Tag: marketing digital

Dicas de Gestão

5 Infallible Strategies for Customer Loyalty

There is no doubt that customers are the most important audience of any business. All the activities of the companies are designed to please the customer and more and more managers find it difficult to please the current consumer, who is much more informed and demanding than before. Thus, more important than winning new customers is to ensure that the current ones are satisfied, so that we can keep them loyal to our brand and to our products and/or services. At a time when the consumer lives online, we need to develop tactics that meet the real needs of our current customers. In today’s article, we present 5 infallible strategies for customer loyalty!

Listen carefully to the customer

Customers like to talk and feel that companies are attentive to their needs and desires. Many sellers fall into the error of talking too much because they want to show in a short time all the benefits of the product or service they have to offer. However, today’s consumers are looking for quick fixes as we live in a society that is constantly in a hurry and if you talk too much, your customers will get bored, especially if they hear a standardized speech. So, it is very important that you listen first to what the client has to say to you, so that you can present the possible solutions in a practical and very objective way.

Track the results of your actions

It is not enough to launch marketing actions and campaigns and not monitor their results. It is very important that you define indicators and analyze all the results of your actions. Only in this way you will be able to promote continuous improvement, which will certainly also have an effect on the number of clients raised. The current market is very dynamic and must ensure that your product or service doesn’t stay static. Multipeers helps you to monitor in real time all the marketing actions launched, through a simple and very intuitive dashboard. So with this tool, you’ll be able to act in a timely manner if any of your campaigns are not producing the intended effects.

Use a good content strategy

Digital marketing is increasingly present in corporate strategies and many brands use a content strategy in which they write articles and case studies about their area of ​​expertise. This will make current customers look to the company as a reference entity and this will increase the confidence and likelihood of remaining loyal to the brand and recommending it to others.

Offer exclusive deals to current customers

Most companies use a new customer attraction strategy in which they offer more affordable prices to new customers and charge higher prices to current customers. This strategy is widely used by television service companies, for example. Although it is acceptable that you want to win new customers through the price, we have to think that current customers will feel bad for not having some kind of discount. So one of the best ways to keep current customers loyal is by offering them something to be our customers. It may be a discount on the next purchase, for example. What is important is that the customer feels special because he is already our customer! And this will also be important to potential customers, who will understand that the company values ​​the customers they already are with them!

Keep going after the sale

The sale doesn’t end when it takes place. This moment marks the beginning of the relationship with the client. Thus, it is necessary to continue creating processes to get to know the customer better. Find out the client’s date of birth and take targeted marketing action on your birthday. After-sales service is one of the most important factors for the customer to stay loyal to the brand, so don’t neglect this area!

Internet e Marketing

How to use artificial intelligence in marketing?

Artificial intelligence is everywhere, and there is no denying it! If a few years ago when we thought of artificial intelligence “we traveled” to a distant future, today we can say that artificial intelligence is already part of our day-to-day life. One of the areas that has taken most advantage of this new era is the marketing area. In today’s article we will understand how we can use artificial intelligence in marketing.

Customize the consumer experience

This is the most striking area of ​​artificial intelligence in the marketing arena. The consumer is the most important person in the entire communicative process, and based on the data collected (personal information, information about what searches on the internet, buying behavior) it is possible to offer personalized content according to the actual preferences of each person. So each consumer will feel unique and special and the company will profit from it!

Increasing use of chatbots

Chatbots are the stars of artificial intelligence. They are linked to the company’s database and use common language to talk to customers. They are able to recognize names and phone numbers to predict customer behavior. They are very intelligent systems in that they store the essential information so they can refer customers to the areas they need to consult. Ryanair, for example, already uses this system to talk to customers. The advantage is that through the chatbots you can provide a much more personalized experience to the customer, because all your preferences are present!

More centralized management

Artificial intelligence helps companies to interconnect all their information, which has a very important weight in management decisions and especially in the marketing area. A company that analyzes your information in real time and has all the important business information in one place will be able to make more assertive and successful decisions, which enhances the success of the business. Multipeers is therefore an increasingly necessary tool in today’s businesses.

Automation of tasks

One of the most important advantages of artificial intelligence is the automation of tasks. The more automated the job is, the more time employees will have to make the business more productive. Automation can range from the simplest to the most complex tasks. At the marketing level, we can automate a welcome email to a new newsletter subscriber or even a thank-you email for a purchase in our online store.

Better use of data

Artificial intelligence helps to compile data and analyze daily experiences to find patterns and ways of improvement. The artificial intelligence systems of data analysis independently calculate the information in order to generate insights essential for a correct decision making. With experience, machines will be able to learn how to predict behavior of employees and customers.

Internet e Marketing

5 Digital Marketing Trends that Influence Management

Get to know digital marketing trends that most influence the management

The evolution of technology has created new forms of consumption and the market has adapted to a new way of relating to potential and current customers. These changes made digital marketing a major player in today’s business. Nowadays, everything happens at a dizzying speed and changes occur with high frequency. Businesses need to act proactively and need to be aware of trends in order to be able to follow market and competition effectively. We present you 5 digital marketing trends that influence management!

Sponsored links

Google and Facebook are the two giants in this war. Creating ads on these two platforms is an increasingly obvious trend. Google Adwords and Facebook allow you to create more and more targeted ads, which makes it much easier for companies to communicate with potential customers. The reach of Facebook page publications is increasingly reduced, which clearly indicates that Facebook wants to focus on and privilege the pages that sponsor publications. At Google Adwords we see more and more targeted and sophisticated ads, which shows us that the great Internet search giant is constantly investing and innovating its services.

Customer focus

More than ever, the focus must be customer-centric. The massive use of social media privileges the contact of companies with potential customers and allows you to create content according to your needs and preferences. Offering a good shopping experience and good after-sales service is essential for customer loyalty. Companies should keep in mind that nowadays it’s very easy for an unsatisfied customer to spread a negative message about a certain product or service, so they should maximize all their efforts to please him. Brands should be careful to monitor in real time all that is said in the digital world so that they can respond in a timely manner with appropriate actions. Softwares like Multipeers allow you to analyze all the business information to the minute and are increasingly essential in today’s business world.

Big Data

The great volume of data that businesses have to deal with every day is one of the main concerns of the moment. Data is information and more than ever having information is having power to decide consciously. Analytics tools such as Google Analytics should be used to gain insights about digital presence of brand. In this way, companies can restructure and adapt their web presence according to their performance.

Mobile Predominance

Internet access via mobile devices has already exceeded desktop accesses and the trend is to continue to rise in the near future. The search engines have already adapted to this new reality and privilege websites that are mobile-friendly. Companies must include in their digital marketing strategy a space to make their websites increasingly responsive. The widespread use of mobile devices to access the Internet also enhances access to various social media. Currently the consumer doesn’t surf on the Internet: he lives online.

Remarketing

This new concept encourages the return of a customer to finish a purchase that he has started and is one of the main trends in the area of ​​e-commerce. Remarketing increases lead conversion and customer rapprochement. The great thing is to win back the lead and present content to his needs until he makes the purchase.

Digital marketing is undoubtedly a major trend of the business world and companies should invest in having a positive digital presence. Interesting content, mobile “friend” sites and total customer focus are indispensable weapons to win today!

Tecnologia e Gestão

Technology and business management: main changes

Get to know the main changes that technology has brought to the management

The technology is here to stay and its evolution is getting faster and faster. Companies need to adapt to change so they will easily be outdone by competition. In today’s business world, day-to-day routine is dominated by machines, which in most cases represents higher levels of productivity and lower costs. In this article we will present you the key changes that technology has brought to business management.

Reduction of time spent dealing with administrative issues

Administrative issues consume a great deal of time in companies but they are strictly necessary for the proper functioning of organizations. However, thanks to management software and process automation, today it’s easier to manage the administrative part of a company, automating processes and freeing up human resources for other tasks.

Better time management in the commercial area

One of the most recurring complaints of commercials is the lack of time. Trips to a meeting are often time consuming and this causes a waste of time without a real production. Due to the technology, it’s possible to make a meeting via Skype and videoconference, which eliminates the time spent on travel. Meeting in person is essential, but in a first phase the face-to-face meeting can be replaced by a “remote” meeting. CRM systems also allow professionals in the commercial area to have a more organized day-to-day life, which is an indispensable tool for their work.

Growth of digital marketing

The current consumer lives online. If before we only surfed the Internet through computers, nowadays, due to the growing of the use of mobile devices, we can “live online”. Thus, companies have increasingly bet on digital marketing, investing in appealing and responsive websites and communicating products and services through social networks. Digital marketing brings very positive results to companies because it’s easier to target the audience we want to reach as well as create a stronger relationship with the customer.

Deeper study of competition

Nowadays it’s very easy to know what our competition is doing. The market is no longer static or closed and companies are aware that with the great use of Internet they can no longer live without communication. Nowadays, through websites, blogs, social networks and newsletters, we can always be aware of what our main competitors are doing.

Business monitoring and follow-up

Thanks to business monitoring systems such as Multipeers it’s possible to analyze the status of the business at any moment. In this way, decisions are based on up-to-date information, which makes them more aware and effective. Analyzing the business in real time through appropriate performance indicators has changed the whole way of running a business. Nowadays, it isn’t necessary to access reports that are difficult to read and analyze, because all information about the company can be available on the desktop and on mobile devices.

Soluções de Gestão

6 Trends for business management in 2017

The main trends for 2017

“Times are changing.” The phrase is already old and can be transposed into business reality. With each new year, managers are confronted with news and fluctuations that completely change the way they manage. In this article, we talk about the trends for business management that will be highlighted in this new year.

Digital marketing

It’s already a trend that has been maintained in recent years and each year that passes its importance is greater. The current consumer lives online so it’s in the digital world that we have to try to achieve it. Having an appealing and up-to-date website is essential, as well as being present on social networks. Each area of ​​activity has its specific characteristics and it’s necessary to study the behavior of the consumer before deciding in which network we should be.

Home Office

This is not new in the business world because of the mass use of the Internet, the number of people who are self-employed from home is increasing. However, it’s expected to be a reality present in many small, medium and large companies. Nowadays it’s possible to consult information from anywhere in the world, which helps make this reality possible.

Management Software

In the fast-paced world of business it’s no longer conceivable to survive only using Excel documents or something like that. Nowadays, business happens at a very fast pace so it’s necessary to have information at the minute so that the best decisions are made and opportunities are not lost. Software such as Multipeers, which allow effective real-time business management, will be increasingly a necessity in contemporary companies.

Big Data

The growing number of data generated in companies is a problem that has complicated the lives of managers and IT managers in recent years. Big Data is the union of the total volume of the data of a company, in a structured form or not. Data are currently viewed as the most important asset of companies and the trend in 2017 is to remain at this level. The data generated are increasingly important for the definition of strategies and consequent decision making.

Security and Privacy

The new data protection law released in May last year came to raise awareness among companies about the need to protect the privacy of data provided by customers. The new law brings with it large fines for those who do not comply. Therefore, in 2017 data security is expected to be a constant and growing concern for managers.

Inclusion of generation Z in the labor market

Generation Z is composed of all the young people who were born from the second half of the 90’s until the year 2010. These young people are now starting to enter the world of work and it’s necessary to be prepared to receive them. Generation Z grew in an era dominated by technology and where the digital connection between all was already a reality. These young people will certainly have difficulty to adapt to more traditional environments. Managers face the challenge of eliminating, or at least minimizing, intergenerational conflict.

The challenges for managers are a constant and we believe that in their daily life there are always barriers to overcome. However, we believe that these are the management trends for 2017 and managers should be aware of the presented topics!