Tag: negócios

Dicas de Gestão

7 Financial Mistakes That Harm Your Business

To err is human and it is very likely that a manager, throughout his career, make some mistakes. However, there are financial mistakes that can be very detrimental to running a business and can even lead a business to failure. In today’s article we address the 7 financial mistakes that hurt your business!

Lack of constant analysis

It is essential these days to continuously analyze your business, because only then can you find problems before they materialize. Managers can no longer survive just with Excel sheets and reports with a few days. It is essential that the business is analyzed at the minute, because only in this way will be able to be always ahead of the competition. Business monitoring software like Multipeers is a growing need in today’s business because it allows you to analyze in a simple way everything that is happening now with your business.

Spend what you (still) don’t have

Hiring a debt with money that has not yet gone into the box is a very common mistake and should be avoided to the fullest. There is no guarantee that the customer will not be late in paying or if an unforeseen event will happen and you will need to invest in something more urgent.

Do not make a balance sheet

As companies grow, various investments are made and the company’s assets are growing over time. However, there is often no concern about knowing what one possesses at a given moment, eventually continuing to invest in disorderly ways. Having knowledge of the balance sheet helps the company whether it needs to continue to invest or whether, on the contrary, it should reduce its investments.

Lack of automation

Performing tasks manually that could be automated is a very common mistake. Using an ERP helps you optimize all processes, reducing costs and increasing productivity by reducing human error. The information of a company must be integrated, so that all the data is updated so that it is easier to make decisions.

Do not have KPIs

The financial area is one of the most relevant in any business and the use of indicators becomes essential. Using business metrics enables you to measure the outcome and verify that the stated goals are being met. Working without indicators is like being lost in a complex labyrinth without a map to guide you.

Mixing personal expenses with company expenses

It is a very common mistake among business owners, who usually use the company account to pay for personal expenses. This mistake is very detrimental to business as it completely changes the fixed costs of the organization and distorts its financial reality.

Focus only on sales

Sales are the ultimate goal of every business, but if you don’t pay attention to the other areas of the business, you may compromise your entire business. Administrative and human resource management are examples of areas that deserve to be treated with care. Good management of all departments of a company will reflect the financial results in the medium and long term.

Internet e Marketing

Google Trends and real-time information

Google Trends is a free platform that shows us the evolution of a given search over time. When searching for a word, the tool shows you a chart that lists the number of searches over time. This search can be filtered by category, location, and specific time period. In today’s article, we’ll cover the relationship between Google Trends, real-time information and benefits of using this tool for your business!

Real-time information

Increasingly, people are looking for up-to-the-minute information and are no longer content to read the news of yesterday in this morning: they seek to know, at every moment, what is happening in the World. Due to this greater requirement of users, Google Trends has expanded its search and provides a filter in real time. Google collects data from numerous sources, including searches on YouTube and Google News. You can follow the search for a particular keyword in real time and by geography, which gives us a lot of information about the interest of each country in a given topic.

How does Google Trends help my business?

Nowadays, all businesses need to have a strong online presence to win and it is essential that you know how to optimize your website and social media for search engines, otherwise it will not be found by your target audience. Google Trends gives us insight into what people are looking for right now. If your website has a blog where you create content about your area of ​​expertise, using Google Trends is almost mandatory. This tool will help you realize which of the most popular themes of the moment and then just find a way to relate it to your business to create relevant content at that time.

Google Trends lets you compare terms. If you have a sports clothing store, for example, you can compare different terms to find out what you should bet on in your digital marketing strategy. The tool will help you see if people in your country are looking for more about “Nike sportswear,” “Adidas sportswear,” or “New Balance sportswear.” This will allow you to use the most searched term and this will be reflected in the visits to your website.

The fact that you can search by region is also very important, as it allows you to target your target audience wisely. If you know that in the North of your country people are mostly searching for “Nike sportswear,” you’ll be able to create a more focused and better-performing campaign.

 

It is increasingly important to keep pace with the changing needs of consumers and their interests, since only in this way you will be able to produce quality and relevant content. The information generated by the minute on the web is practically immeasurable, so it is necessary to be attentive to everything to respond as quickly as possible to the desires of your target audience and thus stand out from the competition.

Real-time information is part of the business. Download our Business Activity Monitoring e-book and find how real-time management will help you achieve your goals!

Uncategorized

Crisis Management: Preventive Measures to Save Your Business

All companies fear going through periods of crisis. However, they do not always worry about having crisis management plans, because their thinking is “only happens to others.” In fact, all businesses are predisposed to to going through more troubled financial times and it is essential that they have a crisis management plan to eliminate the problem as quickly as possible or to minimize its effects. In today’s article, we introduce preventative actions to save your business!

Analyze data and identify problems

The first step is to recognize that there is a problem that needs to be spoken. It is essential to assess its severity since only this we can determine the urgency of corrective actions. Managers need to constantly analyze available data in order to detect management failures, need to change strategy, diversion of production, and other problems that can lead to a crisis. Identifying mistakes made in the past allows us to avoid the same mistakes in the future.

Have a crisis manual

When a company goes through a period of crisis, it needs to make quick decisions. It is very important that you have a written communication plan that is nothing more than the crisis manual. This document informs about the vulnerabilities of the company, explains how to act and who is the responsible person to communicate in this period. The crisis manual should include releases so that communication in times of trouble is faster.

Do not ignore the situation

If you detect any sign that something is wrong, you must act immediately. Ignoring the situation will only complicate it, which will have more serious consequences in the future. It is necessary to make an early diagnosis and investigate the origin of the problem, because the faster the measures are implemented, the more likely the company has to exit the crisis without great consequences.

Eliminate Unnecessary Spending

It is fundamental that companies are always attentive to all expenses, but at the moment of crisis this attention must be redoubled. Identify the highest and most unnecessary expenditures, the least productive employees, general expenses, travel expenses, among others. Eliminating these expenses in a healthy time of the company will allow crisis situations to be delayed or even eliminated. However, you should also be careful not to eliminate spending that are necessary for the proper functioning of the company, as this can pose an even bigger problem.

Get real-time information

Bad decisions can destroy a business, so it is vital that managers have reliable and up-to-date information. Real-time business monitoring software like Multipeers is increasingly a necessity in business. Only with updated information managers are able to make assertive and effective decisions for the proper functioning of the company. Lack of information is often the biggest responsible for less good times in companies, so it is essential to choose a good business monitoring system.

 

Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Download our e-book and learn how a BAM tool can help you manage!

Dicas de Gestão

5 reasons for your company to invest in integrated management systems

Integrated management systems are being increasingly used in organizations, as they allow a global management of the company through the integration of different departments and sources of information. These systems consist of a set of interconnected parts to produce results, transforming a strategy into operations. These systems seek the continuous improvement of all the organization’s processes, in order to maximize performance. In this article, we present you 5 reasons for your company to invest in integrated management systems!

Integration of all information

Are you aware of how many systems, Excel files and software you currently use to control your business? Most companies don’t use an integrated management system and they have independent ways of dealing with information. This way of working impairs management and decision-making, as there is no overall knowledge of the state of the company and if the manager wants to know everything in detail, he will have to consult a large number of sources of information, which consumes a lot of time. The use of this type of systems will integrate all areas of the company and reduce administrative errors. It will also provide managers and decision makers with a 360-degree view.

Reducing costs and increasing profit

This is the advantage that most pleases all managers! Operating efficiency increases after the implementation of an integrated management system, so the company will have more opportunities to focus on customer relationships and to develop innovations to stand out from the competition. The productivity of employees increases and the quality of services provided as well, so the profit will be greater in the short term. There is also a lower probability of error, so the long-term costs will be lower.

Better management of human resources

Possibly, many of your company‘s employees perform daily tasks that can be automated. Many employees perform day-to-day administrative tasks that don’t add value to the company. In doing this, it is common for employees to feel unmotivated. Integrated management systems allow people to perform more strategic and relevant tasks, which enhances their work and improves their performance!

Greater financial follow-up

You can no longer manually track your company’s finances, and you will certainly have plenty of Excel files and digital documents that make this task easier. However, in an integrated system, you can keep track of your costs and earnings, and you don’t have to manually enter financial data because the system has access to all of your company’s data sources, eliminating the need for human intervention.

Improvement of all processes

A company that uses an integrated management system can standardize processes, eliminate manual processes and shorten the execution time of tasks. In the end, the advantage will be global and the company will achieve better results!

Download our e-book and learn how a BAM system can help you better manage your business!

Uncategorized

Top 5 Benefits of Using Data Analysis for Your Sales

More than having a quality product and a competent sales team, it is essential to gather information about your business and the market and analyze them. This measure offers a number of benefits and to find out what are the top 5 benefits of using data analysis for your sales, you’ll find the following topics in this article:

  • Market knowledge;
  • More efficient marketing;
  • Greater sales conversion;
  • Decision-making;
  • Mobility of data analysis.

Knowledge of the market

There are many benefits of using data analysis for your sales, one of the main ones being to help market knowledge. After all, if you don’t understand the segment in which you act are great the chances of making mistakes. On the other hand, by being aware of its operation it is possible to always be ahead of the competition.

In this way, you can offer your target audience solutions in products and services that meet their needs, as this is one of the most assertive strategies to attract potential consumers to your business. With the knowledge of the market you can still, therefore, dictate trends and follow innovations and benefit from them.

More efficient marketing

Just as data analysis allows you to understand your industry so that you can keep up with it and stay in the middle of the competition, the study of information also enables your business to invest in more efficient marketing actions. This is one more way to win over your target audience and sell more. With the analysis of data, you can still reduce investments with marketing, since it is possible to focus on the actions that offer the best results, without spending on what doesn’t give the expected return. In times of wide variety of marketing actions that can be done, nothing better than identifying the most advantageous for your business.

Higher sales conversion

When you know the market and the most efficient marketing campaigns are carried out, a natural consequence is the greater conversion of sales. After all, selling more is the goal of every business, as it means more profit and possibility to grow your business and make it more modern. Analyzing the data also helps the team identify who are the consumers of your product and thus adjust advertising campaigns and even the product or service itself to serve them more appropriately. In addition, it allows you to understand the buying behavior of consumers and thus present your merchandise at the right time.

Decision-making

While analyzing data for your sales control is essential, this task can cost a lot of time for your team when it’s done without the use of the right tools. Nowadays, even small businesses work with a large flow of information and analyzing all your business data can be quite costly. With this, your team will take a lot more time to get the answers you are looking for and when that happens it may already be too late. To do so, there are tools that help in analyzing data, showing the relevant information in real time and clearly, through graphs and other resources. In addition to agility these features promote the sharing of data with all involved, making the work more organized. All of this is of utmost importance for making decisions, because without up-to-date and complete information you run the risk of not making the best choices for your business.

Mobility of data analysis

The appropriate tools for analyzing the data should still offer remote access. This advantage is useful at different times, since you and your team are not always in the company. In addition, decision-making often occurs during outside sales and in meetings outside the company. But with a system that offers data analysis mobility that can be done anywhere and anytime, you can make the right decisions whenever you need them. To perform this task and other business management activities the ERP for small and medium enterprises ManagementClick is a complete resource.

This system automates all your business data, connects industries and automates processes. Thus, in addition to dynamism, you can count on the most complete data security of your company. For margin, these softwares allow you to manage from the customer registry to complete the financial control program of your company.

Article by: GestãoClick

 

Dicas de Gestão

How artificial intelligence will change the way we work

Artificial Intelligence: most significative applications

Artificial intelligence is one of the themes of the moment. There is also the misunderstanding that this concept only relates to the existence of intelligent robots that aim to eliminate the human race. However, the various advances in artificial intelligence, also known as AI, are meant to save us. Among AI’s main fields of action is medicine, which has shown significant and very important results in finding a cure for many diseases. Also in the business world, artificial intelligence will have a big impact. In today’s article we will address the most significant changes!

Chatbots

Chatbots are revolutionizing customer service. A chatbot is nothing more than a robot that talks to people. Chatbots help the user in a series of activities that until very recently required human intervention. If you’ve already ordered an Uber or a pizza for a mobile app, you’ve already used a chatbot. This tool aims to facilitate interaction between customers and companies. The applications are the most varied: from the possibility of checking the price of a currency, through scheduling a medical consultation: with chatbots everything becomes easier and companies are closer to your target!

Management

Artificial intelligence helps companies to interconnect all their information, which plays a very important role in management decisions. A company that analyzes your information in real time and has all the important business information in one place will be able to make more assertive and accurate decisions, which enhances the success of the business.

Watson

It’s the great star of IBM and a highlight in cognitive computing. This is a system that speaks and understands what people say. Bradesco was the first user of this technology in Brazil and believes that it will have great importance in the areas of customer service, training of employees and capital management. Watson has also been used in the health sector to assist doctors, drawing on scientific publications. The system is able to learn from its own experience, delivering increasingly accurate results.

End of repetitive tasks

Artificial intelligence helps employees stop wasting time on overly bureaucratic and administrative tasks. Through rules, it is possible for robots to perform the function of personal assistants, giving information on day-to-day tasks, meeting schedules, and travel times.

The use of machines and software capable of learning and operating without human supervision grows in companies with the aim of improving performance and reducing operating costs. In an age when technology dominates our daily lives, it is critical that companies follow this evolution and develop strategies to implement artificial intelligence in their processes.

Dicas de Gestão

Get to know the importance of internal communication for meeting the objectives

Internal communication is made up of interactions, information exchanges and relationships within a company. Internal communication is often undervalued because managers are not always aware that the employees of a company are the first public of an organization and that they must be informed about the current state of business so that they can act in order to fulfill the objectives required. In today’s article we are going to talk about the importance of internal communication for accomplishing the goals!

Eliminating the semantic barriers

In a company we all speak the same language, but we don’t always understand the linguistic used. An organization is made up of people of different backgrounds and if we use a very technical language we run the risk of not getting the message we want to pass. Internal communication helps to ensure that this awareness exists and that messages are always passed in simple, objective language. This is the only way that employees will understand the state in which the company is and what they will have to do to help them achieve their goals.

Increasing competitiveness of teams

Competitiveness in the right dose is very positive in order to increase the delivery of employees in the performance of their duties. Knowing the goals of everyone and of the company in a global way allows employees to be stimulated to achieve their goals.

Better working environment

Internal communication transforms the organizational climate, improving interpersonal relationships and impacting very positively on the company’s productivity, making the whole business more profitable. When there is good communication, people communicate more easily with each other, exchanging ideas and finding solutions more quickly.

More knowledge

When there is an effective internal communication policy, it is easier to form collaborators because they exchange information between them and share knowledge. In a company that encourages good communication, employees will not be afraid to say “I don’t know” and will be able to learn from more experienced professionals.

Better financial results

In addition to all the advantages that effective internal communication brings to the company, the financial results of the organization also undergo very positive changes. A study carried out by Tower Watson revealed that companies that have effective communication had a 47% appreciation in the stock exchange over a period of 5 years, and this result is much more positive than in companies that don’t invest in internal communication.

Dicas de Gestão

Get to know 4 tools that facilitate business mobility

Use the best applications to facilitate business mobility

Technological evolution has made business mobility an increasingly present reality in the business world. The possibility of responding to urgent situations at a distance, brought greater agility and efficiency to the companies and allowed to reduce operating costs. There are applications that facilitate business mobility and in this article we present you the 4 most important!

Microsoft Office 365

Office 365 is a solution in the Cloud that offers features for creating Excel documents, texts and presentations. All these documents are essential to perform the administrative and communication tasks of any business. With Office 365 you can create and edit documents anywhere, giving business mobility. The access to this tool is by user account and there is no need to install the program on all devices that the company uses.

Videoconferences

Videoconferencing tools were the first tools to enable enterprise mobility. Nowadays, they are advancing on a large scale for mobile platforms, which significantly increases the scope of mobility. Programs that were only initially designed to be used on fixed devices have won a mobile version. Nowadays, we can already use Skype and Hangouts on mobile devices, which allows us to have meetings anytime, anywhere in the world.

Corporate Email in the Cloud

Changing the corporate email system to a cloud-based solution is very important to increase business mobility. These solutions facilitate communication between the various departments of the company, because the information becomes accessible even when you are using tablets and smartphones. Using email on mobile devices allows for a faster and more efficient response, which contributes to greater management efficiency.

Multipeers

Analyzing data in real time is an increasingly necessary reality in the business world. Managers often complain that they don’t have current and reliable information about which they can make conscious decisions. Multipeers is a business monitoring system that allows you to analyze everything that happens in the company in real time. Multipeers will search data from all of the company’s sources of information and present it in a graphically clean and intuitive way, making it easy to make decisions. It also has the advantage of allowing you to set business alerts: whenever a situation that requires your attention happens, Multipeers will send you an email or an SMS to notify you.

Dicas de Gestão

7 Tips to Increase Your Productivity

The Best Tips to Increase Your Productivity

One of the most important goals of all managers is to be more productive. However, in the frenetic day-to-day business, it is not always easy to end the day with the full sense of accomplishment. The tasks are multiplying every day and time is not extending, so it is imperative to adopt the best strategies to increase productivity. In this article, we present you 7 infallible tips to boost your daily productivity!

Set a time to check email

Having notifications to be warned whenever you receive an email is one of the main mistakes we all make. Constantly looking at the email box steals from us a lot of time, takes away our concentration and doesn’t allow us to focus on what really matters. You should set a time, twice a day, to check your email. This will keep you focused on reading your new messages and keep your focus on the work day.

Set priorities

It is true that every day you have many things to do, but you should be realistic: you are not a machine. So set a priority list for your day and start with the most urgent tasks. You should do visas throughout the day to feel you are fulfilling your goals. This will make it easier to prioritize your tasks and keep them on schedule.

Don’t leave for tomorrow what can be done today

Although there is always much to do, there are those days when we prefer to leave for tomorrow some tasks that could be done today. This is a very common mistake and should be avoided as much as we never know the urgent tasks that can arise the next day. Don’t procrastinate and if you have extra time at the end of the day go ahead with the next day’s tasks.

Keep your workspace organized

Being surrounded by confusion will influence the way you view work and the way you work. Keep your desk clean and the drawers tidy and you’ll realize that you can manage your time and functions better.

Say “no” to multitasking

The most productive people know that doing multiple things at the same time decreases effectiveness when it comes to performing each task. To be more productive you must keep your focus and concentration on one task at a time.

Take breaks

Even if you have lots of things to do, you should not spend all day in front of the computer. This will make you tired and will eventually become deconcentrated. The breaks during the day are very beneficial because you rest your head for a few minutes and speak with your colleagues.

Don’t be too perfectionist

The human being believes that he can always do more and better and if he applies this in his day to day life he will realize that he will not be able to give any complete task. You should do your best in all your tasks, but you must be aware that perfection is hard to reach so you should not spend too much time on the same task because you have deadlines to meet!

Internet e Marketing

Find How Internet of Things Will Influence Your Business

Internet of Things Will Influence Your Business

The Internet of Things describes a scenario in which various objects used in everyday life are connected to the Internet. Nowadays, more and more objects are connected to the Web. At the beginning of this digital age, it was only possible to connect smartphones and tablets, and yet, in recent years we have witnessed a revolution in this area and it is now possible to connect game consoles, Televisions and surveillance cameras to the network. The Internet of Things have a vision that goes even further beyond this and will greatly affect business. Today we are going to talk about the main impacts of the Internet of Things in business!

Smart service

The Internet of Things can greatly facilitate customer service. Nowadays, thanks to this technology, it is already possible to be warned that an item inside a refrigerator is near the end of the shelf life. This is a huge advantage for companies that sell frozen products, such as hypermarkets.

Real-time Marketing

With the Internet of Things it is possible to collect real and updated data on consumers in real time, anticipating their needs and creating strategies and campaigns that satisfy them. Real-time data collection is far more effective than thorough market research and changes the way we work in the business world, transforming companies into proactive rather than purely reactive organisms.

Equipment maintenance

The Internet of Things can be used to convey information about the wear and tear of a company’s equipment, thus helping with maintenance issues. It is also possible to recognize failures at the beginning of production processes, which allows the problem to be repaired immediately, preventing more serious complications in the future and avoiding losses of profit.

Logistics

The connection of logistics equipment with the Internet of Things helps companies to increase their efficiency in customer service, and it is also possible to deliver faster and increase customer satisfaction. The whole business can be monitored in real time and all information is connected to each other.

Application in Data Center

In industries, the Internet of Things proves to be very useful as it is possible to measure temperature and humidity levels. The sensors are integrated with network and system monitoring tools and, if stipulated values ​​are exceeded, alerts are generated to take corrective actions.

Internet of Things will grow a lot in the next few years. A Gartner study estimates that there will be 8.4 billion devices connected by the end of 2017. Companies should take full advantage of the technologies, applying them for efficiency and customer satisfaction.