected thousands of computers, which failed to work properly in a short time. Many companies have lost thousands of dollars because of this attack. Morris had to pay a substantial fine and serve community service. The worm code he created today is displayed on a prominent disk in the Boston Science Museum.

The computer attacks are truly terrifying. And today is a very playful day of this kind. Protect your data and have a good Halloween!

Dicas de Gestão

The Best Tips to Announce Your Business

Find the best options to communicate your business

It is no longer a secret that in order to succeed with your business it is necessary to invest in communication and in ways of dissemination. In a time when digital channels multiply and traditional forms of communication seem to be slowly disappearing, it becomes difficult to decide which forms of advertising we should bet on. In this article we will introduce you to the best tips to advertise your business!

Create a strong online presence

Nowadays if a business doesn’t exist online it doesn’t exist! Having a good website is key to being able to attract your target audience. People are not currently looking for information in phone books: they search in Google. If you don’t appear when people are searching for your business, it is most likely to lose a customer to the competition. It is also very important to be present in the social media that your target prefers. Do market research and realize in which digital platforms your target consumer spends the most time. Then create relevant and interesting content and create interaction with your followers. Another advantage of using social media is the ability to create paid campaigns, where you can segment the audience that you want to target. Digital campaigns can be measured in real time, which is an advantage for marketers as they can quickly adapt an unsuccessful strategy and avoid unnecessary spending of money.

E-mail marketing

The e-mail is still viewed with some mistrust by modern communications professionals. However, when email marketing is used correctly you can retain many customers and lead potential customers to buy. E-mail marketing campaigns should not focus on selling the product, but rather on the relationship with the customer, so that he feels important to the brand. Sending articles related to your business area and exclusive discount coupons are good ideas for email marketing campaigns.

Presence in fairs and events

Who is seen is remembered and despite the success of the communication in the digital media it is essential not to forget that marking presence in events “offline” is also very important. Choose the most important fairs and events in your industry to be present. Distributing flyers and giveaways by potential customers is still a strategy that works out very well. These events usually have very high participation values, so you should analyze all the possibilities very well and choose the ones that can bring you a higher return.

Produce videos

If your product is visual or if you have a service that requires an explanation to be used by your customers, a video is a very good option. Communication through videos has gained a great attention in recent months. Putting short videos on Instagram is essential to building a closer relationship with your customers. For more complex and longer videos, YouTube is the best option.

Analyze and measure results

This is the last tip and it is the most important of them. There’s no point in launching campaigns and creating content if you don’t then analyze the results of your actions. It is only through frequent analysis that you can understand whether your efforts are having the desired return. If they are, you can continue with the same strategy. If you are not achieving the expected results you should think about a new strategy. Only in this way can your business evolve.

Dicas de Gestão

5 essential tools to get the most out of your work meetings

Make your meetings more productive

A working meeting should be as objective as possible, always focusing on the resolution of the situation that originated it. Often, the managers prolong the meeting too much, eventually dispersing and losing the focus of the theme that joined the team. In this article, we’ll introduce you to 5 essential tools to get the most out of your work meetings.

Google Drive

This tool lets you share documents by multiple users. It is a free tool that can be used by anyone who has an email account on Google. Anyone can view and edit documents without having to save the file on the computer and to send later to the whole team. In a working meeting this tool is very useful because all the people can consult the same file simultaneously, being easier the exchange of opinions.

Less Meeting

This tool encourages teams to have more productive meetings because it allows them to check their time and discussion time for each topic. Before the meeting begins, the discussion time for each agenda item is defined and the tool monitors the time that has already been spent, always showing the user if the meeting is reaching its previously established goals.

Team Meeting Checklist

This is a very interesting tool because it establishes the 25 fundamental conditions for a successful meeting. It focuses on details ranging from the preparation of the data, the location of the meeting and the goals to be achieved. You can share all the information in the meeting and make it available to all your stakeholders, so everyone knows what topics are going to be covered and their order of approach.

Free Screen Sharing

It is a very useful tool for online meetings. It lets you participate in meetings where one or more people’s computers are completely shared. Only the selected items will be shared, so the power is always on the side of the person who’s sharing the computer. This tool also allows you to have a chat during the meeting period and send private messages.

Doodle

If you want to schedule a meeting with a lot of people, you will certainly have to deal with the problem of reconciling at all times. This tool helps you with this question and it works quite simply: each member places the schedules that have available and the tool is in charge of finding the ideal time for everyone!

Working meetings are undoubtedly essential for discussions between teams and for decision-making. However, if they are not well planned we run the risk of wasting time and leaving the meeting without any concrete solution. These tools will help you to have more productive and effective meetings!

 

Tecnologia e Gestão

7 Advantages of Cloud Storage

Cloud storage is already seen as a competitive strategy that responds to the needs of small, medium and large enterprises. Companies like Google and Microsoft provide servers where files are stored the same way if they are stored on a computer or mobile device. Files are stored for miles, but over the Internet, through a login and password, you can connect to your account and access all your files. In this article we’ll introduce you to the top 7 advantages of Cloud Storage!

Flexibility

Several companies provide flexible solutions tailored to the specific needs of each company. Thus, there is no need for a company to buy more space in the Cloud than it actually needs, which becomes a cost advantage. If you need to increase the storage size in the Cloud, you can easily upgrade it.

Safety

A system crash seriously threatens a company’s productivity. In case of failure, important reports can be lost and even with a policy of frequent backups, you may never be able to retrieve essential information for the company. By using a cloud storage system, data is completely safe even in case of system crashes. Your data will always be available and updated.

Mobility

Wherever you are, you can always check your files through a computer or mobile device. You no longer need to carry external USB drives and pens to ensure you have the files you need when traveling. The cloud provides universal access to full-power computing, allowing access to file servers for any user with a device with network access.

Collaboration

Storing files in the Cloud allows easier sharing with all colleagues, and you don’t need to send large files by email or pass them through USB pens. Because the files are stored in the Cloud, each user can access the files and make the changes they want, and these changes are automatically saved.

Sustainability

Your business becomes more sustainable and environmentally friendly with the use of cloud storage as it will reduce power consumption and the number of paper documents. Thus, you end up having less spending on electricity, increasing the advantages for your company.

Maximizing resources

Cloud storage frees the IT team for other tasks and leaves it free from problems related to network failures. Storing the files in the cloud means that you don’t have maintenance, upgrade and training costs.

Constant Backup

The cloud backs up automatically and progressively, without having to worry about it. You will not risk losing that document you’ve been working all day long! And you no longer have to worry about clicking the “Save” button every five minutes.

 

Get to know the IT PEERS Cloud services!

Internet e Marketing

5 Digital Marketing Trends that Influence Management

Get to know digital marketing trends that most influence the management

The evolution of technology has created new forms of consumption and the market has adapted to a new way of relating to potential and current customers. These changes made digital marketing a major player in today’s business. Nowadays, everything happens at a dizzying speed and changes occur with high frequency. Businesses need to act proactively and need to be aware of trends in order to be able to follow market and competition effectively. We present you 5 digital marketing trends that influence management!

Sponsored links

Google and Facebook are the two giants in this war. Creating ads on these two platforms is an increasingly obvious trend. Google Adwords and Facebook allow you to create more and more targeted ads, which makes it much easier for companies to communicate with potential customers. The reach of Facebook page publications is increasingly reduced, which clearly indicates that Facebook wants to focus on and privilege the pages that sponsor publications. At Google Adwords we see more and more targeted and sophisticated ads, which shows us that the great Internet search giant is constantly investing and innovating its services.

Customer focus

More than ever, the focus must be customer-centric. The massive use of social media privileges the contact of companies with potential customers and allows you to create content according to your needs and preferences. Offering a good shopping experience and good after-sales service is essential for customer loyalty. Companies should keep in mind that nowadays it’s very easy for an unsatisfied customer to spread a negative message about a certain product or service, so they should maximize all their efforts to please him. Brands should be careful to monitor in real time all that is said in the digital world so that they can respond in a timely manner with appropriate actions. Softwares like Multipeers allow you to analyze all the business information to the minute and are increasingly essential in today’s business world.

Big Data

The great volume of data that businesses have to deal with every day is one of the main concerns of the moment. Data is information and more than ever having information is having power to decide consciously. Analytics tools such as Google Analytics should be used to gain insights about digital presence of brand. In this way, companies can restructure and adapt their web presence according to their performance.

Mobile Predominance

Internet access via mobile devices has already exceeded desktop accesses and the trend is to continue to rise in the near future. The search engines have already adapted to this new reality and privilege websites that are mobile-friendly. Companies must include in their digital marketing strategy a space to make their websites increasingly responsive. The widespread use of mobile devices to access the Internet also enhances access to various social media. Currently the consumer doesn’t surf on the Internet: he lives online.

Remarketing

This new concept encourages the return of a customer to finish a purchase that he has started and is one of the main trends in the area of ​​e-commerce. Remarketing increases lead conversion and customer rapprochement. The great thing is to win back the lead and present content to his needs until he makes the purchase.

Digital marketing is undoubtedly a major trend of the business world and companies should invest in having a positive digital presence. Interesting content, mobile “friend” sites and total customer focus are indispensable weapons to win today!