Tag: tempo real

Internet e Marketing

Real-time marketing strategies for your business success

Consumers are increasingly demanding and less patient: they want to find solutions and want to find them now! Nowadays, it is no longer enough to launch good content or a good marketing campaign: you have to be the first to have the idea that will solve the problems of consumers and offer something really different. The “now” is the trend of the moment and because of this rush to have solutions come up concepts such as real-time marketing. In today’s article, we are going to talk about real-time marketing strategies for the success of your business.

Events

An event launching a product with real-time monitoring of consumers’ opinions on social media is a great way to find out how much people are receptive to the new offering. It is no longer enough to make a report after the event happens. It is necessary to accompany the second what consumers are thinking about the new product in order to fine-tune strategies.

Location-based advertising

Nowadays, many companies already advertise their services based on location. Through the GPS system, consumers receive information about restaurants, hairdressers and other services near the area where they are. In this way, it is much easier to get the attention of potential customers because they are in the vicinity of the service.

Analysis of consumption forecast

This strategy is widely used in e-commerce. Anyone who enters into online stores realizes that there is an intelligence behind that tells us related or complementary products regarding our searches. The goal of this real-time marketing strategy is to conduct cross selling and increase the average value of the purchase. Process automation, integration with databases and analysis of these data are essential tools for implementing this strategy.

Real-time data analysis

Launching campaigns and promotions is important to promote products and brands, but if there is no real follow-up in real time it is not possible to take the insights needed to make decisions. BAM tools like Multipeers are imperative in today’s business reality, as they allow you to analyze in real time what goes on in each of the business areas. Through a simple, informative dashboard, you can see if a product’s sales are increasing because of a specific campaign.

Definição de métricas de negócio

BI and BAM: understand the difference between these two concepts

BI and BAM are terms that are very present in most companies. They are not necessarily independent terms, but neither the two tools are required to operate simultaneously in the same company: each is independent. There are still many doubts about the difference between these two terms and in today’s article we will talk about the main differences between BI and BAM.

What is a BAM system?

BAM stands for Business Activity Monitoring and is a tool that defines the process and technologies to be able to put information about the company’s KPIs in real time on a dashboard. What BAM does is only show in one place all the information coming from the most varied sources of data of the company, eliminating the need to consult several databases to know what is happening in the company at that time.

What is Business Intelligence?

BI is a technique that helps managers plan the company’s strategy by collecting and analyzing a large volume of data to understand the company’s performance and from there to decide more consciously about the future.

Relationship and differences between BI and BAM

Business monitoring tools facilitate the process of extracting information and making conscious and thoughtful operational decisions. Both tools use information to improve performance. The data analysis that the BAM tools provide is very efficient because it presents the information in a simple and concise way, allowing the manager to quickly be informed about the actual and current state of the business.

Unlike Business Intelligence, BAM systems don’t talk about past or future: they focus only on the present. The BAM system will integrate all the company information in one place so that the data can be consulted anytime, anywhere. BI will add an analytical culture across all sectors of the business so that everyone is aware of the state of the business. Real-time updated and analyzed information will provide improvements across all sectors of the organization.

 

These two concepts work very well if applied together in the company, so that you can understand all the information of your business in a simple way. The life of your company happens now and you must know at every moment what is going on with the business. Likewise, you must equip yourself with the right tools so that you can make the most appropriate decisions for the future!

Dicas de Gestão

Find how technology eliminates bureaucracy

We live in an age where everything is urgent and reducing (or even eliminating) bureaucracy is one of the big business goals. Restructuring processes and saving time are the big business goals when it comes to eliminating bureaucracy. The technology brings numerous benefits in this area and it is more than known that the excess of formalism delays the development of any company. In today’s article, let’s talk about how technology eliminates corporate bureaucracy!

Scan all

Excessive paperwork is a big business enemy because you spend a lot of time looking for information in folders and files. If everything is scanned and organized on a disk, it’s much easier to find the information we need. In addition, we save time that we can take advantage of to perform other important tasks.

Privilege the use of the Cloud

Storing your data in the cloud has many advantages, namely being able to access files at any moment from anywhere. Using this technology reduces the need to invest in equipment and enables the practice of home office.

Optimize meetings

Meetings are often more time-consuming than necessary, which is a waste of time. There is already software that allows you to plan your meetings, so that they don’t last longer than is strictly necessary. Likewise, it is possible to hold meetings through Skype and other similar programs, which eliminates the need for everyone to be physically present.

Use enterprise applications

Use WhatsApp to talk to all employees and to improve cross-departmental communication, start using Uber to make it easier to call a car and pay for it, use task management tools so everyone knows what each department is doing do. In this way, communication improves and the number of steps to complete a process drastically decreases, reducing bureaucracy.

Use real-time management software

Business monitoring software such as Multipeers allows you to analyze your business in real time, through a dashboard that compiles all information from the most diverse sources of information. In this way, it becomes much easier to know what is going on in the company and to make decisions consciously.

Use Office 365

Office 365 is a solution in the Cloud that offers features for creating Excel documents, texts and presentations. All these documents are essential to perform the administrative tasks and communication of any business. With Office 365 you can create and edit documents anywhere, giving business mobility to the business. Access to this tool is by user account and there is no need to install the program on all devices that the company uses.

Dicas de Gestão

Practical tips for optimizing your business management

Managing a business is never an easy task. There is a lot of data involved, a lot of decisions to make, and a lot of human resources to deal with. Optimized management is a guarantee that the business will remain sustainable, so it is very important to know how to manage all the resources of a company. In today’s article, we’ll leave you some practical tips to optimize the management of your business!

Invest in internal communication

Internal communication is often neglected, but it is one of the most important areas in a company because it deals with the main public of an organization: its human resources. It is important that there is fluidity in the transmission of messages, as well as transparency in the work environment. It is essential to implement business management channels and/or applications that facilitate communication between the various departments.

Use an ERP

ERP management systems are used to improve the management of business resources and relate the data and processes in one place. Through the use of tools of this type, it is possible to integrate all sectors of the company so that the decision making is easier and more objective. The use of an ERP also allows the reduction of non-strategic costs and the creation of a greater competitive advantage.

Track KPIs in real time

Key performance indicators are very important for more assertive and thoughtful decision-making. They work like a thermometer that tell us the degree of results obtained in certain areas. Through BAM software such as Multipeers, you can analyze KPI compliance in real time. The life of your business happens now, so it is imperative to follow, every second, what goes on with your company! Only in this way you will be able to be one step ahead of the competition.

Get to know the market and your customers well

It sounds like a very basic tip and that everyone knows, but the truth is that it is here where many companies fail. It is crucial that companies are well aware of the market they are in, so they will not be surprised by unexpected fluctuations. Likewise, it is imperative that companies know well what the public is communicating and that they know the specifics of their target audience. Only in this way can you create a message that meets the needs of the target.

Set realistic goals

If a company doesn’t know where it wants to go, any way is good. The establishment of realistic objectives is the guiding line of the company and is the map that will guide all the work of the collaborators. For an objective to be positive for the company, it must be specific, measurable, achievable, relevant and challenging.

Dicas de Gestão

5 reasons to implement real-time monitoring in your business

Business is happening at a very fast pace today, which forces managers to monitor in real time everything that happens in companies. Nowadays, it is no longer advisable to only analyze reports with a few days: the market demands that you be always aware of what happens in your business. In today’s article, we’ll give you 5 reasons to implement real-time business monitoring!

More efficient decisions

If you know exactly what is going on in your business, it will be easier to make the right decision. Analyzing your business in real time will give you all the inputs you need so that you can consciously decide on the best course to take. The reports with a few days present outdated information, which doesn’t correspond to the actual state of the company at that time. Therefore, often the decisions made are incompatible and don’t benefit the business. Monitoring the business in real time will change this scenario as it will have reliable information in your hand!

Identification of business opportunities

With real-time business monitoring you can identify opportunities at the moment they appear, allowing you to stay one step ahead of the competition. A fluctuation in demand for a product, for example, could lead you to launch a specific campaign, increasing sales and improving company results.

Possibility of alerts

Business monitoring software like Multipeers allows you to set up business alerts whenever there is a deviation from what is considered normal within your company. Wherever you are, you will be notified by SMS or email about any changes and you can act immediately, even before there is damage to the organization.

Better People Management

Real-time information on human resources can be a great competitive advantage for companies that want to adapt to change faster. The monitoring systems provide immediate data on the distribution of employees in different sectors of the company, as well as updated information on their availability. Thus, it becomes easier to manage teams and optimize the work of employees, increasing the collective income.

Connection to all data sources

Real-time business monitoring software such as Multipeers interact directly with all your data sources such as databases, web services, MDX, Microsoft Excel, RSS feeds, multimedia content, e-mail, applications, among others. You can even build your own connectors using the provided API so that no information from your organization is lost. So, in a single dashboard you will find complete and up-to-date information on everything that goes on in the company!

 

Analyzing data in real time is increasingly a reality in companies around the world. Business happens at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Download our e-book and learn how a BAM tool can help you manage!

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The importance of technology in financial management

Financial management is one of the most important areas in a company. It is essential that managers have a thorough and up-to-date knowledge of the expenses that happen in their business, so as to know how much they can invest in the future. The information flow that exists in companies today is huge, so it is imperative that companies adopt technological solutions appropriate to the specifics of their business, so that they can take full advantage of the help that technology provides us. In today’s article, we will address the importance of technology in financial management!

Centralization of information

The sharing of information on the Internet, namely in the Cloud, allows all employees to have access to the same document, facilitating their consultation and editing. However, ERPs are very complete resources that interconnect all sectors of the company, computerizing the data and automating the processes. To complete the ERP solution, technology provides us with another solution: the BAM system. Softwares like Multipeers allow information coming from all the company’s data sources to be consulted on a single dashboard and in real time, which will facilitate decision making!

More efficient decision making

With a system that generates reports simply and quickly, it becomes much easier to make strategic decisions. Often, bad decisions happen because managers don’t have a real knowledge of what actually goes on in the company. With the use of technology, the information becomes more accessible and the decisions taken will be more assertive.

Mobility: an ally of good management

Managers spend some time outside the company at events and meetings. If this was a problem before, due to the technology, everything was solved. For example, Multipeers lets you, in addition to being able to query information on mobile devices, set business alerts for certain actions. For example, if you have a chain of stores and you want to be alerted whenever the middle of the day has not made X sales value, Multipeers will alert you by SMS or email so you can, regardless of where you are, act immediately.

More effective data communication

Technology has improved communication, as there are more and more systems to transmit information, from e-mails, various softwares, cloud solutions, among others. Internal communication benefits greatly from the correct use of technology, but there have also been significant improvements in communication with banking institutions, since it is now possible to make transfers and consult balances and movements anywhere, from a mobile device.

Increased productivity

With more efficient software, process automation happens more easily, which means that every employee can devote himself to tasks that really need the utmost attention. The end result, in the medium and long term, will be an increase in overall productivity, which will be reflected in the company’s profits.

Definição de métricas de negócio

Everything you need to know about ROI

All companies aim to make a profit and reduce expenses. Throughout a year of work, several investments are made with the purpose of obtaining financial gains. However, when it comes to investing in some stock, we are not sure if we will get the desired return, so there is always a risk associated with all the decisions. ROI – return on investment – is a very important concept for companies and in today’s article we’ll cover everything you need to know about ROI!

What is ROI?

ROI is the acronym for return on investment. This value represents the profit obtained after a certain investment and is commonly used in the evaluation of operational investments, such as acquisition of equipment, computer equipment, participation in events and marketing actions.

How to calculate ROI?

The formula for calculating ROI is very simple:

ROI = ((Revenue – Costs) / Costs) * 100

When calculating a return on investment, only costs and income related to the investment should be included, not the overall results of the company. The following example shows us how ROI applies in practice: a company will participate in a marketing event that costs € 10,000. During the event, they will generate leads that will become customers and in the next 5 years these customers will make a profit of € 20,000 to the company. The return in this case is 100%.

Advantages of calculating ROI

One of the main advantages of this calculation is the reduction of expenses and the increase of profit. It is essential to calculate the return on all actions performed, because only then managers can realize what actions result and which do not add value to the company. Thus, the company will be able to eliminate the investments that generate only expense. However, it must be borne in mind that some investments generate profit only after a considerable period of time. The manager must evaluate all the repercussions of the investment not only in the immediate but also in the long term.

The calculation of the ROI allows to improve progressively, because the company is able to follow the evolution of the investments, identifying standards and allowing to improve its performance. More than identifying the importance of each investment, the calculation of ROI also contributes to a positive evolution of the business.

Calculating this figure allows managers to make decisions faster because they often follow the status of the company and its investments. In this way, when choosing a particular investment, they will know the history of past actions and feel safer to decide.

It is increasingly important to keep track of the state of the business in real time as the markets are increasingly competitive. Multipeers is a BAM tool that allows you to track everything that goes on in your business through the connection to the information systems you use. Through a simple and intuitive dashboard, you’ll be able to instantly see what’s happening so you can make the best decisions for the future of your business!

Dicas de Gestão

Top 5 trends in data visualization

Data is increasingly important to companies and knowing how to interpret them correctly and quickly is a constant challenge. The current business world is very fast, so it is no longer possible for companies to survive only at the expense of lengthy reports. Business Intelligence, artificial intelligence and the need for real-time information are changing the way we view data. In today’s article, we present the key trends in data visualization!

Location-based data analysis and visualization

Mobile applications and social networks are increasingly using geo-referencing. In this way, it is possible to know where a customer is located and to send personalized and useful information at the moment, in order to stimulate a purchase. This trend will be well present in the future, where applications will begin to integrate more analysis based on geotags.

Data visualization for all

The tendency is for all employees in a company to have access to data that is important for the performance of their obligations. If the data were previously only available to top managers and decision makers, in the future it is expected that there will be a democratization of data access so that all employees are better informed and better able to perform their tasks.

Interactive Dashboards

The large volume and complexity of data requires new ways of analyzing information. Interactive dashboards are going to be a big trend next year. Softwares such as Multipeers allow the creation of an interactive dashboard with information from several data sources, which makes the analysis faster and, consequently, the decision making is faster and efficient.

Presence on multiple platforms

Companies should be present on various platforms (social media, blog, website) and thus collect data from various sources. This information can be used to better understand customers and their needs and desires. In this way, business portfolio can be adapted to the real needs of consumers, which will make them more loyal to the brand.

Data Scientists

This will be one of the most important professions in the future. A data scientist is an analytical professional who has the technical capabilities to solve complex problems and has come up to deal with the huge amount of unstructured data that companies have to deal with on a daily basis. This professional creates algorithms to extract insights from the data generated by the diverse sources of information and presents them in a practical and simple format to analyze by the decision makers, who will be able to define strategies and decide the best way for the company.

Uncategorized

Best management techniques for small businesses

All small businesses want to one day be great, but you need to be aware that growing up in the business world is a process that takes time. It is necessary that small businesses adopt techniques appropriate to their size, so that they can grow in a sustainable way. In today’s article, we present the best management techniques for small businesses!

SWOT Analysis

SWOT analysis is imperative for small businesses. This analysis allows us to know our strengths, weaknesses, opportunities and threats, giving us a better knowledge of the market in which we operate and the competitors we are going to have to face. This analysis should be updated every six months, so that managers are always aware of market developments.

Balanced Scorecard

This technique measures the performance of the company, identifying the current position with the strategic objectives previously defined. Its application can be made from the definition of indicators, which analyze the results from 4 factors: team evolution, improvement of internal processes, customer satisfaction index and current financial situation. The manager should compare the actions with the results obtained, identifying potential deviations and designing a strategy to improve the results if necessary.

Use a real-time management system

It is important that you know the state of your business at all times, from the beginning of the creation of your company, because only in this way you will be able to evolve at a sustainable pace. Business monitoring software such as Multipeers can also be applied to small businesses, because the information generated is always vast and, in this way, the manager will gain important management habits for when the company is bigger. Analyzing the business in real time and monitoring the evolution of indicators is an essential step for the growth of a business.

PDCA Cycle

PDCA is initials to plan, do, check and act. It is a management technique linked to the improvement of a company’s processes. Its purpose is to solve problems, pointing out the causes for potential deviations and productive failures. This process makes the organization of the company more efficient in the long run and it is essential that it be applied from the moment of creation of a business, so that the improvement can be continuous.

Decision tree

This management technique is used to evaluate risks, costs and benefits of a project from a certain number of probabilities. To start the decision tree process, you need to go by putting the decisions that need to be made in the short term, the risks involved, what the cost associated with decision making is and what benefit you can get from it. The goal is to put all possibilities and evaluate which decision is most beneficial to the company!

Dicas de Gestão

Advantages of analyzing your fleet in real time

Managing the fleet in real time: main advantages

The transport sector is unpredictable and optimizing the use of resources is not an easy task. The first step in optimizing fleet performance is to get an integrated, global view of your state, resources and availability. Analyzing the fleet in real time brings immense benefits and today we present the main advantages of using a business monitoring system for the transport sector!

Best customer service

Having real-time information anywhere allows the company to manage the fleet more assertively. For example, companies that work with home delivery, upon receiving an order can send the vehicle that is closest to the address where they have to make the delivery. The service becomes faster, which is good for the customer, and the company saves on fuel.

Process optimization

With the use of a business monitoring system, the company can improve its processes. It is possible to estimate the time required for the fulfillment of a route and thus define times for the execution of several tasks.

Increase productivity

With information about all departments of the company in a single dashboard, managers can analyze data in a much faster and more efficient way, easily identifying the points that need improvement and acting in a timely manner to avoid productivity problems.

Reduced risk of mistakes

Making decisions based on unreliable information is one of the most committed mistakes in the business world and one of the most important that leads to failure. A real-time monitoring system constantly feeds the manager in terms of information, so he will be aware of all the relevant data he needs to make a conscious decision.

Knowledge of company history

A real-time fleet monitoring system also allows the manager to evaluate fleet results over time and thereby uncover key information such as driver performance, fuel consumption, overtime, and other relevant factors.

Monitoring and compliance with KPIs

A company has collective and individual goals, but often employees end up defacing their goals, which has a negative impact on the company. A business monitoring system such as Multipeers4Fleets allows each employee to have access to their KPIs and receive alerts whenever their performance is out of the established standards.

Multipeers4Fleets enables you to continuously measure and analyze all events in the fleet management business so that you can make the best decisions for the future of your business. Through simple and intuitive dashboards, you can analyze the expenses of each vehicle in the fleet, find the factors that contribute to a fuel increase, set alerts whenever something important occurs, among many other features.