Tag: gestores

Internet e Marketing

Real-time marketing strategies for your business success

Consumers are increasingly demanding and less patient: they want to find solutions and want to find them now! Nowadays, it is no longer enough to launch good content or a good marketing campaign: you have to be the first to have the idea that will solve the problems of consumers and offer something really different. The “now” is the trend of the moment and because of this rush to have solutions come up concepts such as real-time marketing. In today’s article, we are going to talk about real-time marketing strategies for the success of your business.

Events

An event launching a product with real-time monitoring of consumers’ opinions on social media is a great way to find out how much people are receptive to the new offering. It is no longer enough to make a report after the event happens. It is necessary to accompany the second what consumers are thinking about the new product in order to fine-tune strategies.

Location-based advertising

Nowadays, many companies already advertise their services based on location. Through the GPS system, consumers receive information about restaurants, hairdressers and other services near the area where they are. In this way, it is much easier to get the attention of potential customers because they are in the vicinity of the service.

Analysis of consumption forecast

This strategy is widely used in e-commerce. Anyone who enters into online stores realizes that there is an intelligence behind that tells us related or complementary products regarding our searches. The goal of this real-time marketing strategy is to conduct cross selling and increase the average value of the purchase. Process automation, integration with databases and analysis of these data are essential tools for implementing this strategy.

Real-time data analysis

Launching campaigns and promotions is important to promote products and brands, but if there is no real follow-up in real time it is not possible to take the insights needed to make decisions. BAM tools like Multipeers are imperative in today’s business reality, as they allow you to analyze in real time what goes on in each of the business areas. Through a simple, informative dashboard, you can see if a product’s sales are increasing because of a specific campaign.

Definição de métricas de negócio

BI and BAM: understand the difference between these two concepts

BI and BAM are terms that are very present in most companies. They are not necessarily independent terms, but neither the two tools are required to operate simultaneously in the same company: each is independent. There are still many doubts about the difference between these two terms and in today’s article we will talk about the main differences between BI and BAM.

What is a BAM system?

BAM stands for Business Activity Monitoring and is a tool that defines the process and technologies to be able to put information about the company’s KPIs in real time on a dashboard. What BAM does is only show in one place all the information coming from the most varied sources of data of the company, eliminating the need to consult several databases to know what is happening in the company at that time.

What is Business Intelligence?

BI is a technique that helps managers plan the company’s strategy by collecting and analyzing a large volume of data to understand the company’s performance and from there to decide more consciously about the future.

Relationship and differences between BI and BAM

Business monitoring tools facilitate the process of extracting information and making conscious and thoughtful operational decisions. Both tools use information to improve performance. The data analysis that the BAM tools provide is very efficient because it presents the information in a simple and concise way, allowing the manager to quickly be informed about the actual and current state of the business.

Unlike Business Intelligence, BAM systems don’t talk about past or future: they focus only on the present. The BAM system will integrate all the company information in one place so that the data can be consulted anytime, anywhere. BI will add an analytical culture across all sectors of the business so that everyone is aware of the state of the business. Real-time updated and analyzed information will provide improvements across all sectors of the organization.

 

These two concepts work very well if applied together in the company, so that you can understand all the information of your business in a simple way. The life of your company happens now and you must know at every moment what is going on with the business. Likewise, you must equip yourself with the right tools so that you can make the most appropriate decisions for the future!

Dicas de Gestão

5 Tips to Make Your Business Smarter

Get-together data, analyzing them and applying them in business correctly is synonymous with having a smarter business. Technology is an indispensable resource to make the business smarter and more agile. Only with the use of technology you can follow everything that goes on in the company and make the right decisions for business continuity. In today’s article, we will leave you 5 important tips to make your business smarter.

Analyze the data

We live in the information age and this is nothing new to anyone. Whoever analyzes the data correctly is one step ahead of the competition as it is able to anticipate trends and predict market fluctuations. Big Data and Analytics are increasingly used in companies around the world, because they are tools that allow you to analyze the data for the most diverse purposes. Tools like Multipeers are increasingly needed in business as they allow you to analyze business information in real time.

Cloud Storage

Companies today are forced to have greater flexibility to access their documents even outside the workplace. Cloud storage is a widely used option today as it allows people to access and edit documents from anywhere in the World, with an Internet access.

Data security

Information security has never been as important as it is now, especially at a time when the new general data protection regulation is just in place. Computer attacks are becoming more frequent and sophisticated, so companies must equip themselves with the right tools to protect their information. Companies should educate employees so they are aware of the need to protect data and must have demanding data backup policies so they can recover their information even in the event of a disaster.

Automation of tasks

Business intelligence is constantly looking for automate tasks so that employees are available for other functions that cannot be accomplished using technology. Companies can adopt a Business Process Management (BPM) system in order to automate tasks and information flows. CRM is a tool that can also be adopted by companies, since it improves customer service processes. In addition to faster execution of tasks, the automation of tasks greatly reduces the likelihood of human error.

Financial management

The appropriate technological tools allow the company to identify points of improvement in its management and to eliminate wasted resources. It is essential that there be a good financial management, because only this is the continuity of the business is guaranteed. Software that integrates information across all departments will make decision processes more agile and more effective, as there is in-depth knowledge about the real state of the business.

Tecnologia e Gestão

7 tips to reduce IT costs

Information technologies are essential for companies that want to ensure a good operational routine. Companies are increasingly computerized and we live in an increasingly technological environment. Therefore, it is imperative to invest in information technology. However, many managers consider these investments to be very high and this mindset ultimately makes companies obsolete. In today’s article, we present 7 tips to reduce IT costs while maintaining all organizational efficiency!

Delete the software licenses you don’t use

Software licenses are often expensive and companies often pay for software they don’t use. Thus, it is advisable to regularly review all the software licenses the company pays for and analyze their real importance to the business. Not worth paying for software that is never used!

Form the collaborators

Often companies make the mistake of not properly training employees to use a particular software. This will cause people to make mistakes repeatedly and the company incurring superfluous costs. Training the workforce to properly utilize technology tools ensures greater process efficiency, increases productivity, and dramatically reduces IT costs.

Automation is the way

Many tasks in the area of ​​information technologies are quite repetitive. Automating processes is a way to reduce IT costs, as it is not necessary to highlight a collaborator to be exclusively dedicated to monotonous tasks. Automation reduces the time that the tasks take to execute and decreases the probability of human error.

Cloud Storage

The Cloud has come to stay and is very useful for reducing IT costs related to data storage. Transferring the entire IT infrastructure to the cloud is a way to reduce costs and increase the security of company information. In addition, by using this storage method, the manager can access information from anywhere in the world and from any device.

Privilege SaaS

Using software as a service can change your entire IT area. SaaS is a secure, simple and remotely managed solution. Equipment maintenance costs are eliminated because the service provider is responsible for this maintenance. Using the software in this way is one of the trends of the future and is already used by many companies.

Use fewer servers

Many companies use multiple servers, all with low individual performance and high costs. To minimize this problem, it is advisable that these servers be replaced by more powerful ones that concentrate all processes. Often companies use 5 servers and if they used only one they would have lower costs and better results.

Use videoconferencing

This is one of the easiest ways to reduce IT costs. Meetings can be held using videoconferencing technology as this reduces travel, accommodation and food costs. In addition, videoconferencing meetings are usually of shorter duration, which frees employees to perform their responsibilities and, as a result, the company’s productivity increases.

Dicas de Gestão

5 lessons of management and leadership we can learn in La Casa de Papel

You’ve probably heard about the Netflix series “La Casa de Papel”. The argument is simple but bold: eight thieves lock themselves in the Royal Spanish Mint, making several hostages, with the aim of making history’s greatest robbery. This series brings us many management and leadership tips that we can apply to our day-to-day professional life. In today’s article, we present the 5 lessons of management and leadership that we can learn from La Casa de Papel.

Know how to deal with different personalities

A good leader has to be able to deal with different personalities and not let personal characteristics interfere with business. In the series, the leader is represented by the mysterious Profesor, who manages to win the trust of all through his intelligence and ability to anticipate problems. We can also observe that the teacher has another very important characteristic in leaders: the ability to motivate others. Also in companies it is essential that those at the top know how to motivate their employees, since only then will they be able to fulfill the overall objectives of the organization.

Careful planning

In the series, we can see that the whole assault was planned down to the smallest detail. The Professor not only plans all his actions, but also anticipates scenarios and thinks about possible solutions. In the business world, it is vital that the manager make careful and studied planning of the market and the actions that your company will develop. You should also be prepared for possible situations that could compromise the success of the business.

Training is essential for good execution

In the series, the robbers spent a lot of time training to do their best at the moment of the robbery. Everyone knew what to do and everyone spent many hours simulating situations that might happen at the Mint. In an enterprise environment, managers must experiment and hone processes, until they achieve maximum perfection in the execution of tasks. The training of employees in a work context is a very important point for the fulfillment of the objectives of the company.

Humans can go wrong

Despite all the planning, all the training hours and all the predictions, people can go wrong and things cannot go the way we had planned. Accepting this is inevitable so as not to discourage employees. Every failure in a company should be seen as a way of learning, because only then can you evolve and train better professionals!

Study your opponents well

Sun Tzu said: “Know your enemy as yourself and do not need to fear the outcome of a hundred battles.” This phrase is very important in the business world. As the Professor has studied the police team and the Mint workers well, managers must know their competitors very well, because only then will they know how to differentiate themselves and gain a competitive advantage.

Dicas de Gestão

The importance of technology in team management

Managing a team and having effective communication between all members is not an easy task. Technology plays a very important role in this area as it helps to reduce communication noise, encourages good communication among all, and reduces costs. In today’s article we will address the importance of technology in team management!

How does technology improve team management?

Using the right technology allows employees to stay productive and connected throughout the day. The right tools help to define priorities and track tasks, as well as manage relationships within the team, avoiding conflicts and minimizing communication errors. Using software and applications, managers are able to communicate more easily their strategy and objectives and define KPIs for employees.

There are several tools that help managers communicate more effectively with their team. Let’s find our top 4!

Instant Messaging Tools

Tools like Skype and WhatsApp are very important for team members to keep in touch and to communicate with each other. Although these applications are used for professional purposes, they are also important for creating cohesion and linkage between the group.

Video conference

This tool is very useful for group meetings and allows even the team members who are far away to participate in the meeting. The manager can share presentations and reports with all participants. In addition, videoconferencing helps reduce travel and accommodation costs and helps reduce lost productivity.

Cloud

Cloud storage is already seen as a competitive strategy that responds to the needs of small, medium and large companies. Companies like Google and Microsoft provide servers where files are stored the same way if they are stored on a computer or mobile device. Files are stored for miles, but over the Internet, through a login and password, you can connect to your account and access all of your files. This facilitates sharing of documents by all members of a team.

BAM tools for real-time data analysis

The business world is increasingly accelerated and it is essential that a manager knows, at every moment, what is happening in the company. Analyzing reports with a few days means to have a reactive action to the events, which can bring losses to the company. Thus, real-time data analysis is increasingly essential in the business world. Multipeers is a BAM system that allows you to analyze the business to the minute, through a platform where all the information of the company, from the diverse sources of data is found. This allows for faster, more effective decision-making and an in-depth knowledge of each employee’s work.

Internet e Marketing

Find the relationship between data analysis and marketing management

Companies generate more and more data in their daily lives, but more important than quantity is the ability to analyze the information generated. There is currently 5 times more information than in 1987, and one of the biggest challenges for companies is to analyze data effectively so they can make decisions on the basis of reliable facts. Marketing management is one of the areas that can most benefit from the correct management of information. In today’s article, let’s talk about the relationship between data analysis and marketing management!

Create reports frequently

Data analysis should be done on a constant basis so that decisions are made on the basis of current information. Many companies make weekly reports and when they find the information this already has a few days. Ideally, you should create short, relevant and easy-to-read reports. Multipeers allows you to create simple reports, in which all users perceive information and analysis outputs. This change will positively impact the marketing actions, which will be much more controlled and effective.

To know what you want to analyze

The data are irrelevant if we don’t know what we need to do with them. It is essential to define the key metrics for analysis and to evaluate often whether the metrics we are analyzing still make sense to the business. Today, business happens at a very dynamic pace and this causes constant change. Analyzing data effectively allows us to offer better customer service because we will be more aware of what our target really need.

Customize user experience

Nowadays, the consumer is more and more demanding and it is essential to create a unique experience for each one of them. This task is only possible based on data analysis. Netflix is ​​a good example in this industry because it suggests movies and series according to the preferences and habits of each user. If you know your customer well, you will be able to provide a differentiated service and data analysis is essential in this chapter.

Real-time data analysis

Nowadays, it is no longer enough to analyze the data after a week of situations occur. Everything happens at a very fast pace and it is imperative that you analyze the data at the moment they happen. Multipeers allows you to analyze the data in real time and alerts you to situations that go beyond what was previously established as normal. Let’s imagine that you own a chair of fashion accessories and that you want every day until midday to sell X. If one day the value is outside your normal standard, Multipeers alerts you immediately so you can take actions such as launching a promotional campaign for that day.

Invest time in data analysis

Data is generated and often organized into reports that no one reads. In this case, the data loses its purpose and the organization loses the opportunity to have better results. It is very important that the marketing manager dedicates part of his time to analyzing the information, since only then it’s possible to create relevant strategies for the company.

Dicas de Gestão

5 reasons to implement real-time monitoring in your business

Business is happening at a very fast pace today, which forces managers to monitor in real time everything that happens in companies. Nowadays, it is no longer advisable to only analyze reports with a few days: the market demands that you be always aware of what happens in your business. In today’s article, we’ll give you 5 reasons to implement real-time business monitoring!

More efficient decisions

If you know exactly what is going on in your business, it will be easier to make the right decision. Analyzing your business in real time will give you all the inputs you need so that you can consciously decide on the best course to take. The reports with a few days present outdated information, which doesn’t correspond to the actual state of the company at that time. Therefore, often the decisions made are incompatible and don’t benefit the business. Monitoring the business in real time will change this scenario as it will have reliable information in your hand!

Identification of business opportunities

With real-time business monitoring you can identify opportunities at the moment they appear, allowing you to stay one step ahead of the competition. A fluctuation in demand for a product, for example, could lead you to launch a specific campaign, increasing sales and improving company results.

Possibility of alerts

Business monitoring software like Multipeers allows you to set up business alerts whenever there is a deviation from what is considered normal within your company. Wherever you are, you will be notified by SMS or email about any changes and you can act immediately, even before there is damage to the organization.

Better People Management

Real-time information on human resources can be a great competitive advantage for companies that want to adapt to change faster. The monitoring systems provide immediate data on the distribution of employees in different sectors of the company, as well as updated information on their availability. Thus, it becomes easier to manage teams and optimize the work of employees, increasing the collective income.

Connection to all data sources

Real-time business monitoring software such as Multipeers interact directly with all your data sources such as databases, web services, MDX, Microsoft Excel, RSS feeds, multimedia content, e-mail, applications, among others. You can even build your own connectors using the provided API so that no information from your organization is lost. So, in a single dashboard you will find complete and up-to-date information on everything that goes on in the company!

 

Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Download our e-book and learn how a BAM tool can help you manage!

Dicas de Gestão

The importance of technology in financial management

Financial management is one of the most important areas in a company. It is essential that managers have a thorough and up-to-date knowledge of the expenses that happen in their business, so as to know how much they can invest in the future. The information flow that exists in companies today is huge, so it is imperative that companies adopt technological solutions appropriate to the specifics of their business, so that they can take full advantage of the help that technology provides us. In today’s article, we will address the importance of technology in financial management!

Centralization of information

The sharing of information on the Internet, namely in the Cloud, allows all employees to have access to the same document, facilitating their consultation and editing. However, ERPs are very complete resources that interconnect all sectors of the company, computerizing the data and automating the processes. To complete the ERP solution, technology provides us with another solution: the BAM system. Softwares like Multipeers allow information coming from all the company’s data sources to be consulted on a single dashboard and in real time, which will facilitate decision making!

More efficient decision making

With a system that generates reports simply and quickly, it becomes much easier to make strategic decisions. Often, bad decisions happen because managers don’t have a real knowledge of what actually goes on in the company. With the use of technology, the information becomes more accessible and the decisions taken will be more assertive.

Mobility: an ally of good management

Managers spend some time outside the company at events and meetings. If this was a problem before, due to the technology, everything was solved. For example, Multipeers lets you, in addition to being able to query information on mobile devices, set business alerts for certain actions. For example, if you have a chain of stores and you want to be alerted whenever the middle of the day has not made X sales value, Multipeers will alert you by SMS or email so you can, regardless of where you are, act immediately.

More effective data communication

Technology has improved communication, as there are more and more systems to transmit information, from e-mails, various softwares, cloud solutions, among others. Internal communication benefits greatly from the correct use of technology, but there have also been significant improvements in communication with banking institutions, since it is now possible to make transfers and consult balances and movements anywhere, from a mobile device.

Increased productivity

With more efficient software, process automation happens more easily, which means that every employee can devote himself to tasks that really need the utmost attention. The end result, in the medium and long term, will be an increase in overall productivity, which will be reflected in the company’s profits.

Dicas de Gestão

5 Netflix series that all managers should see

Netflix has conquered fans worldwide and is undoubtedly a great platform for moments of relaxation. However, even in leisure time it is possible to learn and there are series that teach us true lessons about management and leadership. In today’s article, we present 5 Netflix series mandatory for managers!

The Office

This comedy series is a kind of documentary about a company that sells paper. Company manager Michael Scout thinks that everyone loves him, but his colleagues have a different idea. In fact, Michael Scout doesn’t have any kind of talent to relate to people, much less to coordinate a team. He ends up wondering why his classmates never have fun in their workplace, considering that it is a “dream job”. The series focuses on the concepts of leadership, showing us what not to do when we are in a leadership position. You can see this series in the Netflix catalog and have fun while learning important lessons about leadership and team management!

House of Cards

Surely you’ve heard of this famous Netflix series. The series shows us Frank Underwood, an unscrupulous deputy of the United States Democratic Party. Throughout the episodes we have revealed his ways to achieve, at any cost, an increasingly strategic position in the world of politics. We have learned in this series that we must treat our subordinates with respect and that to win we must always be one step ahead, anticipating the enemy’s moves and knowing our opponents well.

Breaking Bad

Walter White is a chemistry professor who discovers an incurable disease. Knowing that the end is near, he decides to do everything he can to leave his family in a good financial position. Walter thus becomes Heisenberg, a powerful drug dealer. What to get out of this Netflix series for your business? The most important lesson is that the secret to success is to truly enjoy what you do. We also learned that image is very important in business, and Walter also teaches us valuable lessons about negotiating!

Mad Men

This series takes place in the 60’s in New York, and shows us the daily life of Don Drapper, a creative director. We are revealed the world of advertising at that time, as well as the changes it has undergone throughout the season. The series also focuses on the personal lives of the characters, where we see a struggle for power and several moments of frustration. Mad Men shows us a fair and intelligent leader and a timid and quiet secretary who manages to reach a position of power. It is a very interesting series because it shows us that the capacity for innovation is fundamental in more troubled times and that business opportunities should be taken advantage of. Mad Men is especially suitable for marketing managers.

Dr. House

Gregory House is everything a leader should not be. He is a respected physician who is willing to do anything to diagnose the rarer and more complicated diseases that his patients present. Without respecting professional ethics, Dr. House is able to invade his patients’ home without authorization. He is an antisocial person and treats all his subordinates badly, eventually being hated by his team. So why is Dr. House on this list? Despite his complicated temperament Dr. House doesn’t follow the obvious path: he questions everything and looks for the best solution in all cases. It also shows us that a leader must constantly challenge the abilities of each member of the team, because only in this way can you keep them motivated and committed to doing better and better. Finally, Dr. House shows us that it is not necessary to waste time with formalisms, focusing only on what really matters!

 

Have you ever seen any of these series? Do you have other suggestions for important series for managers? Share your opinion with us!